Books for Term IV courses (Books India) Sr. Price Total No. Prog. Title of the Text-Book Author Publisher Edition Price Discount after Quantity Amount discount 1 IMBA Essentials of Services Jochen Wirtz, Chirstopher Pearson 3 Marketing Lovelock, Jayanta 945 24% 718 Chatterjee, Gopal Das 28 20110 2 HRM Crafting and Executing Thompson, A A, M A Mcgraw Hill 22 Strategy: The Quest for Peteraf, J E Gamble, A J 1075 29% 763 Competitive Advantage, 22nd Strickland III & T Joseph edition 46 35110 3 HRM Leadership in Organizations Gary Yukl Pearson 9 845 24% 642 52 33394 4 FB Entrepreneurial finance Leach and Melicher Cengage 7 Learning 27% 767 1050 57 43691 5 IMBA Corporate Finance Ross, S., Westerfield, R., Mcgraw Hill 12 756 and Jaffe, J., Jordan, B., 28% Kakani, R. 1050 62 46872 6 MBA Global Business Peng, M.W., and Cengage 2 Srivastava, D.K.(2022) Learning 24% 635 835 61 38711 7 MBA Operations Strategy Nigel Slack, Michael Pearson 5 Lewis,MOhita Gangwar 1130 24% 859 Sharma 69 59257 8 IMBA Foundational Python for Data Kennedy Behrman Pearson 1 Science 429 24% 326 80 26083 9 MBA Advertising and Promotion: George E Blech, Michael Mcgraw Hill 12 757 An Integrated Marketing A Belch, Keyoor Purani 33% Communications Perspective 1130 138 104480 10 MBA Financial Services M. Y. Khan Mcgraw Hill 10 1075 29% 763 139 106092 11 MBA Consumer Behaviour Schiffman, Wisenbelt & Pearson 12 Kumar 1025 24% 779 201 156579 Annexure Nirma University, Institute of Management Books for Term I course (Books India) Sr. Prog. Title of the Text-Book Author Publisher Edition Final Total No. Price Discount Final price Quantity Amount 12 BCOM: Business Lehman, C., DuFrene, Cengage Books FB I Communication (10th 10 950 24% 722 55 39710 D., & Walker, R. Learning india Edition) 13 Operations and Supply Cengage Books HRM I Collier D., Evans J. 2 1050 27% 767 40 30660 Chain Management Learning india 14 Khan, M.Y. and Jain, Books HRM I Management Accounting Mcgraw Hill 8 975 24% 741 40 29640 P.K india 15 Books I-MBA Investment Banking Pratap Giri S Mcgraw Hill 4 1095 31% 756 61 46089 india 13 Operations and Supply Cengage Books MBA I Collier , Evans 2 1050 27% 767 450 344925 Chain Management Learning india 16 B COM Business Carol Lehman, Cengage Books MBA I 10 950 24% 722 450 324900 Communication Debbie DuFrene Learning india Total: 1486303