Table of Contents

1.1 Need of the Project:..............................................................................................................................2

1.2 : Introduction to Clothing:..................................................................................................................2
1.3 : Brand Introduction:...........................................................................................................................3
1.4 : Logo:....................................................................................................................................................4
There is something for everybody’.............................................................................................................5
1.6 : Vision:.................................................................................................................................................5
1.7 : Objectives:..........................................................................................................................................5
1.8 : Source of Inspiration:........................................................................................................................5
1.9 : Collection:...........................................................................................................................................6
1.10 : Embellishments:.................................................................................................................................7
1.11 : Color Scheme:....................................................................................................................................8
1.12 : Brand Purpose:..................................................................................................................................8
1.13 : Brands Survey:...................................................................................................................................9
 Local market survey:...........................................................................................................................9
Liberty market dupatta galli...................................................................................................................9
 Brand Survey:.....................................................................................................................................10
Packages Mall.........................................................................................................................................11
3.1 Material...............................................................................................................................................19
3.1.1 Raw Material:.............................................................................................................................19
3.1.2 Stitching Material:.....................................................................................................................19
3.1.3 Embellishment Material:...........................................................................................................20
3.1.4 Packaging Material:...................................................................................................................20
3.2 Methodology and Techniques:-.........................................................................................................20
3.2.1 Methodology:..............................................................................................................................20
2. Design:.................................................................................................................................................20
3. Sketching and designing:...................................................................................................................20
4. Pattern making:..................................................................................................................................21
5. Fabric sourcing:..................................................................................................................................21
6. Sample making:..................................................................................................................................21
7. Manufacturing:...................................................................................................................................21
8. Inventory:............................................................................................................................................21
9. Distribution and sales:.......................................................................................................................21
10. Marketing........................................................................................................................................21
3.2.2 Techniques:.................................................................................................................................21
3.3 Collection of material:.......................................................................................................................22
3.3.1 Article 1.......................................................................................................................................22
3.3.2 Article 2.......................................................................................................................................22
 3.3.3 Article 3.......................................................................................................................................23
3.3.4 Article 4.......................................................................................................................................23
3.3.5 Article 5.......................................................................................................................................24
3.3.6 Article 6.......................................................................................................................................24
3.3.7 Article 7.......................................................................................................................................24
4.1 Discussion:...........................................................................................................................................25
4.1.1 Target Market:...........................................................................................................................25
4.1.2 Marketing Strategies:................................................................................................................25
4.2 Result:..................................................................................................................................................25
4.2.1 Brand Preferences:.....................................................................................................................25
4.2.2 Market Trends:..........................................................................................................................26
4.2.3 Specialty of Our Dresses:...........................................................................................................26
4.2.4 Customer Satisfaction:...............................................................................................................26
4.3 Window Display:................................................................................................................................27
4.3.2 Types of Window Displays:.......................................................................................................27
4.3.2.1 Open Window Display:..............................................................................................................27
4.3.2.2 Open Back Window Display:....................................................................................................28
4.3.2.3 Closed Window Display:............................................................................................................29
4.3.2.4 Elevated Window Display:........................................................................................................29
4.3.2.5 Corner Window Display:...........................................................................................................30
4.3.2.6 Island Window Display:.............................................................................................................31
4.3.2.7 Shadow Box Window Display:..................................................................................................32