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Ali G:
By Rachel Garfield
Pulbished in: Third Text, 'Ali G: Just Who Does He Think He Is', R.Garfield, vol.
54, Spring 2001,pp.63-70, ISSN 0952-8822
Ali G began as a short slot in an 'alternative' comedy show called the 'Eleven
o'clock show' on the UK's Channel 4. The usual format took the form of an
interview in which the Ali G character (an imbecilic 'Wigger'2) would question a
range of Establishment figures. The source of humour in his act was the
language of a 'street kid'. However whether the laughter was at the expense
of the Establishment, the 'Wiggers', Black kids or a mixture of the three was
unclear. Nonetheless within a few months Ali G was a hit, securing his own
that no one apparently knew what either Ali G's purported ethnicity was, or
that of the actor who was playing him. However, from the start it could be
argued that many Jews would have already recognized the ethnicity of both,
through such signs as his flashy attire and swagger (spruntz3), albeit through
the coding of the ubiquitous Nike and Tommy Gear street wear.
2
So what relevance does this have? In this paper I want to argue that in
the flaws of the Black/White binary and the notion of ideological choice as
appearance.
The suggestions in this paper are speculative and in some ways expose the
biology. With its privileging of maternal lineage, the Jewish notion of identity
man being unable to father Jewish children except with a Jewish woman,
whilst on the other hand a non-Jewish man being able to sire Jewish children,
is not only a thorn in the side of secular patriarchy (not least in its indexing of
a pre-capitalist order) but also highlights the inseparable role of ideology in all
early part of the twentieth century (The most famous of them were Jews also).
They took over from the Irish who were previously the largest group of
Furthermore, the persona of the Ali G figure is far more complex than the
adoptive stage caricatures of, say, the UK 'Black and White Minstrel Show' of
the 1970's - a phenomenon which cannot in any case be separated from the
I will then briefly look at the initial Press responses as a vehicle for
problematising the notion of race ownership. In the final part of the paper I
will be using some of Peggy Phelan's arguments in her book Unmarked: the
ethnicity.
4
lines, so that, for example, Asian is considered Black (or at least included in
the Black debates) and Jewish is White. The Jewish writings on 'Otherness'
are therefore excluded from the Black debates (with the notable
exclusive to itself.
The debate over who sits under the banner of Black is framed by the history
Communities particularly, who are generally seen to belong to the former and
therefore decidedly White. This construct omits Jews of colour, who are the
majority of Jews in the world (and a significant minority within the Jewish
Essence in 1984; "No one was white before he/she came to America, It took
is a Jewish community….Jews came here from countries where they were not
5
white, and they came here in part because they were not white… Everyone
who got here, and paid the price of the ticket, the price was to become
'white'".6
Even when Jews arrived in the US they were not considered White. This
passage to Whiteness took until the 1950's and is still problematic particularly
within Europe (US films of the immediate post WWII period, such as
To further complicate matters, there are many different positions within the
'Other'. However, I want to argue here that whilst it is often held that the
opportunity to choose one's position removes Jews from the frame of the
oppressed,8 the lived reality is more complex, and, moreover, the 'choice' of
which the Ali G character can well (and probably hilariously) be imagined: the
context of the DSS office, or the job application form. In such bureaucratic
the Commission for Racial Equality Guidelines, none of the categories offered
should include 'Jewish', (or a host of others, for example Romany). I would
6
suggest this is because the notion of self definition for Jews has long been
portrayed as one of a choice that Jews already have , whereas for others, the
The notion that Jews have a 'choice' in their identity invariably hinges upon
assumptions that all Jews are White or can 'pass', or are simply a religious
G but one could, of course, observe immediately that all such assumptions
are (a) defined by voices other than Jews and (b) are closely related to the
anti-Semitic, "any problems the Jews have, they have brought upon
themselves".
