EXTERNAL

FACTOR
AUDIT
 THE STRATEGIC MANAGEMENT PROCESS

1 2 3 4

2
 THE STRATEGIC MANAGEMENT PROCESS
1st - Environmental Scanning - Assessment of
organization’s 1internal and 2external environments.

B. EXTERNAL
ENVIRONMENT 3. 4.
THAT AFFECTS THE
ORGANIZATION OPPORTUNITIES THREATS

3
 THE STRATEGIC MANAGEMENT PROCESS
1st - Environmental Scanning
External Factors
Tools/Techniques
• Macroenvironment
(PESTEL)

4
 THE STRATEGIC MANAGEMENT PROCESS
1st - Environmental Scanning
External Factors
Tools/Techniques
• Microenvironment
(Porter’s Model)

5
 THE STRATEGIC MANAGEMENT PROCESS
1st - Environmental Scanning
External Factors
Tools/Techniques
• External Factor
Evaluation (EFE)
Matrix

6
 THE STRATEGIC MANAGEMENT PROCESS
1st - Environmental Scanning
External Factors
Tools/Techniques
• Competitive
Profile Matrix