Master Plan, Strategy & Action Plan Report Bhongir: (JULY 2023)

Project Development &
Management Consultants
under Swadesh Darshan 2.0
Master Plan, Strategy &

Action Plan Report
BHONGIR
(JULY 2023)
C1232903
RP002a Rev.0
PDMC under Swadesh Darshan 2.0 for Telangana C1232903
Destination Master Plan, Strategy and Action Plan for Bhongir – Iteration 1 RP002a rev. 0
TABLE OF CONTENTS
Background.............................................................................................................................................1
1 Introduction .....................................................................................................................................3
1.1 Background ...............................................................................................................................3
1.2 Status of Inception Report ........................................................................................................3
1.3 Approval of State Steering Committee .....................................................................................7
2 Overview of the Destination ..........................................................................................................8
2.1 Introduction of Destination ........................................................................................................8
2.2 Physiography and Climate ..................................................................................................... 10
2.3 History .................................................................................................................................... 11
2.4 Demographic Profile .............................................................................................................. 12
2.5 Economic Profile .................................................................................................................... 14
2.6 Tourism Profile ....................................................................................................................... 15
3 Review of Statutory and Tourism Plans .................................................................................... 18
3.1 Global Tourism Investors Summit Roadshow, 2023 ............................................................. 18
3.2 Review of “HMDA Master Plan -Bhongir Mandal Proposed Land use Plan” ......................... 21
4 As-is assessment of the Destination ......................................................................................... 25
4.1 Key Tourism Attractions ......................................................................................................... 25
4.2 Destination Connectivity ........................................................................................................ 34
4.3 Basic Tourism Infrastructure at the Destination ..................................................................... 39
4.4 Tourism Enablers ................................................................................................................... 42
4.5 Destination Institutional Structure .......................................................................................... 58
5 Learnings from global and national best practices ................................................................. 60
6 Stakeholder Consultations ......................................................................................................... 70
6.1 Consultations with Government Departments/ Agencies ...................................................... 70
6.2 Consultations with Private Sector .......................................................................................... 71
6.3 Consultations to engage communities ................................................................................... 72
6.4 Consultation with Local & Tourist communities ..................................................................... 72
6.5 Online tourist survey .............................................................................................................. 73
7 Destination Visioning and Key Objectives ............................................................................... 78
7.1 Vision Statement .................................................................................................................... 78
7.2 Key objectives of destination development ............................................................................ 78
7.3 Proposed framework for holistic destination development .................................................... 78
7.4 Key products/ themes for the destination .............................................................................. 79
Key products/ themes for the destination ............................................................................... 79
8 Proposed initiatives and interventions ..................................................................................... 88

8.1 Spatial Planning & Hard Interventions ................................................................................... 88
8.2 Soft Interventions ................................................................................................................... 89
9 Layout Plan .................................................................................................................................. 98
10 Integration with PM Gati Shakti ................................................................................................ 111
11 Summary of Proposed Projects ............................................................................................... 112
12 Tourist Carrying Capacity of Destination ............................................................................... 118
13 Project Operation and Maintenance Plan ............................................................................... 118
14 Annexures .................................................................................................................................. 119
14.1 Annexure A .......................................................................................................................... 119
14.2 Annexure B .......................................................................................................................... 122
14.3 Annexure C .......................................................................................................................... 124
14.4 Annexure D .......................................................................................................................... 130
Table of Contents
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14.5 Annexure E .......................................................................................................................... 141
LIST OF FIGURES
Figure 1-1 Thematic Maps for Analysis of Delineation Area ....................................................................5
Figure 1-2 Delineation of Study Area .......................................................................................................6
Figure 2-1 Location map ..........................................................................................................................8
Figure 2-2 Regional Context of Bhongir ...................................................................................................9
Figure 2-3Climate Graph Weather by Month ........................................................................................ 10
Figure 2-4 Average Temperature .......................................................................................................... 11
Figure 2-5 Weather Average by Month ................................................................................................. 11
Figure 2-6 History Timeline of Bhongir .................................................................................................. 12
Figure 2-7 Town population & growth rate ............................................................................................ 13
Figure 2-8 Workforce ............................................................................................................................. 13
Figure 2-9 Workers by categories ......................................................................................................... 13
Figure 2-10 Yadadri Bhuvanagiri’s Economy and YoY Growth (2015– 2021) ...................................... 14
Figure 2-11 Yadadri Bhuvanagiri’s Per Capita Income YoY Growth (2016– 2021) .............................. 14
Figure 2-12 Yearly footfall at Bhongir Fort ............................................................................................ 16
Figure 3-1 Bhuvanagiri Mandal Location Map ...................................................................................... 22
Figure 3-2 Proposed Land use and Road Network for Buvanagiri Mandal Nalgonda District .............. 23
Figure 3-3 Bhongiri Fort area in the Proposed master plan .................................................................. 23
Figure 3-4 Survey map of the Bhongir Fort ........................................................................................... 24
Figure 4-1: Mapping of Key Tourism Attractions in Bhongir ................................................................. 26
Figure 4-2 Connectivity map ................................................................................................................. 36
Figure 4-3 Bhongir railway station ......................................................................................................... 38
Figure 4-4: Mapping of Civic Amenities at Bhongir ............................................................................... 39
Figure 4-5 Map showing accommodation facilities ............................................................................... 41
Figure 7-1 framework for holistic destination development ................................................................... 79
Figure 8-1: Proposed Master Plan for Bhongir ...................................................................................... 88
Figure 8-2 Employment, Skilling and Community Engagement ............................................................ 91
Figure 9-1 Proposed Heritage interventions ......................................................................................... 98
Figure 9-2 Proposed Adventure activities ............................................................................................. 99
Figure 9-3 Proposed Experimental activities ....................................................................................... 100
Figure 9-4 Proposed Leisure Features ............................................................................................... 101
Figure 9-5 Proposed Amenities and Services ..................................................................................... 102
Figure 9-6 Proposed Trails and walkways .......................................................................................... 103
Figure 9-7 Proposed 30M wide road section ...................................................................................... 104
Figure 9-8 Proposed Access Road (30m wide) .................................................................................. 104
Figure 9-9 Proposed Illustrations for Interventions at hill top .............................................................. 105
Figure 9-10 Proposed Illustrations for Entrance Plaza, Lift & Skywalks ............................................. 107
Figure 9-11 Proposed Illustrations for Convention Centre & Ropeway station. .................................. 108
Figure 9-12 Proposed alignment of ropeway ...................................................................................... 109
Figure 9-13 Proposed Illustrations for Interpretation Centre at old Jail Structures ............................. 110
Figure 9-14 Proposed railing option along walkways .......................................................................... 111
LIST OF TABLES
Table 2-1 Distance from major cities ..................................................................................................... 15
Table 2-2 Yearly footfall ........................................................................................................................ 16
Table 3-1 Review of Statutory & Tourism Plans ................................................................................... 18
Table 3-2 Incentives for Micro and Small Tourism Projects .................................................................. 20
Table 3-3 Incentives for Medium, Large and Mega Tourism Projects .................................................. 20
Table 3-4 Incentives for Special Categories ......................................................................................... 21
Table 4-1: List of Key Tourism Attractions in Bhongir ........................................................................... 25
Table 4-2: List of Key Tourism Attractions (USP’s) in Bhongir ............................................................. 27
Table 4-3 Connectivity through different modes ................................................................................... 35
Table 4-4 Nearest railway stations to Bhongir ...................................................................................... 38
Table 4-5 Civic amenities ...................................................................................................................... 40
Table 4-6 Stays available in Bhongir ..................................................................................................... 40
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Table 4-7 ICT readiness of the destination ........................................................................................... 42

Table 4-8 Annual capacity and training centres in Yadadri-Bhuvanagiri .............................................. 47
Table 4-9 Total beneficiaries under PMKVY in Yadadri-Bhuvanagiri District ....................................... 48
Table 4-10 Institutions providing courses in travel & hospitality ........................................................... 50
Table 4-11 Coverage of Bhongir in the current marketing bouquet of Telangana Tourism .................. 54
Table 4-12 Institutional Structure .......................................................................................................... 57
Table 4-13 Institutional Structure .......................................................................................................... 58
Table 8-1: List of Proposed Hard Interventions ..................................................................................... 89
Table 8-2 Proposed action plan ............................................................................................................ 91
Table 11-1: Summary of Proposed Interventions ................................................................................ 112
Table 12-1 Tourist carrying capacity ................................................................................................... 118
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Background
Swadesh Darshan Scheme 2.0 Guidelines stipulates planning, development and
management of tourist destinations in a holistic manner under the Scheme following the
destination centric approach. The focus shall be to elevate the existing tourism hotspots in
the destination and integrate with nearby attractions & curate immersive experiences.
As per the SD 2.0 Guidelines, subsequent to the approval of destinations, State
Implementation Agency shall submit Destination Master Plan, Strategy and Action Plan
(DMP) via the PDMC for the selected destination for In Principle Approval by the Central
Sectioning and Monitoring Committee (CSMC) of Ministry of Tourism. The preparation of
Master Plan, Strategy and Action Plan will be an iterative process with up to four iterations of
the plan. Subsequent to approved iteration, the Detailed Project Report (DPR) shall be
prepared for proposed intervention leading to sanctioning of the projects while some softer
interventions would be directly taken up for implementation after approval of the Plan.
The Master Plan, Strategy and Action Plan for a destination is an essential planning
document for the SD 2.0 Scheme in development of Sustainable and Responsible Tourism
Destinations in the country. The Plan will have a perspective period of ten years and is to be
prepared carefully and with sufficient details to ensure holistic planning, clarity of action, to
ensure desired impact and avoid undue risks during the implementation phase.
This document has been developed as guidance template to develop the Planning document
for the destination. The major sections covered in the Plan are as follows:
Section 1 – Introduction
Section 2 – Overview of the Destination
Section 3 – Review of Statutory and Tourism Plans
Section 4 – As-is Assessment of the Destination
Section 5 – Learnings from Global & National Best Practices
Section 6 – Stakeholder Consultations
Section 7 – Destination Visioning & Key Objectives
Section 8 – Proposed Initiatives & Interventions
Section 9 – Layout Plan
Section 10 - PM Gati Shakti
Section 11 – Summary of Proposed Projects
Annexures
Background
Page 1
Document Control
Name of State/UT Telangana
Report Title Destination Master Plan, Strategy and Action Plan for Bhongir –
Iteration 1
This Document Main Document No of Annexures No of Maps

Comprises Pages
118 38
Background
Page 2
1 Introduction
1.1 Background
As per the SD 2.0 Guidelines (Section 4.2), Consortium of M/s L&T Infrastructure
Engineering Limited (Lead) & PricewaterhouseCoopers Private Limited (Consortium
Member) has been appointed as Project Development and Management Consultants
(PDMC) vide its letter dated 14th March 2023 to take up development of Destination Master
Plan, Strategy & Action Plan for the destination Bhongi in Yadadri Bhuvanagiri district of
Telangana State besides other scope of services.
As per the SD 2.0 Guidelines (Section 4.2), State has set up a Destination Management
Committee (DMC) for the destination under the Chairmanship of the District Collector /
Magistrate. The copy of the notification of the DMC along with undertaking by the DMC is
attached as Annexure A.
Ministry of Tourism, Government of India, subsequent to the Central Sanctioning and
Monitoring Committee (CSMC) meeting and vide its letter provided the In-Principle Approval
of destination to be developed under Swadesh Darshan 2.0 Scheme. Copy of the letter of
approval / minutes of the meeting is attached as Annexure-B.
1.2 Status of Inception Report
1.2.1 Brief about Inception Report
Project team had initiated the stakeholder consultations and as-is assessment of the
destination post the formal agreement signing. Detailed site visits were made to the
destination and all the attractions were visited. The first project deliverable i.e., Inception
Report was prepared and submitted to the State Implementing Agency (SIA) on 2nd June
2023 and the same was presented to the officials of SIA & Managing Director, Telangana
State Tourism Development Corporation (TSTDC) on 19th June 2023. The report was
submitted with following key sections:
1. Section 1 - Introduction
The section provided a brief on the project background, Swadesh Darshan Scheme &
objectives, Holistic Development & Destination Centric Approach, Overall Framework/
Scheme governance & implementation, Project Progress.
2. Section 2- Destination Profiling
As part of the initial assessment, regional assessment, brief profile of tourist, key
observations from site visits, stakeholder’s consultations, identification of available land bank,
etc. were studied. Further, delineation of influence area of destination was presented which
will be considered as study area for the destination. Tourism profile of the destination is
presented elaborating all primary and secondary attractions, tourist profile and existing
tourism offerings.
Further, as-is assessment was undertaken for attractions based on the site visits. Key
outcomes of all the stakeholder consultations were also provided. All the government land
available in the destination were mapped and presented to provide an overview of the
available land bank in and around the primary attractions. This information was presented
1 Introduction
Page 3
based on the preliminary data collected from revenue department and will require further
evaluation once any of the land parcel is selected for any proposed intervention.
The delineated influence area of the destination was presented which will be taken up for all
further assessment. Based on study team’s assessment, broad possible intervention was as
below presented along with few examples from across the globe:
• Development of new activities/ experiences and improvement of existing activities/
experiences
• Development of a marketing strategy and branding communication to establish the USP
of the destination and communicate it to the right audience.
• Identifying potential segments to be developed in medium to long term
• Skill Development of local workforce, identification of avenues to create / improve
community-based tourism.
The feasibility of such intervention in destination’s context will be further assessed.
3. Section 3 - Detailed Approach & Methodology
Section presented consultants detailed approach to the project and methodology to be
followed to achieve the project objectives in timebound manner.
4. Section 4 - Project Team & Work Plan
The section showcased the details related to the Project Team, work plan & deliverable
timelines for the project.
5. Section 5 - Way Forward
The section showcased the upcoming project tasks & aspects where support & facilitation
from SIA would be required to proceed further in the project.
1.2.2 Study Area of the Destination
Task of delineation of the destination area to arrive at the study area was presented in the
inception report and also during subsequent review meeting with SIA.
Bhongir Municipality is part of the Hyderabad Metropolitan Area and the proposed master
plan for 2031 is prepared for it. The Destination is well connected through road and railways
in all four directions.
Bhongir block is delineated based on the road proposals around the hill area. Site is covered
with 30m ROW roads on the three sides and 18m ROW road in one side. Residential area is
earmarked in the sanctioned master plan for this area and there are no restrictions are
placed for the surrounding residential developments which may impact the heritage context
of the site as the fort is located above the hill.
The analysis of four parameters comprising of administrative boundary,
transport/connectivity, tourist attractions, civic amenities and accommodation was carried out
to arrive at the delineation area of Approx. 300 Sq. km. The map consisting of the thematic
layers used for analysing the Delineation area & the final delineation area for the said study
is provided below:
1 Introduction
Page 4
Figure 1-1 Thematic Maps for Analysis of Delineation Area

1 Introduction
Page 5
Figure 1-2 Delineation of Study Area

1 Introduction
Page 6
1.2.3 Recommendation received from Ministry
The inception report along with its contents was presented to SIA on June 6, 2023 by the
project team. The Swadesh Darshan NPMU, Ministry of Tourism undertook the preliminary
evaluation of the Inception Report, and the observations were received on 09th July 2023.
The suggestions provided during the meeting will be duly considered and further assessed
for its inclusion in next stages of the assignment.
1.3 Approval of State Steering Committee

Telangana State Tourism Development Corporation (TSTDC), through its State Mission
Director for Swadesh Darshan 2.0 NPMU, hereby submits the Iteration 1 of the said
Destination Master Plan, Strategy & Action Plan for Bhongir for review and approval of
Ministry of Tourism, Government of India.
State Steering Committee (SSC) constituted by Government of Telangana vide letter wherein
the Committee approved the Iteration the said Destination Master Plan, Strategy & Action
Plan. The copy of the approval / minutes of the meeting is attached as Annexure-C.
1 Introduction
Page 7
2 Overview of the Destination
2.1 Introduction of Destination

Bhuvanagiri is a city in Yadadri Bhuvanagiri district officially known as Bhongir and district
headquarters and part of the Hyderabad metropolitan region of the Indian state of
Telangana. The town was constituted as a city municipality in the year of 1910.
Subsequently, it constituted a municipality in the year of 1952, recently as per government
orders under Bhavanagiri municipality and town 3 Gram panchayats namely Raigiri,
pagidipalli and Bommaipally areas have been merged in Bhuvanagiri Municipality.
Figure 2-1 Location map

Bhongir fort stands as evidence to the history of Telangana State which is the epitome of
many conflicts. This magnificent fort, which is nearly 3000 years is a home to many
astonishing structures. Telangana is a separate state after the partition of Andhra Pradesh
from June 2014.

Page 8
Figure 2-2 Regional Context of Bhongir

Page 9
2.2 Physiography and Climate

Bhongir has a unique combination of a tropical wet and dry climate that borders on a hot
semi-dry climate. The climate of Bhongir remains warm through most of the year and not
receive much rainfall in the monsoon. The winters in the north central parts of India,
temperatures marginally come down in the months of December and January and the nights
become quite cool in and around the Bhongir District. During the summer months, the
mercury goes as high 42 ◦C in winters the minimum temperature may come down to as low
as 12 ◦C. June to November are the temperature may come down to as low as 12 ◦C. June
to November are the months month of monsoons, accompanied by rains. During the
Monsoons also the temperature goes down at times. Thus, for most parts of the year the
weather and climate of Bhongir remains moderate.
The Bhongir is situated is the hottest part of the state during summer and coldest in winter.
The mean daily temperature varies from 30 ◦C to 36 ◦C from April to June and from 20 ◦C to
24 ◦C in the months of December and January.
Maximum temperature ranges between 39 ◦C and 43 ◦C in May. After the withdrawal of the
monsoon, the maximum temperature rises slightly due to increased protection.
Figure 2-3Climate Graph Weather by Month

Page 10
Figure 2-4 Average Temperature
Figure 2-5 Weather Average by Month
2.3 History
Bhongir fort is in Yadadri-Bhuvanagiri District it was built in the 10th century on an isolated
monolithic rock by the western Chalukya ruler Thribhuvanamalla Vikramaditya VI and was
thus named after him as Tribhuvanagiri. At the foot of the fortified rocks 609.6 meters above
the sea levels stands the town of Bhongir, the fort was considered practically impregnable by
invading armies. The fort is associated with the rule of queen Rudramadevi and her
grandson Prataparudra II
Tourists visiting Telangana will be interested in visiting places like Hussain Sagar and Birla
Mandir in Hyderabad as well as historical sites like Golconda Fort and Charminar in the city
of Hyderabad.

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Bhongir fort is one of the most prominent places in the Yadadri Bhuvanagiri District.
In 10th century the cities of Bhuvanagiri Durgam and Bhuvanagiri existed. As king of the
chalukya dynasty, Rajayagiri was looking for a fort on the Mallanna Gutta. Impressed by the
beauty of the mountain, king Rajagiri built a khilla (Quila) at the fort. When the king Inamuliku
gave Bonaiyah, who had shown a wonderful place he gently rejected them and requested
that his name and the name of his wife Giramma built together. Legend has it that the city the
king built on their names is today cultured in Bhongir.
Bhongir fort was long time ruled by Qutub Shahi. Later, when the Mughals invaded Golcanda
in 1687, they came to power. Sarvai Pandu who was born in Telangana to a common kalu
Geetha family won the Orugal in 1708 and later took over Bhuvanagiri.
Bhongir fort is an ancient monument built on a monolithic rock fortress, about 47km from the
city of Hyderabad. The hill is 184.5m high from road level it is one of the highest mountains in
Deccan plateau. The mountain is an oval monolithic mountain and from the south it looks like
a tortoise and a sleeping elephant from the western side travelling on the NH163. Bhongir for
tis said to have been built during the reign of Mugla Vikramaditya, the 6th triangular dynasty
of the western Chalukya dynasty. It is named after him as the Bhuvanagiri fort.
The hill has southbound and south-eastern passageways. The current route starts from the
southwest. Bhuvanagiri Fort is the first steel gateway. It is said that the Nizam built it at his
own expense. The entrance resembles that of Fateh Darwaza, the first gate of Balahisar in
Golconda Fort. Tall walls and spacious rooms are visible in the architecture of Islamic
culture.
Figure 2-6 History Timeline of Bhongir
2.4 Demographic Profile

Bhongir, also known as Bhuvanagiri is a town (Mandal) and the administrative headquarters
of the Yadadri Bhuvanagiri district which forms part of the Hyderabad Metropolitan region of
Telangana. District is spread over an area of around 3,253 Sq.Kms. The Bhongir Fort is the
main attraction of the region which is visited by several tourists.
As per 2011 census1, Yadadri Bhuvanagiri district had a population of 770,833 with 390,492
males and 380,341 females, comprising up of 188,520 households. The district had around
2% share in the total population of the state. In the district, only 17% of the total population
1 https://yadadri.telangana.gov.in/

Page 12
lived in urban areas while 83% lived in rural areas. The district had an average population of
237 persons per sq. km which was low as compared to 312 persons per sq.km of Telangana.
The average literacy rate of Yadadri Bhuvanagiri district stood at 65% in 2011, of which the
male and female literacy rate were recorded at 76% and 55% respectively. The district’s sex
ratio stood at 974 females per 1000 male as compared to the state average sex ratio of 988
as per the reports.
Bhongir Town had a Town Population & Growth Rate - Bhongir
population of 53,339
60000 50%
distributed among 12,196 47%
50000 40% 40%
households, and a sex ratio 40000
33% 30%
of around 970 females per 24% 24%
53339
30000 20%
50407
1000 males. The town
40744
20000 12% 10%
30567
population density had been 6%
21815
10859
12170
17877
17549
10000 0%
-2%
recorded to be more than 0 -10%
5,000 as per 2011 census. 1931 1941 1951 1961 1971 1981 1991 2001 2011
Town Population Growth Rate

Figure 2-7 Town population & growth rate
Workforce– Yadadri Bhuvanagiri2
Workforce - Yadadri Workers by Categories -

Bhuvanagiri District Yadadri
Bhuvanagiri District
Cultivato
rs, 19%
Other
Working Non- Workers,
Population, Working 35%
49% Population,
51%
Agricultu
Household ral
Industries, 5% Labourer
s, 41%
Figure 2-8 Workforce Figure 2-9 Workers by categories
The district is predominantly agrarian with majority i.e., around 60% of the workers engaged
in some sort of agriculture related activities either directly or indirectly. Out of the total
population, around 49% constitute the workers category in Yadadri Bhuvanagiri district. That
implies around half of the workforce is involved in work-related activities. The workforce
constituted nearly 58% male workers and 42% female workers. Around 19% people of the
workforce were owner or co-owner of cultivable land (Cultivators) and 41% were agricultural
laborers.
2 https://yadadri.telangana.gov.in/document-category/district-profile/

Page 13
2.5 Economic Profile
Gross District Domestic Product (INR Lacs)- Yadadri Bhuvanagiri

20,00,000 25%
18,00,000
16,00,000 19% 19% 20%
14,00,000 18%
12,00,000 15%
18,65,142
17,82,830
10,00,000
15,00,490
12%
12,56,104
8,00,000 10%
11,46,395
10%
9,73,862
8,72,182
6,00,000
4,00,000 5% 5%
2,00,000
0 0%
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Yadadri Bhuvanagiri Year Growth
Figure 2-10 Yadadri Bhuvanagiri’s Economy and YoY Growth (2015– 2021)
The Gross District Domestic Product (GDDP) at current prices stood at INR 1,865,142 Lacs
during the year 2020-21 which was approximately 2% of the State’s economy. The GDDP
grew at rate of 5% in 2021 over the previous year.
Per Capita Income Current Prices (INR) - Yadadri Bhuvanagiri

2,50,000 20%
19%
18%
17%
2,00,000 16% 16%
14%
1,50,000 12% 12%
2,31,378
2,31,103
2,09,848
2,07,322 10%
1,99,865
1,80,697
1,68,270
1,59,584
1,00,000 8%
1,43,659
1,40,840
1,24,127
1,10,429
6%
50,000 4% 4%
2%
0 0%
2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Yadadri Bhuvanagiri Telangana District Growth
Figure 2-11 Yadadri Bhuvanagiri’s Per Capita Income YoY Growth (2016– 2021)
The estimated Per Capita Income (at current prices) for the year 2020-21 was around INR
207,132 which was lesser as compared to the states’ per capita figure. Per capita grew at a
healthy rate of 17% and 19% during the years 2018-19 and 2019-20. However, the growth
rate in district’s per capita income also showed a decline during 2020-21 due to the covid
situation.
The district’s economy is mainly concentrated around agriculture, however small and
medium scale industries around Bhongir and Bibinagar provide employment to many locals
in the region. Bulk drugs, chemical, rice mills, stone crushers, handloom & textile industries
are some of the major industrial segments in the district. As per reports of the industries
department, there are more than 1,000 industries in the district, of which the micro and small

Page 14
industries constitute more than 90%. Around 19,000 people are employed in these
industries. Bhongir Industrial Park was also developed in an area of around 60 acres in 1981
which has several industries of aluminum utensils, furniture, pharmaceuticals, fine chemical,
HDPE Pipes, handicrafts, paper products, plastic, and General Engineering Units.
Total workers are 44, 778 depending on multi-skills out of which 28, 234 are men and 16,
544 are women. Total of 5, 476 cultivators are dependent on agriculture framing out of 3,577
are cultivated by me and 1900 are women. 9,474 people work in agricultural land as labour in
Bhuvanagiri, men are 3,775 and 5,699 are women. Current estimated population of
Bhuvanagiri municipality in 2023 is approximately 73,000. The schedule census of 2021 for
Bhuvanagiri city is postponed due to covid.
2.6 Tourism Profile

Bhongir is a historical town located in the Yadadri Bhuvanagiri district of Telangana, India. It
is known for its significant historical and cultural attractions, making it an interesting
destination for tourists.
The most prominent landmark in Bhongir is the Bhongir Fort, also known as the Bhuvanagiri
Fort. The Bhongir Fort features a unique and impressive structure, with a massive single rock
forming the base of the fort. The complex architecture includes a series of gateways, intricate
carvings, and remnants of various structures like palaces, granaries, and temples.
The ascent to the hilltop fort is an adventurous experience as visitors climb staircases and
negotiate narrow pathways. The panoramic view from the top rewards the efforts, offering
breath-taking vistas of the surrounding countryside. it has steadily grown in popularity,
drawing visitors from near and far.
The increasing tourist footfall in Bhongir fort can be attributed to several factors. First and
foremost, the location's accessibility plays a crucial role. Situated within a reasonable
distance from major cities, it has become an ideal weekend getaway for urban dwellers
Table 2-1 Distance from major cities
S.no Place Distance in Kilometres
1 Bangalore Approx. 650
2 Chennai Approx.550
3 Hyderabad Approx. 60
4 Vijayawada Approx. 250
One of the significant draws for visitors is the scenic views from the fort's hilltop location
offers stunning panoramic views of the surrounding landscape, attracting nature lovers and
photographers who seek to capture the picturesque vistas. Climbing the steep staircases and
navigating narrow pathways to reach the hilltop fort adds an element of adventure. Trekkers
and thrill-seekers are enticed by the challenging ascent and the rewarding views from the
top.

