UNIVERSITY OF MUMBAI

MUMBAI INSTITUTE OF MANAGEMENT & RESEARCH

Wadala (East), Mumbai- 400 037

SUBMITTED IN PARTIAL FULFILMENT OF MASTERS IN MANAGEMENT

STUDIES
SEMESTER IV

SPECIALIZATION: MARKETING

“A STUDY OF CORPORATE SOCIAL RESPONSIBILITY WITH REFERENCE

TO KHUSHIYAAN FOUNDATION”

SUBMITTED BY

MR. KHAN MOHD ASIF

ROLL NO: 19041

UNDER THE GUIDANCE OF

PROF. TAUHID ALLAM

A.Y.2023- 2024
 DECLARATION

I, Mr. Khan Mohd Asif hereby declare that the Project entitled- “A STUDY ON
CORPORATE SOCIAL RESPONSIBILITY WITH REFERENCE TO KHUSHIYAAN
FOUNDATION OF DIGITAL” has submitted to the Mumbai Institute of Management & Research
in partial fulfillment for the award of the M.M.S. degree

Mr. KHAN MOHD ASIF

ROLL NO: 19041
SPECIALIZATION:MARKETING

Place: Mumbai
Date:
 CERTIFICATE

This is to certify that Mr. Khan Mohd Asif student of MMS Program, at
Mumbai Institute of Management & Research (Affiliated to University of
Mumbai) during the period of 2022-2024, has successfully completed the
project entitled, “A study of Corporate Social Responsibility with Reference to
Khushiyaan Foundation” under the guidance of PROF. TAUHID ALLAM

Prof. Tauhid Allam Dr. Arvind Biradar

Internal Guide DIRECTOR

Place: Mumbai
Date:
 ACKNOWLEDGEMENT

This satisfaction and euphoria that accompanied the successful completion of

any task would be without the mention of the people who made it possible,
whose constant guidance and encouragement crowned out efforts with success.
I take this opportunity to express our deep sense of gratitude and respect to our
supervisor DR.ARVIND BIRADAR the director of MMS program for the
valuable guidance for providing us with essential facilities for completing and
presenting this project.

I take this opportunity to thank the University of Mumbai for giving me chance
to do this project.

I would like to thank my Institute Library, for having provided various reference
books and magazines related to my project.

I am greatly indebted to their help, which has been of immense value and has
played a major role in bringing this to a successful completion. I would like to
thank my family and friends for their constant support and encouragement
throughout our project.
 EXECUTIVE SUMMARY

I decided to create a CSR project titled "A study of CSR with reference to Khushiyaan
Foundation". The first section introduces the concept of Corporate Social Responsibility, the
reasons why organizations should undertake CSR activities, and examples of corporations
that do so, as well as the importance and benefits of doing so. Following that, the initiative
mentioned Kohinoor Business School's profile and its path in terms of social responsibility.

Khushiyaan, as the name suggests, is dedicated to bringing happiness to poor people in

society and the environment. Khushiyaan Foundation is formally registered under the
Mumbai Public Trust Act, 1950, and the Societies Registration Act, 1860. The Khushiyaan
Foundation was founded by a young team led by Mr. Chinu Kwatra.

Khushiyaan Foundation can be described as an implementing organization that plans and

executes numerous developmental projects. Through this project, we did a lot of activities
under Khushiyaan Foundation, understanding each and every project, such as the old age
home at Anant Khushiyaan Niwas, where we got the opportunity to meet aged people and
get to know about their daily routines and what they do all day, and the orphanage at Anant
Khushiyaan Niwas, where we spent 7 days joined them and participated in many activities
and games with children, as well as Beach Warriors, an initiative organized by the
Khushiyaan Foundation that focuses on cleaning several beaches in Mumbai. This exercise
involves a large number of volunteers.