Michael Rogin in his book Blackface, White Noise: Jewish Immigrant in the
Hollywood Melting Pot,9 looks specifically at the Jewish players within the
history of 'Blacking up' and what the investment may have been for those
actors to have played such an important role within this niche of acting. He
containable and benign form for the White audiences10 and that it was taken
the example of The Jazz Singer , he explains how Al Jolson escapes his 'Old
White (all these terms essentialise, however). Furthermore, it was part of the
Blacks. (It is interesting to note that according to Rogin, Jolson's films were
very popular until he tried to bring his Jewish identity into the films at which
point they flopped.) Jews wanted to be White. But that is not the whole
picture. Maria Damon in her paper Jazz-Jews, Jive, and Gender, argues that
for some Jewish men, to immerse themselves in Black culture was a way of
being able to be '"more Jewish"', she states, ' a number of Jews found in
dominant culture they found stultifying, hierarchic, unjust, unaesthetic, and un-
Jewish'12 she cites Mezz Mezrow, Phil Spector and Lenny Bruce, as three
paradigms for the 'assimilating down' as she puts it (this term in itself speaks
volumes of the power relations between the two groups) - Mezz Mezrow
becomes Black in his own mind, Phil Spector desires the trappings of
Blackness and Lenny Bruce, who posits Blacks as honorary Jews. Damon
notes a distinct nostalgia in these figures for a time when the Jew was more
'Other' than he is in today (i.e. post-war America) an Otherness that has been
Any investigation into the Jewish-Black relationship in the West has to take
into account that the 'Grand Alliance' of the Jewish involvement in the Black
8
Civil Rights movement in the United States (which Baron-Cohen himself has
researched for his BA thesis, according to the Jewish Chronicle) was much
better for the Jews than Blacks, at best it was fueled by an ethical position of
greater economic base in the US and have largely been accepted as 'White'
Noise, 'Those with the insignias of power can play at giving them up, without
So, is the allure for some Jewish artists and performers of identifying with
Black culture, a case of identifying with a group who are more 'more "us" than
"we" have become'?14 Sandra Bernhard in her film Without You I'm Nothing
explores and plays with this theme15. In some ways she is the closest parallel
Gender and Jewish Bodies', analyses this film in detail.16 I will select a few of
The film opens with the song from Nina Simone 'Four Women', where,
dressed in African dress she sings 'my skin is black, my arms are long, my
hair is woolly and my back is strong..' , she continues to mimic a whole series
of Black singers as part of her 'show'. Much of the tension within the film is
created by the relationship between Bernhard and her observers, that is the
Black audience who 'don't "get" Bernhard' and Bernhard who 'does not "get"
her audience' 17, thereby critiquing the ability of any White person to truly
understand what it feels like to be Black. Except that Bernhard is not White;
9
she does not identify as being White but as a Jew. She describes her liberal
childhood fantasy family to which she "belonged" who had gentile, all-
father's gentile girlfriend sneeringly as having 'no lips', and refers to her piano
player who is Black as ' me and my Jewish piano player, we get along so
well'. Like Lenny Bruce she suggests that Black and Jewish are one and the
blackness not so much over and against whiteness as conceived through it.
Ali G makes himself look ridiculous. By stating, 'Is it 'cos I is Black'19 when
clearly his skin is not, he also makes explicit a tension between what is seen
questioning what makes a Black male black. (Much like Adrian Piper
questions what being Black means in some of her work20) He indicates that
and therefore a suburban boy (for suburban read white) , but also, like
10
Bernhard operates within the gulf of not 'getting' the audience. For Ali G,
however, the audience is the interviewee, the White establishment, who does
not 'get' him either. Bernhard is identifying with but not being understood by
In the final analysis Ali G's position is more ambiguous than Sandra Bernhard.
In Without You I'm Nothing, not only does she critique the parody within the
fabric of the film by having an indifferent and often hostile Black audience as
a 'reality' check, but the last word is given to a Black women who writes 'fuck
you Sandra Bernhard' on the table' alerting the viewer to the fact that
whatever Sandra Bernhard thinks she feels, she does not know what it feels
like to actually be Black. Baron Cohen/Ali G does not have this self-
reflexivity. Although in his most recent series he has a Black DJ who disses
The question is could a male gentile have played the Ali G character. Does
Whiteness? What saves Ali G from the position taken up by Rogin - of benign
laughter. He is not there merely to entertain or make White people feel safe
within their view of Blackness. The people he interviews are the wielders of
11
figures, exposes the thinly veiled bigotry. For example in the now much
Orangeman, Ali G forces Patten to admit that he would never even consider
'going out' with a Catholic woman and watched Major General Perkins, who
had fought in World War II, flounder, having asked him if he ever thought of
guessing about the true identity of the character, we are forced to question
what we, the audience think we are laughing at, which is also a political move
on Baron-Cohen's part.
