▪Requirements of an Advertisement for a

Marketer?
Content Marketing
Outbound
Marketing
 Inbound
Marketing

Blog

Infographic
Webinars: A webinar is an internet seminar—lecture-style content presented to an exclusive web audience. With this
format, a member (or a few members) of your content team has the opportunity to provide that valuable information
we’ve been talking about and do it in a highly engaging and personable way.
 ▪ It’s the process of publishing written and visual material
online with the purpose of attracting more leads to your
business. These can include blog posts, pages, ebooks,
infographics, videos, and more.
▪ Content marketing is the process of planning, creating,
distributing, sharing, and publishing content via
channels such as social media, blogs, websites,
Content podcasts, apps, press releases, print publications, and
more. The goal is to reach your target audience and
Marketing increase brand awareness, sales, engagement, and
loyalty.
▪ However, content marketing is not just publishing a thin
piece of content and hoping people will find it. It’s
about purposefully tailoring your pages, videos,
ebooks, and posts to your target audience so that they
find you the inbound way rather than the outbound way.
 • Educate your leads and prospects about the products
and services you offer
• Boost conversions
Why is content • Build relationships between your customers and
marketing business that result in increased loyalty

important? • Show your audience how your products and services

solve their challenges
• Create a sense of community around your brand
Online Content
Marketing
Social Media
Content
Marketing
Infographic
Content
Marketing
Blog Content
Marketing
 Podcast
Content
Marketing
 ▪ https://youtu.be/ynvKWYvyCqw

Video ▪ https://youtu.be/UXEvZ8B04bE

Content ▪ https://youtu.be/CjB_oVeq8Lo
▪ https://youtu.be/PseJbmqHEW4\
Marketing
 Paid Ad
Content
Marketing