This project will help us understand the importance of beach cleanup and how the
Khushiyaan Foundation effectively runs other programs to make a difference in society.
 TABLE OF CONTENTS

SR. NO. TITLE PAGE

NO.
1 Introduction 1

2 Review of Literature 6

3 Role of MUMBAI INSTITUTE 7

OF MGMT & RSRCH
4 Project Dayitva 12

5 The Khushiyaan Foundation 13

6 Objectives of the project 16

7 Scope of the project 17

8 CSR activities conducted under Khushiyaan 18

Foundation
9 Conclusion 23

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 CHAPTER 1: INTRODUCTION

A self-regulating business concept known as "corporate social responsibility" (CSR) assists an

organization in being held socially responsible by the public, its stakeholders, and itself.

The concept of Corporate Social Responsibility, or CSR, has become increasingly prominent in
the last few years. It describes a business's voluntarily made attempts to accept responsibility for
its impact it has on the environment and society. CSR essentially entails businesses going above
and beyond their legal commitments and pursuing a more environmentally and socially
conscious business style.

Corporate Social Responsibility (CSR) extends the role of businesses beyond profit-making to
encompass societal and environmental considerations. It emphasizes the importance of
businesses contributing positively to the well-being of their stakeholders and the broader
community. This can be achieved through various means, including adopting sustainable
practices, supporting local communities through philanthropy and volunteering, and upholding
ethical standards in business operations. By embracing CSR, companies can enhance their
reputation, build stronger relationships with stakeholders, and contribute to a more sustainable
and equitable future.

By embracing CSR, companies not only enhance their reputation but also foster stronger
relationships with their stakeholders. This can lead to increased customer loyalty, employee
satisfaction, and investor confidence, ultimately contributing to long-term success. Moreover,
CSR aligns with the growing societal expectation for businesses to be responsible corporate
citizens, making it not just a good practice but a necessity in today's world.

Consequently, companies that place emphasis on CSR stand to gain a competitive edge in the
market and establish enduring relationships with their stakeholders over the long term.

Reasons why organization should implement CSR activities:

1. Enhanced Reputation: A strong CSR program showcases the company's commitment

to social and environmental responsibility, which enhances its image in the eyes of
customers, investors, and the public. This positive reputation can be a valuable asset,
particularly during times of crisis or controversy.

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2. Competitive Advantage: Companies that prioritize CSR often stand out in crowded
markets. Consumers increasingly prefer to support businesses that demonstrate ethical
and sustainable practices, giving socially responsible companies a competitive edge.

3. Increased Customer Loyalty: When customers perceive that a company is genuinely

committed to making a positive impact, they're more likely to remain loyal. CSR
initiatives can foster emotional connections with customers, leading to long-term
relationships and repeat business.

4. Employee Engagement: Engaging employees in CSR activities can boost morale, job
satisfaction, and productivity. Employees feel a sense of pride and purpose when they're
involved in initiatives that benefit their communities or the environment.

5. Attracting Talent: In today's job market, employees seek more than just a pay check—
they want to work for companies that share their values. A robust CSR program helps
attract and retain top talent by demonstrating the company's commitment to making a
difference beyond profits.

6. Risk Management: Addressing social and environmental issues through CSR can
mitigate various risks, including reputational damage, legal liabilities, and regulatory
fines. Proactively managing these risks can protect the company's bottom line and
safeguard its future.

7. Access to Capital: Investors are increasingly integrating environmental, social, and

governance (ESG) factors into their investment decisions. Companies with strong CSR
programs are more likely to attract investment capital and may enjoy lower borrowing
costs due to reduced risk perceptions.

8. Innovation: CSR encourages companies to think creatively about how they can address
pressing social and environmental challenges. This focus on sustainability can drive
innovation, leading to the development of new products, services, and business models
that benefit both society and the bottom line.

9. License to Operate: Building positive relationships with communities, regulators, and

other stakeholders is essential for maintaining the company's "license to operate." By
engaging in CSR activities that benefit these stakeholders, companies can build trust and
goodwill, ensuring continued support for their operations.

10. Long-Term Sustainability: Integrating CSR into business strategies promotes the long-
term sustainability of both the business and the planet. By addressing social and

2
 environmental issues, companies contribute to a more stable and prosperous future for
themselves and society as a whole. This focus on sustainability helps ensure the
company's continued success in the face of evolving market dynamics and societal
expectations.

Importance of Corporate Social Responsibility

Corporate social responsibility (CSR) empowers businesses to positively impact society, the
environment, customers, and stakeholders.

