Oasis Fast Food Truck

Fast Food Truck

Business Plan

Prepared by
Olivia Yu
olivia@oasisfastfoodtruck.com
April 20, 2022
Executive Summary

Objectives:

1. Increase the food truck’s sales and revenue by 10% in July 2022
2. Increase social media presence by 10% in August 2022

Unique Selling Point:

The fast food truck chef is one of the famous chefs in Chicago who ventured out
to a food truck business, and the company will be the first food truck in the city
that will be serving veggie burgers and vegan pizzas.

About Us

Oasis Fast Food Truck is located at 8128 Old Street, Chicago, Illinois 60636. After
working in the food industry for ten years, the owners decided that they want to
venture on a food truck business to sell a wide range of food offerings of burgers,
pizza, tacos, and many more.

Products/Services & Pricing

The fast food truck will offer a wide range of food options to include burgers such
as hamburgers, cheeseburgers, and veggie burgers; pizza such as pepperoni,
hawaiian, and vegan pizza; tacos; tortilla chips; and some cold beverages. The
prices range between $10 and $30.
Target Market

The food truck’s target market includes those who are working, shopping, or
passerby within a 15-mile radius. The food truck anticipates that the age bracket
of this target market will be 19- to 35-year-old working class who will be making
up 85% of the revenue.

Competition

The company’s competition will be the following:

1. Ellie’s Pizza
Ellie’s Pizza is a small food truck that has been specializing in pizza in the streets
of Chicago since 2019. It is very famous for their pizzas even if the portion sizes
are smaller and the price is expensive.

2. Akira’s Hamburgers
Akira’s hamburgers is one of the leading food trucks in Chicago that specializes
in making hamburgers since 2020. The only downside of their food menu is that
they do not sell any veggie burgers.
SWOT Analysis

METRICS POINT 1 POINT 2

Fresh ingredients from garden and Chef and staff over fast service
Strengths
local farm despite the long line

Weaknesses No dedicated take in area Lack of brand recognition

Partner with local vendors

High traffic area for business offering products that
Opportunities
professionals complement the food menu of
the food truck

Threats Changes in government regulations Adverse lockdown regulations

Marketing Plan

The owners are planning to partner with local wineries and breweries and attend
public events to offer samples and promotional discounts of their products.
Additionally, the food truck will be curating their social media accounts to reach
new and existing customers through their facebook and instagram account.
Operational Plan

The food truck will be located at 8128 Old Street, Chicago, Illinois 60636, and will
have four food trucks with 20 employees.

ACTION ASSIGNED TO END DATE

Prepare all ingredients that will be
used for all food that will be served Ethan Carter Daily
within the day
Buy all ingredients and raw
materials that will be needed for Archie West Weekly
the daily operation of the food truck
Team

Ethan Carter
Founder

Archie West
Marketing Manager
Projected Start-Up Costs

DESCRIPTION AMOUNT PERCENTAGE

Food Truck $1,500.00 20%

Food Ingredients $4,000.00 53.34%

Marketing Expenses $1,000.00 13.33%

Other Expenses $1,000.00 13.33%

Startup Fund Available $0.00 0%

Total Startup Costs $7,500.00 100%

Projected Profit & Loss Statement

DESCRIPTION YEAR 1 YEAR 2

Sales $60,000.00 $80,000.00

Cost of Sales $10,000.00 $12,000.00

Gross Profit $50,000.00 $68,000.00

Total Expenses $30,000.00 $35,000.00

Net Profit (Loss) $20,000.00 $33,000.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

Cash $50,000.00 $60,000.00

Other Assets $15,000.00 $10,000.00

Total Assets $65,000.00 $70,000.00

Accounts Payable $20,000.00 $20,000.00

Other Liabilities $10,000.00 $10,000.00

Total Liabilities $30,000.00 $30,000.00

Equity Capital $25,000.00 $25,000.00

Retained Earnings $5,000.00 $5,000.00

Total Shareholder’s Equity $35,000.00 $40,000.00

Total Liabilities & Shareholder’s Equity $65,000.00 $70,000.00

Appendix

 Ellie’s Pizza
The official website of one of the company’s main competitors

 Akira’s Hamburgers
The official website of one of the company’s main competitors
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