Identity Anxiety
gender, race and sexual orientation, they have at the same time supported
The public discussion regarding Ali G began with the New Nation report in
January 200023. Curtis Walker, branded Baron-Cohen racist while all the
deference from the great and the good to a man saying totally ridiculous
things and that reaction borders on racism'24. However over the following
week a flurry of articles in the national press asked the question 'Is Ali G
racist?' ignoring some of the finer points of the Black comedians' statements
in the New Nation report. The only attempt at intelligent comment was the
Gary Younge article in The Guardian25. The rest seemed premised upon the
Ella Shohat and Robert Stam observe, in their article 'The Politics of
suggests 'that no one can speak for anyone' the 'identity politics' view is that
only 'delegated representatives can speak' . These two positions, they state,
sets up the trap of both Gilroy's 'ethnic insiderism' and of wondering how to
So is Ali G the bridge between camps, the figure who takes us out of the
place where skin colour denotes which group you belong to and who you
speak for. Anecdotal evidence would suggest that Ali G transcends the
colour divide amongst young people, maybe because many of the codes of
Blackness - of dress, music and speech have been so widely adopted that
(i.e.: New Nation poll where 80% thought Ali G was very funny and hadn't
13
thought about whether he was offensive or not) also suggests that many of
his supporters are Black - not that this sanctions his act. The point is
Performing Black
the failings (as she argues) of contemporary debates on gender and race.
to undermine the assumption that visibility equals power. She suggests that
there is much power in the 'unmarked' and that the politics of appearance is
Talking of some of the issues arising out of Adrian Piper's work Phelan states
that, 'The same physical features of a person's body may be read as "black"
More than indicating that racial markings are read differently cross-culturally,
impoverishment of linking the colour of the physical body with the ideology or
race"29
She also draws on Judith Butler’s position of gender being constituted through
sexuality is learned, that in order for the subject to adopt heterosexuality they
behaviour they must reject 'male' behaviour, there is therefore no originary, all
is a copy of a copy.
If Adrian Piper identifies as an African American yet she 'looks' white enough
derivation who 'passes' white? Or does the 'one drop' policy still apply? And
Before Ali G was identified as Jewish, there was much speculation (according
to the press analysis) as to what his ethnicity actually was. His name seemed
mixed race (i.e. having one black parent) but no one seemed to suggest he
was White (or maybe no one considered that anyone white would take up the
was seen as neither White nor Black (north African is considered Black within
him as White Jewish identifies him as non Black yet citing him as White
Jewish, identifies him as different from the normative White - and therefore
to know his 'real' identity says much about the politics of ownership of race.
lampoon who is Nigerian, but the politics there is different - Black is conflated
Phelan suggests that 'The focus on skin as the visible marker of race is itself
a form of feminizing those races which are not White. Reading the body as
the sign of identity is the way men regulate the bodies of women.' 32 It is
male was feminized. This image has been absorbed within Jewish self-
image, which often sees the Jewish mother as all powerful and the father as
different image of manhood than this. Many North-West London Jewish boys
have been mimicking street codes of Blackness for years34. It would not be
too far fetched to consider that maybe these young men are the models for Ali
G, after all it is the community in which he grew up. If, as identified by Rogin,
in 21st Century Britain it seems young Jewish men are turning their back on
youth.