Let's delve into the importance OF CSR:

The concept allows every employee in an organization to contribute to societal betterment,

environmental conservation, and national progress. While self-interest drives us, there's
unparalleled fulfilment in serving others. Implementing CSR initiatives, like educating
underprivileged children, not only brings personal satisfaction but also brightens lives. It's time
we prioritize caring for the less fortunate in our communities. Through CSR, businesses can
drive societal advancement and foster a better world.

CSR plays a pivotal role in enhancing the organization's reputation. Acts of goodwill towards
communities, stakeholders, and clients not only elevate the company but also ensure long-term
growth and success. CSR boosts brand popularity, resonating positively with consumers, media,
and peers. Engaging in meaningful initiatives, regardless of financial size, demonstrates genuine
care. By embracing CSR, companies build trust and loyalty among employees and the wider
community. Employees derive immense happiness from contributing to CSR initiatives,
fostering teamwork and camaraderie. CSR initiatives strengthen organizational bonds and
cultivate a sense of social responsibility among employees.

Working for a socially conscious company is appealing, as it reflects compassionate

management. CSR enhances brand perception, earning the trust of customers, leading to
increased revenue through positive word-of-mouth. Amidst work pressures, it's essential to
acknowledge the world beyond and extend support to those in need.

Exploring remote villages as part of CSR initiatives can be eye-opening, revealing societal
challenges and opportunities for positive change. Ultimately, CSR drives societal progress,
benefiting all stakeholders. The significance of CSR lies in organizations recognizing their role
in societal development and promoting awareness among corporations and the public. Dynamic

3
and adaptable businesses drive economic growth, underscoring the interconnectedness between
corporate success and societal advancement.

Effective implementation of CSR

Setting Measurable and Achievable Sustainability Goals Is Essential for the Effective
Implementation of Corporate Social Responsibility (CSR) in Businesses. This involves
reducing carbon emissions, encouraging energy conservation, and putting sustainable supply
chain and sourcing practices into effect.

Engage Stakeholders: In order to fully understand the requirements and expectations of their
stakeholders, businesses should engage with them. Customers, staff members, vendors, and
communities are all included in this. Businesses may make sure that their CSR programs meet
the demands of their stakeholders by interacting with them.

Benefits of Corporate Social Responsibility

1. Cost Savings: CSR initiatives can help companies save costs by reducing waste,
improving efficiency, and minimizing risks. For example, investing in energy-efficient
technologies can reduce energy costs and lower carbon emissions.

2. Increased Customer Loyalty: CSR efforts resonating with customer values can bolster
their allegiance to the brand. Customers tend to prefer and advocate for socially
responsible companies, thereby strengthening loyalty and retention.

3. Enhanced Reputation: Companies embracing CSR initiatives are perceived more

favourably by customers, employees, and stakeholders. Demonstrating responsibility
and ethical conduct enhances brand reputation, fostering customer loyalty and attracting
new patrons.

4. Access to New Markets: CSR initiatives open doors to new markets and business
prospects. Companies advocating sustainability can tap into markets seeking eco-
friendly products, thereby expanding their customer base and revenue streams.

4
5. Risk Mitigation: Engaging in CSR practices reduces the likelihood of legal, financial,
or reputational risks associated with unethical behaviour or environmental harm. CSR
fosters responsible business conduct, thus mitigating potential risks.

6. Improved Employee Engagement: CSR initiatives imbue employees with a sense of

purpose and pride in their work, boosting morale and engagement. This leads to
heightened productivity, decreased turnover, and a more positive work environment.

7. Stimulated Innovation: CSR fosters a culture of innovation by prompting companies

to seek novel solutions to social and environmental challenges. This drive for innovation
yields new products, services, and business models beneficial to both the company and
society.

5
 CHAPTER 2: REVIEW OF LITERATURE

Vethirajan .C, et al (2020) states that the Corporate Social Responsibility (CSR) practices of
Indian companies, highlighting motivations, impacts, and emerging trends. It discusses the
integration of sustainability into corporate strategies, stakeholder engagement, and the role of
government regulations. Overall, it offers insights into the evolving landscape of CSR in India.