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The hospitality of the locals further enhances the experience, creating a warm and
welcoming ambiance that makes tourists feel at home.
The Bhongir Fort's footfall has demonstrated an intriguing pattern over the past five years,
reflecting its enduring appeal as a historical and architectural marvel. In 2018, the fort
witnessed a remarkable influx of 66,507 tourists, showcasing its popularity as a must-visit
destination. The subsequent year, 2019, saw a slightly lower but still substantial count of
57,011 visitors, indicating sustained interest in the fort.
However, the year 2020 posed challenges for the tourism industry worldwide due to the
COVID-19 pandemic, leading to a significant drop in footfall. With travel restrictions and
safety concerns in place, the tourist count dipped to 27,063. Despite the adversity, Bhongir
Fort remained resilient and continued to draw visitors seeking an escape into history and
natural beauty.
As conditions improved in 2021, the fort's allure regained momentum, attracting 48,699
tourists eager to explore its cultural significance and breathtaking vistas. Encouragingly, in
2022, Bhongir Fort experienced a positive surge, welcoming 56,373 visitors, a testament to
its enduring charm and popularity as a historical landmark.
The footfall trend suggests that Bhongir Fort is not merely a fleeting attraction but a
destination that continues to captivate travelers across the years. Its rich history, architectural
grandeur, and panoramic views have solidified its position as a prominent tourist magnet in
the region, appealing to both local enthusiasts and travelers from afar. However, the
attraction has not seen growth in footfall over the years, which might indicate the need for
improving the offerings of the attraction as well as promoting it extensively.
Year wise Visitor Count

70000 66507
60000 57011 56373

48699
50000
40000
30000 27063
20000
10000
0
2018 2019 2020 2021 2022
Figure 2-12 Yearly footfall at Bhongir Fort

Monthly footfall figures were also assessed, yielding valuable insights into visitor patterns
and trends. The data for year 2020, while included, has not been considered for seasonality
assessment as the fort was closed for 7 months owing to Covid-19.
Table 2-2 Yearly footfall
2018 2019 2020 2021 2022 2023
Jan 9,205 9,716 8,507 7,257 7,461 6,837
Feb 4,441 4,002 4,550 3,791 3,884 3,409

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Mar 3,437 2,881 - 2,840 2,715 2,790

Apr 2,850 1,934 - 1,475 1,647 2,149
May 2,560 1,522 - 236 2,369 2,500
Jun 5,205 3,003 - 2,045 4,383 2,890
Jul 6,995 5,619 - 4,659 5,850 -
Aug 9,087 6,651 - 5,746 6,791 -
Sep 5,921 4,988 - 4,845 4,310 -
Oct 5,232 5,414 3,729 4,873 6,307 -
Nov 4,776 4,654 4,998 4,992 5,343 -
Dec 6,798 6,627 5,279 5,940 5,313 -
The seasonality heatmap reflects that tourist visits to the fort are low during summers,
however the tourist footfall increases as the temperature drops. This is due to the location of
the fort being on mountain top and harsh weather making the climb straining. While the
footfall is slightly higher during the winter months, the footfall is relatively similar in all
months, other than the summer months from Mar-May/ Jun.
Further, there are many popular attractions in the vicinity, which can be leveraged upon to
increase footfall in Bhongir, in the short term.
Situated in Yadagirigutta, the Sri Lakshmi Narasimha Swamy Vari Devasthanam, ancient
temple dedicated to Lord Narasimha is situated near Bhongir and attracts devotees and
tourists alike. This ancient temple is revered and is an important pilgrimage site for devotees
in the region. ~15 kms from Bhongir, Yadagirigutta attracts significant footfall from
neighbouring cities as well as states providing a captive tourist population for the Bhongir
Fort.
Similarly, the Kolanupaka Swetamber Jain Mandir, ~100 kms from Bhongir Fort and 25 kms
from Sri Lakshmi Narasimha Swamy Vari Devasthanam, is an ancient and historically
significant Jain temple located in the town of Kolanupaka, in the Yadadri Bhuvanagiri district
of the Indian state of Telangana. It is one of the essential Jain pilgrimage sites in South India
and holds great religious and architectural importance. The temple attracts pilgrims not just
from South India but from the entire country.
Surendrapuri, is an unique spiritual and cultural theme park located in Yadadri Bhuvanagiri
district of Telangana, India. It is situated in the town of Kunda Satyanarayana Kala Dhamam
near Bhuvanagiri. The park is the brainchild of Kunda Satyanarayana, a spiritual guru and
visionary artist, who wanted to create a place where visitors could experience various
aspects of Indian mythology, spirituality, and culture. The park's aim is to promote spirituality,
cultural understanding, and religious harmony among visitors. It is a popular tourist
destination, attracting both devotees and tourists interested in exploring Indian mythology
and heritage.

Page 17
3 Review of Statutory and Tourism Plans

The project team has reviewed the reports listed in the table below and the subsequent
sections summarises the key findings of the reports.
Table 3-1 Review of Statutory & Tourism Plans
Sr. Particulars Availability Dates Prepared By Approval

No. Status
1 Global Tourism Investors Summit  2023 Telangana -

Roadshow (Draft of the Telangana Tourism
State Tourism Policy)
2 Proposed Land use Zoning of  Jan, Hyderabad Approved

Metropolitan Development Plan- 2013 Metropolitan
2031 Development
Authority
3.1 Global Tourism Investors Summit Roadshow, 20233

The Global Tourism Investors Summit Roadshow presentation by the Telangana Tourism
in January 2023 has the following details from the draft of the Telangana State Tourism
Policy.
The state has the plan to develop following ten Tourism and Hospitality Parks in the next
two years:
Eco, Wellness and Adventure

• Ananthagiri - 213 acres
Destination
Buddhism, Wellness, Eco-

• Nagarjuna Sagar - 274 acres
Tourism
• Yadadrigutta (Baswapur) - 200 acres

MICE Tourism
• Budvel - 84 acres
• Kaleshwaram (Annaram, Kannepally, Medigudda) -

400 acres
Leisure and Entertainment • Yellampally - 280 acres
Tourism
• Mid Manair - 250 acres
• Annapurna Reservoir - 250 Acres
These are the proposed strategic initiatives by the department:
3 https://www.gtistourism.in/downloads/Telangana-Tourism-Presentation.pdf

Page 18
Creation of Special Tourism Zones (STZs)

• Creation of STZs (250 to 500 acres) such as Ananthagiri, Nagarjuna Sagar, Yadagirigutta,
Kaleshwaram and Yellampally
• Special framework and Incentives for private sector participation
Heritage Tourism
• Promotion of Telangana as “Heritage Tourism Hub”
• Formation of “Telangana Heritage Tourism Committee” with Heritage Experts
• Development of Heritage Tourism Circuits like Hyderabad, Warangal - Ramappa etc.
• Development of policy for “Adoption of State Monuments for Conservation and Maintenance”
Medical Tourism
• Promotion of Telangana as “Medical Tourism Hub”
• Creation of a ‘Medical Tourism Promotion Society’
• International Marketing - (CEO to be appointed, Web Presence & Facilitation services)
• Seed money support
Craft Villages
• Development of one ‘Crafts Village’ in each District
• Promotion of ‘Pochampalli Craft Village’ as the ‘Flagship Crafts Village’ of Telangana
Water Sports and Cruises

• Developing waterfront, riverfront and lakefront based tourism activities
• Common Infra and Regulation by Telangana State Tourism Development Corporation on
charge basis
• Establishing a Water Sports Training Institute in Telangana
Capacity Building
• Tourism University in the state (NITHM)
• Conservation, preservation and promotion of Telangana cuisine & hospitality
• State Institute of Hotel Management in Warangal and other proposed STZs
• Promotion of responsible tourism practices through industry- institute partnerships
Hyderabad Travel MART/ Bureau

• Similar to Kerala Tourism Mart
• Seed funding of INR 1/2 crore
• Self sustaining model
Golf Tourism
• To establish more golf courses along with golf academies/resorts in Hyderabad
• Golf resorts can be used for destination weddings
Cinema/Film Tourism
• To setup 2-3 large studios on PPP model e.g. Devarakonda Fort can be converted into a film
city
• Leverage already existing film cities such as Ramoji Film City and Ramanaido Studious
• All Tourism STZs to be made Film shooting friendly

Page 19
The document also has some of the incentives, subsidies and concessions provided for
establishing different tourism projects.
Table 3-2 Incentives for Micro and Small Tourism Projects
Incentives for Micro and Small Tourism Projects
Stamp Duty • 100% reimbursement of Stamp Duty and Transfer Duty paid by
the entrepreneur for purchase of land
• 100% reimbursement of Stamp Duty for lease of
land/shed/buildings and for mortgages and hypothecations paid
by the entrepreneur
Land Conversion • Automatic land conversion for the ‘Registered Tourism Projects’
and 100% waiver of land conversion charges
Power Cost • Electricity cost reimbursement at INR 1/ INR 2 per unit for a
period of 5 years from the date of commencement of the
commercial operations
GST • 100% reimbursement of net SGST for a period of 5 years from

the date of commencement of the commercial operations
Skill Development • Provision of skill upgradation and training through IHMS/SIHM

and hotel management institutions
Infrastructure Cost • Reimbursement of infrastructure connectivity such as road,

power, water, communication, computer network/WIFI in
coordination with the concerned departments
Table 3-3 Incentives for Medium, Large and Mega Tourism Projects
Incentives for Medium, Large and Mega Tourism Projects
Stamp Duty • 100% reimbursement of Stamp Duty and Transfer Duty paid by
the entrepreneur for purchase of land
• 100% reimbursement of Stamp Duty for lease of
land/shed/buildings and for mortgages and hypothecations paid
by the entrepreneur
Land Conversion • Automatic land conversion for the ‘Registered Tourism Projects’
and 100% waiver of land conversion charges
Power Cost • Electricity cost reimbursement at INR 1/ INR 2 per unit for a
period of 5 years from the date of commencement of the
commercial operations
GST • 75% reimbursement of net SGST for a period of 5 years from the
date of commencement of the commercial operations for
Medium Tourism projects
• 50% reimbursement of net SGST for a period of 5 years from the
date of commencement of the commercial operations for Large
and Mega Tourism projects
Skill Development • Provision of skill upgradation and training through IHMS/SIHM

Page 20
and hotel management institutions
Infrastructure Cost • Reimbursement of infrastructure connectivity such as road,

power, water, communication, computer network/WIFI in
coordination with the concerned departments
In addition, there are special incentives for special categories of entrepreneurs.

Table 3-4 Incentives for Special Categories
Incentives for Special Categories
Women Entrepreneurs • All incentives applicable to Micro and Small Enterprises in the
Tourism Policy shall be applicable to women entrepreneurs
(100% ownership) irrespective of the size of project
• Additional Incentives for women entrepreneurs shall be as per
the Telangana State Industrial Development and Entrepreneur
Advancement (T-IDEA) Incentive Scheme 2014
Specially Abled • All incentives applicable to Micro and Small Enterprises in the
Entrepreneurs Tourism Policy shall be applicable to specially abled
entrepreneurs (100% ownership) irrespective of the size of
project
• Additional Incentives for specially abled entrepreneurs shall be as
per the Telangana State Industrial Development and
Entrepreneur Advancement (T-IDEA) Incentive Scheme 2014
SC/ST Entrepreneurs • All Incentives for SC/ST entrepreneurs shall in accordance to the
Telangana State Program for Rapid Incubation of Dalit
Entrepreneur (T-PRIDE) Incentives Scheme
The state government is currently drafting a comprehensive tourism policy.

A brief summary of tourism policy contours in other states and countries are summarized in
Annexure
3.2 Review of “HMDA Master Plan -Bhongir Mandal Proposed Land use
Plan”
A total of 5965 square kilometres of land are given under the anticipated land use by 2031 in
the Hyderabad Metropolitan Region, according to the Hyderabad Master Plan 2031. A
population of 184 lakhs is projected by the Hyderabad GHMC Master Plan 2031 (HMDA
Master Plan 2031), coupled with current development trends like the Inner Ring Road, the
Outer Ring Road, and roads. 55 Mandals in five districts—Hyderabad, Medak, Rangareddy,
Mahbubnagar, and Nalgonda—come within the authority's purview. The Sangareddy and
Bhongir Municipalities, the Greater Hyderabad Municipal Corporation, and 849 villages are
all under the HMDA's purview.
The extended region of the Hyderabad Metropolitan Development area includes Buvanagiri
Mandal. In the year 1910, the town became a city municipality. In 1952, it was subsequently
established as a municipality, and most recently, on instructions from the government, three
gramme panchayats—Raigiri, Pagidipally, and Bommaipally villages—were combined to

Page 21
form Bhongir Municipality and Town, which has a land area of 76.537 square kilometres.
Below is a location map that displays the Mandal Boundary.
Figure 3-1 Bhuvanagiri Mandal Location Map

An attempt is made to understand the proposed land use patterns in the town based on the
outline development plan of Bhuvanagiri Mandal. The major observations are listed below:
• Administrative and physiographic setting of the town has been detailed. City and
Regional contexts have been included.
• The total extent of town planning scheme (Masterplan) is 3186 Acres, whereas the
area covered by Municipality is 7686 Acres.
• The proposed landuse map shows a dominance of residential landuse with 52.32% of
total planning area. Commercial landuse, Public Semipublic and graveyards show
minimum extent of landuse i.e. 3.5%, 3.8% and 0.24% respectively.
• Hillocks and Waterbody constitute 8.15% and 2.6% respectively.
• Further the share of land under transport & communication is 14.27%, followed by
industrial use with 9.14%, and Recreation with 5.9%.
• Presently the development plan does not show any area under Forest landuse, which
needs to be incorporated.
• The Bhongir Fort is falling in Survey number 212 under Heritage buildings and
precincts in special reservations category.
• The open space buffer is provided only at the south east part of the survey number.
• The NH 202 is passing along the north and west abutting the fort. There is a proposed
18m ROW road along the south edge.

Page 22
• In the north east direction, survey number 13 is demarcated as manufacturing use

zone
Figure 3-2 Proposed Land use and Road Network for Buvanagiri Mandal Nalgonda
District
Figure 3-3 Bhongiri Fort area in the Proposed master plan

.

Page 23
The survey Map received from the DTCP department is shown below
Figure 3-4 Survey map of the Bhongir Fort

Page 24
4 As-is assessment of the Destination

All the Tourist Attractions are being mapped and categorized into two main types of
attractions i.e., Primary and Secondary attractions. The Rationale being considered for
categorization is as follows: “Primary attractions are those which are the main reason for
taking a leisure trip. They tend to draw visitors ‘attention from great distance and visitors will
spend most of their time either because the site is a vital resource for a preferred activity or
to enjoy all its elements in order to worth for their money. On the other hand, secondary
attractions (supporting attractions) are those places that do not have pulling power of their
own (individually) to bring tourist to a destination. They can be seen as supplementary
attractions able to enhance and diversify tourist experiences by providing vital addition to
primary attraction. They also might be those places visited on the way to and from the
primary attractions.” 4
Further, the Attractions are assessed with respect to the following broad parameters like
• Accessibility & Circulation
• Tourist Amenities
• Health-Safety & Sanitation
• Availability of Basic Utilities
4.1 Key Tourism Attractions

The map showing the key tourism attractions located in and around Bhongir is shown in the
figure and list of the Primary & Secondary Tourist Attractions is provided below:
Table 4-1: List of Key Tourism Attractions in Bhongir
Sl.
Tourist Attractions Typology Category Latitude Longitude
No.
1 Bhuvanagiri Fort Fort Primary 17.51577 78.89264623
2 Baswapur Reservoir Waterbody Secondary 17.57438 78.88170803
3 Raigir Lake Waterbody Secondary 17.55544 78.93825384
4 Surendrapuri Temple Religious Secondary 17.56484 78.94532999
5 Rock Climbing School Rock Climbing Secondary 17.51291 78.88931359
6 Yadadri Temple Religious Satellite 17.58907 78.94437168
7 Samsthan Rajapeta Fort Fort Satellite 17.73401 78.91446157
8 Pochampally Handloom Heritage Satellite 17.34962 78.82512601
9 Archaeological-Museum Museum Satellite 17.69881 79.0322385
Kulpakji Shwetambar
10 Religious Satellite 17.69967 79.0374098
Jain Mandir
11 Keesaragutta Temple Religious Satellite 17.52909 78.68855097
4 (Swarbrooke, 2002, Ivanovic, 2008)

Page 25
Figure 4-1: Mapping of Key Tourism Attractions in Bhongir

Page 26
4.1.1 Key Tourism Assets
The key tourist attractions as well as major festivals/ fairs & events of the destination which
are its unique selling propositions/points are shown below
Table 4-2: List of Key Tourism Attractions (USP’s) in Bhongir
Sn Tourism Asset Unique Offering
Primary Tourist Attractions

•10th Century Monument ruled by Western Chalukyaan Ruler Tri-
1. Bhongir Fort
Bhuvana-Malla-Vikramaditya VI
•One of the Largest Monolithic Rock Structure ~185m Elevation
from Road
•Ancient Water Conservation Structures There are 9 Water
retaining Structures identified around the fort on the hill.
•Breath-taking 360◦ Viewpoints, Covering large landscapes of
hinterland and cityscape.
•The Splendid historical fort Aesthetically fortified court, The
Elephant view of the rock from the Highway and surrounding
town
Secondary Tourist Attractions

•One of the largest Reservoir in Telangana region of Yadadri
1. Basawapur Reservoir
Bhuvanagiri District.
•Scenic View of Bhongir Fort from the reservoir
•Potential to develop Eco-Tourism
•Surendrapuri is a religious tourism destination located near
2 Surendrapuri
Hyderabad in the Yadadri Bhuvanagiri district in Telangana.
•Surendrapuri is a unique one-stop destination, which is an
epitome of artistic as well as sculptural excellence.
•The museum known as Kunda Satyanarayana Kaladhamam is
also called the Mythological Awareness Center, which was
established to create awareness regarding Hindu mythology.
Major Festivals / Fairs or Events

Bonalu is one of the most popular and widely celebrated festivals
1 Bonalu
in Telangana
The largest tribal gatherings in the world where more than 10
2 Medaram Jatara
million people converge, you must visit the Sammakka
Saralamma Jathara in the remote forest area of Medaram
located in the Mulugu district of Telangana
Satellite Tourist Attractions
Yadagirigutta or popularly known as Yadadri Temple is perfect
1. Yadadri
destination for religious tourists. Devotees pay their visit to the
sacred temple to seek blessings from Lord Narasimha, an
incarnation of lord Vishnu. This temple witness 10,000 tourists’

Page 27
footfall every day.
Kolanupaka Temple, the popular Jain shrine of Yadadri district,

2. Kolanupaka Jain Temple
Telangana houses three idols of Lord Rishabha, Lord Neminath,
and Lord Mahaveer. This is an important pilgrimage center for
Shaivism, Vaishnava and Jainism.
Bhoodan Pochampally, Yadadri Bhuvanagiri district, Telangana
3. Pochampally
State, India. They have traditional geometric patterns in
"Paagadu Bandhu" (Ikat) style of dyeing. It has found place
in UNESCO tentative list of world heritage sites as part of "iconic
saree weaving clusters of India". And also, it is identified as
UNWTO as one of the best tourism villages.
Keesaragutta Temple is a Hindu temple dedicated to Shiva and
4. Keesara
his consort Parvati at Keesaragutta , Keesara Village in Medchal-
Malkajgiri district, Telangana. It is about 30 km
from Hyderabad and 12 km from ECIL. It is located on a small
hillock. The temple draws up to lakhs of devotees on the Maha
Shivaratri festival and during auspicious. It is located between
Hyderabad to Bhongir on 32km from the Destination.

Page 28
4.1.2 Assessment of Primary Attraction
01. BHONGIR Location-TELANGANA

ANNUAL TOURIST ARRIVALS: Bhongir, also known as Bhuvanagiri is a
2,76,228 city and headquarters of the Yadadri
Bhuvanagiri district part of the
Peak Season: Hyderabad Metropolitan Region of
NOV-MAR Telangana.
TIMING
Tourist Arrivals: 48,613
Weekdays Weekends
TICKETED: 10/- 10 AM-5 PM 10 AM-5 PM
TOURISM PRODUCTS/ ACTIVITIES / FESTIVALS & EVENTS OFFERED
1. Adventurous Activities 2. Art & Cultural Events 3. Archaeological Research
ACCESSIBILITY & CIRCULATION
 • Bhuvanagiri has an adequate connectivity from the
destination with existing 9m wide road which is
proposed to be 18m NH161AA as per Proposed
Masterplan 2031 which is named as Bhuvanagiri-
Nalgonda Road.
• The peripheral of existing road is 7m around the Fort
Connectivity ✓ area, it is proposed as 18m Row as per the Proposed
Masterplan 2031
• The site is well connecting of 1.5km length from NH163
of 30m RoW 4lane road.
• It is well connected to the Public Transport facilities
located around 2.6 km away from Railway station,
0.5km from Bhongir Bus Stand.
 • It is well connected to the Public Transport from
Hyderabad Jubilee Bus Station and Mahatma Gandhi
Bus Station Located 48 Km Distance, well connected
and accessible from the outer ring road.
Public Transport/IPT ✓
• The Bus Number 546 Starts at JBS to ECIL Bus Stop with
Final Stop at Bhongir Bus Stop.
• TSRTC Bus service from MGBS to Bhongir are well
connected.
 • There is no adequate parking facility at the destination.
• Currently there is only provision for four and two
wheelers are being parked at the entrance of the fort
Parking Facilities 
and along the peripheral road.
• The current capacity of the 6 four wheelers and 8 two
wheelers are being parked.
TOURIST AMENITIES
Tourist Information Centre/Kiosks & • There are no information and advertisements are

visibility  provided in and around the fort.

Page 29
• No Kiosks available within the site.

