COURSE:

HM242 – BACHELOR OF SCIENCE (HONS) FOOD SERVICE MANAGEMENT

SUBJECT:
ENT530 - PRINCIPLE OF ENTREPRENEURSHIP

CLASS:
HM2422A2

ASSESSMENT:
SOCIAL MEDIA PORTFOLIO
(KEREPEK DEBOM)

PREPARED FOR:
MADAM NOOR ANILIZAWATIMA BINTI SULONG

PREPARED BY:
NAME ID NUMBER
MUHAMMAD NUR YUSRI BIN MOHD IDRUS 2023299788

MUHAMMAD ZHAFRAN BIN NARIJAN 2023466238

DATE OF SUBMISSION:
22 JUNE 2024
ACKNOWLEDGEMENT

Assalammualaikum W.B.T. and Alhamdulillah, we would like to begin by thanking

Allah SWT, the Most Gracious and Merciful, for bestowing His blessings and
guidance on us as we finish this social media portfolio. We worked extremely hard
and carefully to prepare this report, and we did our best to include all the necessary
material and detail for the Principle of Entrepreneurship or ENT530. Not to mention,
we would want to express our heartfelt appreciation to our beloved professor,
Madam Noor Anilizawatima Binti Sulong, and Sir Roslan Bin Nordin, who aided us
with this effort. We all admire both of our lecturers because of their generosity,
tolerance, and support toward us, and we are grateful to them for everything.

Finally, we wanted to thank our parents for their prayers and support by sharing our
company sites. Sincerely, without their encouragement, we could not have
completed the paper. Not to add, we much appreciate the support we received from
our classmates and friends in completing this report. We are pleased that we both
made the deadline for finishing this task. We anticipate that our instructor will
approve and complete this task.

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EXECUTIVE SUMMARY

Kerepek Debom seeks to create a great customer experience, a commitment to

quality, and community involvement while also satisfying customers with its chips.
Kerepek Debom is a partnership firm established with the Malaysian Companies
Commission. Kerepek Debom is situated in Puncak Alam, Selangor, and offers food
retail services via an internet platform. Our consumers may easily search and obtain
many sorts of chips to enjoy at leisure. The assignment is incomplete without
delectable and delicious tapioca chips. As a result, we are motivated to present our
customers with unique chips to thank them for doing business with us. According to
our market study, most Malaysians, particularly students, enjoy eating chips as a
late-night snack. Kerepek Debom differs from other online merchants in that we
produce the chips and are accessible to help consumers around the clock. That
provides Kerepek Debom consumers’ confidence in purchasing the products we
offer since we frequently assist and explain to them how to acquire these diverse
flavored chips.

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TABLE CONTENT

ACKNOWLEDGEMENT ....................................................................................................... 2

EXECUTIVE SUMMARY ...................................................................................................... 3

TABLE CONTENT ................................................................................................................ 4

1.0 GO-ECOMMERCE REGISTRATION .............................................................................. 5

2.0 MYENT CERTIFICATION ............................................................................................... 7

3.0 SSM REGISTRATION .................................................................................................... 9

4.0 INTRODUCTION........................................................................................................... 10

4.1 MISSION & VISION ........................................................................................................................ 11

4.2 ORGANIZATIONAL CHART ........................................................................................................... 12

4.3 DESCRIPTION OF “KEREPEK DEBOM” PRODUCT .................................................................... 13

4.4 PRICE LIST OF “KEREPEK DEBOM” PRODUCT ......................................................................... 13

5.0 FACEBOOK ................................................................................................................. 14

5.1 CREATING FACEBOOK PAGE ..................................................................................................... 14

5.2 CUSTOMIZING URL FACEBOOK PAGE....................................................................................... 14

5.3 FACEBOOK LIKES ......................................................................................................................... 15

5.4 FACEBOOK POST ......................................................................................................................... 16

FACEBOOK POST (TEASER) ............................................................................................................. 16

FACEBOOK POST (SOFT SELL) ........................................................................................................ 18

FACEBOOK POST (HARD SELL) ........................................................................................................ 26

5.5 SALES REPORT .......................................................................................................... 34

KEREPEK DEBOM SALES REPORT .................................................................................................. 34

KEREPEK DEBOM MAY 2024 SALES AND EXPENSES ................................................................... 35

KEREPEK DEBOM TOTAL PROFIT .................................................................................................... 35

5.6 CUSTOMER TRANSACTION ....................................................................................... 36

6.0 CONCLUSION .............................................................................................................. 46