Krishna KumarShah (2012) states that the “Corporate Social Responsibility in Nepal‟ has
discussed the conceptual part of social responsibility and its importance in Nepal in his article.

Bimal Arora, et al (2004) states and examines corporate social responsibility (CSR) in India,
likely focusing on its status, challenges, and implications for businesses and society. It may
explore the adoption of CSR practices by Indian companies, the regulatory environment, and
the societal expectations surrounding corporate behavior.

Chinnadurai.P (2014) in their article, “Corporate Social Responsibility in India” is a

theoretical paper studying the evolving concept of CSR, the necessity of having CSR.

6
 CHAPTER 3: ROLE OF MUMBAI INSTITUTE OF
MGMT & RSRCH

Profile

To "Bridge the Gap between Classroom Wisdom and Business Realities" and give its students
an industry-oriented education is the guiding statement of MUMBAI INSTITUTE OF MGMT
& RSRCH (MIMR). In Wadala,(East), MUMBAI INSTITUTE OF MGMT & RSRCH
(MIMR) is located on an integrated campus.

Social Relevance

Understanding the need to make social transformation a strategic priority, MIMR recognized
that this was part of its obligation to society. To maintain its standing as a socially conscious
business school, MIMR is committed to raising staff and student awareness, which is the main
goal of any social project. Care for the well-being of society is deeply rooted in MIMR workers
and students.

MIMR made its modest début in 2010 with a number of initiatives, some of which are listed
below:

Humble Beginning (2010-2013)

Students of MIMR carried out the cleanliness activity in the vicinity every week. Students
carriedout promotional activities to create awareness by way of:

• Hoardings
• Distribution of pamphlets
• Lane to lane campaign
• Formation of a chain of students with a focus on Swachh

Wadala The above-generated interest among the community and the

students.Journey (2014- 2023)

Institutional Social Responsibility (ISR)

7
 • 2014-2015

MIMR established Institutional Social Responsibility Cell in the year 2014-15 with their
members.

The focus was on the following activities:

• Swachh Wadala
• Health and Hygiene
• Sanitation

A decision was taken to undertake a winter project of two weeks for MMS students in the area
of community service. During this period students worked in the neighbouring areas of
MUMBAI INSTITUTE OF MGMT & RSRCH on projects like hygiene and cleanliness.

• 2015-2016
1. Swachh Wadala
a. Cleanliness Drive in Wadala
The Students of MUMBAI INSTITUTE OF MGMT & RSRCH have under-taken the
weekly cleanliness drive in the areas surrounding the institution. The awareness was
created by distributing pamphlets, hoardings, and interacting with the community.

2. Education
b. Smile Foundation
MIMR students invited 30 children of the SMILE Foundation (in association with
Kindness Unlimited NGO) to MIMR Campus. The MIMR students interacted with the
children and carried out different educational activities between 1st January to 15th
January 2015.

8
 • 2016-2017

The community service gained its momentum from the academic year 2016-17 onwards in all
the dimensions of social initiatives. To mention a few:

1. Cleanliness Drive: The Cleanliness drive was carried out in the vicinity of MUMBAI
INSTITUTE OF MGMT & RSRCH. Community Service
2. Project with Young Men’s Christian Association: The students helped Young Men’s
Christian Association in conducting community-based survey for the revival of “YMCA
Sarthak Centre”. Students recommended revival strategies to the foundation.
3. Education: Project with Umang Foundation: MIMR students developed I.T study
modulesin the vernacular medium for the underprivileged children.