E-Payment Facility   • No E-Payment Facility is provided.
Guides (Manual/Audio) & its
✓ • There is no audio guide provision.
experience: 
Feedback mechanism ✓  • Manual Feedback was provided on record.
 • No signage boards and cautionary measures are
Signages & its Quality/Legibility 
provided.
• No drinking water and Food stalls are located on the
 top of the rock & Fort area.
Drinking water/Food stalls 
• 2 to 3 grocery shops are located along the commercial
edge at the entrance.
 • There are benches, seating arrangements are provided
Benches/ seating 
in the fort premises.
• Poor network coverage except a single BSNL Tower
4G/5G network Coverage 
 located on the top of the hillock.
HEALTH, SAFETY & SANITATION

 • Inadequate Toilets facilities
• Two Male & Two female toilets are existing with
adequate water facilities, but the toilet provisions are
Toilets 
inadequate in-terms of the tourist footfall.
• There are no toilets along the way to uphill and above
the hillock.
Sewage disposal   • No sewage disposal provisions along uphill.
 • Inadequate segregated dustbins are provided at the
entrance area.
Segregated dustbins 
• There are no existing segregated dustbins along the
uphill.
General cleanliness & availability of  • No dedicated staff for maintenance of clean and

staff hygienic conditions around the fort area.
Solid waste disposal   • No solid waste disposal systems are provided.
 • No medical facilities & First Aid rooms are provided
with in the site.
• Govt Hospital is located within the 0.6km from the
Medical facilities 
destination.
• There are Private clinics which are around the
destination area within 0.5Km

Page 30

• There is one guide and one security personnel with
Security personnel & behaviour 
decent behaviour.
24x7 monitoring using CCTV   • No CCTVs are provided at the fort entrance
Fire alarms/ Extinguishers/ 
 • No safety alarms & extinguishers are provided.
evacuation plan
AVAILABILITY OF BASIC UTILITIES

24X7 Water Supply   • There is no water supply system is connected which
 • There is no power supply carrying to the top of the
Uninterrupted Power Supply 
rock.
 • There is no street lighting has been provided along the
Adequate Lighting 
uphill, hillock and fort area.
There is also a local preception of the Hillock in Bhongir that it resembles a sleeping
elephant. The following image showcases that perception.

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4.1.3 Assessment of Secondary Attraction(s)
01. BASWAPUR RESERVOIR

Location-TELANGANA
ANNUAL TOURIST ARRIVALS: Baswapur Reservoir is in the siddipet
Currently Not Available, Road district of Telangana, which is located at
Construction is Under Progress 9 Km’s from Bhongir Fort and 56 Km’s
Peak Season: from Hyderabad.
NA TIMING ACHIEVEMENTS/CERTIFICATION:
Tourist Arrivals: NA Weekdays Weekends One of the largest storage
Reservoirs in the state with a
NON-TICKETED Open 24 Hours Open 24 Hours
Capacity of 11.39 TMC.
Water Supply reservoir, with good scenic views and Roads are under construction
 • It is 8km accessible from Bhongir to Yadadri road.
Connectivity ✓ • It is located nearest to the Yadadri Temple and Raigiri
Lake with in the 12km.
 • Nearest Railway station is Bhongir and Yadadri,
• Bhongir Railway station is located within the 6km of
distance from Basawapur
• Yadadri is located within the 8km of distance from
Basawapur
• There is no direct access from the RTC Bus stand or Bus
Stops the nearest is Bhongir & Yadadri Bus Stands
located within the 8km Radius.
 • Currently there are no Parking facilities are available,
Parking Facilities ✓
since the place is under development.
TOURIST AMENITIES
Tourist Information Centre/Kiosks & 
 NA, the destination is under development
visibility
E-Payment Facility   NA, the destination is under development
Guides (Manual/Audio) & its 
 NA, the destination is under development
experience
Feedback mechanism   NA, the destination is under development
Signages & its Quality/Legibility   NA, the destination is under development
Drinking water/Food stalls   NA, the destination is under development
Benches/ seating   NA, the destination is under development
 The place has a good coverage of the networks like Airtel,
4G/5G network Coverage ✓
BSNL and JIO

 No Toilet Blocks are provided for Tourists. Since the
Toilets 
destination is under development.
Sewage disposal   No sewage disposal measures are provided
Segregated dustbins   No adequate dustbins are provided for garbage collection.
General cleanliness & availability of 
 No staff for maintenance of general cleanliness.
staff
Solid waste disposal   No solid waste disposal systems are provided.
 No medical facilities & general clinics are in nearby areas of

Medical facilities the place.

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 No Security patrolling is done at the place for warning the

Security personnel & behaviour 
tourists to restrict them from entering the water body.
24x7 monitoring using CCTV   No CCTV’s are provided for monitoring of Tourists.
 NA
evacuation plan

24X7 Water Supply   NA
Uninterrupted Power Supply   NA
 Adequate Lightening is to be provided along the water bund
Adequate Lighting  as a precautionary measure & for good night view of the
reservoir.
02.SURENDRAPURI
Location-TELANGANA
ANNUAL TOURIST ARRIVALS: Surendrapuri is a religious tourism
4,68,400 destination located near Hyderabad in
the Yadadri Bhuvanagiri district in
Peak Season: Telangana.
NOV-MAR
Tourist Arrivals: 1,56,800 TIMING ACHIEVEMENTS/CERTIFICATION:
Weekdays Weekends Surendrapuri is India’s first ever
TICKETED: 350 Rs. per adults and mythological museum with
300 Rs. per children’s below 10 stunning replicas of India’s famous
9 AM to 8 PM 9 AM to 8 PM
Years (No entry ticket for Children's temples from vaishnodevi to
below 5 years) Somnath to kashi to Kanyakumari.
It is a religious tourism destination.
 • The place has a good connectivity to bhongir at 15
Km’s.
Connectivity ✓ • Yadadri temple at 6 Km’s away from the attraction
• Direct connectivity from NH 163
• Nearest Railway stations are Yadadri and Bhongir
 • RTC and Private Buses which goes to Yadadri, Warangal
are via Surendrapuri Attraction.
Parking Facilities ✓  Buses: 40; 4 Wheelers: 350 and 2 Wheelers : 200
TOURIST AMENITIES
 • The place has good information centres and has
implemented many advertisements through social
Tourist Information Centre/Kiosks & media platforms.
✓
visibility • Tourists are visiting from neighbourhood states like
Andhra Pradesh, Karnataka, Tamil Nadu and
Maharashtra.
 • E-Payment Facility are provided.
E-Payment Facility 
• Offline payment facilities are provided.
Guides (Manual/Audio) & its  • The place has an excellent manual and audio guidance
✓
experience system.
Feedback mechanism ✓  • Feedback Mechanism is provided.
Signages & its Quality/Legibility ✓  • Signage boards and cautionary measures are provided.

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 • Adequate drinking water and Food stalls are located

Drinking water/Food stalls ✓
inside the museum.
Benches/ seating ✓  • Adequate Seating facilities are provided
4G/5G network Coverage ✓  • The place has a good coverage of all the networks.

Toilets ✓  • Adequate Toilet Blocks are provided for Tourists.
Sewage disposal ✓  • Sewerage disposal are being implemented
Segregated dustbins ✓  • Only Dry waste dustbins are provided

General cleanliness & availability of • The surroundings inside the museum are maintained in
✓
staff good hygienic conditions.
Solid waste disposal ✓  • There is no Solid waste disposal collection
 • First aid rooms & general clinics are in nearby areas of

Medical facilities the place in emergency situations.
Security personnel & behaviour ✓  • Security system is available
 • CCTVs are provided everywhere inside and outside of
24x7 monitoring using CCTV ✓
the museum.
✓ • Fire alarms, extinguishers are available.
evacuation plan

24X7 Water Supply ✓  • 24X7 Water supply is available
Uninterrupted Power Supply ✓  • 24X7 Power Supply is available
 • The museum has a good lightening system as it also
Adequate Lighting ✓
stands as a night attraction till 8 PM.
4.2 Destination Connectivity

Bhongir, also known as Bhuvanagiri is a city and headquarters of the Yadadri Bhuvanagiri
district part of the Hyderabad Metropolitan region of Telangana. Bhongir fort is located about
fifty kilometres east from heart of the Hyderabad. Deriving its name from the Bhongir Fort,
which itself was named after the Western Chalukya ruler Tribhuvanamalla Vikramaditya VI
who commissioned its construction in 1076 CE, Bhongir has been historically associated with
the rule of the Kakatiya queen Rudramadevi and her grandson Prataparudhra. It is located
along the Hyderabad to Warangal National highway 163. The nearest Airport is Rajiv Gandhi
International Airport (HYD). The nearest railway station is Bhongir (BG). Bhongir is well
connected by roadways. It is very near to Hyderabad, Nalgonda, Hanmakonda and Warangal
districts.
The town is well connected to Hyderabad via road and rail, with Rajiv Gandhi International
Airport (located 75 kilometres away from the Bhongir Fort) and Nearest railway station is
secunderabad located in 47km, the Bhongir Railway Station (located 2.5 kilometres away
from the Bhongir Fort) as the closest gateways. Bhogir Bus Station located within 0.5km. The
Bhongir Industrial Park, situated on Hyderabad – Warangal State Highway has also
contributed to the growth of MSMEs within the region from industries including Aluminum
Utensils, Fine Chemical Furniture, Pharmaceuticals, HDPE Pipes, Paper Products, Plastic,
Handicrafts and General Engineering Units.

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Nearest cities nearby Bhongir Townn are directed to East West North and South Hyderabad
Situated in the West direction in (48km) by (NH163), in the Southern direction Nalgonda
70km and Suryapet 114km by (NH161AA), Eastern direction Warangal 99km, Jangaon 42km
by (NH163), Northern direction Gajwel 45km by (NH161AA).
Table 4-3 Connectivity through different modes

• Hyderabad is located 75km from Bhongir
Road • NH163 Hyderabad to Janagoan
• Nearest Railways is Secunderabad 47km.
Railway • Bhongir Railway Station located within 0.5km
• Rajiv Gandhi International Airport Located in 75km

Airport

Page 35
Figure 4-2 Connectivity map

Page 36
4.2.1 Air Connectivity
Rajiv Gandhi International airport is located 75 km from Bhongir. It is in Shamshabad, about

24km south of Hyderabad which was serving the sole civilian airport serving Hyderabad. It is
largest airport in India by area. It is owned and operated by GMR Hyderabad International
airport limited (GHIAL). It has handled almost 21 million passengers.
In a day on an average the airport handles 5,500 passengers for international departing,
travelling 32 international flight departures. Connecting 29 global destinations.
It is identified as Greenfield airport. The airport has an integrated passenger terminal,
runways aviation facilities, fuel farm, solar power plant and operation and maintenance
facilities. RGIA airport is having 2 Terminals Domestic and International.
The airport serves as a hub for alliance air, Blue dart aviation, SpiceJet and IndiGo. It covers
379, 370 Sq.m and has a capacity of 34 million passengers per year. One of the world’s
largest cargo plane Airbus Beluga landed in India at RGIA airport, carrying 116 tonnes of
weight. There are 52 Aircrafts available in RGIA Airport.
Hyderabad is having Two Permanent helipad locations of Yadagirigutta Temple City &
Integrated District Officers complex premises at Raigiri of Bhongir Mandal of Yadadri
Bhuvanagiri district.
As per Ministry of Civil Aviation (MoCa) To create world-class aviation infrastructure facilities.
Establish effective framework of safety and security factors. Connecting with unserved areas
of the country. To deploy the advance technology for the optimal growth of the aviation
industry. Ensuring the satisfactory of users optimize consumer satisfaction. Create and
develop the skilled human resource according to the needs of the sector.
Currently RGIA is the only airport is serving as a Domestic and International airport for all the
districts in Telangana.
4.2.2 Rail Connectivity
The nearest railway station is Bhongir (BG) located 2.5 kilometres away from the Bhongir
Fort. It is also well connected to secunderabad railway station located within the 47km from
the Bhongir Destination. Nearest Railways stations to Bhongir is Bommaipalli is located
within the 3.07km, Raigir is located within the 7.68km of 14min frequency, Pagidipalli
Junction located within the 7.75km, Nagireddipalli is located 9.42km, Bibinagar located
11.12km of 42min frequency, Wangapalli located within the 13.84km. These are the railway
Junction which is very close proximity to the Bhongir Destination.
As per the MoR South central railway serving the entire state of Telangana, considerable
portion of Andhrapradesh, Karnataka, Maharastra states and small parts of Tamilnadu and
Madhyapradesh. Bhongir parliamentary constituencies falls under Telangana state. Entire
railway network of this constituency is being served by South Central Railway.
Assembly segments near the Bhongir Destination are Ibrahimpatnam, Munugode, Nakrekal,
Thungathurthi, Alair, Jangaon. Infrastrucre development undertaken by MoR proposing new
railway line for construction of MMTS Phase II project up to Yadadri for 33km with an
estimated cost of 412 crore proposed for construction.
Coming to the safety proposals, to ensure safety of the rail users, foot over bridges (FoBs)
road under/ over bridges are constructed and proposed for construction at various stations
locations in Bhongir Parliamentary Constituency Jurisdiction.

Page 37
Bhongir Railway station
Figure 4-3 Bhongir railway station

Table 4-4 Nearest railway stations to Bhongir
Station Distance (in Kms)
Bhongir 2
Bibinagar Jn. 15
Jangam 42
Secunderabad Junction 47
Kacheguda 48
Hyderabad Deccan Nampally 51
Medchal 64
Kazipet Raiway Junction 90
Warangal Railway Station 100
4.2.3 Road Connectivity
Bhongir Destination is well connected through NH163. Surrounded mandals and villages
through state highways and primary roads. The major Urban centers are connecting via
Bhongir is Nalgonda, Suryapet, Warangal, Siddipet are within the 100km. Bhongir is well
connected to other parts of the Districts in Telangana and Neighbourhood States with
extensive rail and road connectivity. There are regular buses from Jubilee Bus station
located within the 47Km from Bhongir Destination and Mahatma Gandhi Bus Stand located
48 Km from Bhongir Destination, it is well connected from other major cities of the country to
Bhuvanagiri Yadadri District.
Nearest Bus stand located within the 2.5 km from the destination. Auto facilities are available
from the Bhongir Bus Stand, the destination is connecting from the Primary Roads from
NH163. Along the Hyderabad to Warangal Highway (NH 163) from the Gudur Toll Plaza
there are several wayside amenities available. The wayside amenities will provide rest and
refreshment for highway commuters during their journey. There would be restaurant, food
court, dhaba, fuel station etc.

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4.3 Basic Tourism Infrastructure at the Destination
4.3.1 Civic infrastructure
The existing facilities related to healthcare, hygiene & cleanliness, safety & security facilities & civic infrastructure are mapped & showcased below:
Figure 4-4: Mapping of Civic Amenities at Bhongir

Page 39
Table 4-5 Civic amenities

Sr.No Description Name
1 Police Station Town Police Station
2 Police Station Yadadri Police Station
3 Hospital Government Hospital Bhongir
4 Hospital BHARATH SUPER SPECIALITY HOSPITAL
5 Hospital Sri Rk Hospitals

6 Hospital PRASHANTI HOSPITAL
7 Hospital Kasthuri Hospital
8 Hospital Urban Primary Health Centre
9 Toilets Pragathi nagar Public Toilets
10 Toilets Public Toilets
11 Toilets Gunj Bhongir Public toilets
12 Waste management service FSTP- Bhongir
4.3.2 Accommodation Facilities

Bhongir has limited accommodation options, which has been a key challenge is promoting
the destination. Yadagirigutta, the town next to Bhongir, has many accommodation options
and are currently being used by Bhongir visitors. There are 90 hotels in Yadagirigutta as per
google.com. However, there are limited star-category options. There are no 4- or 5- category
hotels and only 8 3-star properties as per google.com
According to the stakeholder consultations, below are list of stay available in Bhongir are as
below
Table 4-6 Stays available in Bhongir
S.no Name Location
1 Sankalpa Hotel and Resturant Hyderabad to Hanmakonda bypass road
2 Deepthi Hotel & Resturant (old) Hyderabad to Hanmakonda bypass road
3 Deepthi Hotel & Resturant (New) Hyderabad to Hanmakonda bypass road
4 Vivera Hotel (Old) Hyderabad to Hanmakonda bypass road
5 Vivera Hotel (New) Hyderabad to Hanmakonda bypass road
6 Suruchi Hotel Hyderabad to Hanmakonda bypass road
7 Dolphin Hotel & Resturant Near Yellamma Temple
8 SR hotel and Lodge Near Bhongir Bus stand
9 SV hotel and Lodge Near Bhongir Bus stand
10 Ragala resort - BiBi Nagar Kondamandugu
11 Pride resort -BiBi Nagar Kondamandugu
12 Blue thunder resort - BiBi Nagar Raghavapur village

Page 40
Figure 4-5 Map showing accommodation facilities

Page 41
The government should proactively encourage investments from both the public and private
sectors in developing and upgrading accommodation facilities in the region. This can be
achieved through various initiatives, such as offering incentives, tax breaks, and/ or
streamlined approval processes for hospitality projects. Attracting investments would not only
increase the number of available rooms and enhance the overall quality of accommodations
but also create employment opportunities for the local community.
Currently, there is a lack of comprehensive official data on accommodation availability in the
destination. To address this issue, conducting annual surveys to record the accommodation
inventory becomes imperative. These surveys would include gathering data on the number
and categories of hotels, the total number of rooms and beds available, occupancy rates
(including seasonal variations), and the average room rates (ARR).
Such data would serve as valuable insights for planning and regulating the accommodation
sector in the destination. Understanding the current supply and demand dynamics will aid in
identifying areas that require improvement or expansion. It can also help identify peak tourist
seasons, enabling the implementation of strategies to manage fluctuations in occupancy.
By employing these measures, the destination can pave the way for a thriving and well-
regulated accommodation industry, contributing to its overall tourism development and
enhancing the overall visitor experience. A strategic focus on data-driven planning and
collaboration with stakeholders will play a pivotal role in shaping the future of accommodation
in the region.
4.4 Tourism Enablers
4.4.1 ICT (Information and Communications Technology) readiness
(i). The following table summarises the current ICT readiness of the destination and the
state.
Table 4-7 ICT readiness of the destination
Sn Parameter Details Provide URL(s)
1. Official website The Telangana Tourism website provides 1. https://www.telang

or webpage of comprehensive information and resources anatourism.gov.in/
the destination related to travel and tourism. It serves as the partials/destination
authoritative online platform specifically s/heritage-
designed to promote and showcase various spots/yadadri-
destinations, attractions, accommodations, bhuvanagiri/bhongi
activities, and services available to travelers. r-fort.html
This website serves as the go-to source for
individuals seeking reliable and up-to-date 2. https://yadadri.tela
information on tourism-related matters, offering ngana.gov.in/touris
a user-friendly interface and a wealth of t-
details, such as travel guides, itineraries, place/bhuvanagiri-
maps, booking options and practical tips for a fort/
memorable and successful travel experience

Page 42
2. Dedicated Telangana Tourism – Official

mobile https://play.google.co
mobile application m/store/apps/details?i
application d=tourism.telangana.c
is not functional and not available for download
om&hl=en_IN&gl=US
&referrer=utm_source
%3Dgoogle%26utm_
medium%3Dorganic%
26utm_term%3Dtelan
gana+tourism+mobile
+application&pcampai
gnid=APPU_1_wRS-
ZMajFeHMseMP6P-
S0Ag&pli=1
3. Information on The official website is a reliable source of 1. https://www.telang

tourism information for tourism. Visitors can find anatourism.gov.in/
attractions, comprehensive descriptions of popular partials/destination
products, destinations, along with photographs and s/heritage-
activities, videos. The website also provides information spots/yadadri-
events on accommodations, managed by the tourism bhuvanagiri/bhongi
department, this trustworthy source ensures r-fort.html
accurate and up-to-date information, aiding
visitors in planning their trips effectively. 2. https://yadadri.tela
ngana.gov.in/touris
t-
place/bhuvanagiri-
fort/
4 Tourist The provided link focuses solely on providing https://yadadri.telanga

Attractions information about destination. the provided link na.gov.in/tourist-
serves as a valuable resource for those place/bhuvanagiri-fort/
specifically seeking details about destination.
By offering in-depth insights into these
destinations, the link assists travellers in
making informed decisions and planning their
visits accordingly.

Page 43

Products information about destination. While other na.gov.in/tourist-
aspects of tourism products in the destination place/bhuvanagiri-fort/
(Trekking and Hiking, Souvenirs and
Handicrafts, Cultural Performances) may not
be covered in this link, the provided link serves
as a valuable resource for those specifically
seeking details about destination. By offering
in-depth insights into these destinations, the
link assists travellers in making informed
decisions and planning their visits accordingly.
Gaps
• The website does not provide any
information related to the tourism products
in the destination, visitors need search
other sources such as official websites,
travel websites or contact department
directly for the accurate information.

Activities information about destination. While other na.gov.in/tourist-
aspects of tourism activities in the destination place/bhuvanagiri-fort/
may not be covered in this link, the provided
link serves as a valuable resource for those
specifically seeking details about destination.
By offering in-depth insights into these
destinations, the link assists travellers in
making informed decisions and planning their
visits accordingly.
Gaps
• The website does not provide any
information related to the tourism activities
in the destination, visitors need search
other sources such as official websites,
travel websites or contact department
directly for the accurate information.

Page 44
7 Festivals, Fairs The provided link 1 focuses solely on providing https://yadadri.telanga

and/or Events information about destination. While other na.gov.in/events/
aspects of tourism activities in the destination
(Festivals, Fairs or Events) may not be
covered in this link, the provided link serves as
a valuable resource for those specifically
seeking details about destination. By offering
in-depth insights into these destinations, the
link assists travellers in making informed
decisions and planning their visits accordingly.
Link 2 provides details of fairs and festivals in
Telangana. However, this is not categorized at
a district or destination level
Gaps https://telanganatouris
m.gov.in/partials/about
• The website does not provide any information
/festivals-of-
related to the tourism Festivals, Fairs in the
telangana.html
destination, visitors need search other
sources such as official websites, travel
websites or contact department directly for
the accurate information.
8 Accommodatio • The Telangana tourism online portalhttps://www.telangana

n Booking provides accommodation information, tourism.gov.in/partials/
through official Visitors can utilize the portal to make stay/yadadri-
website/webpa reservations for this facility in Yadagirigutta. bhuvanagiri/haritha-
ge/mobile hotel-
application yadagirigutta.html
Telangana Tourism – Official

mobile https://play.google.co
application m/store/apps/details?i
d=tourism.telangana.c
is not functional and not available for download
om&hl=en_IN&gl=US
&referrer=utm_source
%3Dgoogle%26utm_
medium%3Dorganic%
26utm_term%3Dtelan
gana+tourism+mobile
+application&pcampai
gnid=APPU_1_wRS-
ZMajFeHMseMP6P-
S0Ag&pli=1

Page 45
9 Online Booking • Online booking of tourist guide facility is not

of Tourist available
Guides
10 Social media • Through platforms like Facebook, Twitter,Instagram, Facebook,

presence of YouTube, and their informative websiteTwitter are Active
the destination blog, engages with a diverse audience,
shares its captivating beauty, and provides
a virtual gateway for exploring its historical
treasures
• To effectively reach and engage a broader
audience, it is advisable to establish a
dedicated social media platform specifically
for Bhongir. This platform would allow for
focused and targeted content, enhancing
the destination's visibility and engagement
with potential visitors, enthusiasts, and
travelers interested in exploring the unique
offerings of Bhongir.
11 Grievance • In the portal there is Raise a complaint https://telanganatouris

redressal option is available, but it has been m.gov.in/partials/more
mechanism for observed that the TSTDC portal lacks a /raise-your-
visitors on Tracking and Reference Number system complaint.html
official website for visitors to track their grievances.
Implementing such a system would provide
transparency and enable visitors to monitor
the progress of their complaints, ensuring a
more efficient and satisfactory resolution
process.
4.4.2 Employment and Skilling

Telangana was ranked 2nd in the school and vocational education index as per a recent
report by National Skill Development Corporation (NSDC) but the other skill development
priority indices could be improved significantly which include Population, Industry and
Labour.
According to the District Skill Development Plan (DSDP) of Yadadri, there are 3,76,592 total
workers out of which 2,44,938 are engaged primarily in Agriculture, cultivation and
households’ industries, with around 1,31,654 individuals engaged in other sectors of the
district. The percentage of female workers is 42.5% which is almost equal to male workers at
57.5 %.

Page 46
Table 4-8 Annual capacity and training centres in Yadadri-Bhuvanagiri
Annual capacity and number of training centres in Yadadri-Bhuvanagiri
ITI Name Seats Trades
Boston Private ITI 160 2
Govt ITI, Bhongir 224 5
Govt ITI, Aler 208 5
JN ITI Centre 256 3
Krushi ITI 704 7
RT Pvt. ITI 40 1
Shiva Sai Pvt. ITI 240 1
Siddhartha ITI 384 3
Siddhartha ITI 240 2
Shiva Sai ITI 240 2
St. George ITI 120 1
Vignana Vardhini ITI 160 2
Source: DSDP (2022-23), Yadadri-Bhuvanagiri
There are two other training centers in the district, Employment Generation and Marketing
Mission and Swamy Ramananda Tirtha Rural Institute which provide trainings in retail,
apparel, automotive, electrical & electronics, IT/ITeS and renewable energy, indicating a lack
of focus on tourism and hospitality.
The district has active implementation of skill development
scheme - Pradhan Mantri Kaushal Vikas Yojana (PMKVY) and
Pradhan Mantri Kaushal Kendras (PMKK). There are 15
training partners in the districts situated in urban centres like –
Bhongir, Mothkur, Aler, Bibi-Nagar and Choutuppal. Satyam
Skills, Exalsoft Solutions, Spice Technologies, Visri
Technologies, Ramky Foundation, Softech Education, Hornet
Infotech and Sparx Rural Society are a few training partners
that have been taking part in implementation of PMKVY, apart
from the government and private ITIs that are involved in
industrial training. These training partners impart skills that supplement the job roles like data
entry operator, consignment booking assistant, customer relationship management (non-
voice), self-employed tailor and mechanical fitter.

