2021 INTRICATELY CLOUD MARKET

REGIONAL SNAPSHOT: LATAM

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 2021 INTRICATELY CLOUD MARKET
REGIONAL SNAPSHOT: LATAM

Cloud computing companies around the world have kept a watchful eye LATAM At A Glance:
on the impressive growth of Latin America’s (LATAM) digital footprint.
In this report, we analyze Intricately cloud spend data of over 800,000 • $600M+ – Total cloud hosting market size
companies in LATAM. As the authoritative source of cloud product
• $6B – Total Cloud Market by 2022
adoption, usage, and spend data, Intricately’s insights into LATAM can
help cloud sellers identify new opportunities and accelerate their go-to- • 800K+ Cloud Buyers
market programs.

In this report, Intricately data shows:

• More than one-third of LATAM cloud buyers have demand

currently unmet by leading cloud providers
• Brazil’s cloud spend outpaces other LATAM countries by up
to 5-6x
• Mexico, Colombia, Chile and Argentina have opportunities
for investment

Read on for Intricately’s complete analysis of the LATAM cloud

infrastructure market.

intricately.com Visit Intricately.com/LATAM to see the IT infrastructure spend of any LATAM company. 2
 MORE THAN ONE-THIRD OF LATAM CLOUD BUYERS HAVE
DEMAND CURRENTLY UNMET BY LEADING CLOUD PROVIDERS

AWS holds the biggest piece of the market share in

Walletshare Among Some of the Leading Cloud Hosting Providers
Approximate Industry Percent of Dollar per Vendor in LATAM Market
45%
Source: Intricately data, January 2021
LATAM cloud hosting, earning about 45% of each
industry dollar. Only two other providers, Microsoft
Digital Ocean 0.3%
Azure and Google Cloud Platform, capture more than
2% of the market.
AWS
Microsoft Azure The LATAM cloud market is expected to reach nearly
Google Cloud Platform $6B in 2022. There’s plenty of room for top cloud
12% 7% 34.5%
LocaWeb sellers to increase market share in the region. About
Digital Ocean 35% of the LATAM market is made up of disparate
Other Vendors cloud hosting providers with less than .3% of the
market share (both global and regional).
LocaWeb 1.2%
It’s worth noting that all three of these leading sellers
in the cloud hosting space are global entities. The
largest regional seller is Brazil’s Locaweb, which
captures about 1.2% market share. LATAM-based CDN
providers – such as Locaweb and Embratel – obtain a
majority of their business from customers in-region.

intricately.com Visit Intricately.com/LATAM to see the IT infrastructure spend of any LATAM company. 3
 GLOBAL CDN PROVIDERS HAVE MAJOR OPPORTUNITIES
TO DISPLACE REGIONAL COMPETITION IN LATAM

Share of LATAM Customers Among Leading LATAM-Based The majority of customers for LATAM-based
Cloud Hosting Providers providers like LocaWeb and Embratel are based
in-region – illustrating the strong influence they
Other Regions Other Regions
have within their “home turf.” For both vendors,
less than 10% of their business comes from
regions outside of LATAM.

Given this gap, there’s enormous opportunity

for global CDN providers to compete with
regional providers in this market. By touting the
advantages they offer – such as cost savings,
size, and global presence – displacing the
regional competition becomes not only possible,
98% LATAM 93% LATAM
but feasible.

Source: Intricately data, January 2021

Intricately can show you the best opportunities

in any market or vertical. Contact us for a demo.

intricately.com Visit Intricately.com/LATAM to see the IT infrastructure spend of any LATAM company. 4
 BUSINESSES IN LATAM ARE GLOBALIZING THEIR CLOUD SPEND,
CREATING OPPORTUNITIES FOR NON-REGIONAL PROVIDERS

Cloud Spend by Region for Selected LATAM-based Businesses

2021 Spend by Region

4% 13% 1% 10%
51% 52%

NA

EMEA

LATAM

APJ
40%
40% 28% 49%
4% 6%

Source: Intricately data, January 2021

Companies in LATAM are increasingly competing with
global audiences. Opportunities are growing for global
companies to meet their demands. This chart showcases
three selected LATAM-based businesses with monthly
cloud spend over $2.5M who source less than half of their
cloud purchases from within their own region.
As digital audiences become more global than ever
before, LATAM businesses will need to increase their
supply of cloud infrastructure (in the right places) to
meet that demand.

intricately.com To compile your own list of prospects in the growing LATAM market, visit Intricately.com/LATAM 5
 BRAZIL’S CLOUD SPEND OUTPACES OTHER LATAM COUNTRIES
BY UP TO 5-6X

Because of the continued growth of Brazillian companies, spending Brazil’s Cloud Spend Outpaces LATAM
approximately $100-500K per month on cloud services, providers Countries by Up to 5-6x
Number of Companies Spending an Approximate
should accelerate their investments in regions in the country.
$100-500K Monthly, by Country
MX
Here are two examples of fast-growing Brazilian organizations with 225
Startup Spotlights

noteworthy cloud spend: Real Estate

$215,000/month

• QuintoAndar – A platform simplifying residential real estate for

Finance
landlords and renters. Monthly cloud spend: $215K. CO $194,000/month
129
• EBANX – Cross-border payment solutions for global merchants
in LATAM. Monthly cloud spend: $194K.
BR

The leading cloud companies rely on Intricately for authoritative 1,471

data on cloud product adoption, usage, and spend. To get details
on the cloud footprints of companies in LATAM, or for any region
or vertical, visit Intricately.com/contact. CL AR
136 216

Source: Intricately data, January 2021

intricately.com To compile your own list of prospects in the growing LATAM market, visit Intricately.com/LATAM 6
 OTHER LATAM COUNTRIES HAVE FAST-GROWING
OPPORTUNITIES TO INVEST IN

While Brazil currently outpaces other LATAM countries in terms of Selected LATAM Startup Companies With $100-500K
Approximate Cloud Spend
cloud adoption and demand, other local economies are building
digital businesses and represent great opportunities for cloud sellers
to capitalize on. MX
Finance
$212,000/month

The number of startups in a high-growth cloud spend tier continues

to grow in countries such as Mexico, Colombia, Chile and Argentina.