• 2017-18

1. Community Service
a. Job Mela organized in association with Majlis: Majlis in association with
MUMBAI INSTITUTE OF MGMT & RSRCH organized a Job Mela on 15th
September 2017. Employers, Vocational and Skill Development Trainers were
invited to interact with victims of violence and understand their employability
needs and training requirements.
b. Ganesh Visarjan: Association with Mumbai police the students of MUMBAI
INSTITUTE OF MGMT & RSRCH supported the Mumbai police in
maintaining discipline during the Ganesh Visarjan procession at Wadala.
c. Immunization Awareness: MIMR students helped doctors from the BMC
Department in undertaking the mandatory vaccination program for RUBELLA:
a national immunization program initiated by the Ministry of Health & Family
Welfare.
d. Health and Sanitation: MUMBAI INSTITUTE OF MGMT & RSRCH students
visited the following areas/schools and conducted awareness program on
sanitation and hygiene.
i. Bail Bazaar: distributed 150 sanitary napkins
ii. Naupada Municipal School: distributed 300 sanitary napkins
iii. Karachi Municipal High School: distributed sanitary napkins
iv. Shishu Vikas Municipal School: distributed sanitary napkins
v. King George Old age and Orphanage at Mahalaxmi: Conducted
workshop on sanitation and hygiene
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 e. Community Service
i. MIMR students visit “King George Old age and Orphanage at
Mahalaxmi and interacted with senior citizens played games, distributed
gifts, and entertained them with music.
ii. Robin Hood Army: Food Drive in association with the Robin Hood Army
students participated in food collection and distribution drive.
iii. Program on Stress Management: Students of MIMR visited Taloja Jail,
Kharghar, Navi Mumbai on 20th December 2018 and conducted a
program on “Stress-management” for Taloja Jail Inmates.
iv. Homage to the Brave-hearts, Kendriya Vidyalaya, and Air Force Station
Students of MIMR visited Kendriya Vidyalaya Air Force Station
School, to acquaint the students with the highly disciplinary actions and
undisputed patriotism and love of the national heroes for their mother
country.
f. Health and Sanitation
i. MIMR visited Dana Pani beach at Malad: Students of MIMR visited
Dana Pani beach at Malad for a cleaning drive with a reputed NGO. 15
studentsjoined the drive and helped the NGO in cleaning up the beach.
ii. Swachh Wadala drive at BMC School, Wadala (E): Students conducted
an awareness program on garbage disposal, defecating in open spaces at
Sahkar Nagar High School, HPK and Nadkarni Park Hight School
situated at Wadala.
iii. Taloje Panchanand Railway Station: Awareness drive through a skit on
5th March 2019, at Taloje Panchanand Railway Station (Central
Railway), by students of MIMR.

• 2019-2020

1. Guest Lecture:
Guest Lecture on ‘Solid Waste Management and Recycling into BioFuel” was organized
for the MIMR students. The Activity was conducted on 7th October 2019. Health Talk
onObesity Day by Dr. Biswanath Gouda on 11th October 2019, World Obesity Day.
2. Hygiene and awareness:

10
 a. MUMBAI INSTITUTE OF MGMT & RSRCH students performed Nukkad
Natak (Street Play and Flash mob) on 29 November 2019 to make people
aware of the hazards of unclean surroundings and to make efforts to support
BMC in maintainingcleanliness and hygiene.
3. Community Service:
a. Blood Donation and Medical Check-up Camp: MIMR Dayitva-ISR team
organized a health check-up and blood donation Camp at MIMR on 17th
October2019 Tree Plantation.
b. One student One Tree Initiative by HRD Ministry and AICTE: As per the
directives of the HRD Ministry for its “One Tree One Student” Initiative,
MUMBAI INSTITUTE OF MGMT & RSRCH had organized Tree Plantation
Drive on 7th November, 2019.
c. Visit Shri Manav Seva Sangh: Students visited Senior Citizen Home. Shri Manav
Seva Sangh, Sion and conducted 15 activities for the residents. Invested quality
time to celebrate Christmas on 26th Dec. 2019.
4. Education:
a. Bal Diwas: On the 14th of November, 2019 Children’s Day was celebrated at
MUMBAI INSTITUTE OF MGMT & RSRCH to commemorate the Birth
Anniversary of Pandit Jawaharlal Nehru. MUMBAI INSTITUTE OF MGMT
& RSRCH organized BAL - DIWAS for the students of Gandhi Bal Mandir at
the MIMR Campus.

• 2022-23

DAYITVA Cell had organised an activities at Gandhi Bal Mandir School on 16th March 2022.
All the students participating from Gandhi Bal Mandir School and MUMBAI INSTITUTE OF
MGMT & RSRCH enjoyed the activity, which was both fun and learn! The event concluded
with the distribution of a set of stationery and chocolates to each student. MIMR-ISR
DAYITVA Cell had organised an activities at Gandhi Bal Mandir School on 16th March
2022.