Page 47
Table 4-9 Total beneficiaries under PMKVY in Yadadri-Bhuvanagiri District
Total beneficiaries under PMKVY in Yadadri-Bhuvanagiri District
PMKVY 2.0 PMKVY 3.0 Total
Recognition of Short Term Recognition of Short Term

Prior Learning Training + Prior Learning Training +
(RPL) Special (RPL) Special
Projects Projects
Enrolled 3513 2760 200 571 7044

Candidates
Trained 3478 2204 200 480 6362

Candidates
Assessed 3424 1984 169 265 5842

Candidates
Certified 3408 1779 145 234 5566

Candidates
Reported - 805 - 44 849

Placed
Placed 45.25 % 18.80 %

Percentage
Source: PMKVY Dashboard
According to Telangana State (TS) Employment Generation and Marketing Mission, the
nodal implementation partner for Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-
GKY) in the state, the district has mapped 336 youth, trained 283 youth and placed 86 youth
during batch cycle 2021-22. The batch cycle of 2020-21 had very limited candidates with only
75 youth being mapped and trained due to the pandemic effect.
The youth were trained in the courses like CCTV installation, accounting works, solar panel
installation, mobile phone hardware repairing, electrician domestic solutions and automotive
service technicians.
New Directions Educational Society, Swamy Ramananda Tirtha Rural Institute and
Employment Guarantee and Marketing Mission are a few training partners that played active
role in mobilizing the rural youth, counselling them career, training them desired courses by
National Skills Qualifications Framework (NSQF) standards.
Apart from the abovementioned skilling approaches, a Rural Self Employment Training
Institute (RSETI) has been established by State Bank of India (SBI) at Nalgonda which
caters to Yadadri district to provide training to unemployed youth to enable them to take up
entrepreneurial ventures. A total of 679 candidates were trained and 502 candidates were
settled during the financial year 2018-19.
Some of the challenges that the district identifies for skilling in tourism, travel and hospitality
are:

Page 48
▪ Lack of knowledge of new concepts such as adventure tourism, religious tourism,

experiential tourism
▪ Lack of professionally trained adventure sports teachers
▪ Shortage of good quality trained guides
▪ Inadequate knowledge of local attractions and tour planning Hospitality
▪ Shortage of managerial staff in most districts, and thus this staff has to be brought
from Mumbai, Pune etc.
▪ Insufficient understanding of hotel offerings
▪ Insufficient knowledge on client etiquette except for in bigger cities
▪ Inadequate customer relationship management
The sectoral skill demand on a state level was previously assessed in a skill-gap study in
2013. Therefore, taking that data into account would provide less accurate results.
4.4.3 Community Engagement
Textile is the major economy driver of the district, and Pochampally handloom products are
famous across India and globally. The local community producing these products could be
given soft skills & hospitality training to add value to locally made products. They could also
be given branding and marketing trainings to better market their products at the prime
attractions such as Bhongir fort.
The fort also has a Rock-Climbing Institute where training is given to professional & semi-
professional rock climbers in different batches. The institute also has lodging facility in a
nearby school premises which is not function at present. It’s on the agenda of hard
interventions to build a proper facility for them. The staff of the institute can be given skill
upgradation training since they host a number of adventure tourists. Apart from this, Hard
and soft adventure sports that includes rappelling, ziplining, rock climbing, hiking can be
activated at the site.
Stakeholder consultations revealed that the site does not have any trained tourist guides who
can highlight its historic and cultural significance. The site also does not have any drinking
water amenities, directions for the fort.
Introduction of heritage walks can enable tourists who cannot make the trek to top of the fort
also connect with the culture and history of Bhongir while ensuring urban conservation and
providing economic opportunities of the local populace in terms of job creation for tour
guides, sale of traditional artwork, handicrafts, and textiles.
Yadadri temple which is a major attraction underwent a large expansion and rebuild during
March 2022, while premium infrastructure facilities are under construction. This indicates an
intake of personnel in the temple premises, and an opportunity for upskilling and skilling the
unemployed unorganized candidates to be placed at this location.
There are 294 rooms on the top of the hill of the Yadadri temple put of which 30 are AC
rooms, and 187 rooms available at the bottom of the hill with 6 of them in the form of halls
and rest as non-AC rooms.
The nearby Institutions providing courses in travel & hospitality are as follows:

Page 49
Table 4-10 Institutions providing courses in travel & hospitality
Name of Institute Course Offered Potential tie-ups Timelines

for Swadesh of
Darshan 2.0 Partnership
National Institute of Short-Term Training (STT) on STT on Bakery & Immediate

Tourism and Bakery & Confectionery, MBA, Confectionery
Hospitality BBA in Travel & Hospitality
3 full days & 5
Management
BSc. in Hospitality & Hotel half days
Administration hospitality
programme
3 full days & 5 half days
hospitality programme
3-month certificate course in
food production; housekeeping;
Bakery & confectionery; Front
office; Food & Beverage (F&B)
service
Institute of Hotel B.Sc. in Hospitality and Hotel Craftsmanship Post 3

Management Administration – Generic Certificate Course months
in Food
M.Sc. in Hospitality
Production &
Administration, Post Graduate
Patisserie
Diploma in Accommodation
Operations & Management Craftsmanship
Certificate Course
Craftsmanship Certificate
in Food &
Course in Food Production &
Beverage Service
Patisserie,
Course in Food & Beverage
Service
Telangana State B.Sc. in Hospitality and Hotel Craftsmanship Post 3

Institute of Hotel Administration – Generic Certificate Course months
Management, in Food
Sangareddy Production &
Patisserie
Patisserie
Leo Academy of B.Sc. in Hospitality and Hotel None -

Hospitality & Administration - Generic
Tourism
Diploma in Food Production
Management
Diploma in Food & Beverage
Service
Diploma in Front Office
Operation

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Shri Shakti Institute B.Sc. in Hospitality and Hotel Craftsmanship Post 3

of Hotel Administration - Generic Certificate Course months
Management in Food
Production &
Patisserie
Patisserie
National Institute of Tourism and Hospitality Management (NITHM) has set up a Training and
Consultancy Wing headed by an Officer, Training and Consultancy to explore the possibility
of sharing knowledge with Industry. It organises training programmes in specific areas as per
requirements of customers. The core areas of training are:
▪ On tourist guidance
▪ About capacity build up programmes
▪ On how to form Self Help Groups to set up Hotel Units in line with current initiative
▪ Regarding front office and Restaurant Management
▪ Detailing House Keeping techniques
▪ In Food Production Management
▪ Introducing Information technology and systems in Tourism/Hospitality
▪ Short term training programs in Bakery production, Chocolate making, Bartending
One of the agenda on the action plan is to provide recognition to adventure tour operators in
the district and bring them in the organized sector, through tie-ups with Adventure Tour
Operators Association of India (ATOAI), Andhra Pradesh. Consultations with District Skill
Committee also will be done before rolling out the trainings.
4.4.4 Branding, Marketing and Promotion of the destination
Telangana, situated in Southern India, is renowned for its opulent cultural legacy, historical
landmarks, and diverse landscapes, making it a captivating destination for travelers. Its
tourism allure stems from an exquisite blend of ancient monuments, natural wonders, and
vibrant cultural experiences. The Telangana Tourism Department has implemented various
strategies to promote tourism in the state. The key elements of its marketing and branding
policy include the following.
Identifying Unique Selling Proposition (USP)
The unique features that make Telangana an alluring destination is the opportunity for
headlong Cultural immersion, spiritual enlightenment, historical discovery, delectable cuisine,
and genuine hospitality. The state’s USP are.
• Historical and Architectural Marvels: The state boasts an array of historical sites
dating back to antiquity, showcasing remarkable architectural masterpieces. Iconic
landmarks like Golconda Fort, Qutb Shahi Tombs, Charminar, and many more beckon
visitors with their grandeur and historical significance.
• Hyderabad - The City of Pearls: As the capital city of Telangana, Hyderabad is a major
draw for tourists. This city blends a rich history with modern development, offering a
unique charm. Hyderabad's culinary delights, such as the delectable Hyderabadi biryani
and famous "Hyderabadi Haleem," add to its allure.

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• Man Made marvels: such as Ramoji Film City that is among the world's largest film
studio complexes and invites tourists to experience the magic of movie-making as well as
Medak Church that is situated in Medak town, the stands as one of India's largest and
most stunning architectural wonders, boasting exquisite stained-glass windows.
• Natural Beauty & Ecotourism: Telangana boasts picturesque lakes, parks, and wildlife
sanctuaries that are actively being promoted for eco-tourism through multiple projects
aiming to protect the region's natural habitats and provide visitors with immersive nature
experiences.
• Cultural Heritage: The state’s vibrant cultural heritage is evident in its diverse historic
architecture, festivals, arts, and crafts. Traditional dance forms like Perini Sivatandavam
and the floral festival Bathukamma showcase the deep-rooted cultural legacy of the
region.
• Adventure Tourism: The state caters to adventure enthusiasts with activities like rock
climbing, trekking, and boating at various picturesque locations.
Overall, Telangana's diverse attractions, rich cultural heritage, and warm hospitality combine
to create an alluring destination that captivates the hearts of travellers seeking a truly
memorable experience
Target Audience
Telangana Tourism's marketing efforts cater to both domestic and international tourists.
While the domestic tourists have historically been religious and nature tourist across the
country, Telangana has the unique distinction of tourists travelling to the city for its forts, its
cultural offerings and its markets. The language of most communication is Telugu and
English though Hindi is widely understood, and the messaging mostly contains interests of a
wider population
• Domestic tourists are a significant focus, both, the traditional market as well as the new
segment from IT city- Hyderabad, who are young, upwardly mobile, cosmopolitan, widely
travelled, willing to explore and spend money on comforts. This segment also likes to go
out for weekends and are on the lookout for destinations within 2-3 hours of driving
distance
• Telangana Tourism targets international tourists & Non-Resident Diaspora spread
across the world by promoting its cultural heritage, architecture and temples, pulling at
their ethnic heartstrings.
Tagline & Logo
Telangana's tagline, "Visit for all reasons and seasons"

encapsulates the essence of the state's cultural, historical, and
natural offerings, inviting one to discover a destination that beckons
throughout the year with its irresistible charm. Telangana, is a land
of timeless allure, promising an unforgettable journey amidst
historical wonders, natural splendor, and vibrant festivals.
The logo of Telangana Tourism showcases a window that offers a glimpse of the rising sun
amongst a blue green landscape. Positioned below, the tagline "Visit for all reasons and

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seasons" emphasizes Telangana as the gateway to its natural abundance. The logo is
surprisingly different from what the Telangana tourism’s predominant offerings are that are
high on culture and architecture and hence provides a welcome relief of simplicity. The colors
are also fresh and different from those expected from the land of famous temples.
Marketing tools & Channels
Telangana Tourism, like many other tourism organizations, utilizes various marketing tools
and channels to promote the attractions and experiences the region has to offer. Here are
some commonly used marketing tools and channels used by Telangana Tourism:
• Website: Telangana Tourism maintains an official website

(https://tourism.telangana.gov.in) that serves as a central hub of information. The website
showcases key attractions, provides travel guides, offers booking facilities, and promotes
upcoming events and festivals. Though the website attempts to be a complete guide,
catering to all, the itineraries are very basic and cater to the lowest denominator of only
booking of basics. Also, the events and the festivals section has not been updated.
• Social Media: Telangana Tourism actively uses popular social media platforms such as
Facebook, Instagram, Twitter, and YouTube to engage with potential tourists. They share
captivating visuals, videos, travel stories, event updates, and other engaging content to
create interest and attract visitors.
• Online Travel Agencies (OTAs): Telangana Tourism partners with online travel
agencies like MakeMyTrip (https://www.makemytrip.com/), Cleartrip
(https://www.cleartrip.com/), Yatra (https://www.yatra.com/), and others to showcase their
offerings and allow travelers to book accommodations, tours, and activities through these
platforms.
• Print Advertising: Telangana Tourism sometimes engages in print advertising by
placing advertisements in travel magazines, newspapers, and other relevant publications.
These ads feature stunning visuals, highlight key attractions, and provide contact
information.
• Travel Brochures: Telangana Tourism produces informative travel brochures that are
distributed at tourism information centers, hotels, travel agencies, and other relevant
locations. While these brochures provide detailed information about Telangana's
attractions, itineraries, and travel tips, they could be visually more appealing.
• Travel Trade Shows: Telangana Tourism participates in national and international travel
trade shows and exhibitions. These events provide an opportunity to showcase
Telangana's tourism offerings to travel agents, tour operators, and potential partners,
generating business leads and fostering collaborations.
• Influencer Collaborations: Telangana Tourism shoes no visible collaboration with
influencers, travel bloggers, and vloggers who have a significant following. All the content
is mostly organic to is created by the agency handling social media
• Search Engine Optimization (SEO): Telangana Tourism employs SEO techniques to
ensure that their website and online content rank high in search engine results. This
helps to increase organic visibility and attract potential tourists who are searching for
information about Telangana tourism.
• Collaborations with Travel Agencies: Telangana Tourism collaborates with travel
agencies and tour operators, both within India and abroad, to create attractive travel

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packages that include Telangana as a destination. This allows them to tap into
established travel networks and reach a wider audience.
These are just some of the marketing tools and channels used by Telangana Tourism. The
organization continually adapts its marketing strategy to leverage emerging trends and
technologies to effectively promote Telangana as a tourism destination.
Introducing Bhuvanagiri/ Bhongir
Bhongir Fort, also known as Bhuvanagiri Fort, is a historic fortress located in the town of
Bhongir in the Yadadri Bhuvanagiri district of the Indian state of Telangana. It is situated
about 48 kilometers from the state capital, Hyderabad. The fort was originally built in the 10th
century by the Western Chalukya ruler Tribhuvanamalla Vikramaditya VI and was later
fortified and expanded by various other dynasties, including the Kakatiyas and the Bahmanis.
The fort holds significant historical and architectural importance due to its strategic location
atop a monolithic rock hill, which rises to a height of around 500 feet (150 meters).
USP of Bhongir Fort:
1. Impressive Architecture: The fort showcases a mix of architectural styles reflecting the
various periods of its construction. It is built using granite stones and exhibits elements of
both Hindu and Islamic architecture.
2. Fortifications: The fort's unique feature is its almost impregnable fortifications. The
steep rock surfaces provide natural defenses, and the fort's walls, gateways, and
bastions were constructed to further strengthen its defense.
3. Entrances: There are two main entrances to the fort, known as the "Matta Banda" and
the "Simha Banda," both guarded by large gateways and imposing structures.
4. Rani Mahal: Inside the fort, there is a palace called Rani Mahal, which is believed to
have been built for the queens and royal women during the Kakatiya period.
5. Hanuman Temple: At the top of the hill, there is a Hanuman temple, which attracts
devotees and visitors alike.
6. Panoramic Views: From the top of the fort, visitors can enjoy breathtaking panoramic
views of the surrounding landscape, making it a popular tourist destination.
7. Trekking: Bhongir Fort is also known for trekking enthusiasts who enjoy climbing the
rock hill to reach the fort's summit.
Table 4-11 Coverage of Bhongir in the current marketing bouquet of Telangana

Tourism
Marketing Tools Bhongir
Branding No specific unique branding
USP/ specialty Old fort on a monolith, rock climbing, rappelling
Focus of Marketing One of the many in Telangana
A unique Logo None

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Events/festivals Bhongir fort festival (Jan)
Indians, nature lovers, rock climbers, mountaineers

Target Segment
training etc..
Public Arts initiative None
Tactical urbanism None
Special website None
Special App Not available
Online Booking None
Social media promotion Common for all destinations
Presence on multi-media Yes
Print Yes
Electronic Yes
Online Yes
Youtube Yes
Listing on Incredible India Portal No
Brand ambassador None
Influencers None
FAM trips None
Local celebrity None Identified
Established - NRI Ambassadors of Telangana

The plan called ‘Telangana Ambassador’
envisages regular liaison of the diaspora with the
Diaspora connect officials of Telangana, video conferences with
delegates and other initiatives to chart a new path
for the development and promotion of Tourism in
different countries
Destination photography Available

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Destination videography Available
Destination focused media outreach Not Done
Destination focused PR Not Done
Destination focused literature

Somewhat
available
local stakeholders connect None Identified
authentic information/literature
Minimal
available
Challenges Bhuvanagiri/ Bhongir faces today
Marketing Bhuvanagiri/ Bhongir tourism comes with its set of challenges, especially
considering the precarious balance that needs to be maintained between over tourism and
just enough tourism. Some of the marketing challenges for Bhuvanagiri/ Bhongir tourism
include:
1. Lack of Awareness: Unlike its counterparts like Golconda fort, Bhongir Fort is not too
well known and faces challenges in creating awareness about its existence and historical
significance among potential visitors, especially those outside the region.
2. Digital Presence & effective Promotion: In the digital age, having a strong online
presence is crucial for attracting tourists. Bhongir Fort does not have a strong and
interactive digital presence or an engaging website and active social media channels.
Effective marketing campaigns, including advertising in relevant mediums, is required to
reach a wider audience and attract more visitors
3. Visitor Experience: Providing a positive and memorable experience to visitors is crucial
for generating positive word-of-mouth and repeat visits. Bhongir, while having a historical
and archeological significance and adventure sports, still hasn’t completely translated its
potential to engaging visitor experiences
4. Local Community Involvement: Involving and engaging the local community in
promoting Bhongir Fort can create a sense of pride, ownership and support for tourism
development. Also, if more local people get interested and involved in the fort, more
manpower is available for serving the visiting tourists and making their trip memorable.
5. Responsible Tourism and attitude towards Conservation: Balancing the promotion of
tourism with the preservation and conservation of the historical site's integrity is a
challenge. The fort walls are already defaced, and rampant vandalism is prevalent with
random graffiti at all the historical surfaces. It is of utmost importance that the visitors and
the residents understand the responsibility of taking care of their collective heritage.
Responsible Tourism is much needed
To overcome these challenges, a comprehensive marketing strategy tailored to the unique

strengths and weaknesses of Bhongir Fort would be necessary. It may involve collaboration

Page 56
with local tourism authorities, leveraging digital marketing tools, conducting promotional
events, improving infrastructure, and focusing on visitor satisfaction and feedback
4.4.5 Institutional Structure
Destination Management Committee (DMC) has been constituted by the Government of

Telangana, Department of Tourism with the following officers:
Table 4-12 Institutional Structure
S. No Designation Position
1 District Collector Chairperson
2 Superintendent of Police Member
3 Commissioner, Municipal Administration & Urban Member
4 District Rural Development officer Member
5 District Head of Department of Public Works, Member

Roads & Buildings
6 District Public Relation officer Member
7 District Head/Representative of Department of Member

Industries
8 District Head/Representative of Department of Skill Member

Development
9 District Head/Representative of Department of Member

Tourism
10 Two Representatives of Tourism Industry Member
Member Secretary has also been appointed by the Chairperson under his control to look
after the development works.
Functions of Destination Management Committee
To bring synergy in the efforts of various departments and organizations towards promotion
of the tourism, DMC to perform the following functions:
(i) To review the implementation of the scheme on ground and resolve the bottlenecks in the
implementation
(ii) To provide synergy with other schemes and programs of Central and State Government
at the district level particularly relating to infrastructure development, human capital
development, job creation and entrepreneurship, investment promotion and marketing and
other such programs to develop and promote tourism

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(iii) To review Operation and Management arrangement particularly health, hygiene, safety,
and overall quality of maintenance of the destination
(iv) To promote skill development and local entrepreneurship for various tourism services
(v) To perform all other functions of a Destination Management Organization to promote the
destination for domestic and international tourists
4.5 Destination Institutional Structure

The District Management Committee has been formulated for Bhongiri. Destination
Management Committee Meeting was held on 13/07/2023 at District Collectorate, Yadadri
Bhuvanagiri. The DMC Committee Members that participated in the meeting were:
• Smt. Pamela Satpathy, IAS Collector and District Magistrate - DMC Chairperson
• Sri T. Nagi Reddy, District Rural Development Officer
• Sri B. Nagi Reddy, Municipal Commissioner
• Sri K. Dhananjayaulu, District Youth and Sports Officer and District Tourism Officer
• Sri S Prashanth Deputy EE, Bhongir
• Sri A Arjunaiah, Inspector of Police
• Sri S. Saidulu AEE (R&B)
• Sri G. Murali DYSO Office
• Sri Shekhar Babu- Rock Climbing School, Bhongir (Joined Virtually)
• Smt. P. Anvitha Rock Climbing School, Bhongir
• Sri B. Raghavendra- Rock Climbing School, Bhongir
The Institutional Structure of the DMC, Bhongir has been shown in the table below:
Table 4-13 Institutional Structure
S. No Designation Position
1 District Collector Chairperson
2 Superintendent of Police Member
3 Commissioner, Municipal Administration & Urban Member

(In case destination falls in the city area)
4 District Rural Development Officer Member

(in case project area falls in the rural area)
5 District Head of Department of Public Works, Roads Member

& Buildings
6 District Public Relation Officer Member
7 District Head / Representative of Department of Member

Industries

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8 District Rural Development Officer Member
9 District Tourism Officer Member
10 a) District President, TAAI Member

b) District President, HRATS
• The Chairperson may invite the representatives of any other Department or

organization, as may be required, as special invitees.
• The Chairperson may designate an officer under his control to look after
development works as Member Secretary of the Committee.

Page 59
5 Learnings from global and national best practices

Heritage Tourism destination – Case Study of Krak des Chevaliers, Syria
Krak des Chevaliers, located in modern-day Syria, is one of the most well-preserved and
significant medieval Crusader castles in the world. Dating back to the 11th century, the
fortress stands as a testament to the architectural prowess of the Crusaders. Despite facing
challenges due to the ongoing conflict in Syria, the government has made efforts to promote
and preserve this historic gem as a heritage tourism destination.
Initiatives Taken by the Government to Promote Tourism in Krak des Chevaliers

• Heritage Conservation: Despite the turmoil, the Syrian government has been committed
to preserving and conserving Krak des Chevaliers as a symbol of the nation's historical
and cultural heritage. Measures have been taken to protect the structure from further
damage during the conflict.
• UNESCO World Heritage Site: Krak des Chevaliers was inscribed as a UNESCO World
Heritage Site in 2006, garnering international recognition and highlighting its significance
as a cultural treasure. This designation has helped draw attention to the castle's
preservation needs.
• Restoration Efforts: In coordination with international organizations and heritage experts,
the government has initiated restoration and reconstruction efforts to repair damages
caused by the conflict and safeguard the castle's structural integrity.
• Tourism Promotion Campaigns: The Syrian government, through its tourism department
and in collaboration with international partners, has launched tourism promotion
campaigns to highlight the historical significance of Krak des Chevaliers and its potential
as a unique heritage tourism destination.
• Enhanced Security Measures: Despite the security challenges, the government has taken
steps to enhance security around Krak des Chevaliers to ensure the safety of visitors and
promote tourism in the region.
• Local Community Involvement: The government has encouraged the involvement of the
local community in promoting and preserving the castle. By supporting local businesses
and involving residents in tourism-related activities, the government seeks to boost
economic opportunities in the region.
• Digital Initiatives: Utilizing digital platforms and online resources, the Syrian government
has disseminated information about Krak des Chevaliers, its history, and accessibility,
aiming to attract heritage enthusiasts and history buffs from around the world.
• International Collaborations: Recognizing the global significance of Krak des Chevaliers,
the Syrian government has collaborated with international heritage organizations and
experts to exchange knowledge and expertise in heritage preservation.

