Presentation Title UBMM 1011

SUN ZI’S
My presentation ART OF WAR AND BUSINESS STRATEGIES
description
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 Personal Details

Name : Dr Tee Chee Wee

Room : H 175
E-mail : teecw@utar.edu.my

CONSULTATION HOURS
Wednesday: 0930am-1130pm (via MT)
Friday: 1000am-1200pm (Physically)

INTRODUCTION OF SUN WU
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 Learning Outcome

• Identify the strategies and methods of war from Sun Zi’s

Art of War.

• Analyze the applicability of Sun Zi’s Art of War to

modern business strategies and practices.

• Apply the relevant principles and concepts of Sun Zi’s

Art of War into modern business strategies and practices.

INTRODUCTION OF SUN WU
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 Teaching Plan
1. 13 Chapters.
2. This is a University Wide subject
3. No Final Exam Assessment
4. Mid-Term date:
Week 8 (1.8.2022) (Monday) (8pm-9pm)
5. 1 credit hour
6. Assignment due date:
Week 6 (20.7.2022) (Wednesday) (5pm)

INTRODUCTION OF SUN WU
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 Assessment

MID-TERM TEST
100%

PASS
ASSIGNMENT
100%

INTRODUCTION OF SUN WU
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 WHY ARE WE LEARNING?
SUN ZI’S ART OF WAR & BUSINESS STRATEGIES

If this literature doesn’t fit the latest trend or suit the future generations, how
could it being inherited for 2500 years?

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 WHY ARE WE LEARNING?
SUN ZI’S ART OF WAR & BUSINESS STRATEGIES

A book spanning Eastern and Western since ancient

times.

From ancient till now, many people have become

successful and famous because they have read and
applied the Sun Zi’s Art of War’s concept.

One of the reviewers from the Amazon Online Book

Store stated that “If a person can only read one book
in his life, it should be “The Art of War”.
亚马逊网店评论：
如果人的一生只能读一本书的话，那就应该是《孙子兵法》

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 WHY ARE WE LEARNING?
SUN ZI’S ART OF WAR & BUSINESS STRATEGIES

During the State War Period in Japan, one of the famous

leader, Takeda Shingen who had used one of the Sun Zi’s
famous principles as his theme in the battle.

When in movement, be as swift and invisible as the wind.

When in slow matches, be as majestic as the forest.
When raiding and plundering, be as ferocious as the fire.
When not in movement (as in encamping), be as steady as the mountains.

疾如风，徐如林，侵略如火，不动如山。

Cao Cao, who was expert and well implemented the Sun
Zi’s intelligence during the Three Kingdom Dynasty.

曹操说：
"吾观兵书战策多矣，孙武所著深矣。"
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 WHY ARE WE LEARNING?
SUN ZI’S ART OF WAR & BUSINESS STRATEGIES

The Tang Dynasty Emperor also agreed that all the military
books and literatures, their fundamental ideas were came
from the Sun Wu.

唐朝皇帝李世民说：
"观诸兵书，无出孙武。"

The founder of Panasonic, Konosuke Matsushita believed that

Sun Zi’s Art of War’s intelligences and knowledge can assist a
company to become success.

松下幸之助说："《孙子兵法》是天下第一神灵，我们必须顶
礼膜拜，认真背诵，灵活运用，公司才能发达。"

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 WHY ARE WE LEARNING?
SUN ZI’S ART OF WAR & BUSINESS STRATEGIES

The founder of Softbank, Masayoshi Son believed that the Sun

Zi’s Art of War had help him a lot in his business success
journey. He said that “Without Art of War, there would be no
Son today”.

"如果没有《孙子兵法》就没有我孙正义。"
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Bill Gates Li Ka-Shing Lee Byung-Chul

 夏朝 (Xia Dynasty) (Ruled from 2205 BC - 1766 BC)
Xia was the first dynasty in traditional Chinese history
The Xia was later succeeded by the Shang dynasty

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 商朝 (Shang Dynasty) (Ruled from 1600 BC - 1046 BC)

The Shang dynasty is the earliest dynasty of traditional

Chinese history supported by archaeological evidence

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 Spring and Autumn Period
(770BC – 446BC)

西周
（West Zhou Period)

周 春秋
(Zhou Dynasty) （Spring& Autumn Period)
东周
（East Zhou Period)
战国
（Warring State Period)

1046BC - 256BC

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 I Ching
Book of Changes

Originally a divination manual in the Western Zhou period

(1000–750 BC), over the course of the Warring States
period and early imperial period (500–200 BC)

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The Foremost Kingdoms during the
Spring and Autumn Period

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 SUN WU (孙武)
• Sun Zi’s Art of War
• A book of 2500 years ago
• He was born in Qi State
• Spring and Autumn Period

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To stop the use of weapons and avoid war is truly military

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The Foremost Kingdoms during the
Spring and Autumn Period

Qi State
（齐国）

Wu State
（吴国）

Chu State Yue State

（楚国） （越国）

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 Origin Surname Name
Tian （田）

His Grandpa
Tian Shu （田书）

Upgrade their Status

Tian Sun

Sun & Tian were from the same family

(孙田本是一家)
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 He had great and well study environment
Got a lot of military knowledge and experiences through his grandfather
He knew numerous history about Military & War
How Huang-Ti （黄帝）first time United China

