Introduction to Business

Administration

Katrina
Lake and
Stitch Fix
Lecturer: Phuoc Van Hanh
 Group 10

Bùi Anh Quân

Trịnh Tuấn Thành
Nguyễn Tuấn Thành
Leader

Chung Cẩm Phước Phạm Thị Yến

Phương
 Table of content

01 02 03 04 05
Katrina Lake Katrina Stitch Fix Stitch Fix Q&A
Lake
Background Development Operations
and Career
Education
Katrina Lake
Founder of Stitch Fix
Born on 24 December,
1982
From San Francisco
One of America's
richest self-made
women (Forbes 2017).
Katrina Lake
Education
Initial desire to become doctor
Got interested in Economics and
Business when studying at pre-
med school
Bachelor’s Degree from Stanford
in 2005
MBA from Harvard in 2011
Career
Worked at Polyvore and The
Partheon Group after graduation
from Stanford
Founded Stitch Fix at 28
Board member at Grunhub and
Glossier
Independent Director of Recruit
Holdings Co., Ltd (from June 2023)
Other activities
Appeared on Shark Tank S11
E14 in 2020
Made a deal with Pair Eyewear
on the show
Member of YPO
One of Fast Company's 100
Most Creative People in
Business
Got married to John Clifford and
had 2 sons
BIGGEST IMPRESSIONS
Katrina Fix

Success in both

career and family

Unlimited potential
Stitch Fix
Your partner in
personal style
OVERVIEW
Main product: online personal

styling service

Headquarter: One Montgomery

Tower, San Francisco, CA, USA

Total Asset: US$614 million (2023)

Number of employees: 5860 people

Largest Shareholder: Katrina Lake

(16.6%)
 DEVELOPMENT

Challenges
Emergence (Lawsuits Changing of
Establishment Breakeven
on Nashdaq and Mass CEOs
layoffs)
Establishment
2010

Original Founders: Katrina Lake and Erin

Morrison Flynn
Original name: Rack Habits
Originally catering women only before
expanding to various segments of customers
Collection of data through Monkey Survey
Collaboration with Eric Colson, Vice President at
Netflix
Rudimentary Internet system that requires trust
from customers
Breakeven and
Profitability
Became profitable in 2014
Sales of $730 million in a fiscal year
as of June 2016
Raised $42 million from outside
investors
Current revenue: $1,638 million
(2023)
Net income: US$172 million (2023)
Challenges
Lawsuits in 2018
Mass layoffs of 1800
employees during the
Covid-19 in 2020
Changes of CEOs
1ST 2ND 3RD 4TH
Katrina Lake Elizabeth Spaulding Katrina Lake Matt Baer

2010 - 2021 2021 - Jan 2023 Jan 2023 - Jun From Jun 2023
2023
Biggest impressions

BERT AND
THE USE OF AI GPT3
THANKS FOR
LISTENING
Feel free to ask if there
are any questions