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Despite the challenges posed by the ongoing conflict, the Syrian government has
demonstrated commitment to preserving Krak des Chevaliers and promoting it as a heritage
tourism destination. By taking proactive steps in restoration, conservation, and tourism
promotion, the government aims to showcase this medieval marvel to the world and
emphasize the resilience of Syria's rich historical and cultural heritage. As the conflict abates,
it is hoped that these efforts will attract travelers eager to experience the architectural
brilliance of Krak des Chevaliers and contribute to the revitalization of tourism in the region.
Key Learnings:
✓ Conservation and Preservation with the help government
✓ Safety & security for tourists visiting the place
✓ Education and Awareness with the government
✓ International Collaborations with experts to heritage preservation
✓ Engaging local community in development & preservation of site.
Heritage Tourism destination – Case Study of Mehrangarh Fort, India

Mehrangarh Fort, located in Jodhpur, Rajasthan, India, is one of the largest and most
magnificent forts in the country. Perched on a rocky hill, the fort boasts intricate architecture,
historical significance, and panoramic views of the Blue City below. As a prominent cultural
and heritage site, the Rajasthan government has undertaken various initiatives to promote
tourism and preserve the rich history of Mehrangarh Fort.
Initiatives Taken by the Government to Promote Tourism in Mehrangarh Fort:

• Conservation and Restoration: The Rajasthan government, in collaboration with heritage
experts and organizations, has undertaken extensive conservation and restoration efforts
to preserve Mehrangarh Fort's architectural splendor and historical significance.
• Museum Development: The government established the Mehrangarh Museum Trust to
curate and manage the fort's museum. The museum showcases a vast collection of
artifacts, textiles, paintings, and weaponry, offering visitors insights into the region's
history and culture
• Sound and Light Show: To enhance the visitor experience, the government introduced a
captivating sound and light show that narrates the history and legends associated with
Mehrangarh Fort. The show adds an immersive element to the tour.
• Cultural Events and Festivals: The government organizes cultural events and festivals
within the fort premises, featuring traditional music, dance performances, and handicraft
exhibitions, providing visitors with a taste of Rajasthan's vibrant cultural heritage.

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• Eco-Friendly Tourism Practices: The government has encouraged eco-friendly tourism

practices around Mehrangarh Fort, such as waste management and the use of
sustainable materials in visitor facilities.
• Promotion through Rajasthan Tourism: The Rajasthan Tourism Department actively
promotes Mehrangarh Fort as one of the state's prime tourist attractions through various
marketing campaigns, brochures, and online platforms.
• Accessibility and Infrastructure: The government has improved the accessibility to
Mehrangarh Fort by enhancing roadways, parking facilities, and providing amenities for
tourists, making it more convenient for visitors.
• Tourist Guides and Information Centers: The government has trained local tourist guides
to provide informative and engaging tours of Mehrangarh Fort. Information centers at the
fort entrance offer detailed historical context and guidance to visitors.
• Collaboration with Travel Agencies: The government collaborates with travel agencies
and tour operators to include Mehrangarh Fort in popular travel itineraries, ensuring
maximum visibility and footfall.
• Online Ticketing and Virtual Tours: To adapt to modern trends, the government has
introduced online ticketing options and virtual tours, allowing people to explore
Mehrangarh Fort remotely, which has been particularly valuable during the COVID-19
pandemic.
The Rajasthan government's initiatives to promote Mehrangarh Fort have transformed it into
a major cultural and heritage tourism destination in India. By preserving its rich history,
organizing cultural events, and providing modern facilities, Mehrangarh Fort attracts tourists
from around the world, allowing them to immerse themselves in the royal heritage and
architectural brilliance of Rajasthan. As a beacon of cultural pride, Mehrangarh Fort
continues to contribute significantly to Rajasthan's tourism industry while preserving the
historical legacy for future generations.
Key Learnings:
✓ Conservation and Preservation with the help government
✓ The government introduced a captivating sound and light show
✓ Safety & security for tourists visiting the place
✓ Collaboration with Travel Agencies for promotion
Heritage Tourism destination – Case Study of the tower of Belém Climbing, Portugal
The Tower of Belém, located in Lisbon, Portugal, is a historic fortress that holds great cultural
significance as a UNESCO World Heritage Site. Recognizing the potential for adventure
tourism and to provide a unique experience to tourists, the Portuguese government
introduced climbing and rappelling opportunities on this iconic monument, attracting
adventure enthusiasts from around the world.

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Initiatives Taken by the Government to Promote Tourism at Tower of Belém

• Adventure Tourism Collaboration: The Portuguese government collaborated with
adventure tourism operators and expert climbers to design and implement climbing and
rappelling routes that are safe and in line with conservation principles, preserving the
historical integrity of the tower.
• Certified Guides and Safety Measures: To ensure a secure and enjoyable experience for
tourists, the government enlisted certified climbing guides who have the expertise to lead
climbing and rappelling activities safely. Adequate safety measures, such as harnesses
and helmets, are provided to participants.
• Promotional Campaigns: The Portuguese government launched targeted promotional
campaigns, showcasing the Tower of Belém as a unique adventure tourism destination,
inviting thrill-seekers to explore the fortress from a perspective seldom experienced by
regular tourists.
• Inclusion in Tourism Packages: The government worked with travel agencies and tour
operators to include climbing and rappelling at the Tower of Belém in their tourism
packages. This inclusion increased the visibility of the adventure activity and attracted
adventure enthusiasts to the monument.
• Online Presence: The government used its official tourism website and social media
channels to highlight the adventure tourism offerings at the Tower of Belém, reaching a
wider audience and engaging with potential visitors.
• Eco-Friendly Tourism: The Portuguese government promoted eco-friendly tourism
practices during the climbing and rappelling activities. Tourists are educated on the
importance of responsible tourism and respecting the historical heritage of the
monument.
• Cultural Heritage Education: Alongside the adventure activities, the government ensured
that tourists are educated about the historical significance of the Tower of Belém and its
place in Portuguese history.
• Accessibility Improvements: The government made accessibility improvements around
the tower, including better pathways and visitor facilities, to enhance the overall
experience for tourists.
• Local Community Involvement: The government involved the local community in the
management and operation of the climbing and rappelling activities, providing economic
opportunities and fostering community engagement in the tourism sector.

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The introduction of climbing and rappelling opportunities at the Tower of Belém in Portugal
exemplifies how adventure tourism can be successfully integrated into historic landmarks.
The initiatives taken by the Portuguese government have attracted thrill-seekers while
preserving the historical and cultural integrity of the monument. By embracing adventure
tourism and showcasing the Tower of Belém from a unique perspective, the government has
enriched the overall tourism experience, attracting visitors from around the world and
contributing to the sustainable growth of the tourism industry in Lisbon.
Key Learnings:
✓ Portuguese government collaborated with adventure tourism operators and expert for
adventure tourism
✓ Certified Guides and Safety Measures
Heritage Tourism destination – Case Study of Kangra Fort, Himachal Pradesh

Kangra Fort, located in Himachal Pradesh, India, is a historical treasure that dates back to
ancient times. The fort's strategic location on a hilltop offers panoramic views of the
surrounding Kangra Valley. To enhance tourism potential and provide a unique experience to
visitors, the Himachal Pradesh government introduced climbing and rappelling activities at
Kangra Fort, combining historical exploration with thrilling adventure opportunities.
Initiatives Taken by the Government to Promote Tourism at Kangra Fort

• Adventure Tourism Collaboration: The Himachal Pradesh government collaborated with
adventure tourism operators and experienced climbers to design safe and well-structured
climbing and rappelling routes within Kangra Fort's premises.
• Safety Measures: To ensure the safety of tourists, certified climbing instructors and safety
equipment, such as harnesses and helmets, are provided to participants during the
climbing and rappelling activities.
• Local Community Involvement: The government involved the local community in
organizing and managing the adventure tourism activities at Kangra Fort, providing
economic opportunities to the residents and fostering a sense of ownership among the
locals.
• Promotion through State Tourism Department: The Himachal Pradesh Tourism
Department actively promotes Kangra Fort as an adventure tourism destination,
emphasizing the climbing and rappelling opportunities to attract adventure enthusiasts
from across the country.

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• Cultural Heritage Education: Alongside adventure activities, the government ensures that
tourists are educated about the historical significance of Kangra Fort and its role in
Himachal Pradesh's cultural heritage.
• Eco-Friendly Tourism Practices: The government promotes eco-friendly tourism practices
during the climbing and rappelling activities, raising awareness among visitors about the
importance of preserving the natural and historical heritage.
• Accessibility Improvements: The government has made accessibility improvements
around Kangra Fort, including better pathways and visitor facilities, to enhance the overall
experience for tourists.
• Online Presence: The Himachal Pradesh government utilizes its official tourism website
and social media channels to showcase the adventure tourism offerings at Kangra Fort,
reaching a wider audience and engaging with potential visitors.
• Inclusion in Tourism Packages: The government works with travel agencies and tour
operators to include climbing and rappelling at Kangra Fort in their tourism packages,
further increasing the visibility of the adventure activity.
The introduction of climbing and rappelling activities at Kangra Fort in Himachal Pradesh has
transformed it into a unique adventure tourism destination in India. The initiatives taken by
the Himachal Pradesh government have successfully attracted adventure enthusiasts while
preserving the historical and cultural significance of the fort. By combining historical
exploration with thrilling experiences, Kangra Fort has become a major attraction for tourists
seeking both adventure and a glimpse into the rich history of Himachal Pradesh. The
government's commitment to promoting sustainable tourism practices ensures that this
historical marvel will continue to enthrall visitors for generations to come.
Key Learnings:
✓ Himachal Pradesh government collaborated with adventure tourism operators and
expert for adventure tourism
✓ The government involved the local community in organizing and managing the
adventure tourism
✓ Eco-Friendly Tourism Practices

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Other relevant case studies for Bhongir include:

Uluru- Ayers Rock, Australia
Uluru, also known as Ayers Rock, is a famous natural landmark located in the Northern
Territory of Australia. It holds immense cultural, historical, and geological significance,
making it a major tourist attraction in the country. Here are some key points about Uluru
tourism:
1. Aboriginal Cultural Significance: Uluru is a sacred site for the Anangu people, the
traditional owners of the land. Visitors to the area can learn about Aboriginal culture,
traditions, and Dreamtime stories through guided tours and experiences.
2. Uluru-Kata Tjuta National Park: Uluru is situated within the Uluru-Kata Tjuta
National Park, which is a UNESCO World Heritage site. The park also includes the
stunning rock formations of Kata Tjuta (The Olgas), adding to the overall appeal for
tourists.
3. Sunset and Sunrise Viewing: Tourists flock to Uluru to witness the breathtaking
sunrise and sunset views, which transform the rock's color from bright red to deep
orange and even purple. Viewing platforms and guided tours are available for the
best vantage points.
4. Base Walk: The Base Walk is a 10.6-kilometer loop that allows visitors to
circumnavigate Uluru on foot. It is a popular way to experience the rock up close,
learn about its geology, and appreciate its vastness.
5. Climbing Ban: As of October 2019, climbing Uluru is prohibited out of respect for the
cultural significance of the site to the Anangu people. However, visitors can still enjoy
a range of other activities and experiences.
6. Stargazing: The remote location of Uluru-Kata Tjuta National Park offers minimal
light pollution, making it an excellent destination for stargazing and observing the
Southern Hemisphere's night sky.

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7. Cultural Centers: The park features cultural centers that offer insights into Aboriginal
art, history, and traditions, providing visitors with a deeper understanding of the
region's rich cultural heritage.
8. Camel Tours: Camel tours are available in the area, providing a unique and leisurely
way to explore the desert landscape surrounding Uluru.
9. Official Website: The official website of the Uluru-Kata Tjuta National Park serves as
the primary source of information for visitors. It provides details about the attractions,
activities, permits, and guidelines for responsible tourism.
10. Social Media: Various social media platforms, including Facebook, Instagram,
Twitter, and YouTube, are used to showcase the beauty of Uluru through images,
videos, and engaging content. Social media campaigns are often employed to reach
a broader audience and encourage user-generated content
11. Tour Operators and Travel Agencies: Collaborations with tour operators and travel
agencies allow for the inclusion of Uluru in travel packages and itineraries.
12. Cultural Experience Programs: Specialized tour operators and experiences run in
collaboration with the Anangu people, providing insights into their culture and
traditions.
13. Adventure Activities: Promotion of adventure activities like rock climbing, trekking,
and stargazing is done through various channels, targeting adventure-seeking
tourists.
14. Events and Festivals: Participation in travel expos, events, and festivals allows for
direct engagement with potential tourists.
15. Educational Campaigns: Educational campaigns are conducted to raise awareness
about the cultural and environmental significance of Uluru and the importance of
responsible tourism.
It's important to note that visitors to Uluru are encouraged to be respectful of the site's
cultural significance and the guidelines set by the traditional owners and the National Park.
Tourism in the area aims to strike a balance between offering unique experiences while
preserving the cultural and environmental integrity of this iconic natural wonder.
Jatayu Nature Park, Kerala
Jatayu Nature Park is a popular tourist attraction located in Chadayamangalam, Kollam

district, Kerala, India. It is known for being home to the world's largest bird sculpture, Jatayu,
who has become an iconic landmark in the region. The park is named after the mythical bird
Jatayu from the Hindu epic Ramayana. Key features and attractions of Jatayu Nature Park:

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1. Jatayu Sculpture: The main highlight of the park is the colossal Jatayu sculpture,
which measures about 200 feet (61 meters) in length, 150 feet (46 meters) in width,
and stands at a height of 70 feet (21 meters). It represents the legendary bird Jatayu,
who is believed to have tried to save Sita from Ravana's abduction.
2. Adventure Activities: Jatayu Nature Park offers a range of adventure activities that
attract thrill-seekers and outdoor enthusiasts. Visitors can indulge in activities like
rock climbing, rappelling, zip-lining, and trekking on the surrounding hills and rocky
terrains.
3. 360-degree Viewpoint: The top of the Jatayu sculpture serves as an observation
point, offering a breathtaking 360-degree view of the picturesque surroundings,
including the Western Ghats and the Arabian Sea.
4. Cultural and Mythological Theme: The park is designed with a focus on the
Ramayana and the rich mythology associated with the Jatayu character. Visitors can
explore various sculptures and installations depicting scenes from the epic.
5. Ayurvedic Cave Resort: The park also includes an Ayurvedic cave resort, where
visitors can experience traditional Ayurvedic treatments and therapies, making it a
unique aspect of the overall experience.

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6. Flora and Fauna: The park's location amidst the lush Western Ghats allows visitors
to enjoy the region's diverse flora and fauna, making it an excellent place for nature
enthusiasts and wildlife photographers.
7. Cultural Shows and Performances: Jatayu Nature Park occasionally hosts cultural
shows and performances that showcase Kerala's vibrant traditional arts and dance
forms.
8. Jatayu Nature Park is a perfect blend of mythology, adventure, and natural
beauty. It has become a popular destination for tourists, both for its unique bird
sculpture and the wide range of activities it offers. The park's dedication to preserving
and promoting the cultural and mythological heritage of India adds to its appeal as a
significant tourist attraction in Kerala.
9. Jatayu Nature Park is promoted and supported by the Kerala Tourism
Department. The park is considered one of the major tourist attractions in the state of
Kerala and has received considerable attention from the Kerala Tourism Department
10. Kerala Tourism actively promotes various destinations, including nature parks,
historical sites, and other tourist attractions, to attract both domestic and international
tourists. Jatayu Nature Park, being an iconic landmark and a significant cultural and
adventure tourism destination, has been featured in Kerala Tourism promotional
materials, travel guides, and online platforms to draw attention to the state's tourism
offerings.

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6 Stakeholder Consultations
6.1 Consultations with Government Departments/ Agencies

In Consultation with different stakeholders at Bhongir below are the challenges highlighted
with their proposed intervention
• Instruction boards and safety sign boards are not available in Bhongir Fort, which can
lead to confusion among visitors and pose potential safety risks. Visitors may not have
proper guidance on exploring the fort, and important safety instructions might be
overlooked, leading to accidents or injuries.
• The historical significance of the monument is not adequately showcased, depriving
visitors of the opportunity to learn about the fort's rich heritage and cultural importance.
Proper interpretation panels or informative displays can help educate visitors about the
historical background and architectural marvels of Bhongir Fort.
• The absence of safety rings at the top of the fort, where people often gather to take
pictures and enjoy the view, poses a significant safety concern. Installing safety rings or
barriers can prevent accidental falls and ensure the well-being of the visitors.
• Lack of lighting facilities in the fort at night hinders evening visits and potential nighttime
events or activities. Illuminating key areas of the fort can create a captivating ambiance
for tourists and allow them to explore the historical site during extended hours.
• The absence of CCTV cameras throughout the fort, apart from the entry gate, leaves the
site vulnerable to security risks and illegal activities. Installing CCTV surveillance at
critical points can deter miscreants and ensure a safe environment for all visitors.
• While security checks are available at the entry point, the lack of security guards at the
top of the fort leaves the site unprotected and prone to unauthorized access. Deploying
security personnel at key locations within the fort can enhance safety and enforce
regulations.
• The unavailability of drinking water facilities at the fort can lead to discomfort and
dehydration for visitors, especially during hot weather. Installing water dispensers or
water stations at strategic points within the fort can address this issue.
• The lack of washroom facilities at the top of the fort is inconvenient for visitors, especially
during longer visits. Constructing well-maintained washrooms with proper sanitation
facilities can improve the overall experience for tourists.
• The absence of seating areas or benches at the top of the fort deprives visitors of rest
spots and scenic viewpoints. Providing benches at intervals can enhance the visitor
experience and encourage them to spend more time exploring the fort comfortably.
Mitigation/ Solution:
• Installation of Instruction and Safety Sign Boards: Placing clear and informative
instruction boards and safety sign boards at various locations within the fort will guide
visitors and ensure their safety.
• Showcasing the Historical Significance: Setting up interpretative panels, information
boards, or guided tours can educate visitors about the historical and cultural significance
of Bhongir Fort.
• Installing Safety Rings or Barriers: Putting up safety rings or barriers at the top of the
fort will prevent accidents and ensure the safety of visitors.
• Implementing Lighting Facilities: Installing suitable lighting systems in the fort can
enable evening visits and improve overall safety and ambiance.
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• Installing CCTV Surveillance: Setting up CCTV cameras at strategic points within the
fort can enhance security and deter potential wrongdoers.
• Deployment of Security Personnel: Stationing security guards at key locations within
the fort will ensure a safe environment and enforce rules and regulations.
• Providing Drinking Water Facilities: Installing water dispensers or water stations at
various points within the fort can address the issue of drinking water availability.
• Construction of Washroom Facilities: Building well-maintained washrooms at top with
proper sanitation facilities will improve visitor comfort and convenience.
• Adding Benches and Seating Areas: Placing benches or seating areas at intervals
throughout the fort will offer visitors rest spots and panoramic views, enhancing their
overall experience.
By implementing these mitigation measures and solutions, Bhongir Fort can become a safer,
more enjoyable, and visitor-friendly destination, encouraging more tourists to explore its
historical charm and architectural grandeur.
6.2 Consultations with Private Sector
6.2.1 Workshop with Indian Association of Tour Operators (IATO)
A consultation was done with Indian association of Tour Operator and the major impediments
to the destination development was discussed.
Bhongir Fort is a historical hilltop fort located in Bhongir, Telangana, India. Despite its
historical significance and breath-taking panoramic view, the fort faces challenges in
attracting visitors and lacks essential amenities and safety measures. The key issues
highlighted by IATO include:
• Steep ascent with 500+ steps: To reach the panoramic view from the top of Bhongir Fort,
visitors must climb almost 500+ steps. This strenuous ascent can discourage many
tourists, especially those with physical limitations, from attempting the trek to the fort.
• Lack of marketing campaign: The fort suffers from a lack of proper marketing efforts,
which results in limited visibility and awareness among potential visitors. Without effective
promotion, Bhongir Fort remains undiscovered by many tourists.
Mitigation Plan:
To address the challenges faced by Bhongir Fort and enhance its tourism potential, the
following mitigation plan can be implemented:
Infrastructure Improvement
• Install basic amenities like washrooms, seating areas, and safety measures within the fort
premises to provide a more comfortable experience for visitors.
• Ensure proper signages and directional information to guide tourists along the trekking
route to the top of the fort.
Marketing and Promotion
• Develop a comprehensive marketing campaign to promote Bhongir Fort. Utilize various
channels such as the Ministry of Tourism (MoT) website, MoT brochures, social media
platforms, and travel websites like TripAdvisor to increase visibility and attract more
visitors.
• Highlight the uniqueness of Bhongir Fort, emphasizing its historical significance and the
breath-taking panoramic view from the top.
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Tour Guide Services

• Encourage and support trained guides to accompany visitors to the top of the fort. These
guides can provide valuable information about the fort's history and ensure the safety of
tourists during the ascent.
• Consider creating an official guide service with proper training and certification to ensure
the quality and safety of guided tours.
Incentives for Youth Guides
• Provide incentives and fair compensation for the young guides who lead visitors to the
top of the fort. This can motivate the youth to take up such tasks and provide them with a
source of income.
Collaboration with Local Communities
• Involve the local community in the preservation and promotion of Bhongir Fort. Engage
local artisans and craftsmen to set up small stalls near the fort to sell their products,
promoting local culture and traditions.
Accessibility Improvements
• Ensure that the trekking route is accessible to people of different age groups and physical
abilities. Implement measures such as ramps and resting spots to make the ascent more
manageable for everyone.
By implementing these mitigation measures, Bhongir Fort can attract a wider range of
visitors, both domestic and international, and establish itself as a popular historical and
scenic destination in the region.
6.3 Consultations to engage communities
6.4 Consultation with Local & Tourist communities

By actively engaging with both locals and tourists in Bhongir, a thorough understanding of
the challenges they encounter has been gained. Based on this insight, the proposed
mitigation measures have been developed to address these issues effectively and enhance
the overall experience for everyone visiting the area.
From the tourists and locals point of view below are the challenges
• Safety and Maintenance: Both tourists and locals are concerned about the safety within
the fort due to steep and rocky pathways, and inadequate safety measures. Additionally,
there might be challenges in maintaining the historical structures and the overall upkeep
of the fort.
• Lack of Amenities: Tourists and locals alike may feel the absence of essential amenities
such as clean washrooms, drinking water facilities, shaded resting areas, and waste
disposal facilities.
• Information Availability and Interpretation: challenges related to the availability of clear
and informative signboards, information panels, and proper interpretation of the historical
and architectural significance of the fort.
• Economic Opportunities and Distribution: While tourism can offer economic benefits to
the local community, ensuring equitable distribution of revenue and opportunities for local
businesses can be a concern for both tourists and locals.
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• Balancing Development and Heritage Preservation: Striking a balance between

promoting tourism for economic growth and preserving the historical and natural heritage
of Bhongir Fort is a mutual challenge for both tourists and locals.
• Cultural Sensitivity and Communication: Interaction between tourists from diverse
backgrounds and residents may require cultural sensitivity and effective communication
to foster positive experiences for both parties.
• Seasonal Variation: Seasonal fluctuations in tourist arrivals may impact the local
economy, affecting the livelihoods of locals dependent on tourism-related activities.
• Security and Surveillance: need for visible security personnel and surveillance systems to
ensure the safety of visitors and protect the historical site from potential vandalism or
theft.
6.5 Online tourist survey

An online tourist survey has been conducted in June 2023. The questionnaires were
circulated to over 15,000 people to understand their travelling preferences.
The survey aims to examine the overall perspective of domestic travellers ranging from the
age of 18 to 54 years. The survey assessed traveller’s preferences in terms of choices,
travellers’ characteristics, preferences, tourism receipts, length of stay, transport used etc.
The survey further deep dives to assess tourists who has visited Bhongir. It records their
experience, level of satisfaction, and challenges faced with the tourism products of the
destination.
The section below highlights the key findings from responses received from over 550
participants. More responses are expected over the next few weeks, and findings of the
same will be updated in the subsequent iterations of the Master Plan.
Profile of the survey participants
Majority of the respondents were in the age group of 25-34 years. The top 5 states constitute
77% of the respondents and they are from Karnataka, Haryana, Delhi, Tamil Nadu and
Telangana.
Age group Source Market and gender
Karnataka 25%
3%
15% 16% Haryana 17%
18-24 years Delhi 17%
25-34 years Tamil Nadu 10%
35-44 years Telangana 9%
45-54 years Uttar Pradesh 56% 44%
6%
65%
Others 17%
The survey finds that a significant 70% of people undertakes 2 to 4 vacations within a year to
travel around the country. The average number of vacation days taken are 2 to 4 days for
58%, followed by 4 to 6 days for 32%. This is a noticeable trend where the preference for
taking shorter trips and rejuvenating staycations is on the rise with a desire amongst
travellers for quick escapes.
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Frequency of Travel Trip Duration 1%

3%
6%
2 to 4 times a year 70%
6 to 10 times a 32%
18%
year
1 to 2 days
Once a month 4% 58%
2 to 4 days
4 to 6 days
Once a year 1%
7 to 14 days
56% of the travellers have stated they travel with family, and 33% with friends. On the other
hand, 11% of respondents consider taking solo trips. However, various other studies states
that the trend of travelling solo for the last couple of years has been increasing. To match the
need of solo travellers, we find many online travel groups have started organizing group
tours for solo travellers, as many actively looks for new social contacts.
Segments and Activities of Interest
Survey respondents have shown strong propensity towards natural flora & fauna. Nature
tourism was preferred by 18%. Food attracts around 12% of the participants as they were
inclined to explore local food and cuisine. India’s rich cultural heritage also acts as a
determining factor for tourists as 10% of the respondents looks for heritage architecture.
About 10% of the respondents like going to places where they can experience the thrills of
adventure sports and similar number of travellers seeking rest and solitude.
18% 12% 10% 10% 10%

