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agency.butlerbranding.com/project-management/
The Complete
Project Management
Study Guide
This study guide accompanies the Agency Scaling Project Management Course:
https://agency.butlerbranding.com/project-management/
Agency Scaling: coachmyagency.com | Our Agency: www.butlerbranding.com (559) 797-3414 © Copyright Butler Branding, LLC - All Rights Reserved
The Complete
Project Management
Study Guide
Part 1: The Revenue & Production Pipeline
Part 2: What Type of Creative Business Do you Want?
Part 3: Organizational Structure
Part 4: Hiring a Project Manager
Part 5: Project Management Methodologies
Part 6: Sprints
Part 7: Communication Touch Points
Part 8: Brand Identity Process Review
Part 9: Project Management Tools
Part 1:
The Revenue &
Production Pipeline
You need revenue flowing
through your business.
You need money to flow through your business in order to be sustainable. Period. Think of
your revenue as a constant stream of water flowing through a pipe or hose. Most creative
businesses make money at the “top of the pipeline” by charging a deposit (typically 50%)
and at the “bottom of the pipeline” by charging for the rest of the project in the form of a
balance upon completion.
50% Deposit 50% On Completion
But what happens when there
are kinks in your pipeline?
50% Deposit Production Choke 50% Balance
When money stops flowing through your business, it’s because You also have to turn down the nozzle at the top of the pipeline
you have kinks in your revenue pipeline. Revenue and production because you can’t sustain any more work; so no more deposits.
are intimately related. If you have too much work to keep up with Whatever the reasons, kinks in your pipeline SUCK! You feel
(production bloat, or choke) then you experience the bottom of overworked and underpaid; always behind the gun, never getting
the pipeline drying up because you’re not able to collect on caught up on work, but still broke despite your busyness.
balances.
Working out the kinks in your
production/revenue pipeline.
There are at least 6 things you

can do to work out the kinks in
your pipeline:
1. Charge Enough
2. Collect Progress Payments
3. Manage Revision Cycles
4. Efficient Processes
5. Accountability to the Process
6. Communication
1. Charge Enough
It sounds overly simplistic, but most new creative
entrepreneurs don’t charge enough for their services to build
a sustainable, growing business.
Imagine you had your ideal client and you wanted to pull out
all the stops. What would rolling out the red carpet for your
client look like? Who would you want on your team? How
available would you want to be? Answer these questions
then ask how much it would cost you to do the level of work
you want to do.
The general rule of thumb when it comes to pricing creativity

is to charge what you need to charge in order to serve the
way you want to serve.
(See the Sales Course for more on this)
2. Collect Progress Payments
When you charge a 50% deposit and 50% upon completion what inevitably happens is you do 90% of the
work for 50% of the money, then chase the other 50% while working through endless rounds of revision to
finish that last 10%. Moving to a progress-billing model allows you to recoup your expenses while you’re
still working on the project. There are many ways to do this. Here are three:
Example 1: Progress Payment Before Revisions
Example 2: Progress Payment for Key Milestones
Example 3: Equal Monthly Payments for Duration of Project
Example 1:
Progress Payment Before Revisions
25% Progress Payment Before
50% Deposit Up-Front 25% Balance Upon Completion
Revisions
Example 2:
Progress Payments for Key Milestones
Appropriate Up-Front Fee for X Appropriate Fee for X Appropriate Fee for X
Appropriate Fee for X Milestone(s)
Milestone(s) Milestone(s) Milestone(s)
Example 3:
Equal Monthly Payments for Duration of Project
Monthly Payment 1 Monthly Payment 2 Monthly Payment 3
Play around with different payment schedules until you find one that works for you. Bottom-line, make sure
you’re covering your costs and collecting payments as you progress through a project.
3. Manage Revision Cycles
(Excerpt from our Terms and Conditions)
Managing revisions is critical for project management. Just Revisions

because the client sends you feedback or revision requests Butler accounts for a total of up to 3 rounds of all
doesn’t mean you have to immediately act on their request. creative materials. A revision is counted as a
Resist the urge! You’re the one with the proprietary process single document or email containing all revisions
(right?); and your process must be followed if you’re going to requested for each deliverable. Deliverables will
be presented in batches, and each round of
execute the project efficiently. revision should include feedback on all content in
each batch. Each revision document delivered
At Butler Branding we typically account for up to two-three counts as an entire revision.
rounds of revision on large creative projects.
Finish Dates are determined based on estimated
time to complete the project. It is understood that
the project finish date is an estimated time, and
may be delayed or advanced for various reasons.
Payments, however, are due at the time outlined
in the Scope of Work and Timeline, including the
balance due at the finish date whether or not the
project is completed, assuming Butler has
completed majority of the work.
Looking for more resources to scale your creative business? Visit
https://agency.butlerbranding.com/

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50% Deposit 50% On Completion

There are at least 6 things you

The general rule of thumb when it comes to pricing creativity

(See the Sales Course for more on this)

Example 1: Progress Payment Before Revisions

Example 2: Progress Payment for Key Milestones

Example 3: Equal Monthly Payments for Duration of Project

Monthly Payment 1 Monthly Payment 2 Monthly Payment 3

Managing revisions is critical for project management. Just Revisions

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