BEHAVIORAL- type of segmentation which the market is divided based on the perceptions,

knowledge, reactions, benefits, loyalty and responses.

BOOKKEEPING – refers to the recording of business transactions in the books of the

business. It is based on the premise that business transactions must be properly recorded

BUSINESS DESCRIPTION – this component provides a comprehensive description of your

business and its goals, products, services and target customer base. Include details
regarding the industry your company plans to serve along with any trends and major
competitors within the industry.

BUSINESS MODEL – the perspective of the business in terms of its structure, production,
operation, financial activities that will lead to the achievement of the VMGO.

BUSINESS PLAN – prepared using a scientific approach in determining possible business

situations considering the different perspectives of people who are interested in the
business.

BUSINESS STRUCTURE – formal organizational arrangement of the business in terms of

hierarchy of positions, flow of communication, relationship of functional areas, and
production and marketing processes.

CORPORATIONS – entrepreneurial venture formed by at least five but not more than fifteen
persons.

CULTURAL ACCEPTANCE – degree by which the employees accept the culture of the unit
or business.

CULTURAL FORCES – Culture basically refers to the integrated characteristics of a group of

people or ethnic group in a particular society.

CULTURAL INTEGRATED/INTEGRATION – degree by which all units across the business

accept and share a common culture.

CUSTOMERS – the buyers of goods or services produced or rendered by the business.

DEMOGRAPHIC – type of segmentation which the market is divided based on the

demographic such as age, gender, income, occupation, education, religion, ethnic group
and family size

ECONOMIC FORCES – factors which are primarily caused by changes or movements in the
Philippine economy that have direct or indirect effects on the entrepreneurial venture.

ENVIRONMENTAL SCANNING – The critical evaluation and thorough study of the

environment where the business operates.
EXECUTIVE SUMMARY – summary of a business plan is an overview. Its purpose is to
summarize the key points of a document for its readers, saving them time and preparing
them for the upcoming content. This is why the executive summary is often called the most
important part of the business plan

EXTERNAL ENVIRONMENT – is a set of all the exogenous forces that have the potential to
affect the organization’s performance, profitability, and functionality.

FEASIBILITY STUDY – serves as the forerunner of the business plan.

FINANCIAL PLAN – an important section that will often determine whether the business
will obtain required financing from financial institutions, investors, or venture capitalists. It
should demonstrate that the proposed business is viable and will return enough revenues
to be able to meet its financial obligations. Some of the information contained in the
financial plan includes a projected income statement, balance sheet, and cash flow.

GEOGRAPHIC SEGMENTATION – the total market is divided according to geographical

locations in the Philippines like provincial regions, cities, provinces, municipalities, and
even barangay units.

GLOBAL ANALYSIS – environmental analysis section may begin with a description of the
global business situation to provide enough knowledge about the global perspective of the
business.

GOVERNMENT – refers to the system or institutions that handles the affairs of a particular
country.

INCOME STATEMENT –

INTRODUCTION – presents the general perspective of the business.

INVENTORY ACCOUNTS – It describes unsold goods that are intended for sale. The types
of inventories for manufacturing business are as follows

JOURNAL ENTRY – appears to have two debit values, while credit has only one value.

KOTLER AND ARMSTRONG – Market segmentation is an entrepreneurial marketing

strategy designed primarily to divide the market into small segments with distinct needs,
characteristics, or behavior (Kotler & Armstrong, 2014).

LEGDER – another book of accounts used to record business transactions and events

MANPOWER – simply refers to the human workforce involved in the manufacturing of

products.
MARKET IDENTIFICATION – a strategic marketing approach and process that is intended
to define the specific customer of the product.

MARKET POSITIONING – refers to the process of arranging a product in the mindset of

target consumers. It is considered the last stage in the product identification process after
the entrepreneur has conducted market segmentation and has already identified the
particular segment to serve.

MARKET SEGMENTATION – an entrepreneurial marketing strategy designed primarily to

divide the market into small segments with distinct needs, characteristics, or behavior

MARKET TARGETING – is a process of capturing the target market to cultivate profits

MARKETING MIX – to a mode, means, or tool used by the entrepreneur to position the
product in the target market segment to efficiently and effectively.

METHOD – refers to the process or technique of converting raw materials to finished

products.

OFFICIAL RECEIPT – It is a commercial document that indicates payment or receipt of

cash.

ORGANIZATIONAL PLAN – Is the process of defining a company’s reason for existing,

setting goals aimed at realizing full potential, and creating increasingly discrete tasks to
meet those goals.

PEOPLE –

PESTEL ANALYSIS – a tabular framework of the trends and developments in the different
forces in the external environment.

POSITIONING – refers to the act of occupying a certain place.

PRODUCT –

PRODUCTION PLAN – Plan presents or describes activities related to the production of

goods particular the study of supply and demand and consumer behavior.

PROMOTION – refers to a variety of actions intended to raise greater awareness or

advancement of an item.

PSYCHOLOGICAL – Type of segmentation which the market is divided in terms of what

customers think and believe based on their needs and wants, attitudes, social class,
personality traits, knowledge and awareness, brand concept and lifestyle.

SOCIAL FACTORS – refers to the relationship that customers maintain or build.

SWOT ANALYSIS – pioneered by two Harvard Business School professors of business
policy, George Albert Smith, Jr. and Roland Christensen. It is a popular tool to evaluate the
internal environment.

TECHNOLOGICAL FORCES – are basically refer to the trends and developments in

computer and information technology that have impact on business.

Technological Forces include legislations on the following:

1. Internet
2. Social Media
3. E-commerce
4. Technological advancements
5. Technological infrastructure

PESTEL ANALYSIS:
Political
Economic
Sociocultural
Technological
Environmental
Legal

SWOT ANALYSIS:
Strengths
Weaknesses
Opportunities
Threats

Cultural forces include the following:

1. Religion
2. Language
3. Beliefs
4. Customs
5. Education