Nature & Local Food & Heritage Adventure/ Rest & Solitude
Wilderness Cuisine Architecture Sports
Likewise, in activities of interest while travelling, respondents have shown major interest in
activities such as exploring heritage sites, shopping and guided walks accounting for 45% of
preferred tourist activities.
Around 12% of people mentioned interest in adventure sports, showing a scope of growth for
Adventure Tourism.
Apart from these, a noticeable number of people have shown interest in Nightlife, Wellness,
Fairs, Festivals and Events.
A significant interest is also seen in Community Driven Activities where 8% of the
respondents have stated to be interested in arts, traditions and pottery. This reflects a
trend of people interested in understanding the rich culture and lifestyle of a place.
Accommodation, F&B, and Travel Budget
The most chosen accommodation was 3-to-4-star category hotels with 25% of
respondents preferring to stay in comfort and style. This is followed by resorts and
homestays, with each category being selected by ~17% and 15% respondents respectively.
5-star category accommodation has been preferred by 10% of the respondents. 7% of the
respondents have mentioned camping portraying a scope for more camp like set ups in the
destination.
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Preference in accomodation
25.3%
16.5% 15%
9.6% 10.2% 9.6%
7.3% 7%
Luxury Hotel Standard Hotel Budget Hotel (1 Resorts and Glamping and Homestay/Bed Hostels Staying with
(5-star) (3 to 4 stars) to 2 stars) retreats Camping & Breakfast family and
friends
In dining preferences, 25% of the respondents preferred having local street foods which is
closely followed by 22% selecting restaurants that serves local food. This shows a strong
interest of tourists towards local cuisine, and an opportunity to engage local communities in
offering these indigenous experience and offerings.
Preference in Dining
25%
22%
15% 16%
9% 8% 5%
Fine dining Local street food Fast food chains Restaurants Cafes and Food courts Hotel coffee shop
restaurants stalls serving regional bakeries
cuisine
Holiday Budget per person excluding 35% respondents keep a holiday budget of
to and fro travel (in INR) INR 10,000 to INR 15,000 per person per trip.
5% This is followed by 31% who keeps a budget
11% 18%
of INR 15,000 to INR 30,000. Around 18%
respondents’ holiday for less than INR
10,000. Only 5% of the respondents have
mentioned to have a budget above INR
Less than 10,000 31%
10,000-15,000 35% 45,000 for a trip. These values are excluding
15,000-30,000 travel cost (like airfare etc.)
30,000-45,000
45,000 and above
This reflects a trend in travellers to travel
multiple times to domestic destinations, rather
than having one luxurious trip a year.
More than 46% of the respondents prefers to keep aside up to INR 4,000 for shopping
per trip, whereas 9% spends above INR 10,000 in shopping. A shopping preference for less
valuable items is visible, portraying shopping to be a leisure time activity for most travellers.
This also highlights a preference towards local attire, footwears, adornments and souvenirs
as reminders of visiting a place.
As 42% of the respondents showed preference to stay in 3-to-4-star category hotels and
resorts, the accommodation budget for 40% is INR 2000 to INR 4000, followed by 25%
spending less than INR 2000 per night. A niche 2% keeps a budget of above INR 10,000 per
night for accommodation.
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Spending on shopping (in INR) Spending on accomodation per night

(in INR)
9%
18% 10% 2%
25%
18%
23%
Less than 2,000 27% Less than 2,000

2,000-4,000 2,000-4,000
4,000-6,000 28% 4,000-6,000 40%
6,000-10,000 6,000-10,000
10,000 and above 10,000 and above
53% of the respondents prefer to travel in

Preference in Transport
owned or hired cars and cabs reflecting an
opportunity for more rental services in
30%
destinations. Public transports are preferred
23%
20% 18%
by 20%, followed by 18% who takes scooty
10%
or bikes to go around in destinations.
Self-driven Cab / Taxi Public Scooty / Bikes Tourist Buses

cars Transport (owned/hired) (hop on-hop
(owned/hired) off service)
Source of Information for Selecting Destinations

An accumulated 71% of the respondents have mentioned to rely on online sources for
selecting travel destinations. The maximum being from travel blogs and websites, followed
by social media, online travel companies and official websites of destinations. This highlights
the importance of online presence of the destinations and focus on digital marketing.
About 21% of the respondents are influenced by their friends and family members to select a
travel destination.
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Travel blogs and review websites 23%
Social media platform 22%
Recommendations from friends and family 21%
Online travel platforms (such as MMT, Booking.com,

18%
and Expedia)
Official State tourism website 8%
Travel guidebooks 4%
Local tourist information centers 3%
Due to limitations of the online survey, there were very limited responses for Bhongir. To
mitigate the gap, an on-ground consultation will be undertaken to understand the key
challenges faced by tourists and to identify areas of improvement. The findings of the same
will be included in subsequent iterations of the master plan report.
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7 Destination Visioning and Key Objectives
7.1 Vision Statement
“To develop & promote Bhongir as a heritage destination, beckoning travellers to explore
ancient wonders of history and experience breath-taking vistas from vantage points in the
destination.”
7.2 Key objectives of destination development

Bhongir offers a captivating heritage attraction that entices visitors. However, it is essential to
note that tourists' duration of stay in Bhongir tends to be relatively short compared to the
numerous offerings it boasts. Owing to its proximity to Hyderabad, many tourists come to
Bhongir for a day trip, to explore the fort.
Based on the key gaps identified, following objectives have been identified for holistic
development of the destination and achievement of the destination vision:
• Develop and upgrade tourism infrastructure at Bhongir and key sites to enhance the
overall visitor experience
• Ensure the preservation and restoration of Bhongir Fort's historical structures and
artifacts to maintain its authenticity and cultural significance for future generations of
tourists
• Diversify the adventure tourism offerings at Bhongir, attracting a wider range of
adventure-seeking travelers of various skill levels
• Launch comprehensive marketing and promotional campaigns, both locally and globally,
to raise awareness about Bhongir’s historical importance to attract captive tourist
population in the short term and a diverse range of travelers from around the world over
the next decade
7.3 Proposed framework for holistic destination development

To achieve the objectives and realize the vision for Bhongir, a holistic destination
development approach will be crucial. While select products/ themes will establish the
perception and offerings of the destination, many enablers ranging from hard interventions
like infrastructure development to softer activation through marketing, ICT etc. will play an
equally significant role in providing access to the many travellers across the globe.
The approach to understanding the key components for framing the development strategy
will be based on the following framework.

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Figure 7-1 framework for holistic destination development
7.4 Key products/ themes for the destination
Key products/ themes for the destination

After conducting an as-is assessment and stakeholder consultations, two key
themes/products have been identified for Bhongir: Heritage Tourism, Adventure Tourism.
Each of these themes highlights distinct offerings and potential, while also encountering
specific challenges.
7.4.1 Heritage Tourism
Bhongir Fort, also known as Bhuvanagiri Fort, is a majestic historical fortress located in
Bhongir town of the Nalgonda district in the Indian state of Telangana. Perched atop a rocky
hill, the fort stands as an architectural marvel and a symbol of the region's rich history.
Bhongir fort offers a unique blend of Rich heritage and historical significance
The fort's strategic location provided an advantage in defence during ancient times, with its
impregnable position making it a formidable stronghold against invading forces. The unique
feature of Bhongir Fort is its monolithic rock base, on which the entire fort structure is built,
showcasing the engineering prowess of its builders
The ascent to the fort involves climbing a series of steps and narrow passages, adding an
element of adventure to the visit. The panoramic views from the hilltop are breathtaking,
offering a glimpse of the surrounding countryside
Within the fort, visitors can explore various structures, including the remnants of palaces,
granaries, and temples. The entrance to the fort, known as "Mukhamantapa," features
intricate carvings, reflecting the architectural finesse of the Kakatiya artisans
To develop Bhongir as a Heritage tourism destination and attract more Tourist, the
following measures can be undertaken:

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Enhance the infrastructure in the site, including the Bhongir fort to ensure a
comfortable and accessible experience for visitors. This includes well-maintained
pathways, seating areas, restroom facilities, better signage and lighting facility.
Since, the climb is steep and temperatures are harsh many months of the year, it
is crucial that shaded areas and water kiosks are installed at regular intervals
Provide guided tours of the sites with knowledgeable guides who can share
the history and significance about the location. An audio based guides can also
be developed for travelers who are not keen on hiring a guide. The tourists can
access the audio guides through scanning QR codes installed across the site
Conduct targeted marketing campaigns to promote Bhongir as a Heritage

tourism destination. Utilize digital platforms, social media, and travel agencies
to reach a broader audience
To develop and promote Bhongir as a heritage tourism destination, the following key
products and experiences can be offered:
• Guided Tours: Organize guided tours led by knowledgeable guides who can provide
insights into the historical significance, architectural features, and fascinating stories
associated with Bhongir Fort. These tours can be tailored for different age groups and
interests, enhancing the overall visitor experience.
• Light and Sound Show: Implement a captivating light and sound show that narrates the
fort's history and showcases its architectural brilliance. The show can be held during
evenings, creating a mesmerizing ambiance and leaving a lasting impression on the
visitors.
• Adventure Trekking: Promote adventure trekking experiences for adventure
enthusiasts, allowing them to climb the steep stairs and explore the fort's various
sections. Along with the thrill of trekking, the trekkers can savor panoramic views from the
hilltop.
• Cultural Events and Festivals: Organize cultural events and festivals within the fort
premises, celebrating the region's rich cultural heritage. These events can feature
traditional performances, arts, crafts, and local cuisine, providing visitors with an
authentic cultural experience.
• Historical Exhibits and Interpretation Centers: Establish interactive historical exhibits
and interpretation centers that showcase artifacts, ancient tools, and replicas of the fort's
original structures. These centers can offer immersive experiences, bringing the past to
life for visitors.
• Local Handicrafts and Souvenirs: Set up stalls or shops near the fort selling locally
crafted souvenirs, handicrafts, and artworks. This will not only support local artisans but
also allow visitors to take home unique mementos of their Bhongir Fort experience.
• Photography Tours: Offer specialized photography tours for enthusiasts to capture the
architectural details, scenic views, and captivating landscapes of the fort. These tours
can be conducted at different times of the day to capture various moods of the fort.
• Interactive Workshops: Conduct workshops on traditional art forms, music, dance, and
cooking to engage visitors and offer them an immersive learning experience. This allows
them to actively participate in the cultural heritage of the region.
• Night Camping: Organize night camping experiences near the fort, where visitors can
enjoy stargazing, campfire sessions, and storytelling while being surrounded by the fort's
historical ambiance.

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By offering a diverse range of products and experiences, Bhongir Fort can attract a wide
spectrum of tourists, from history enthusiasts and adventure seekers to cultural connoisseurs
and nature lovers. These initiatives will not only elevate Bhongir Fort as a prominent heritage
tourism destination but also contribute to the overall socio-economic development of the
region.
Successful transformations of Heritage destinations through infrastructure

development, conservation, interpretation, and sustainable practices
1. Case Study 1: The Colosseum, Italy
The restoration of The Colosseum in Italy involved a meticulous process that began with
a thorough structural assessment to identify areas needing repair. Extensive cleaning
and preservation efforts removed accumulated pollutants to reveal the monument's
original appearance. Fragments were cataloged and reassembled, and structural
consolidation and reinforcement addressed deterioration. New visitor facilities and
interpretation centers were established to provide historical context. The restoration was
a collaborative effort by conservationists, archaeologists, and engineers, aiming to
preserve the cultural heritage and historical significance of The Colosseum for future
generations.
2. Case Study 2: The Pyramids of Giza, Egypt

The restoration of The Pyramids of Giza in Egypt involved a systematic approach. The
process began with a comprehensive assessment of the pyramids' structural condition to
identify areas in need of restoration. Skilled conservationists and archaeologists
conducted cleaning and preservation efforts to remove dirt and pollutants, revealing the
original appearance of the ancient structures. Advanced technologies were used to
monitor and analyze the pyramids' stability. Conservation teams reinforced weakened
areas and restored damaged portions with great precision. The restoration project aimed
to protect the cultural heritage and historical significance of The Pyramids of Giza,
ensuring their preservation for future generations to admire and appreciate.

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3. Case Study 3: Angkor Wat, Cambodia

Angkor Wat, a UNESCO World Heritage site and one of the most important
archaeological complexes in Southeast Asia, has undergone a successful transformation
to attract and accommodate a growing number of tourists. Conservation efforts, including
restoration and maintenance of the temples and surrounding infrastructure, have
preserved the historical and cultural significance of the site. The development of visitor
centres, interpretive signage, and guided tours has improved the understanding and
appreciation of Angkor Wat's architectural marvels. The introduction of sustainable
tourism practices, such as limiting visitor numbers and promoting responsible behaviour,
has helped protect the fragile ecosystem and ensure a sustainable future for the site.
4. Case Study 4: The Taj Mahal, India

The restoration of The Taj Mahal in India was a meticulous process undertaken to
preserve its grandeur. Experts conducted a thorough assessment of the monument's
structural integrity, identifying areas needing repair. Cleaning and preservation efforts
removed accumulated pollutants and grime, revealing the original beauty of the iconic
white marble structure. Advanced conservation techniques were used to address
deterioration and weathering. Skilled craftsmen meticulously repaired and restored
intricate marble inlays and delicate carvings. Additionally, new visitor facilities and
interpretation centres were established to enhance the tourist experience. The restoration
project aimed to safeguard the cultural heritage and historical significance of The Taj
Mahal, ensuring its splendor for generations to come.

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Ensuring safety of tourists, once they start the climb and till, they are back at the base,
is critical to instill confidence in tourists
Bhongir Fort stands on a monolithic rock and is a steep climb for even the experienced rock
climbers. While this adds to the adventure, it may pose a challenge for individuals with
mobility issues.
Once, one reaches the top, the tourist can experience breath-taking views of the town below.
Some areas of the fort do not have protective railings or barriers near the edges.
Further, there is no way of recording that a person climbing the rock is actually coming back.
And due to lack of adequate illumination, a person might face difficulties at night.
Destinations across the globe have adopted many initiatives which ensure safety of travellers
at such heritage sites. A few such initiatives include:
• Well-Maintained Pathways and Staircases: Clear and well-maintained pathways and
staircases with appropriate handrails are essential to provide safe access to different
areas of the fort. Uneven or broken steps should be repaired promptly.
• Protective Railings and Barriers: Installing protective railings and barriers, especially at
areas with steep drops or cliffs, helps prevent accidents and keeps visitors at a safe
distance from potential hazards
• Signage and Information Boards: Clear signages with safety instructions, warnings,
and emergency exit routes should be placed strategically throughout the climb and the
fort. Information boards can also provide historical context and enrich the visitor's
experience
• Emergency Exits and Assembly Points: Identifying and marking emergency exits and
assembly points can be crucial during evacuation procedures in case of an emergency
• Security and Surveillance: Deploying security personnel and installing surveillance
cameras can deter criminal activities and ensure visitor safety
• First Aid Facilities: Having first aid facilities and trained personnel on-site can address
minor injuries or medical issues that visitors might encounter

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Conservation is key for any heritage destination, to ensure that the current and future
tourists can actually experience the sites in their full glory
There are limited conservation efforts towards maintaining the integrity of the Bhongir Fort
currently. Many sections of the fort can be seen inscribed upon by tourists, which not only
impacts the experience of tourists but also destroys the heritage value of the Fort. While, a
few interventions can be implemented to avoid this, it is critical to educate travellers and
locals alike to improve their behaviour at sites. A few interventions may include:
• Educational Signage: Installing informative and educational signage throughout the fort
site, explaining the historical significance of the structures and the importance of
preserving them. These signs often highlight the potential damage caused by
inscriptions.
• Awareness Campaigns: Conducting awareness campaigns among visitors, both on-site
and online, to promote responsible tourism and the importance of leaving no physical
marks on the structures.
• Guided Tours: Offering guided tours led by knowledgeable guides who emphasize the
significance of the heritage site and encourage respectful behavior from visitors.
• Security Personnel: Deploying security personnel at key locations to monitor visitor
behavior and intervene if they witness any attempts at inscribing on structures.
• Surveillance Cameras: Using surveillance cameras at sensitive areas to deter
vandalism and identify individuals who engage in such activities.
• Regular Maintenance: Implementing regular maintenance routines to clean and restore
any damage caused by inscriptions or other forms of vandalism.
• Fines and Penalties: Some heritage sites have implemented fines or penalties for
visitors caught inscribing on structures, serving as a deterrent against such behavior.
• Community Involvement: Engaging with local communities and involving them in the
preservation efforts can foster a sense of ownership and responsibility for the heritage
site.
• Visitor Codes of Conduct: Creating and promoting clear codes of conduct for visitors,
including specific guidelines on respecting the heritage structures and not defacing them
in any way.

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7.4.2 Adventure Tourism
Bhongir fort presents a promising opportunity to be positioned as an adventure destination.

The fort's strategic location atop a rocky hill offers an excellent opportunity for adventure
activities like trekking and rock climbing. Adventure enthusiasts can embark on challenging
treks, navigating the steep staircases and narrow pathways, while soaking in panoramic
views of the surrounding landscapes. Rock climbing enthusiasts can explore the fort's rocky
terrain and test their skills.
Additionally, the fort can organize adventure tours that combine trekking, camping, and
nature walks, allowing visitors to immerse themselves in the beauty of the surroundings.
Safety measures, trained guides, and necessary equipment can be provided to ensure a safe
and thrilling experience.
Furthermore, Bhongir Fort can host adventure events and competitions like mountain biking,
rappelling, and paragliding, attracting adventure seekers from across the region. Through
effective marketing and collaboration with adventure tour operators,
Bhongir Fort can position itself as a prominent adventure destination, catering to the
growing demand for outdoor activities and adrenaline-pumping experiences.
To develop and promote Bhongir as an adventure tourism destination, the following key
products and experiences can be offered:
• Trekking Expeditions: Organize trekking expeditions to Bhongir Fort, allowing
adventure enthusiasts to hike up the rocky hill and explore the fort's historical structures.
Different trekking routes of varying difficulty levels can be offered to cater to beginners
and experienced trekkers.
• Rock Climbing: Provide rock climbing experiences for adventure seekers, enabling them
to scale the rocky terrain of Bhongir Fort under the guidance of professional instructors
and with appropriate safety measures in place
• Night Camping: Organize camping experiences near the fort premises, offering visitors
the opportunity to spend a night under the stars, sharing stories around the campfire, and
enjoying the tranquil ambiance of the ancient site.
• Rappelling: Offer rappelling activities from the fort's walls, providing participants with an
exhilarating descent down the rocky surface, combining adventure with a unique
historical setting.
• Adventure Races and Competitions: Host adventure races, obstacle courses, and
adventure sports competitions at Bhongir Fort, attracting participants from various
regions and boosting the fort's reputation as an adventure hub.
• Paragliding: Collaborate with certified paragliding operators to offer paragliding
experiences from nearby hills, providing participants with breathtaking aerial views of the
fort and its surroundings.
• Adventure Workshops and Training: Organize adventure workshops and training
sessions, providing participants with insights into adventure sports, safety protocols, and
techniques to foster responsible adventure tourism.
• Adventure Tourism Packages: Offer comprehensive adventure tourism packages that
combine multiple activities and experiences, encouraging visitors to spend more time
exploring Bhongir Fort and its surroundings.
By offering these adventure products and experiences, Bhongir Fort can position itself as a
thrilling destination for adventure tourism, attracting a diverse range of adventure seekers,
thrill seekers, and nature enthusiasts from across the country and beyond. Collaborating with
adventure tour operators, ensuring safety standards, and promoting responsible tourism will
contribute to the sustainable development of adventure tourism at Bhongir Fort.

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Bhongir can draw inspiration from these case studies while developing its
adventure and offerings.
Case Study 1: Squamish, British Columbia, Canada
Squamish, located in British Columbia, Canada, is a mecca for adventure sports
enthusiasts. Nestled between mountains and the sea, this picturesque town offers a wide
range of thrilling activities.
• Adventure Experiences: Rock climbers from around the world flock to Squamish to
tackle its iconic granite walls, making it one of the best climbing destinations in North
America. Additionally, hikers can explore the numerous trails with breathtaking views of
the surrounding landscapes. For adrenaline junkies, Squamish offers opportunities for
mountain biking, kiteboarding, kayaking, and even skydiving. With its stunning natural
beauty and endless adventure possibilities, Squamish is a paradise for adventure
seekers.
Case Study 2: Hampi, Karnataka (Rocky Hills)
Hampi, located in Karnataka, India, amidst its rocky hills, is a hidden gem for adventure
sports enthusiasts. The ancient ruins and boulder-strewn landscapes provide a unique
setting for various adventurous activities.
• Adventure Experiences: Rock climbers are drawn to Hampi's granite boulders,
offering challenging routes and excellent bouldering opportunities. The hilly terrain
invites trekkers to explore its historical monuments and breathtaking vistas. Hampi also
offers opportunities for rappelling, where adventurers can descend the rocky cliffs
surrounded by the ruins of a bygone era. With its rich history and thrilling adventure
options, Hampi promises an unforgettable experience for those seeking a blend of
history and outdoor excitement.
Case Study 3: Table Mountain in Cape Town, South Africa
Table Mountain in Cape Town, South Africa, is an iconic adventure sport destination that
attracts thrill-seekers from all over the world. The flat-topped mountain offers a myriad of
exciting activities.
• Adventure Experiences: Rock climbers challenge themselves on its rugged cliffs,
while hikers explore the network of trails leading to the summit, rewarded with
panoramic views of the city and coastline. For the adrenaline junkies, Table Mountain
offers opportunities for paragliding, allowing participants to soar through the sky with
breathtaking vistas below. With its unique geological formation and adventurous
offerings, Table Mountain is a must-visit destination for those seeking an adrenaline-
filled experience in the heart of Cape Town.
Case Study 4: The Dachstein Mountains in Styria, Austria
The Dachstein Mountains in Styria, Austria, offer an unforgettable adventure sports
experience amidst their majestic alpine landscapes. With its rugged peaks and sprawling
glaciers, Dachstein Mountains provide the perfect playground for mountaineers and
climbers seeking a challenge.
• Adventure Experiences: The region offers numerous hiking and trekking trails,
leading to breathtaking viewpoints and pristine alpine lakes. Adventurers can indulge in
thrilling activities like paragliding, giving them a bird's-eye view of the stunning scenery.

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In winter, Dachstein transforms into a winter wonderland, providing opportunities for

skiing, snowboarding, and snowshoeing. With its diverse adventure offerings,
Dachstein Mountains cater to outdoor enthusiasts of all levels, promising an
exhilarating journey amidst nature's grandeur.
These case studies demonstrate how destinations have successfully leveraged their
natural assets and cultural heritage to develop adventure offerings.
The Ministry of Tourism, Government of India, has introduced comprehensive National

Strategies for Adventure Tourism with the aim of promoting sustainable and responsible
tourism practices in ecologically sensitive areas across the country. These strategies are
designed to protect and conserve the natural heritage of such destinations while also
ensuring socio-economic benefits to local communities.
The National Strategy for Adventure Tourism encompasses several key

components:
1. Diverse Adventure Activities
2. Safety and Quality Standards
3. Capacity Building and Training
4. Infrastructure Development
5. Promotion and Marketing
6. Sustainability and Conservation
By implementing these strategies in Bhongir fort, the destination can elevate itself as a model
adventure tourism site:
1. Community Engagement: Engaging local communities in adventure initiatives will
ensure the preservation of Bhongir fort heritage, while locals can actively participate as
guides, instructors, and hosts.
2. Safety and Sustainability: Implementing safety measures and sustainability practices
will be crucial for maintaining a balance in adventure tourism in Bhongir.
3. Marketing Synergy: Promotional efforts for adventure tourism can be synergized to
highlight Bhongir fort as a destination that offers thrilling adventures.
4. Capacity Building: Providing training to adventure guides will enhance the quality of
services offered to tourists, ensuring memorable and responsible experiences.
By integrating the National Strategies for Adventure Tourism, Bhongir fort can emerge as a
unique destination that appeals to adventure enthusiasts while fostering a deep appreciation
for promoting sustainable tourism practices. This harmonious linkage will not only boost
tourism in the region but also contribute to the conservation of Bhongir fort Heritage for
generations to come.

