Sosialiasi Isu

Perundungan di
Satuan Pendidikan
Isma Nadia Alfani Putri, S.Pd.
SDN 4 CISOMANG
What is the purpose of social
awareness campaigns?

The aim of a social awareness campaign might be to:

Target people who share the organisation's beliefs and values
Educate potential supporters and raise awareness about the
issue or cause
Encourage people to donate, help the cause in some way
Encourage people to seek help or support
What is a target audience?

In order to create our own awareness campaign poster, we

need to be able to cater it to a specific target audience.

A target audience is a specific group of people with shared

characteristics who are most likely to be supporters of certain
causes. If awareness campaigns are targeted at a specific
audience they are more likely to be successful.

Consider some of the characteristics your target audience might

share including: age, gender, income level, occupation, values,
wants and needs.
Parts of an
Awareness
Campaign
Poster