11
 CHAPTER 4: PROJECT DAYITVA

“Dayitva” – An obligation for societal development, an idea envisaged by our Chairman CA

Sunil Karve Sir-MUMBAI INSTITUTE OF MGMT & RSRCH, “Dayitva” aims to create
students who own up to social responsibility, understand the problems faced by society at the
grass root level and try togive an optimum solution.

The basic purpose of Social projects is to understand, analyze, map, bridge, integrate and
implement social issues and bring positive changes in society. These projects are to be executed
through various social initiatives for education, community service, environment, and health
and sanitation.

PLEDGE FOR DAYITVA

“I, AM KHAN MOHD ASIF SOCIALLY RESPONSIBLE STUDENT OF

MUMBAI INSTITUTE OF MGMT & RSRCH, HEREBY PROMISE THAT I SHALL
WORK TOWARDS THE DEVELOPMENT OF SOCIETY IN THE AREAS OF
COMMUNITY SERVICE, SKILL DEVELOPMENT, AND EDUCATION. I SHALL
STRIVE TOWARDS CREATING CLEAN, HEALTHY, AND HYGIENIC
SURROUNDINGS.

I PLEDGE TO STRIVE TO BE A POSITIVE CHANGE AGENT IN SOCIETY

THROUGH AND PROVIDE MY SERVICES WITH A SMILE.”

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 CHAPTER 5: THE KHUSHIYAAN FOUNDATION

6.1 Introduction

Khushiyaan is dedicated to bringing happiness to underprivileged members of society and the

environment, as the name "Happiness" suggests. According to the Mumbai Public Trust Act,
1950 and the Societies Registration Act, 1860, the Khushiyaan Foundation is formally
registered.

A young group led by Mr. Chinu Kwatra founded the Khushiyaan Foundation. It works to
provide high-quality food, women's empowerment and hygiene, cleanliness drives, and the gift
of education through its successfully running projects Roti Ghar, Naari Shakti, Beach Warriors,
and Project Paathshala, respectively.

It is possible to categories Khushiyaan Foundation as an implementing organisation that

develops and manages a variety of development projects. Making this world better than it was
before has always been motivated by the overwhelming response and unwavering support of
the volunteers.

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6.2 Mr. Chinu kwatra

Khushiyaan Foundation is formed by young team under the leadership of Mr. Chinu Kwatra.

“Mera Kachra, Meri Zimmedari Two Hands Can Do Wonders Insaan Bano - Chinu Kwatra”

Khushiyaan stands for:

• Food security

• Sustainable environment

• Good health and hygiene

• Better literacy rate

• Sustainable management of portable water

• Animal welfare

• Improved socio-economic condition

• Shelter home for senior citizen's

• Shelter home for Abandoned Homeless boys

• Digital literacy and skill development

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6.3 Vision

Our team, guided by the aforementioned mission, aspires to spread immense happiness to
underprivileged women and children by assisting them in becoming capable and responsible
citizens of the present and the future. In addition, we think that everyone has a right to a clean
environment. Our mission is to set an example by keeping our community clean, raise
awareness, and inspire everyone to contribute to making the world a better place to live.

6.4 Mission

"INDIA" is our main objective. We continuously strive for an India that is advanced, healthy,
thriving, clean, and prosperous.

6.5 Awards to the NGO

• Swacchtagiri Award by G North Ward of M.C.G.M - 28th Dec, 2017.

• Felicitation by Ulka Foundation - 3rd April, 2018.

• Unsung Hero by I.I.M.U.N - 14th April, 2018.

• Felicitated by UN Environment head: Mr. Erik Solheim - 27th May, 2018.

• Felicitated by Mahendra & Mahendra - 5th June, 2018.

• Felicitated by Technip - 8th June, 2018.

• Felicitated by Ghansyamdas Jalan College - 28th July, 2018.

• Recognized by DD News for Swacchta Hi Seva - 15th September, 2018.

