O.

P Education
O.P Education
Goals/Purpose –
O.P Education plan your concept

Select 3 key focuses per month

(the next slide will give you examples and ideas of how to turn these ideas into posts)

• Haircuts
• Products
• Motivation/Inspiration/Positivity
• Education
• Editorial
• Cut/Style/Shoot
• Videography (videos of you)
• Style/Fashion
• lifestyle
• Vlogging/‘a day in the life of’
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Haircuts
Images from the chair
O.P Education
Short videos from the chair (KEY)
- Post as a carousel - good way to recycle content (only first pic/vid needs to be new)
- Videos of your cutting
- Post, story & reels
- Covers most other purposes

• Products
- Images
- Videos of you using products
- Good for stories – swipe ups(if you have them)
- Mostly try to avoid posting (unless it is your page’s main purpose)
- Subtle advertising – merge products with another purpose
- TAGGING – get reposted

• Motivation/Inspiration/Positivity
• Great to help you reach a wide audience - everybody loves and needs some positive energy in
their life – but keep it organic - only share and post things you truly believe yourself
- Post captions
- Sharing to your story
- Reels
- Speak from the heart
- keep a log of quotes in your phone notes
•
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-
Education
O.P Education
More so the perception of you educating – you wouldn’t cut hair for free so why educate for
free
Photos & videos of you teaching
- Story – share the whole thing (never include any of the real educational information)
- Post – recaps, summaries and memories of the day/event/trip
- Merge with other purposes - haircuts and inspiration/motivation/positivity

• Editorial
- Similar to haircuts however here the purpose is the image not just the cut
- Great if you’re looking to win competitions, get magazine features and get into the fashion
scene
- Would need to be a main focus/purpose throughout the year if this is your goal
- Posts
- Story
- Reels – merge with lifestyle, fashion & videography

• Cut, Style Shoot

- Similar to editorial however merged more with education & videography

• Videography
- Video content of you working on your other purposes
- Great content in showing you mean business in your other purposes
- This one is more of a tool to enhance the others
- I would advise not to make this your everyday/everyweek content – once every 2 weeks to once a
month would be ideal
•
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Style/Fashion
O.P Education
Great way to show a bit of your personality & style
- Different to lifestyle but can easily be merged
- Great Story content - 1 story per day
- For posting purposes personally I would merge with either lifestyle or education – photos of
you in classes or in cool places wearing your best outfits
- Other than that I would avoid general fashion posts – fall into the sea of ‘influencers’ – key
to remember the goal is not to be an ‘influencer’ it is to be an inspiration

• Lifestyle
- Great as it can be merged with most other purposes but also creates great story & reel
content on its own
- Shows what they can experience if they pay attention to your other purposes
- One of the key focuses when inspiring people

• Vlogging/‘A day in the life of’

- Great if you have the time/resources
- Great youtube content
- Great tiktok content
- Great reels content
Which platforms? O.P Education
– which platforms does this apply to?

• Instagram
- The best and easiest platform to hit all of these focuses
- The best overall platform for our industry
- This training program is perfect for Instagram growth
- Instagram growth can aid and elevate the growth of other platforms

• Facebook
- Great to run simultaneously with Instagram
- Can be linked to your Instagram account – everything you share on Instagram
gets shared on facebook – takes away work load
- Personally I think facebook is great for clients – not as good for barbers
- Great for products
- Great for promoting experience/your barbershop
- Therefore the purposes of both will slightly differ – I personally keeo my own
Instagram separate from my barbershop facebook
- However our education Instagram is linked to our education facebook – because
the purposes are aligned
- Can be monetised
•
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Youtube
Great for BTS content
O.P Education
- Great for vlogging
- Great for education – just be careful about giving everything away for
free
- Can be monetized
- Great for showing more in depth content that the other platforms –
attracts your follwers from other platforms to subscribe – in turn boosts
your exposure

• Tiktok
- Great for reaching a wider and newer audience
- Great. For BTS content
- Great for inspiration/motivation/positivity, lifestyle, education and
vlogging
- Great if you want to run different purposes on different platforms
- Great for creating reel content – doing two jobs at once
- Can be moneitsed
 O.P Education