16
visible as desiring to be an 'other'. The earlier suggestion that the desire for
the Jew to be seen as 'Other' within a culture that does not openly
Same, the spectator can reject the representation as "not about me"' 35. This
"not about me" becomes complex with Ali G - if the viewer cannot make a
Phelan continues 'or worse, the spectator can valorize the representation
breaks down the barrier between 'one who is and one who sees'37 His
moves the conversation away from who has a right to speak for whom into
Phelan argues that within the discourse of the gaze the desire for a reciprocal
gaze has been inadequately examined. She uses Lacan to suggest that in
the gaze between Mother and child, lack (of the phallus) is met with lack and
so desire is born and despite the 'psychic paradox: one always locates one's
own image in an image of the other and one always locates the other in one's
own image'38, one can never truly satisfy the desire to see oneself in the
17
meet the gaze of the other is what incites desire in an endless replay of
the reciprocal gaze between Jews and Blacks - one can never be the other,
yet (some) Jews continue to nostalgically desire the closeness of the 'Grand
Alliance' where they imagine Jews and Blacks were seen as one.
Conclusion
Much work has been done on the representation of the Black male body as a
confining for Black men, (and one has to take into account the huge amount
of money being injected into the music industry which is currently dominated
many other young men not of African descent (including Asian and Jewish).
The press responses to Ali G show what a transgressive move his character
dichotomy. It asks questions regarding how one is seen as well as who can
speak for whom. (The lack of attention given to Felix Dexter's Nigerian
The question Ali G may be proposing for young British Jews is that of how to
identity If you reject the two already mentioned options, where is there to go
except for other, more seemingly visible ethnicities. Black is sexy. Jewish is
not.
Whereas the usual springboard for discussing race in this country is racial
and has forced the issue onto the public agenda with humour. Through the
Or maybe Ali G just reflects the contemporary London where it's 'post-colonial
need not be exotic. There are still conflicts but there is also a savvy, agonistic
humanism around' 39
R.Garfield 2001
1
Pellegrini, Anne, 'Whiteface Performances: "Race," Gender, and Jewish Bodies' from, Jews and
Other Differences, Daniel and Jonathan Boyarin (eds), University of Minnesota Press, 1997,pg. 141
2
A 'Wigger' is a term for a White person, usually male who 'acts Black'.
3
This is a yiddish term meaning 'flashy'.
4
I will refer to Black as a person or people of African descent and Jew as someone born to a Jewish
mother. These two terms are not necessarily mutually exclusive but I have not scope in this paper to
discuss what a Jew is or may be.
5
Rogin, Michael, Blackface, White Noise: Jewish Immigration and the Hollywood Melting Pot,
California University Press, 1996 pg 56.
6
op. Cit. Rogin pg. 12
7
Ashkenazi Jews are those of European derivation.
19
8
Adrian Piper's position problematises the argument that Black people can't choose and Jews can.
9
op. Cit., Rogin,
10
In a way reminiscent of Homi Bhabha's exploration of the beginnings of mimicry, where Indians
were educated as minor officials for the British Colonial power as mediator and acceptable face of the
Indian.
11
The term liberate is Rogin's term, I would argue that it is a false liberty, see Tamar Garb's
introduction Garb, Tamar, 'Modernity, Identity, Textuality' from The Jew In the Text, ed by Linda
Nochlin and Tamar Garb, Thames and Hudson, 1995
12
Damon Maria, 'Jazz-Jews, Jive and Gender: The Ethnic Politics of Jazz Argot' from, Jews and
Other Differences, Daniel and Jonathan Boyarin (eds), University of Minnesota Press, 1997, pg. 157
13
Rogin, op cit, pg.34
14
Damon, op cit., pg,168
15
Sandra Bernhard, Without You I'm Nothing, dir. J Boskovitch, 1990, US
16
Pellegrini, Anne, 'Whiteface Performances: "Race," Gender, and Jewish Bodies' from, Jews and
Other Differences, Daniel and Jonathan Boyarin (eds.), University of Minnesota Press, 1997, pp. 130-
143
17
ibid., pg. 135
18
ibid., pg. 139
19
The Ali G Video, Channel 4, 1999
20
There is not room in this paper to explore this more fully, although I hope to expand on this point
in future work
21
The Ali G Video, Channel 4, 1999
22
Shohat, Ella & Stamm, Robert, ' The Politics of Multiculturalism in the Postmodern Age' in Art
& Design, Art & Cultural Difference, A&D 1995, pg.10
23
Slater, Ross, 'Should we laugh at Ali G', New Nation, 10 January 2000, pp. 6-7
24
ibid.