4
1.0 GO-ECOMMERCE REGISTRATION

5
6
2.0 MYENT CERTIFICATION

7
8
3.0 SSM REGISTRATION

9
4.0 INTRODUCTION

Kerepek Debom is a food retailer that sells dry goods. The company is owned by
Muhammad Nur Yusri Bin Mohd Idrus and Muhammad Zhafran Bin Narijan. Debom
Chips focuses on marketing dry food, specifically chips, to its target demographic.
The business's usual operating procedure is direct sales on the online platform, in
which the consumer contacts the vendor via the link supplied by the seller and
continues the negotiating process with the seller on the "WhatsApp" platform.
Kerepek Debom also posts some chip-related trivia on their Facebook page to boost
consumer understanding and traffic engagement. This technique was fruitful, as
Kerepek Debom was able to obtain two (2) inside the time frame specified. Kerepek
Debom is a registered business with the Companies Commission of Malaysia (SSM)
and falls under the food retail sector.

Kerepek Debom was founded on April 30, 2024, with Muhammad Zhafran Bin
Narijan providing the first concept since he is a chip lover. Kerepek Debom is
situated in Puncak Alam, Selangor. Kerepek Debom was founded with the objective
of being the premier provider of halal and healthy fast food that could be enjoyed by
all levels of customers and society. Kerepek Debom major goal is to guarantee that
our consumers enjoy the crispiness and taste of our chips, as well as to instill
confidence in the quality of the food we give.

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4.1 MISSION & VISION

11
4.2 ORGANIZATIONAL CHART

12
4.3 DESCRIPTION OF “KEREPEK DEBOM” PRODUCT

KEREPEK UBI KAYU PERISA NASI LEMAK

Nasi lemak is a familiar Malaysian dish. It is commonly consumed during breakfast
time. The provider has prepared a single taste, nasi lemak, that may be enjoyed
anytime and taken wherever.

KEREPEK UBI KAYU PERISA CHEESE

Potato chips are an extremely popular snack in Malaysia. As a result, to pique the
attention of consumers, the supplier has introduced a new cheese taste that will
appeal to youngsters who do not enjoy spicy or unusual foods.

4.4 PRICE LIST OF “KEREPEK DEBOM” PRODUCT

PRODUCT PRICE (RM / 50G)

KEREPEK UBI KAYU PERISA NASI LEMAK RM2
KEREPEK UBI KAYU PERISA CHEESE RM2

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5.0 FACEBOOK

5.1 CREATING FACEBOOK PAGE

5.2 CUSTOMIZING URL FACEBOOK PAGE

Facebook Page URL:
https://www.facebook.com/profile.php?id=61557588698977&mibextid=LQQJ4d

14
5.3 FACEBOOK LIKES

15
5.4 FACEBOOK POST

FACEBOOK POST (TEASER)

16
17
FACEBOOK POST (SOFT SELL)

18
19
20
21
22
23
24
25
FACEBOOK POST (HARD SELL)

26
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28
29
30
31
32
33
5.5 SALES REPORT

KEREPEK DEBOM SALES REPORT

34
KEREPEK DEBOM MAY 2024 SALES AND EXPENSES

KEREPEK DEBOM TOTAL PROFIT

35
5.6 CUSTOMER TRANSACTION

36
37
38
39
40
41
42
5.6.1 CASH ON DELIVERY WITH CUSTOMER

43
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6.0 CONCLUSION

To wrap up our portfolio, Kerepek Debom is an organization that focuses in

selling nasi lemak and potato chips with cheese flavor online as well as offline.
Establishing a Facebook page helps significantly in expanding our sphere of
influence, or more especially, "potential customers" who would like to learn more
about our chip line. This makes it easier for us to advertise our company without
breaking the bank. We can reach your target market utilizing the Facebook Page
option to further build your online business and spread the word about our chips,
even if business owners do not have access to the Facebook Ads application.

Furthermore, we may get knowledge and understanding from the ways in

which other companies use Facebook pages to market their goods. We may learn
more about the newest trends and advancements in technology by visiting the
Facebook page. We have improved our understanding and proficiency with Pages
because of this assignment, which will help us draw in more customers. Business
owners may find this challenging, particularly in the past and in the wake of the
epidemic, when all companies are required to improve their technological know-how.
We have been able to keep current and relevant with the support of our Facebook
page. However, Facebook also provides us with a wealth of data regarding our
clients' preferences and interests, including the types of chips they like and the most
popular flavors and more.

However, since Kerepek Debom is still a young firm, we want to use our
Facebook Page to extend our branding throughout Malaysia because it is less
expensive and helps us accomplish our goals. Targeting clients who are frequent
Facebook users helps us improve our marketing approach as well. We've learned a
lot about ethical business practices from this assignment and have made use of all
Facebook's business resources.

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