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8 Proposed initiatives and interventions
8.1 Spatial Planning & Hard Interventions
Figure 8-1: Proposed Master Plan for Bhongir

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Table 8-1: List of Proposed Hard Interventions

Primary Attraction
Restoration of Bhongir
Fort & other Heritage Restoration of Bhongir fort & other Heritage structures &
Structures on the Hillock interpretation center within the restored structures.
& Light & Sound Show
Hostel Facility (100-person capacity)

Development of Facilities Administrative block for Adventure Centre and activities like
for Adventure Rappelling, Zip lining, Rock climbing, Hiking, Wall Climbing,
Archery and Paintball.
Development of Access
Site Access Road, Parking Area, EV Charging Station
Road & Parking Facilities
Entrance Plazas, Rock & Sculpture Park, Pathway/steps

Bhongir Hillock Site improvement, Viewpoint & seatings, Glamping area, Public
improvement & tourism Amenities (Toilet, Food Kiosks, Drinking water),
amenities development boundary/parapet walls, Area Illumination, water body
rejuvenation, & general area landscape
People Counting System, Digital Video Surveillance, Solar
Bhuvanagiri Fort Safety
System Module for outdoor cameras, Panic Alarm Buttons,
Management Solution for
Call Boxes, Public Announcement System, Command and
Visitors and Hikers
Control Solution (IT Hardware and Software)
Secondary Attractions
Development of Ropeway from Site along NH till Bhongir Fort on top of the
Ropeway for Bhongir Hillock.
Fort
Development of Lift & Lift & Skywalks at various levels along the Hillock for Bhongir
Skywalks along Hillock Fort
Development of Convention Centre Facility at the site along NH.
Convention Centre along
NH site
8.2 Soft Interventions
8.2.1 Digital Interventions
WhatsApp Chatbot for Travel and Tourism For Bhongir

WhatsApp Chatbot is an AI-driven WhatsApp-based customer engagement tool that is
revolutionizing the hotel booking and customer engagement ecosystem for the hospitality
industry. The Chatbot will empower the hospitality industry to communicate with potential
guests and visitors from all over the world.
WhatsApp brings a lot of benefits to the table:
Reach: With a staggering 2 billion users, WhatsApp is the most widely used messaging
service in the world. It is therefore a sure bet that this channel will enable you to connect with
the greatest number of customers globally.

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Encryption: End-to-end encryption makes WhatsApp conversation a secure conduit for

exchanging flight and reservation details.
Bhuvanagiri Fort Safety Management Solution for Visitors and Hikers
ICT interventions to ensure safety of travellers can be introduced at Bhongir Fort. These
interventions may include people counting system, digital video surveillance, solar system
module for outdoor cameras, panic alarm buttons, call boxes, public announcement system,
command and control solution. These include both hardware and software solutions.
8.2.2 Employment, Skilling and Community Engagement
The skilling plan has been designed with the following objectives:
• Improve the competence and employability of new entrants in the job market through
short term skill development training programmes
• Enhancement of skill set of the existing workforce by up-skilling and re-skilling and
certifying skills through Recognition of Prior Learning (RPL).
Following is the framework used for developing the strategic action plan:
▪ Mapping skilling opportunities: Map short-term, long-term and Recognition of prior

learning (RPL) courses in line with courses offered by National Skill Development
Corporation (NSDC) in the Tourism and Hospitality sector
▪ Capacity Building: Undertake skilling of job roles required in the destination along with
upskilling or providing refreshers to workforce already involved in the location. Some of
the categories of persons for capacity building are:
• Taxi drives, Auto Drivers, cleaners, cooks
• Tourist touch points and service
• Street Food Vendors for food safety and hygiene practices
• Artists for promotion of art, branding, packing, and shipping
• Youth and community members
• Tour guides
▪ Liaising and partnering with National level training partners and Institutions for
conducting trainings
▪ Support in implementation of action plan

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Figure 8-2 Employment, Skilling and Community Engagement

The trainings mapped below are NSQF aligned, however there is a scope for non-NSQF
trainings with the institutions listed in the Community Engagement section, which will be
explored further after the upcoming stakeholder consultations.
The proposed action plan also shows the estimated costs for the Short-Term Training (STT)
and Recognition of Prior Learning (RPL) for an individual candidate and for a batch of 30
candidates.
Based on the above framework an action plan is proposed below which will evolve through
the iterations of the Master Plan.
Table 8-2 Proposed action plan
S.No Training Mapped STT Tentative Cost per Cost for Cost for
Program as per NSQF Duration Candidate STT for a RPL
(Days) batch of 30 Training
candidates for 30
candidates
1 Front Office Front Office 38 ₹ 12,600 ₹ 3,78,000 ₹ 90,000

Roles Trainee
2 Cashier 25 ₹ 8,400 ₹ 2,52,000 ₹ 90,000
3 Office 23 ₹ 6,318 ₹ 1,89,540 ₹ 90,000

Assistant

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4 Soft Skills - Use Basic 11 ₹ 3,159 ₹ 94,770 ₹ 90,000

Tourism English for
Sector Employability
- Variant 1
5 Tourist Guide Heritage Tour 50 ₹ 14,040 ₹ 4,21,200 ₹ 90,000

Guide
6 Nature Guide 31 ₹ 8,705 ₹ 2,61,144 ₹ 90,000
7 Camp helper 45 ₹ 12,636 ₹ 3,79,080 ₹ 90,000
8 Waste Solid Waste 20 ₹ 7,840 ₹ 2,35,200 ₹ 90,000

Disposal Collector &
Segregator
9 Housekeeping Housekeeping 31 ₹ 10,500 ₹ 3,15,000 ₹ 90,000

Attendant
(Manual
Cleaning)
10 F&B Service F&B Service 54 ₹ 18,270 ₹ 5,48,100 ₹ 90,000

Trainee
11 Adventure Adventure 64 ₹ 17,901 ₹ 5,37,030 ₹ 90,000

Travel guide Travel Guide
12 Safety and Food & 38 ₹ 12,600 ₹ 3,78,000 ₹ 90,000

Hygiene Beverage
Service-
Steward
13 Security Unarmed 20 ₹ 6,720 ₹ 2,01,600 ₹ 90,000

Security
Guard
14 Branding, Packer 18 ₹ 6,090 ₹ 1,82,700 ₹ 90,000

Packaging
and Marketing
₹ ₹ 43,73,364
1,45,779 ₹12,60,000
Note: The costs given in the table are estimations and subject to change.
The soft skills & adventure travel guide training shall be formulated by the team to be
executed in the next one month with the partnership with Telangana State Tourism
Development Corporation, District Skill Corporation and Telangana Skill Development
Mission.

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8.2.3 Branding, Marketing and Promotion
Destination Bhongir, also known as Bhuvanagiri, possesses immense potential to become a

captivating attraction for travelers and tourists visiting the region for various reasons. Its
prominent presence, visible from a considerable distance, captivates the attention of
onlookers far and wide. This unique destination seamlessly combines elements of history,
spirituality, natural beauty, and thrilling adventures, making it an enticing choice for travelers
in search of a diverse and enriching vacation experience.
Surprisingly, Bhongir remains relatively unexplored, with tourists often overlooking its hidden
treasures. However, several fascinating themes emerge when exploring Bhongir:
Themes
1. Adventure: The exhilarating experience of climbing the sheer rock formations in

Bhongir is bound to pump adrenaline through the veins. The opportunity to engage in
activities such as rappelling and scaling the towering heights with the aid of ropes
creates an exhilarating adventure worth promoting, attracting countless adventurous
enthusiasts.
2. History: With a rich and storied history spanning over a thousand years, Bhongir
possesses a captivating narrative that has the potential to enthrall travelers. Its tales
of glorious past achievements are bound to attract visitors eager to delve into the
intriguing chronicles of this remarkable destination.
3. Responsible Tourism: With its untouched raw beauty and a range of outdoorsy
activities, Bhuvanagiri/ Bhongir is a favored destination for those looking to escape
into nature's embrace and get their adrenaline pumping. Yet the very rugged natural
surface needs to be treated respectfully and responsibly. Bhongir being one of its
kind, deserves Responsible tourism guidelines to guide its tourism development
The marketing strategy for Bhongir will be developed around the following areas:
Branding strategy for Marketing and promotion Engaging with the

Bhongir strategy customer

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Branding strategy for Bhongir

Visual Identity- Logo & Tagline
‘Bhuvanagiri/ Bhongir’ is one of its kind. A giant monolith, standing tall and has been an
object of curiosity and awe. While there is a Hanuman temple at the top, Bhongir fort does
not qualify as a religious destination. With the existing rock-climbing school and visitors
indulging in soft and hard adventure activities, Bhongir is a delightful mix of heritage and
adventure. The visual identity needs to represent and highlight just that. Some suggested
taglines for Bhuvanagiri/ Bhongir could be:
Visit for adrenaline show – Bhongir, Endless Adventure!

Visit for Year-Round Thrills – Bhongir, Your Adventure Haven!
Visit for Adventure - Explore Endless Excitement!
Visit for Adventure – Bhongir, the trekking titan of Deccan!
Visit for Year-Round Thrills – Rappelling and Beyond!
A public contest can be undertaken for creating a logo and a finalized tagline for Bhongir
The color Palette, design elements shall all be created along with Logo.
Marketing & Promotion
Destination Bhuvanagiri/ Bhongir shall apply a combination of Traditional media, Digital

media, Industry and User/Visitor generated marketing. By incorporating traditional media,
industry collaborations, and digital media strategies, we can create a comprehensive
marketing plan that reaches a wide audience through various channels. This integrated
approach ensures maximum visibility, engagement, and awareness about the destination
The marketing activities shall encompass involving, both the Business partners from the
Tourism industry as well as the final stakeholder, the Tourist himself into this process
Positioning Bhongir as a Responsible Tourism Destination

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Bhongir, with its historical significance and natural beauty, has the potential to be a
responsible tourism destination. Responsible tourism focuses on conserving the
environment, respecting local cultures, and benefiting local communities. Here are some
aspects that can make Bhongir move towards becoming a responsible tourism destination:
• Undertaking Sustainability measures

• Becoming a part of Responsible Tourism conversations by becoming a member of
Responsible Tourism Society of India (RTSOI) & Adventure tour operators
association of India (ATOAI)
• Inviting Responsible Tourism Society to create RT guidelines for Bhongir and its
visitors & training and licensing for adventure sports
• Going for RTSOI Responsible Destination Assessment
• Actively keeping internal checks and balances and going for training workshops
• Getting certified by national / international bodies
• Carrying out a Responsible tourist campaign with RTSOI
By incorporating responsible tourism practices, Bhongir can attract visitors who are
conscious of their impact on the destination and its people. Creating a balance between
preserving the historical site and enhancing the local community's well-being will ensure a
sustainable and rewarding tourism experience for everyone involved.
Targeting the Tourism Industry Stakeholders (B to B)
In Bhuvanagiri/ Bhongir, a significant number of visitors, do not take the help of the existing
tourism industry. The industry comprises crucial stakeholders such as tour operators, travel
agents, and others who rely on tourism for their livelihoods. Neglecting their involvement
leads to a substantial deficit in the overall tourist experience and a missed opportunity to
maximize economic benefits in the destination. To address this, our promotion plan for
Bhuvanagiri/bhongir includes actively engaging tourism industry stakeholders, such as the
adventure tourism practitioners and Responsible tourism practitioners.
This involves collaborative efforts, such as partnering with tour operators and travel agents,
providing comprehensive information, organizing familiarization tours, hosting industry
events, leveraging digital marketing, participating in trade fairs, collaborating with influencers,
engaging the local community, highlighting sustainability initiatives, and providing educational
resources. By involving and empowering industry stakeholders, we aim to enhance the
tourist experience and maximize the economic potential of Bhongiri.
Creating a yearlong Calendar of events to generate interest and pull in visitors
Tourists like travelling to a destination for a purpose. Fairs, festivals and events provide that
essential focus and act as a pull to get the tourist to the destination. These activities also
provide content for the various media. Every destination needs to have events planned
around its key highlights. Some suggested events/ fairs / festivals that might take place in
Bhuvanagiri/ Bhongir throughout the year may be:

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1. Heritage Festivals: Host an annual heritage festival celebrating the history and
culture of Bhongir and the surrounding region. The festival could include cultural
performances, traditional music and dance, art exhibitions, and local craft bazaars.
2. Light and Sound Show: Organize a captivating light and sound show that narrates
the history of Bhongir Fort and its significance. The show could be held during the
evenings to add to the ambiance.
3. Photography Contests: Organize photography contests where participants capture
the beauty and architectural marvels of Bhongir Fort. Display the winning
photographs in an exhibition at the fort.
4. Trekking and Adventure Events: Host trekking and adventure events for outdoor
enthusiasts, taking advantage of the fort's location atop a hill. It could include guided
treks and activities like rock climbing or rappelling.
5. Classical Music and Dance Performances: Arrange classical music and dance
performances by renowned artists to promote the rich cultural heritage of the region.
6. Historical Reenactments: Stage historical reenactments to bring the fort's past to
life. Actors dressed in period costumes can enact significant events from Bhongir
Fort's history.
7. Nature Walks and Bird Watching: Organize nature walks and bird watching tours in
the vicinity of the fort, highlighting the natural beauty and biodiversity of the area.
8. Night Camping: Offer night camping experiences at the fort for a unique and
immersive way to experience the historical site.
9. Eco-Friendly Initiatives: Arrange events focused on environmental conservation and
sustainability to promote responsible tourism and community involvement.
10. Responsible Tourism activities/ campaigns/ workshops: involving the local
industry, community, youngsters to focus on sustainability measures and responsible
tourism activities that can not only position Bhuvanagiri/ Bhongir as a a Responsible
tourism destination, but also make it a fore-runner on the same.
Before organizing any events, it's crucial to obtain necessary permissions from relevant
authorities and ensure that the events align with the preservation and conservation efforts of
the historical site. Proper marketing and promotion through various channels, including social
media, local tourism boards, and travel websites, will help attract a diverse audience to these
events.
Targeting the Visitor (B to C)
• Online Presence: Bhuvanagiri/ Bhongir finds a mention on Telangana tourism

website, but it’s just a mention. Developing an informative and user-friendly official
website for Bhuvanagiri/ Bhongir is crucial to bring it onto focus. Optimizing the
website for search engines will improve visibility. Utilizing search engine marketing
(SEM) techniques, such as pay-per-click advertising, will help drive targeted traffic.
• Social Media Marketing: There are social media pages on Bhuvanagiri/ Bhongir Fort
with user generated content, but these are of very low quality and do nothing for the
destination. Establishing an active presence on popular social media platforms is
vital. Sharing captivating visuals, engaging content, and good user-generated content
will help generate interest. Regularly interacting with followers, promptly responding
to inquiries, and encouraging social sharing of Bhuvanagiri/ BhongirBhuvanagiri/
Bhongir

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• Influencer Partnerships: Collaborating with travel influencers, bloggers, and

vloggers will allow us to showcase Anathagiri to a wider audience. Inviting them to
experience the destination and share their experiences through their platforms will
help leverage their reach and influence.
• Content Marketing: Producing high-quality and informative content that highlights
the history, culture, art, and architecture of Bhuvanagiri is key. Publishing engaging
blog posts, articles, and videos on the official website, collaborating with travel
publications, and actively engaging with online travel communities will help amplify
the reach of our content.
• Local Partnerships: Forging partnerships with local businesses, hotels, restaurants,
and tour operators is essential. By creating enticing travel packages and offers that
include Bhuvanagiri shall lead to cross-promoting each other's offerings and leverage
their customer base to increase awareness and visitation.
• Print and Media Advertising: Advertising in travel magazines, newspapers, and
other relevant print media outlets will allow us to reach a broader audience. Utilizing
radio, television, and outdoor advertising will help showcase the allure of
Bhongir.Consistent messaging and visually appealing creatives are necessary.
• Event Sponsorship & Participation: Sponsoring and actively participating in cultural
events, festivals, and workshops held in Bhongiri will create opportunities to attract
visitors and create memorable experiences. Aligning these events with our unique
selling points is crucial.
Visitor Connect & Feedback:
1. Online Reviews: Actively encouraging visitors to leave reviews and testimonials on

various online platforms, such as TripAdvisor, Google Reviews, and social media
channels, is essential. Promptly responding to reviews, addressing concerns, and
expressing gratitude for positive feedback are important steps.
2. Visitor Surveys: Conducting regular visitor surveys will provide valuable insights into
their experiences in Bhongiri. Using this feedback, we can identify areas for
improvement and enhance the visitor experience.
3. Feedback Integration: Actively listening to visitor feedback and implementing their
suggestions to improve our offerings is crucial. Clearly communicating updates and
changes based on visitor feedback will demonstrate our commitment to visitor
satisfaction.
Continuous monitoring of the performance of the marketing efforts, tracking key metrics, and
adapting our strategy accordingly are essential to ensure successful promotion of
Bhuvanagiri/ Bhongir . By refining its branding, marketing, and promotional activities, it is
possible to position Bhongir as a captivating destination for visitors to explore

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9 Layout Plan
Figure 9-1 Proposed Heritage interventions
9 Layout Plan
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Figure 9-2 Proposed Adventure activities
9 Layout Plan
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Figure 9-3 Proposed Experimental activities
9 Layout Plan
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Figure 9-4 Proposed Leisure Features
9 Layout Plan
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Figure 9-5 Proposed Amenities and Services
9 Layout Plan
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Figure 9-6 Proposed Trails and walkways
PROPOSED ACCESS ROAD
9 Layout Plan
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Figure 9-7 Proposed 30M wide road section
Figure 9-8 Proposed Access Road (30m wide)
9 Layout Plan
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Retail Kiosks Proposed Glamping tents
Proposed Viewing Gallery at Hill Top
Figure 9-9 Proposed Illustrations for Interventions at hill top
9 Layout Plan
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9 Layout Plan
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Proposed Illustrations for Entrance Plaza and lift, skywalks
Proposed cafeteria Area
Figure 9-10 Proposed Illustrations for Entrance Plaza, Lift & Skywalks
9 Layout Plan
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Proposed Food plaza at Site along NH
Proposed Ropeway station Proposed Convention centre
Figure 9-11 Proposed Illustrations for Convention Centre & Ropeway station.
9 Layout Plan
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Upper Station
Lower Station
Note: 15m RoW requirement for cable car alignment. As per existing site conditions, land ownership of approx. 475m stretch between Hillock & NH site may be assessed.
Figure 9-12 Proposed alignment of ropeway
9 Layout Plan
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Proposed Illustration for Jail Area/Interpretation centre
Figure 9-13 Proposed Illustrations for Interpretation Centre at old Jail Structures
9 Layout Plan
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Existing railing condition Existing railing condition
Proposed railing option 1 Proposed railing option 1
Proposed railing option 2 Proposed railing option 2
Figure 9-14 Proposed railing option along walkways
10 Integration with PM Gati Shakti

Once the Confirmation on the Study area & the proposed interventions is received, the same
will be integrated with PM Gati Shakti National Master Plan for synchronized planning and
implementation.
10 Integration with PM Gati Shakti

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11 Summary of Proposed Projects

Table 11-1: Summary of Proposed Interventions
Sn Project title/ Details Built-up Project Cost Repair & Implementation Short-Term Project Package
Interventions Area (BUA)/ Maintenance Timeline Funding Type No.
(Major Features) (INR Lakh) (0-2 yr) /
quantity/ Cost for first 3 (Central/State/
(in months) Medium Term
Length Yrs (INR Lakh)
(2-5 yr) / PPP)
Long Term
(5-10yr)
(1) (2) (3) (4) (5) (6) (7) (8) (10) (11)
1. Primary Attraction
1.1 Restoration of
Bhongir Fort Restoration of
& other Bhongir fort & other
Heritage Heritage structures,
1370 Sq.m 1740 261 24 Months Short Term Central 1
Structures on & interpretation
the Hillock & center within the
Light & Sound restored structures.
Show
1.2 Hostel Facility (100-

Development person capacity)
of Facilities Administrative 1300 Sq.m 272 41 12 Months Short Term Central 1
for Adventure block for Adventure
Centre

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(2-5 yr) / PPP)
Long Term
(5-10yr)
(1) (2) (3) (4) (5) (6) (7) (8) (10) (11)
1.3 Development
of Access Site Access Road,
Road & Parking Area, EV 5.4 Ac 1035 155 12 months Short Term Central 1
Parking Charging Station
Facilities
1.4 Entrance Plazas,

Rock & Sculpture
Park,
Pathway/steps
Bhongir improvement,
Hillock Site Viewpoint &
improvement seatings, Glamping
area, Public 19 Ac 1533 230 24 Months Short Term Central 2
& tourism
amenities Amenities (Toilet,
development Food Kiosks,
Drinking water),
boundary/parapet
walls, Area
Illumination, water
body rejuvenation,

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(2-5 yr) / PPP)
Long Term
(5-10yr)
(1) (2) (3) (4) (5) (6) (7) (8) (10) (11)
& general area
landscape
1.5 People Counting

System, Digital
Video Surveillance,
Solar System
Bhuvanagiri Module for outdoor
Fort Safety cameras, Panic
Management Alarm Buttons, Call
475 6 Short Term Central 2
Solution for Boxes, Public
Visitors and Announcement
Hikers System, Command
and Control
Solution (IT
Hardware and
Software)
Sub-Total of Cost 5055 687
2. Secondary Attraction 1

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(2-5 yr) / PPP)
Long Term
(5-10yr)
(1) (2) (3) (4) (5) (6) (7) (8) (10) (11)
1 Development Ropeway from Site

of Ropeway along NH till
4 Ac 1500 225 24 months Medium Term PPP 4
for Bhongir Bhongir Fort on top
Fort of the Hillock.
2 Development Lift & Skywalks at

of Lift & various levels along
1000 Sq.m 1834 275 24 months Short Term Central/PPP 4
Skywalks the Hillock for
along Hillock Bhongir Fort
3 Development
Convention Centre
of Convention
Facility at the site 2.8Ac 690 103 24 months Medium Term PPP 4
Centre along
along NH.
NH site
Sub-Total of Cost 4024 604
3. PAN Destination
WhatsApp Whatsapp
Chatbot for 18 6 Short Term Central 3
messenger service
Travel and
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(2-5 yr) / PPP)
Long Term
(5-10yr)
(1) (2) (3) (4) (5) (6) (7) (8) (10) (11)
Tourism For
Bhongir
Improve the
competence and
employability of
Skilling - new entrants in the
Short-Term job market through 44 6 Short Term Central 3
Training short term skill
development
training
programmes
Enhancement of
skill set of the
Skilling - existing workforce
Recognition of by up-skilling and 13 6 Short Term Central 3
Prior Learning re-skilling and
certifying skills
through
Recognition of Prior

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(2-5 yr) / PPP)
Long Term
(5-10yr)
(1) (2) (3) (4) (5) (6) (7) (8) (10) (11)
Learning (RPL).
Sub-Total of Cost 74
Add: Professional, Administrative and Office 458 65

Expenses (5%)
Grand Total (in Lakhs) 10965
Note: The above block cost is exclusive of any land acquisition cost that may be required for Rope Way alignment.