CO
Clip Adexus Consumer Technology
HQ: Mexico City, Mexico HQ: Santiago, Chile $280,000/month

Industry: Finance Industry: Technology

Total Est. Monthly Cloud Spend: $212K Total Est. Monthly Cloud Spend: $395K
BR
Primary Cloud Hosting Vendor: AWS Primary Cloud Hosting Vendor:Google
View in Intricately View in Intricately

Rappi Ualá
HQ: Bogotá, Colombia HQ: Buenos Aires, Argentina CL AR
Technology
Industry: Consumer Technology Industry: Finance $395,000/month
Total Est. Monthly Cloud Spend: $280K Total Est. Monthly Cloud Spend: $130K Finance
$130,000/month
Primary Cloud Hosting Vendor: AWS Primary Cloud Hosting Vendor: AWS
View in Intricately View in Intricately Source: Intricately data, January 2021

intricately.com To compile your own list of prospects in the growing LATAM market, visit Intricately.com/LATAM 7
 LATAM CLOUD ADOPTION HAS SIGNIFICANT GROWTH POTENTIAL IN 2021
AND BEYOND – WITH MAJOR OPPORTUNITIES FOR CLOUD PROVIDERS

Selected LATAM Companies with Rising Spend Potential Intricately data shows significant growth happening in LATAM.
Companies to Watch in Approximate $50-100K Spend Tier
Rapidly growing companies with a monthly cloud spend of $50-
$100K per month are widespread across the region. Cloud providers
creating a long-term LATAM strategy can start engaging these
Retail
MX $85,000/month

companies now to become their primary provider as they grow.

Fitness La Comer Yapo.cl

$78,000/month
CO HQ: Mexico City, Mexico HQ: Santiago, Chile
Industry: Retail Industry: Retail
Total Est. Monthly Cloud Spend: $85K Total Est. Monthly Cloud Spend: $99K
Primary Cloud Hosting Vendor: Primary CDN Vendor: Cloudflare
BR Self-hosted View in Intricately
View in Intricately

Gympass Banco Patagonia

HQ: Sao Paulo, Brazil HQ: Buenos Aires, Argentina
CL AR Industry: Fitness Industry: Banking
Retail
$88,000/month Total Est. Monthly Cloud Spend: $78K Total Est. Monthly Cloud Spend: $99K
Banking Primary CDN Vendor: Cloudflare Primary Cloud Hosting Vendor:
$99,000/month
View in Intricately Self-hosted

Source: Intricately data, January 2021

View in Intricately

intricately.com To compile your own list of prospects in the growing LATAM market, visit Intricately.com/LATAM 8
 LATAM’S CLOUD DEMAND IS GROWING,
AND SIGNIFICANT OPPORTUNITIES EXIST
FOR PROVIDERS TO GAIN MARKETSHARE

While AWS has a strong foothold in LATAM, opportunities exist within Cloud marketing and sales teams
the LATAM region for both global and regional cloud providers, including rely on Intricately to identify the right
outside the leading market of Brazil. regional opportunities. We can help
Other countries like Mexico, Argentina, Chile, and Colombia are
your team lead in the LATAM market
experiencing tremendous growth in their digital economies and cloud by showing you the fastest-growing
footprints, with many high-growth buyers spending up to $500K per companies based on early predictors of
month on cloud infrastructure. Additionally, plenty of startups are future growth.
increasing their cloud spend beyond $50K per month, engaging with
buyers early in their lifecycle.
To get insights into your best
Buyers in the region continue to expand their cloud purchases beyond
opportunities, for any region or
LATAM as they globalize their business, and global providers have major
vertical, contact us.
opportunities to displace the regional competition.

To get details on the cloud footprints of companies in LATAM

intricately.com 9
or for any region or vertical, visit Intricately.com/contact.
 GET CUSTOMIZED CLOUD MARKET
Schedule a demo to learn how to
INSIGHTS IN LATAM AND AROUND use Intricately’s detailed product
THE GLOBE adoption, usage, and spend data
to focus your prospecting and
prioritization efforts.
Intricately gives cloud sales and marketing teams an unfair advantage in
finding and acquiring new customers, building advanced scoring models,
getting proactive notification of sales cycles, and spotting churn before Contact us at:
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Our customers use the Intricately data platform to:
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• Identify their ideal customer profile
• Define their total addressable market Some of our customers
• Implement territories and account plans for global sales teams
• Execute sophisticated marketing programs to drive growth
• Assess performance against competitors
• Prioritize your account-based marketing and sales efforts

To get details on the cloud footprints of companies in LATAM

intricately.com 10
or for any region or vertical, visit Intricately.com/contact.