GO-TO-MARKET STRATEGY TEMPLATE

PROJECTED COST TO
$-
DATE
ACTUAL COST TO DATE $-

CAMPAIGN TYPE PROJECT GOALS TARGET AUDIENCE CLICKS / RESPONSE NOTES WEIGHT

National Marketing

Banner Ads

Local Marketing

Newspaper

In-Store Marketing

POP

Public Relations

Public Events

Sponsorships

Press Releases

Webinars

Conferences
Client Events

Content Marketing

Sponsored Content

Landing Page

White Papers / eBooks

Social Media

Twitter

Facebook

Pinterest

Instagram

Snapchat

LinkedIn

Online

Blog

Website

Mobile App

Mobile Alerts

Email Newsletter

Advertising

Online

Print

Outdoor

Radio
Television

Web

Development

Pay-Per-Click Marketing

SEO

Market Research

Surveys

Impact Studies

Sales Campaigns

Campaign A

Campaign B

Campaign C

Campaign D

Campaign E

Other

Premiums

Corporate Branding

Business Cards

Signage
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Subtotals calculate on each * Enter date of first Monday each month
Section Heading row. Q1 Q2

COST JAN FEB MAR APR

PROJECTED ACTUAL 6 13 20 27 3 10 17 24 2 9 16 23 30 6 13 20 27

$- $-

$- $-

$- $-
$- $-

$- $-

$- $-

$- $-
$- $-

$- $-

$- $-

$- $-
 Q3

MAY JUN JUL AUG SEPT

4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14
 Q4

OCT NOV DEC

21 28 5 12 19 26 2 9 16 23 30 7 14 21 28