Dominique Mandonnaud established the business in France in 1970, and it was

later purchased by LVMH Mot Hennessy Louis Vuitton (Sephora USA, Inc., n.d.). This
transaction had an impact on the company's growth, its access to foreign markets, and the
diversification of its products. The business has since expanded to include numerous
European nations before coming to North America. Sephora wasn't content with that, so it
continued to grow, starting with the markets in Latin America and then extending to the
Middle East. All of this is solid evidence that Sephora has established a strong reputation
for stability and dependability as a brand that is present all over the world. The retail
strategy played a significant role in Sephora Company's earnings since Sephora is
regarded as a partner and authorized representative for many prominent international
brands. All of this, coupled with the business's own brands, have contributed to its
reputation for high dependability.