25
Younge, Gary, 'Is it 'cos I is black?'. The Guardian G2, January 12, 2000, pp2-3
26
Gilroy, Paul, Joined-Up Politics and Post-Colonial Melancholia, ICA Diversity Lecture, 1999,
ICA Publications 1999, pg.17
27
Shohat, Ella & Stamm, Robert, ' The Politics of Multiculturalism in the Postmodern Age' in Art
& Design, Art & Cultural Difference, A&D 1995, pg.10
28
Phelan, Peggy, Unmarked: the Politics of Performance, Routledge, 1993 pg.8
29
ibid., pg.8
30
Pellegrini, Anne, 'Whiteface Performances: "Race," Gender, and Jewish Bodies' from, Jews and
Other Differences, Daniel and Jonathan Boyarin (eds), University of Minnesota Press, 1997,pg.139
31
Reminds me of Griselda Pollock's statement 'Western white men produce art; the rest of us produce
art which must be qualified by an adjective' Pollock, Griselda, 'Is Feminism to Judaism as Modernity
is to Tradition? Critical Questions on Jewishness, Femininity and Art' from Issues in Architecture,
Art & Design, Vol. 5 No. 1, Gender and Ethnicity, University of East London 1997,pg 42
32
op cit, Phelan, Pg.10
33
For an in depth look at this subject see 'The Mouse That Never Roars:Jewish Masculinity on
American Television' the catalogue Too Jewish? Challenging Traditional Identities, ed. Norman L
Kleeblatt, The Jewish Museum New York and Rutgers University Press, New Brunswick New Jersey,
1996, pp. 93-107
34
Thanks to Ruth Novaczek for this insight.
35
Op cit., Phelan, pg.11
36
ibid.
37
ibid.
38
ibid., pg.18
39
Gilroy, Paul, Joined-Up Politics and Post-Colonial Melancholia, ICA Diversity Lecture, 1999,
ICA Publications 1999, pg. 17
BIBLIOGRAPHY
Bell, Vicki, 'On Speech, Race and Melancholia: An interview with Judith
Butler' from Vicki Bell (ed), Performativity and Belonging, Sage, 1999
Bhaba, Homi, K, 'Of Mimicry & Man: the ambivalence of Colonial discourse'
from the locations of culture, Routledge 1994
Boyarin, Daniel & Jonathan, Diaspora: Generation and the Ground of Jewish
Identity, Critical Enquiry, Vol 19 Summer 1993 pp. 693-725
Butt, Gavin, 'The greatest homosexual? Camp pleasure and the performative
body of Larry Rivers' from Performing the Body Performing the Text, (eds)
Andrew Stephenson & Amelia Jones, Routledge, 1999
Damon Maria, 'Jazz-Jews, Jive and Gender: The Ethnic Politics of Jazz Argot'
from, Jews and Other Differences, Daniel and Jonathan Boyarin (eds),
University of Minnesota Press, 1997
Garb, Tamar, 'Modernity, Identity, Textuality' from The Jew In the Text ed by
Linda Nochlin and Tamar Garb, Thames and Hudson, 1995
Shohat, Ella & Stam, Robert, ' The Politics of Multiculturalism in the
Postmodern Age' in Art & Design, Art & Cultural Difference, A&D 1995
Newspaper Articles
Aaron, Charles, 'What the White Boy Means When He Says Yo'
Benn, Tony, 'How I tamed Ali G', The Guardian, March 30 2000
Collins, Michael, 'Hold on to your hats', The Guardian Medua, March 27 2000
Gibson, Janine, 'Comics find Ali G is an alibi for racism', The Guardian,
January 11 2000
Laville, Sandra, 'Ali G rapped for being "racially offensive", The Daily
Telegraph, January 11 2000
Onyeka, Justin, 'Thinking Big', interview with Geoff Shumann, New Nation, 31
January 2000
Slater, Ross, 'Should we laugh at Ali G', New Nation, 10 January 2000
Various, letters to The Guardian,, 'All G-ed up about Ali', 13 March 2000