To grow you need to have a community behind you and to build a community
you need to communicate.
- Building up a following on any platform will only increase your chances of
boosting your following on the other platforms. The more exposure the
better.
Daily Planner
O.P Education
• Likes & Comments
• Messages
• Posts
• Stories
• Reels
Likes & Comments
O.P Education
• Dedicate 1 hour each morning (you don’t even have to get out of bed for this) to
follow, liking & commenting on posts
• A combination of people you admire, people you find interesting and people you
want to get to know/be around
• DO NOT SPAM – an excessive spam of likes and comments does not get attention in a
good way – looks too desperate
• Just 2-3 likes per profile
• 1 comment per profile
• Subconsciously you will become a recognized name before you actually become a
recognized name
Messages
O.P Education
• Similar to likes & comments
• Dedicate that same hour in the morning to sending messages out to people you
admire and want to get to know.

• Dedicate a separate hour each evening to reach out to more people and reply to any
messages and comments you received during the day!
• One big tip when trying to build your following and reputation – reach out to
people who comment on your work showing love – messaging them is way more
personal than just liking or replying to the comment (of course there will come a
time where you just don’t have the time to reply to everyone but whilst you’re
trying to begin your growth this is key)
• That hour in the evening is the most important of the day
Posts
O.P Education
• On any posting day set aside 30-45 minutes prior to your scheduled posting time to
prepare your post
• If you know you will be busy around your scheduled posting time then I strongly
advise you to do this earlier in the day or the day before
• Prepare your caption
• Gives you time to prepare your image(s) or video(s)
• Your hashtags should already be saved in your notes ready to copy and paste
• Always double check how your post will look on people’s feeds/search pages etc
by saving it in drafts and looking
Stories
O.P Education
• 1 should include you, your face or your outfit
• 1 should be interactive
• 1or more should show what you’re doing (no limit to
the amount of these you can post as long as its
relevant to your purpose)
• 1 should be building/promoting the perception you
want to create
• 1 should be promoting what you’re already known
for

• Reply and react to other peoples stories throughout

the day
Reels
O.P Education
• Reels (and tiktok) are like passive income - they are passive exposure
• They continue to gain exposure long after they are posted
• Great reach – good for gaining followers
• Prepare your reel and post on tiktok – then recycle to Instagram –or just prepare
on Instagram
• Take 30-45 minutes to prepare prior to posting
• Do not save to feed (just post as a reel only) - Unless the thumbnail suits your
Instagram feed image
• Doesn’t effect your aesthetic but gains you exposure
Social media progress chart
(Instagram)
O.P Education
(in the last 7 days)
Week 1 Week 2 Week 3 Week 4
Followers

Saves

Comments

Likes

Impressions

Profile Visits

Post Interaction
Focus/Goal setting
O.P Education
Focus/Goals Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 8 9 10 11 12
Haircuts

Products

Motivation/
inspiration/
positivity

Education

Editorial

Cut, Style,
Shoot
Videography

Style/Fashion

Lifestyle

Vlogging
Feed posting schedule O.P Education
Post
Wk 1 Wk 2 Wk 3 Wk 4
Sun
17:00pm
Mon
21:15pm
Tue
21:15pm
Wed
21:15pm

Posting prep to begin at least 30-45 minutes prior to

scheduled time
Story posting schedule O.P Education
Story
Mon Tue Wed Thur Fri Sat Sun
08:30am
12:00pm
(Interactive)

15:00pm
18:00pm
21:00pm
Reel posting schedule O.P Education
Reel
Mon Tue Wed Thur Fri Sat Sun
19:00pm

Posting prep to begin at least 30-45 minutes prior

to scheduled time
 O.P Education
The Plan

• Fill out first week of progression chart

• Decide your focus
• Plan your content
• Create your content / search through old content
• Plan your message
• Create captions, quotes and energy portrayal
• Follow the schedules planned out for you
• Keep track of your progression
• repeat
 O.P Education

Repetition builds Reputation

You are what you repeat.
O.P Education