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com/pros-platform-travel

TM F O R T R AV E L
REVENUE MANAGEMENT TEAMS

Maximize revenue
across every market,
backed by proven,
industry-leading science

What’s inside?
1. INTRODUCTION

2. THE COST OF GETTING IT WRONG

3 . TA K I N G AC T I O N

4 . G E T T O K N O W T H E P R O S P L AT F O R M

5. NEXT STEPS
 1 INTRODUCTION

The airline business has Though data is constantly shifting due

to changes in government restrictions
changed forever — and travel policies, industry experts

grappling with the such as the International Air Transport

Association (IATA) have predicted
effects of a global airlines will continue to burn cash into
2022 and will not see the high mark of
pandemic that shutdown travel demand equivalent to 2019 for

travel and tourism another three to four years.

around the world.

To survive the next few years of uncertainty, airlines will need to be laser focused
on reducing costs, raising liquidity, and adopting profitability-driven growth.
Airline leaders have a unique, but difficult, opportunity to create a sharper and stronger
recovery. To do so, they must increase productivity, streamline technology investments
that will drive the customer experience and bring passengers back, while also evaluating
long-term growth and short-term stability.

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 2 THE COST OF GETTING IT WRONG

With Great Uncertainty Comes

the Pressure to Accelerate Revenue
Facing increasing uncertainty in markets and passenger demand, airline
revenue management teams are challenged to grow revenue in an
environment with fewer resources and more frequent disruptions. Revenue
management leaders need to react quickly to market events, government
restrictions, and rapid competitor moves.

This means a greater emphasis on forecasting, optimization strategies,

and efficient workflows that keep revenue managers moving.

The cost of getting it wrong leads to:

Revenue loss and profit erosion due to sub-optimal revenue

management strategies.

Declining competitive position in a time when capturing

passenger volume is essential.

Inefficient teams and productivity loss when RM analysts need

to focus on strategic business decisions to drive revenue

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 3 TA K I N G AC T I O N

What Can Now, more than ever,

Airline Revenue
revenue management teams
need to maximize their
Management productivity while operating
revenue across all markets in
Teams Do? which they operate.

4 core investment areas

Proven Forecasting
and Optimization
The crux of revenue
management is the ability
to determine the right price,
at the right time, for the right
passenger. With so many
moving parts and complications
like capacity, scheduling, and
competitor movements in the
industry, a robust and powerful
revenue management system
is essential.
The foundation is proven,
AI-powered forecasting and
optimization that is
continuously infusing data and
learning with minimal
interference from analysts.
This then results in real-time,
valuable decision support for
revenue management teams.
Workflows
Designed for
the Ultimate
User Experience
The right revenue
management system will
enable analysts to drill down
to information that matters
most to them, quickly make
decisions, and then move
on to other critical job
functions.
Best-in-class user workflows
will allow revenue managers
to glean insights and
recommendations without
tremendous analysis on
their own – making them
more productive and
equipped to drive a bigger
impact on the business.
Scalable and
Accurate
Availability Across
All Channels
Revenue management
also encompasses flexible
and accurate availability
management. Revenue
management teams must
be able to confidently test
and apply strategies that
directly impact revenue.
And as transaction
volumes continue to scale
up and down, airlines
must be able to process
availability requests in real
time, regardless of the
channel.
A Phased
Approach to
Dynamic Pricing
In an environment where
airlines cannot afford to
leave money on the table,
many in revenue
management are more
willing to experiment and
test new concepts that
can drive revenue.
Research has shown
dynamic pricing along
with ancillary bundling
can increase total net
revenue anywhere from
2 to 12%+. Revenue
managers can explore a
phased approach to
dynamic pricing that is
aligned with their current
business needs.

+MIT, May 2020

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 4 G E T T O K N O W T H E P R O S P L AT F O R M

TM

FOR TRAVEL

With the PROS Platform for

Travel, leaders in revenue
management can be confident
in their ability to solve for
uncertainty in markets and
passenger demand today
while planning for recovery
in the future.

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 PROS Platform for Travel provides RM teams with a unique, powerful
set of capabilities to address extreme disruption while enabling airline
leaders to successfully manage their networks, capacity, and availability.

How It Works:
T H E PA S S E N G E R AIRLINE.COM MOBILE NDC A PI G DS

AC T I O N A B L E AC T I O N A B L E
INSIGHTS INSIGHTS

Revenue Dynamic Ancillary Bundling &

Management Pricing Merchandising
The Segmentation

Platform Group & Corporate Pricing & Digital Booking, Ticketing

FOR TRAVEL Sales Shopping Retailing & Servicing

Common High-Security Artificial

Data Model Cloud Intelligence

“We have had tremendous success since we upgraded to PROS

new system, leveraged the expertise of PROS consultants, and
massively restructured our revenue management team.
The move to the cloud was important for us to continue advancing our
revenue management approach with the power of big data and
artificial intelligence.“
Dersenish Aresandiran
Global Head of Revenue Management
Malaysia Airlines

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5 NEXT STEPS

Let’s connect.
Find out how the PROS Platform
for Travel can help your airline
accelerate revenue across every
market.
LEARN MORE

pros.com/pros-platform-travel

PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the
digital economy. PROS solutions make it possible for companies to price, configure and sell
their products and services in an omnichannel environment with speed, precision and
consistency. Our customers, who are leaders in their markets, benefit from decades of data
science expertise infused into our industry solutions. To learn more, visit pros.com.

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