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 Hei-Ti
黑帝

Bai-Ti Huang-Ti Qing-Ti

白帝 黄帝 青帝

Chi-Ti
赤帝

The Most Influence History to Sun Wu

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His family weren’t agreed But it seems never restrains Sun Wu for
and allowed him to involve his interest and he continues to work out
in any military matter on military strategist matter

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 They decided to move the whole family from
Qi State to Wu State and isolated in a village

Qi State Wu State

Qi State prosperous scene

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Within that period, Sun Wu finished his
– Sun Zi’s Art of War
– 13 Chapters
– Around 7000 words

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Chapter 1 : Detailed Assessment and Planning 始计篇
Chapter 2 : Waging War 作战篇
Chapter 3 : Strategic Attack 谋攻篇 孙子兵法十三篇
Chapter 4 : Disposition of the Army 军形篇
Chapter 5 : Forces 兵势篇 13 CHAPTERS
Chapter 6 : Weaknesses and Strength 虚实篇

Chapter 7 : Military Maneuvers 军争篇

Chapter 8 : Variations and Adaptability 九变篇
Chapter 9 : Movement and Deployment of Troops 行军篇
Chapter 10: Terrain 地形篇
Chapter 11: The Nine Battle Ground 九地篇
Chapter 12: Attacking with Fire 火攻篇
Chapter 13: Intelligence and Espionage 用间篇
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 HOW SUN WU START HIS CAREER?
Wu Zi Xu tries to help Sun Wu to pass the Sun Zi’s Art of War literature to
Emperor of Wu State – King He Lv (阖闾)

Recommended
Wu Zi Xu
Prime Minister of Wu State
He-Lv
Emperor of Wu State

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“I can easily defeat other powers and Conquer the World,
if these all principles and concepts can be practically”

Maps during the Spring and Autumn Period in China

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 King He Lv asked Sun Wu that whether
the book’s principles and concepts
can be applied to anyone？
Su Wu replied, “Yes

He continues said that “It

can be apply to any
people and situation who willing to follow
the instructions”.

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STORY ONE
How Sun Wu train the
concubines in palace to
proof his Sun Zi Art of
War can apply in any
persons and situation
which willing to follow
the instructions.

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Consequently, he still ordered the two imperial concubines be
executed as an example to the others.

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In the end,
He successfully transformed 180
concubines into trained soldiers
in one session

After that, King He Lv was abiding his

promise and appointed Sun Wu as

Head of General of Wu State

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 twoof Bai Ju (506BC)
STORYBattle 柏举之战

How Sun Wu use 30,000 army of Wu State to destroy

200,000 army of Chu State

Wu State
（吴国）

Chu State
（楚国）

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 二元辩证法
Dualism Dialectics Theory

敌
Enemy
我 Home
Country

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 二元辩证法
Dualism Dialectics Theory

胜
Victory
负 Defeat

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 二元辩证法
Dualism Dialectics Theory

和
Reconcile
战 Fight

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 二元辩证法
Dualism Dialectics Theory

生
Life
死 Death

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 二元辩证法
Dualism Dialectics Theory

动
Move
静 Still

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 二元辩证法
Dualism Dialectics Theory

勇
Bravely
怯 Cowardly

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 二元辩证法
Dualism Dialectics Theory

利
Advantages
害
Disadvantages

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 二元辩证法
Dualism Dialectics Theory

进
Advance
退 Retreat

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 二元辩证法
Dualism Dialectics Theory

强
Strong
弱 Weak

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 二元辩证法
Dualism Dialectics Theory

攻
Attack
守 Defence

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 二元辩证法
Dualism Dialectics Theory

虚
Weaknesses
实 Strength

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 二元辩证法
Dualism Dialectics Theory

众
Large
寡 Small

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 3 Famous Master in
The Spring & Autumn Period

Master of Taoism Master of Confucius Master of Military

Lao Zi (老子) Kong Zi (孔子) Sun Zi (孙子)

‘Zi’ is a word means later generation who was respect for them and they had
great contribution influenced to culture and heritage in China.
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 Impact of Sun Zi’s Art of War
western Society

1772
First translation of Sun Zi’s Art of
War into Western Language was
published by Father Amiot (French
Jesuit Missionary).

1860
Translated into Russian and
German.

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1910

First annotated English Language

translation was completed by Lionel Giles.

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WHY NOT SCIENCE ?

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Impact of Sun Zi’s Art of War
asian Society

知己知彼，百战百胜
“Know yourself, Know your enemy,
You will win in every battle”

知己知彼，百战不殆
“Know yourself, Know your enemy,
You will not be defeated in every battle”

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 6 August 1945 – Hiroshima (129,000 killed)
9 August 1945 – Nagasaki (226,000 killed)

Yamamoto7 December 1941

The planner of the attack on Pearl Harbor.
Surprise and destroy the U.S. Pacific Fleet
and Force.

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Japanese was a First in adopting Sun Zi’s intelligent
in Business & Management
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 Is it Same?
Sun Zi’s Art of War

36 Strategems

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36 Strategems
 A book of 2,500 years history

Is it still Applicable today ?

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 Detailed
Assessment
& Planning
Intelligence
Waging War
& Espionage

Attacking Strategic
with Fire Attack

Disposition
Terrains
of the Army

Movement & Sun Zi’s Art of War

Deployment Forces
of Troops

Variations & Weaknesses

Adaptability & Strength

Military
Maneuvers

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Business War teecw@utar.edu.my

“Fight with their competitors to survive and sustain in this market”

Marketing Warfare

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 Talent War
Who is the ‘Right’ person

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