By- Veer Singh

MBA student at IIM Amritsar

Report on- Key Actions that can be taken to increase

revenue of Mother Dairy Offline Outlet.

 Implementing Technology- Implementing SAP at a Mother Dairy store can

significantly increase revenue by improving operational efficiency. SAP helps
manage stock levels, process orders, and deliveries faster and more
accurately. This ensures customers get what they need quickly, leading to
higher satisfaction and repeat business. SAP also provides insights into
customer preferences, enabling targeted product offerings that can boost
sales. Overall, SAP enhances the store's efficiency and customer service,
driving revenue growth.

 Customer Engagement Programs- Implementing customer engagement

programs like loyalty programs, personalized offers, referral programs, and
special events can boost revenue for a Mother Dairy store. Loyalty programs
encourage repeat purchases, while personalized offers can increase sales.
Referral programs bring in new customers, and special events attract foot
traffic. Exclusive discounts for loyal members and gathering feedback improve
the shopping experience, retaining customers. Engaging on social media
builds a loyal following and drives online sales. These programs make
customers feel valued, increasing revenue for the store.

 Marketing strategies- Bundled deals, like combining milk with yogurt or

cheese at a discounted price, can boost sales at Mother Dairy. These deals
encourage customers to buy more and promote related products. Customers
appreciate good deals, making bundling attractive. By offering these deals,
Mother Dairy can increase sales and satisfy customers with savings. Mother
Dairy can attract more customers and increase revenue by hosting fun events
in their stores, like product demos or tastings. These events can make
shopping more exciting and encourage people to visit. Also, using social
media like Facebook and Instagram to talk to customers and share
promotions can help bring more people to the stores. Regular posts on social
media can make more people aware of Mother Dairy and interested in buying
their products, which can lead to more sales.

 Product enhancement using customer feedbacks- Improving product

quality is key for Mother Dairy to increase revenue at their offline outlets.
Market research helps identify and fix quality issues at every production
stage. Understanding customer preferences helps enhance products to meet
market demands. This could mean improving taste, freshness, packaging, or
 nutritional value. Consistent quality builds trust and loyalty, leading to repeat
purchases and higher revenue.

 Diversification- Introducing new items with high demand, like condensed

milk and baby food products, can diversify Mother Dairy's product range and
boost revenue in outlets. Conducting market research to identify popular
products can help in introducing new items that cater to customer needs. By
expanding the product range, Mother Dairy can attract new customers and
increase sales. Offering a variety of products can also improve customer
loyalty and satisfaction, leading to repeat purchases and higher revenue.
Additionally, items like ice creams and frozen food, which have high demand,
also have high profit margins. If Mother Dairy leverages this and develops
more such products, it could lead to higher revenue and profit.

 Delivery Option- Implementing a delivery system at offline outlets can

significantly increase revenue by enhancing convenience for customers. With
a delivery option, customers can order their favourite Mother Dairy products
from the comfort of their homes, leading to more orders and increased sales.
This service can attract new customers who prefer home delivery and retain
existing ones by offering them a convenient shopping experience. By
providing timely and reliable delivery services, Mother Dairy can improve
customer satisfaction and loyalty, ultimately boosting revenue for the store.

 Hiring Fresh Talent- Hiring new, enthusiastic team members can also boost
revenue for a Mother Dairy store. Fresh talent often brings in new ideas and
energy, which can lead to innovative ways to attract more customers and
increase sales. They can also bring new skills and knowledge like the current
technology knowledge that help improve how the store runs and how
customers are served. Plus, they're usually eager to learn and grow, creating
a positive and lively atmosphere that customers love.