Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

OFFICE OF THE PRESIDENT EXECUTIVE VICE PRESIDENT FOR
COLLEGE OF ACCOUNTANCY AND FINANCE

PRE-ACTIVITY: BUSINESS PLAN

I. NAME OF THE BUSINESS

The Rangoon Bistro was chosen as our business name to complement the
essence of our cooking and dining experience. “Rangoon” reflects our expertise in
making the best Crab Rangoon and other Rangoon with different sauces on the
side that will complement the taste of our Rangoons. It is the favorite appetizer in
town known for its crispy crust and delicious taste. The “Bistro” creates a
comfortable and friendly dining environment where guests can enjoy a variety of
delicious Rangoons. This name reflects our passion for combining traditional
Asian flavors with a modern comfortable dining room, making this the perfect
place for customers looking for comfort and quality.
II. BUSINESS OWNERS
Precious Jane A. Petalio, CMA. After graduating from the Polytechnic
University of the Philippines with a program of Bachelor of Science in
Management Accounting she took a certification of a professional credential for
management accounting. After passing the CMA Exam, her aunt encouraged her
to go to Canada and work as an internal auditor in one of the big four accounting
firms, Deloitte Canada.
Leah V. Pagunsan, CMA. After graduating from the Polytechnic University of
the Philippines with a program of Bachelor of Science in Management
Accounting, she chose to work in a small liaison company in order to gain
experience. After a year of working, she then chose to take a certification of a
professional credential for management accounting. After passing the CMA
Exam, she grabs this opportunity to work in one of the big four accounting firms
in the Philippines, Isla Lipana & Co. as a Financial Analyst.
Alena Joy D. Gementiza, CMA. After graduating from the Polytechnic
University of the Philippines with a program of Bachelor of Science in
Management Accounting, she chose to develop her skills and gain experience in
the banking industry. She works in BDO for 2 years and after resigning she took
her CMA Exam. As she passed the exam, she was given an opportunity to work
also in one of the big four accounting firms in the Philippines, SGV & Co. (Ernst
& Young) as an Accounting Manager.
 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE PRESIDENT EXECUTIVE VICE PRESIDENT FOR
COLLEGE OF ACCOUNTANCY AND FINANCE

Zybelle Juzzane B. Dalisay, CMA. After graduating from the Polytechnic

University of the Philippines with a program of Bachelor of Science in
Management Accounting, she immediately took the certification of a professional
credential for management accounting. After she became a CMA, she was hired
by the BIR and worked there for a year. After gaining experience and skills, she
resigned and worked as a cost accountant at KPMG R.G. Manabat and Co. one of
the Big Four accounting firms.

III. NATURE OF BUSINESS

We Filipinos love snacking on an appetizer before we eat the main meal. Rangoon
is one of the appetizers that Filipinos need to taste and appreciate. The Rangoon
Bistro presents itself as a culinary bridge, seamlessly blending the exotic flavors
of Burma with the vibrant tastes of the Filipino palate. Its nature of business
revolves around offering an authentic yet adapted Burmese dining experience
tailored to the local market. The restaurant achieves this through a carefully
curated menu that features traditional Burmese dishes infused with Filipino
ingredients and flavors. From signature dishes like Mohinga with locally sourced
seafood to innovative creations like Lumpia-inspired Crab Rangoon, The
Rangoon Bistro ensures that each bite is a harmonious fusion of two distinct
culinary heritages. This culinary fusion extends beyond the plate, as the bistro's
ambiance reflects a cultural immersion, combining Burmese aesthetics with
Filipino motifs to create a warm and inviting atmosphere that resonates with
diners.

Moreover, The Rangoon Bistro places a strong emphasis on exceptional customer

service, with well-trained staff knowledgeable about both Burmese and Filipino
culinary traditions. They provide personalized recommendations, guiding patrons
through the menu and enhancing their dining experience. By positioning itself as
a unique dining destination that celebrates the diversity of Asian cuisine, The
Rangoon Bistro establishes a strong brand identity that resonates with Filipino
food enthusiasts, expatriates, and tourists alike. Through its commitment to
culinary excellence, cultural immersion, and exceptional service, The Rangoon
Bistro distinguishes itself as a leading establishment in the Philippines' dynamic
restaurant scene.
 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE PRESIDENT EXECUTIVE VICE PRESIDENT FOR
COLLEGE OF ACCOUNTANCY AND FINANCE

IV. WHY DID WE CHOOSE THIS BUSINESS

We chose The Rangoon Bistro as our business because it offers a unique

opportunity to introduce the vibrant flavors of Burmese cuisine to the Filipino
market. The decision stemmed from a deep appreciation for the rich culinary
heritage of Burma and a recognition of its potential appeal to Filipino food
enthusiasts. We were drawn to The Rangoon Bistro's commitment to authenticity
and cultural immersion, which aligns perfectly with our vision of providing an
unparalleled dining experience. By choosing The Rangoon Bistro, we saw an
opportunity to fill a niche in the Philippine restaurant industry, offering something
different from the typical Asian dining options available. Additionally, the bistro's
emphasis on exceptional customer service and its ability to create a warm and
welcoming ambiance further solidified our decision, knowing that it would
resonate well with Filipino diners who value both quality food and memorable
experiences.

Furthermore, The Rangoon Bistro's strategic location and potential for growth
played a significant role in our decision-making process. Situated in a vibrant
food scene, it offers ample opportunities to attract a diverse customer base,
including locals, expatriates, and tourists. The bistro's unique concept and brand
identity set it apart from competitors, providing a strong foundation for long-term
success. Additionally, we were impressed by The Rangoon Bistro's proven track
record of success in other locations, which gave us confidence in its potential for
expansion and scalability. Overall, choosing The Rangoon Bistro as our business
was a strategic decision driven by a passion for food, a commitment to excellence,
and a belief in its potential to thrive in the Philippine market.

V. DO WE THINK THIS WILL WORK? WHY? OR WHY NOT?

Yes, I believe there's a good chance for The Rangoon Bistro to succeed. Its blend
of Filipino and Burmese flavors capitalizes on the expanding culinary exploration
trend while providing a distinctive dining experience in the Philippines. This
creative strategy appeals to people looking for new flavors and cultural
experiences in addition to daring food enthusiasts. In order to appeal to a wide
range of Filipino consumers, The Rangoon Bistro makes sure that its menu is both
authentic and approachable by modifying traditional Burmese dishes to fit
Filipino palates and using locally source ingredients
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE PRESIDENT EXECUTIVE VICE PRESIDENT FOR
COLLEGE OF ACCOUNTANCY AND FINANCE

The Rangoon Bistro's focus on providing outstanding customer service and

fostering a friendly atmosphere also contributes to the success of the
establishment. Good service and unique dining experiences are highly valued by
Filipino patrons, and The Rangoon Bistro's commitment to providing both sets it
apart from competitors With a focus on quality, a well-planned location, and
efficient marketing, The Rangoon Bistro is positioned to make a name for itself in
the evolving Philippine food scene.