• Appreciated by Shri. Amitabh Bachchan - 2nd October, 2018.

• Selected by Royal Stag Make it Large Campaign as Inspiring Story - 21st Oct, 2018.

• Felicitated by I volunteer Awards, 2018 - 30th October, 2018.

• Felicitated by Hindustan Unilever - 15th November, 2018.

• Recognized by International Radio Channel (Voice of America) - 19th November, 2018.

15
 CHAPTER 6: OBJECTIVES OF THE PROJECT

1. To study and understand each project of Khushiyaan Foundation i.e, Beach Warriors,
Old Age Home at Khushiyaan Foundation, and Orphanage home at Khushiyaan
Foundation.
2. To understand how Khushiyaan Foundation works.
3. To understand how Khushiyaan Foundation is creating an impact on the society through
various projects.

16
 CHAPTER 7: SCOPE OF THE STUDY

1. To understand the impact created by Khushiyaan Foundation on the society through

their various projects.

2. To understand the working of Khushiyaan Foundation.

3. To understand the activities of CSR and how they work.

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 CHAPTER 8: CSR ACTIVITIES CONDUCTED
UNDER THE KHUSHIYAAN FOUNDATION

Orphanage Home at Anant Khushiyaan Foundation

Activity 1:

We went to the Aashram on March 20, 2024. We discovered that the Ashram is home to 12
children. They were all from various age groups and were studying in different standards. We
spoke with the students' caretakers before engaging with them to try to grasp the students'
mindsets while she provided us with some information. The 12 children namely Reshma,

Ananya, Samruddhi, Neha, Nandini, Nidhi, Neel, Samrat, Aarush, Sagar, Priyanshu, Gaurav.
Who live there are usually observed by the caregivers, who also schedule play and TV time for
the kids. None of the kids are permitted to leave the campus without permission.

Subsequently, we engaged with the kids. Initially, they were seated in a row and each introduced
themselves by sharing their name, favourite subject, and desired career path. Few of them aspire
to work as doctors, scientists, lawyers, or police.

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Beach warriors

“Mera Kachra, Meri Zimmedari Two Hands Can Do Wonders Insaan Bano - Chinu Kwatra”

Beach clean-ups were held every Sunday beginning March 23, 2024, at Prabhadevi Beach in
Mumbai. The beach clean-up lasted a month, ending on April 21st, 2024. Team Beach Warriors
has been cleaning seven beaches in Mumbai (Dadar, Cuffe Parade, Bandra, Worli, Madh,
Erangal, and Juhu Koliwada) and has collected almost 2500 tonnes of waste thus far.

On EARTH DAY 2024, a special cleanup was scheduled for over 300 places on Sunday, April
21, 2024. We went to Prabahdevi Beach in order to clean up the beach and contribute to the
environment.

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 CHAPTER 9: CONCLUSION

While engaging in CSR initiatives with the KHUSHIYAAN Foundation, I've realized the
profound importance of our responsibility to society. Through our work, I've encountered both
elderly individuals and orphaned children, each facing unique challenges. Mr. Chinku Khatra,
the visionary behind this NGO, has established ashram to cater to their needs.

For the elderly, who often find themselves abandoned and without proper care, The Khushiyaan
foundation provide not just shelter but also essential medical support. Similarly, for orphaned
children who have been forsaken by their families, these shelters offer a haven and opportunities
for education, nurturing them into compassionate individuals.

Beyond the confines of corporate social responsibility, it becomes imperative for us to regularly
visit these ashram, not merely as a duty but as a gesture of humanity. Spending time with these
individuals, offering them companionship and joy, holds immense significance. Though we may
not be able to undo their past sorrows, the small acts of kindness we extend can make a world
of difference in their lives.

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Bibliography

1. https://www.khushiyaanfoundation.org/

2. https://www.cooleaf.com/guides/making-an-impact-the-benefits-of-corporate-social-
responsibility-csr

3. https://www.india-briefing.com/news/corporate-social-responsibility-india-5511.html/

4. https://www.linkedin.com/pulse/importance-corporate-social-responsibility-creating-
impact-magazine

5. https://www.investopedia.com/terms/c/corp-social-responsibility.asp

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