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12 Tourist Carrying Capacity of Destination
Assessing carrying capacity of a destination is critical for sustainable planning of a

destination and regulating and managing tourists. Physical Carrying Capacity (PCC) is
defined as the “maximum number of tourists that can visit from a specific destination during a
given time”.
Following table below summarizes the key attractions in Bhongir:
Table 12-1 Tourist carrying capacity
Bhongir
Number of
Time
Sl Area (sq. m) permissible
Site Spent (in
No. [A] daily visits
hrs)
[Rf]
1 Hill Top Viewing Area including Fort 18,300 2 4
The average time of place availability for each of these attractions is assumed to be 8 hrs, as
they are seldom visited at night time and at peak day time, due to heat.
The optimum space for each tourist (V/a) will be estimated based on best practices and
learnings from discussions with relevant stakeholders. Subsequently, the carrying capacity of
each of these attractions, and hence the destination as a whole, will be calculated using the
following formula:
PCC = A × V/a × Rf
Where,
A is the area of the tourism zone (m2),
V/a is the amount of space every tourist needs to be able to move freely (tourists/m2)
and,
Rf is the number of permissible daily visits to a tourism zone (dividing the time of place
availability by the average time of a visit) (unitless).
The carrying capacity analysis will be included in subsequent iterations of the master plan.
13 Project Operation and Maintenance Plan

Operations and maintenance play a pivotal role in defining success of the conceived project
and planned impact. Project components should be combined as various O&M Packages,
wherever necessary to ensure sustainability. The overall assessment of O&M shall be
undertaken for these O&M Packages to ensure self-sustainability of each O&M Package so
formulated.
The 2following projects like Ropeway, convention centre & adventure activities would be
preferably on PPP mode and/or operator based thus may each be operated by a separate
agency, Along with these operators, an overarching facility management agency may be
appointed to operate & maintain the overall Bhongir fort facility after the entire project
development.
12 Tourist Carrying Capacity of Destination

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14 Annexures
14.1 Annexure A
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14 Annexures
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14.2 Annexure B
In- Principle Approval for Selected Destination
(Approval by Central Sanctioning and Monitoring Committee)
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14.3 Annexure C
Details of Stakeholder Consultation undertaken for Preparation of Destination Master Plan
Meeting No: 1
Date & Time: 16th May 2023
Venue: Telangana State Tourism Department Corporation Ltd (TSTDC),

Hyderabad
Attendees: SIA:
Shri. B. Manohar (Managing Director), TSTDC
Shri. Upender Reddy (General Manager), TSTDC
Smt. Saritha (Superintendent)
Shri. Ramakrishna (Executive Deputy Manager)
Ms. Nethra (Executive Deputy Manager)
Mr. Kishore (Consultant)
PDMC: LNTIEL
Mr. SB Gangadharam (TL)
Ms. Sumathi Mekala (PM)
Mr. B Ratheesh (Utility Expert)
Karisma S.A (Urban Planner)
Key Discussion points:
Agreement was signed -
TL presented the project brief covering the scope of the TSTDC

assignment, project team, work plan, about the consortium and
showcased similar experiences.
Policy level interventions shall be explored & suggestions to be
given to the department related to change of byelaws (related to Consultants
adventures, cultural and heritage improvement, accommodation,
etc.).
Suitable Soft interventions to be suggested that can help enhance
tourism. Consultants
Meeting No: 2
Date & Time: 26th May 2023

Hyderabad
Attendees: SIA:
Shri. B.Manohar (Managing Director), TSTDC
Shri. Upender Reddy (General Manager), TSTDC
Shri. Ramakrishna (Executive Deputy Manager)
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Ms. Nethra (Executive Deputy Manager)

PDMC: LNTIEL
Mr. Adnan Diwan, (Urban Planner)
L.N. Sridhar (Project Coordinator-Technical Ananthagiri)
1 Bhongir Consultants
Holistic mapping of all the tourist places Connecting Bhongir

Fort from Hyderabad
Parking facilities and vertical accessibility proposals to hill
area.
Landscape enhancement & Beautification.
Study & Integration of Proposed plan of local town panchayat
Comprehensive study of Traffic management & circulation
related problems & recommendation of suitable solutions.
Study of proposed entry from NH & SH planning for provision
of suitable parking & amenities.
Mapping of all the land banks available with different
government departments on priority.
Identified monuments to be conserved and dovetailed along
with the other trails to disperse & manage the tourist flow.
Improvement of Basic infrastructure and adventurous
facilities.
Ananthagiri Consultants
Holistic mapping of all the tourist places to capture all the

sites/location including the lesser-known ones.
Parking facilities and vertical accessibility proposals to hill
area.
Study & Integration of Proposed plan of Vikarabad
Municipality
Comprehensive study of Traffic management & circulation
related problems & recommendation of suitable solutions.
Mapping of all the land banks available with different
government departments on priority.
Improvement of Basic infrastructure and adventurous
facilities.
Meeting No: 3
Date & Time: 31st May 2023
Venue: Minister of Tourism, Govt. of India (Online)
Attendees: Ministry of Tourism

Shri Kishan Reddy, Honourable Minister of Tourism, Govt. of
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India
Shri Rakesh Kumari Varma, IAS Additional Secretary
National Programme Management Unit
PDMC: LNTIEL
L.N. Sridhar (Project Coordinator – Technical Anantagiri)
Mr. Akshay Kumar (Project Coordinator -Technical Bhongir)
1 Bhongir Consultants
Focus area shall be limited to Bhongir Fort

Composite projects to be developed for Infrastructure
Facilities
Promotional activities to be emphasized.
Leisure activities along with accommodation to be planned
around Heritage and Eco-Zones
Improvement in tourist amenities must be taken up at
various destinations especially in Bhongir.
Ananthagiri Consultants
Focus area for Ananthagiri is MICE (Meetings, Incentives,
Conference and Exhibitions) to be explored.
Eco and Nature based tourism options to be proposed.
Improvement in tourist amenities must be taken up.
Basic amenities at all the destinations to be provided
Meeting No: 4
Date & Time: 12th June 2023
Venue: District Magistrate – Yadadri Bhuvanagiri
Attendees: PDMC: LNTIEL & PwC

Mr. Diwan Adnan Khozem (Urban Planner)
Mr. Akshay Kumar Enugala (Technical, Co-ordinator – Bhongir)
Mr. Karumoju L N Sridhar Achari (Technical, Co-ordinator –
Ananthagiri)
Mr. R ShivShankar (Non - Technical, Co-ordinator – Bhongir)
Conservation Zone is to be made surrounding the circumference District

of Rock, Night lighting need to be provided on the circumference Magistrate
of the rock for better visibility during night and exhibition stalls
displaying Pochampally silks to be provided to attract tourists to
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Pochampally town.
Rachakonda fort need to be prioritize as tourist attraction places. -
Site visit done for TSTDC land to study the feasibility of Ropeway. -
Attended decennial celebrations Dashabdi Ustavalu.
During the event flag hosting on the hillock with officials and citizens
of Bhongir Town. During the programme attended the Speech and
events to understand the public perception about the fort. Briefed
about SD 2.0 and Process of the implementation. Discussion with
District collector on the Proposals at HQ.
Holistic mapping of the entire tourist places Connecting Bhongir Fort
from Hyderabad.
Identification of Primary & Secondary Attractions.
Parking facilities and vertical accessibility proposals to hill area.
Study & Integration of Proposed plan of local town panchayat.
Comprehensive study of Traffic management & circulation related
problems & recommendation of suitable solutions.
Adequate of suitable parking & amenities.
Mapping of all the land banks available with different government
departments on priority.
Identified monuments to be conserved and dovetailed along with
the other trails to disperse & manage the tourist flow.
Improvement of Basic infrastructure and adventurous facilities
Meeting No: 5
Date & Time: 17th June 2023

Hyderabad
Attendees: SIA:
Shri. Upender Reddy (General Manager)
Shri. Ramakrishna (Deputy Engineer)
Mr. Kishore (Consultant)
Mr. Mahender Reddy (IT Expert)
Mr. Shekar Babu (Stakeholder)
PDMC: LNTIEL & PwC
Mr. S B Gangadharam (TL)
Mr. Akshay Kumar Enugala (Technical, Co-ordinator – Bhongir)
Mr. Karumoju L N Sridhar Achari (Technical, Co-ordinator –
Ananthagiri)
Mr. Mohammad Athar (Tourism Product Planning & Design
Expert)
Dr. Anjuna Dhir (Destination Marketing & Promotion Expert)
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Mr. Anurag Mangla (IT/Digitalization Expert)

Dr. Yashpal Malik (Skilling & Capacity Development Expert)
Mr. R ShivShankar (Non - Technical, Co-ordinator – Bhongir)
Presentation on Inception, review & discussion on proposals TSTDC
Discussed about comprehensive project inception meeting was

conducted, wherein the General Manager of TSTDC assumed the
role of the meeting chairperson.
The session brought together key experts relevant to the project, TSTDC
who were provided with a detailed update on the progress made
thus far.
During the meeting, various aspects of the project were Consultants

discussed, including its objectives, timelines, and implementation
strategies.
The experts had the opportunity to share their insights and Consultants
provide valuable input for further enhancing the project's
development.
Meeting No: 5
Destination Management Committee, Project Team
Date & 12/07/2023, from 11:00 Hrs to 13:00 Hrs

Time:
Venue: District Collectorate, Vikarabad
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Attend DMC Committee Members:

ees:
Sri C. Narayana Reddy, I.A.S. District Collector - DMC Chairman
Sri Gnaneswar, District Forest Officer
Sri K. Hanumanth Rao- District Youth and Sport Officer, District Tourism
Officer
Smt. Hebsinath- District Irrigation Officer
Consultants:
Mr. S.B. Gangadharam- Team Leader
Mr. Probal Ghosh- Tourism Product Planning & Design Expert
Ms. Sumathi M- Project Manager
Dr. Anjuna Dhir- Destination Marketing & Promotion Expert (Joined
Virtually)
Dr. Yashpal Malik- Skilling & Capacity Development Expert (Joined
Virtually)
Mr. Sridhar Achari – Project Coordinator
Mr. Shivshankar Project Coordinator
Mr. Dishan Soni- Urban Designer
Mr. Adnan Diwan – Urban Planner (Joined Virtually)
S. No Agenda / Points Discussed Lead action by
Consultants Team presented the Project brief, Progress, Inception -

Report and the Zoning plan of Site area.
Project Team explained the limitations on data availability on the DMC

destination and requested Chairman to support the team in
facilitating the availability of data
Consultation team explained the need for conducting the survey DMC
and requested for support required from DMC. Chairman agreed to
support the team.
DMC Chairman appreciated the work carried out till the date and PDMC
requested the team to continue the work and expedite the master
plan submission
DMC Chairman suggested to include Surpanpalle Water Body in PDMC

the master plan as one of the attraction point
DMC Chairman suggested to include Naturopathy (Nature Cure) in PDMC

Zoning as there are requests made to him from private players
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14.4 Annexure D
The table below summarizes financial incentives provided by different countries.
Country Incentives provided Eligibility Beneficiaries
Singapore Reimbursement of New content creators that Singapore

rd
50% of 3 party tell a great Singapore story registered
production costs (up to companies/
S$300,000 per project) Singapore based
individuals
Reimbursement of Tourism related courses Singapore-

90% of course fees that commence between registered
and absentee payroll 01.03.2020 and 31.12.2020 businesses/
companies
rd
Reimbursement of 3 Projects involving creation All legal entities
party costs (up to and test-bedding of businesses,
S$200,000 per project) innovative lifestyle companies,
of professional concepts and events with associations,
services, production strong tourism potential institutes, etc.
and marketing
Reimbursement of Business development Trade associations

rd
90% of 3 party costs activities such as and chambers
(professional services, technology development, (TACs)
business development market & channel
and training) development, business
capabilities development
Japan 40% subsidy on Destination enhancement 2 All tourism

expense activities activities such as service
development of tourist providers
information centres,
3 People in local
enhancement of lodges,
communities
etc.
(indirectly)
Costa Rica 4 100% exemption of Companies operating Tourism sector

import and export inside the Free Zone investors
duties for all items Regime
5 Corporate tax
reduced to 6%
from 30%
Maldives Rent deferral up to 36 Tourism development Project developers

months since project projects
start date (irrespective
of when the project is
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completed)
Reduced micro-lending Tourism related Individual

rate of 6.5% (from 11- investments entrepreneurs and
12%) micro businesses
Hong Kong Cash incentive of 6 Outbound tours 8 Hotels

HK$120/HK$100 to departing from and (indirectly)
travel agents for every returning to Hong Kong
9 Travel agents
inbound/outbound
7 Inbound tours having
traveller (max 1,000
accommodation at a
travellers)
licensed Hong Kong
hotel
Government 10 Not related in business SME enterprises

guarantees 50% of with the lender
loan amount (up to $6
11 Registered under the
mill total guarantee
Business Registration
amount)
Ordinance & SME in
definition
Generally, states offer incentives under various categories to promote tourism in the state
both from supply and demand perspective:
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Infrastructure creation
•Capital subsidy,
•Interest Subsidy, Interest free loans for special package for Mega-Tourism Units
•Reimbursement of stamp duties, registration fees, electricity duty, land conversion charges,
and SGST
•Facilitating land on lease basis
Environment Sustainability
•Fees reimbursement (partially) for energy audit,

•Capital subsidy on wastewater infra, renewable energy plant
Skill Development
•Fee reimbursement
Marketing & Promotion
•Partial reimbursement of space rent, and airfare
ICT & Innovations
•Partial subsidy for investment,

•Reimbursement of research fees/charges, etc.
Socially sustainable
•Reimbursement of EPF for local resources

•Financial support for survival of scarce art, crafts, folk dance and cuisine
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The table below summarizes the incentives offered in tourism policies of various states in the country, across the above categoriess:
Infrastructure creation –
Himachal Odisha Chhattisgarh Uttarakhand Madhya
Karnataka Uttar Pradesh Maharashtra Pradesh 2018 Pradesh 2019
2018 2016 2020 2020
2020 2019
Capital 15% (5 Cr) 20% (10 Cr) NA 5% (3 Cr) 25% (25 cr) 30% 15% to 40% 15% (up to
investment Study (Rs.15 lacs - max. between
Rs.40 lacs) INR 50 lac to
Special INR 10 crore
Incentive for depending on
women the type of
entrepreneurs project)
@ 25% up to Additional 5%
INR 25 lacs to SC/ST
entrepreneurs
Special Package NA NA NA NA NA 7 cr NA 30% (INR 15

for Mega- crore for
Tourism Units Large, INR 30
crore for
Mega, and
INR 90 crore
for Ultra-
Mega)
Land Lease NA NA NA NA NA 50% NA NA
Interest Subsidy 5% (7.5 LPA) 5% (25 LPA) NA NA 5% (2 cr) 20% (25 LPA) 5% to 10% 20% of the
(Rs.3 lacs/per interest for
unit/per year that year (up
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2018 2016 2020 2020
2020 2019
to Rs.8 to max. INR

lakh/per 25 lakh per
unit/per year) annum/ per
Special unit)
Incentive for
women
entrepreneurs
@6% per unit
per year
Reimbursement 2. 100% 100% 100% 70% 100% 50% to 100% 100% (only
of Stamp Duty of Heritage
and Registration stamp Hotels)
Fee duty
3. Conce
ssion
of Rs.
1 per
1000
for
registr
ation
Exemption from NA NA 100% NA 100% (1 lakh) 100% (3 LPA) NA NA

Electricity Duty
Exemption for 100% (max. NA NA NA NA NA NA NA

Motor Vehicle 10 vehicle)
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2018 2016 2020 2020
2020 2019
Tax
Land use 100% 100% NA NA 100% NA NA NA

Conversion and
Development
charges (waive
off)
Reimbursement NA NA NA NA NA 40% 100% for the NA

of SGST first five years
and ranges
between 75-
90% for
Category A, B
and B+ and
NIL for
Category C
and D
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Environmental sustainability –
2018 2016 2020 2020
2020 2019
Assistance to NA 75% (Rs 50k) NA 75% (5 Lakhs) Up to INR 1 75% (50,000) NA NA

Eligible Tourism lakh
units carrying out
energy audit
Reimbursement 50% (1 lakh) 20% (20 NA NA 20% (20 Lakh) NA NA 100% for
of capital cost of Lakhs) certificate from
setting Eco-Tourism
effluent/sewerag Society (Up to
e plant INR 1 lac)
25% for
Pollution
Control
Mechanism*
(Up to INR 50
lacs)
Renewable 50% (1 lakh) NA NA NA NA 50% (50 NA NA

Energy Lakhs)
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Skill Development and Social Sustainability –

2018 2016 2020 2020
2020 2019
100%
Skill NA NA NA 100% (5000 NA NA NA
Development (10k per per person)
person)
Employment NA 75% for male NA 50% of the 75% for male 75% for male NA NA
Generation workers and cost of training workers and workers and
Subsidy 100% for (Up to 100% for 100% for
Female Rs.10,000 per Female Female
worker trainee) worker worker,
differently
abled, Senior
Citizen
Support for NA 5 lakhs to NA NA NA NA NA NA

Survival of each
scarce art, crafts, individual/grou
folk dance and p
cuisine
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Marketing and promotion –

2018 2016 2020 2020
2020 2019
Incentive for a. 75% (1 50% of the NA 25% (15k for 50% of space 50% of space 50% of space • 50% of
Marketing and lakh) of total space rent national, 50k rent (75k for rent (50k rent (INR 50k space rent for
Promotion economy (30k for for international) national, 1 national, INR national
airfare for national and international) Lakh 1 Lakh events (Up to
participation 60k for international) international) INR 50k)
abroad in international)
• 50% of
Roadshows
expenditure
organized/
for hiring
sponsored
space/stall
by
and airfare of
Karnataka
one person in
Tourism
Economy
b. 50% (1 Class for
Lakh) of international
marketing events (INR 1
material; Lakh)
c. 50% of the
space rent
(30k for
national and
60k for
international
)
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ICT and innovation –

2018 2016 2020 2020
2020 2019
ICT NA 25% of cost of NA NA NA NA NA NA

procuring
equipment/con
tent creation
(25 Lakhs) for
audio/video
guide
Innovation NA 10 lakhs for NA NA NA 50% (1 Crore) NA NA

investment
between 10 to
50 crore
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Further, Government of India has also developed a draft National Tourism Policy, which is summarized below:
14 Annexures
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14.5 Annexure E
Online tourist survey questionnaire
Thank you for participating in this survey. Your responses will help us assess the level of tourism
development in various destinations based on key performance indicators (KPIs). Please answer the
following questions regarding your travel experience and preferences:
Section 1: Tourist Profile

a. You belong to the age group of:
a. 18-24 years
b. 25-34 years
c. 35-44 years
d. 45-54 years
e. 55 years and above
b. Are you:
f. Male
g. Female
h. Prefer not to say
c. You are residing in (Please enter City and State): ____________________
d. Please indicate which of the following categories applies to you

i. Business Owner
j. Full-Time Employee (≥ 30 Hours A Week)
k. Part-Time Employee (< 30 Hours A Week)
l. Student
m. Unemployed
n. Pensioner
o. Homemaker
p. other (please specify) _____________
e. You usually travel:

a. Solo
b. With Family
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c. With Friends
f. How often do you travel within India in a year?

d. Once a month
e. 2 to 4 times/ year
f. 6 to 10 times/ year
g. Other (please specify): __________
g. What is the average duration of your trip within India?

h. 1 to 2 days
i. 2 to 4 days
j. 4 to 6 days
k. 7 to 14 days
l. Workcation / Staycation (2-6 weeks)
h. Which of the following travel interests resonate with you? Please select one or
more options:
a. Nature/Wilderness
b. Wellness
c. Adventure/Sports
d. Local Food & Cuisine
e. Beaches
f. Heritage Architecture
g. Urban/City Life
h. Spiritual/Religious
i. Nightlife
j. Rest/Solitude
k. Visiting places last seen on TV/Movies
Section 2: Travel PoV
i. Which of the following activities do you prefer to engage in when visiting a tourist
destination? Please select one or more options:
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l. Exploring local heritage sites

m. Participating in community-driven activities (art, traditions, food and cuisine, pottery,
etc.)
n. Participating in fairs, festivals, and events
o. Shopping areas and markets
p. Adventure/ sports activities (like ________________)
q. Camping
r. Guided walks and nature trails
s. Lounging at café
t. Indulging in wellness/spa experiences
j. What type of accommodation do you prefer during your travels? Please select
one or more options:
u. Luxury Hotel (5-star/Deluxe)
v. Standard Hotel (3 to 4 stars)
w. Budget Hotel (1 to 2 stars)
x. Resorts and retreats
y. Glamping and Camping
z. Homestay/Bed & Breakfast
aa. Hostels
bb. Staying with family and friends
k. When it comes to food and refreshments at your holiday destination, what are
your go-to choices? You can select one or more options from the following:
cc. Fine dining restaurants
dd. Local street food stalls
ee. Fast food chains
ff. Restaurants serving regional cuisine
gg. Cafes and bakeries
hh. Food courts
ii. Hotel coffee shop
l. How do you usually gather information about your travel destination? You can
select one or more options from the following:
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jj. Official tourism website of the destination

kk. Online travel platforms (such as MakeMyTrip, Booking.com, and Expedia)
ll. Travel blogs and review websites
mm. Social media platforms (such as Facebook, Instagram, Twitter)
nn. Recommendations from friends and family
oo. Travel guidebooks
pp. Local tourist information centers
m. What kind of travel experiences are you most likely to share on social media
platforms? (Choose one or more)
qq. Scenic landscapes and natural attractions
rr. Unique cultural experiences
ss. Adventure activities
tt. Local cuisine and dining experiences
uu. Architectural landmarks
vv. Accommodation and hotel experiences
ww. Shopping and markets
xx. Festivals and events
n. What factors would motivate you to choose these destination(s) as your next
travel destination? (Choose one or more)
yy. Natural beauty (scenic landscapes, waterfalls, hills, etc.)
zz. Cultural experiences (traditional arts, music, dance, festivals, etc.)
aaa. Recognized heritage attractions (ASI recognized, UNESCO recognized etc.)
bbb. Adventure activities (trekking, river rafting, etc.)
ccc. Local cuisine and dining experiences
ddd. Safety and security measures
eee. Good connectivity and ease of travel
fff. Unique and offbeat travel experiences
ggg. Others (please specify): __________
o. What is your preferred mode of local transportation at the holiday destination?

(Choose one or more)
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1. Self-driven cars (owned/hired)

2. Scooty / Bikes (owned/hired)
3. Cab / Taxi
4. Public Transport
5. Tourist Buses (hop on-hop off service)
p. When traveling to tourist destinations within India, what is your average holiday
budget per person (excluding airfare)? Please select one of the following ranges
in INR:
hhh. Less than 10,000
iii. 10,000-15,000
jjj. 15,000-30,000
kkk. 30,000-45,000
lll. 45,000 and above
q. How much are you likely to spend per room night for accommodation during your
holiday travels? Please select one of the following ranges in INR:
mmm. Less than 2,000
nnn. 2,000-4,000
ooo. 4,000-6,000
ppp. 6,000-10,000
qqq. 10,000 and above
r. How much are you likely to spend on shopping during your holiday travels?
Please select one of the following ranges in INR:
rrr. Less than 2,000

sss. 2,000-4,000
ttt. 4,000-6,000
uuu. 6,000-10,000
vvv. 10,000 and above
s. Have you ever traveled to the following destinations before? (Internal note: only
State specific options will be there)
14 Annexures
Page 145
a. Bhongir and Ananthagiri (Section 6)

b. Bhongir (Section 4)
c. Ananthagiri (Section 5)
d. Not Travelled to either of the destinations (Section 3)
Section 3: Not Travelled
1. What factors have prevented you from visiting the destinations mentioned
above? Please select one or more options that apply:
www. Lack of awareness about the region
xxx. Perception of limited infrastructure and amenities
yyy. Safety concerns
zzz. Distance and travel logistics
aaaa. Lack of time
bbbb. Cost of travel
cccc. Other (please specify): __________
2. If destination development initiatives are undertaken to align with your

preferences, would you be willing to consider these places as your next travel
destination?
dddd. Yes
eeee. May be
ffff. No
Survey complete for those who answered not travelled in Q19. (Destination selection question)
Section 4: Destination PoV (Bhongir)
• If you have visited the destination(s) before, please rate your overall experience:
gggg. Excellent
hhhh. Good
iiii. Average
jjjj. Below Average
• How did you come to know of this destination(s)?

kkkk. Official tourism website of the destination
llll. Online travel platforms (such as MakeMyTrip, Booking.com, and Expedia)
14 Annexures
Page 146
mmmm. Travel blogs and review websites

nnnn. Social media platforms (such as Facebook, Instagram, Twitter)
oooo. Recommendations from friends and family
pppp. Travel guidebooks
qqqq. Local tourist information centers
• Were you satisfied with the range of attractions and activities at the destination?
rrrr.Very satisfied
ssss. Satisfied
tttt. Neutral
uuuu. Dissatisfied
vvvv. Very dissatisfied
• What were the highlights of your visit to the destination? (Choose one or more)
wwww. Natural beauty (scenic landscapes, waterfalls, hills, etc.)
xxxx. Cultural experiences (traditional arts, music, dance, festivals, etc.)
yyyy. Recognized heritage attractions (ASI recognized, UNESCO recognized etc.)
zzzz. Nature-based tourism and ecotourism activities
aaaaa. Local cuisine and dining experiences
bbbbb. Warm and friendly locals
ccccc. Safety and security
ddddd. Others (please specify): __________
• How was your overall experience of visiting the destination? (Add: Extremely
satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat
dissatisfied Extremely dissatisfied)
1. Planning and booking ease
2. Tour Operator assistance
3. Overall Connectivity (Roads, Transport, etc.)
4. Transport Services
5. Accommodation/ Stay Facilities (Availability / Quality)
6. Accommodation Tariff
7. Basic Amenities (Toilet / Pathways, Drinking Water etc.)
14 Annexures
Page 147
8. Eating Places
9. Safety & Security
10. Information and Signages
11. Shopping Experience
12. Behavior of local people
13. Tourist sites
14. General Cleanliness and Hygiene
15. Weather
16. Differently abled friendly facilities
• How would you rate your overall experience at the destination on a scale of 1 to 5?
(1 being poor, 5 being excellent)
• Did you face any challenges or difficulties during your visit to the destination? If
yes, please specify. _____________
• In your experience, what attractions and products could be added to enhance the
experience at the destination?
• On a scale of 1 to 10, how likely are you to revisit or/ and recommend these places
as a travel destination to others?
eeeee. Put Scale
Section 5: Destination PoV (Ananthagiri)

• If you have visited the destination(s) before, please rate your overall experience:
fffff. Excellent
ggggg. Good
hhhhh. Average
iiiii. Below Average

jjjjj. Official tourism website of the destination
kkkkk. Online travel platforms (such as MakeMyTrip, Booking.com, and Expedia)
lllll. Travel blogs and review websites
14 Annexures
Page 148
mmmmm. Social media platforms (such as Facebook, Instagram, Twitter)

nnnnn. Recommendations from friends and family
ooooo. Travel guidebooks
ppppp. Local tourist information centers
qqqqq. Very satisfied
rrrrr. Satisfied
sssss. Neutral
ttttt. Dissatisfied
uuuuu. Very dissatisfied
vvvvv. Natural beauty (scenic landscapes, waterfalls, hills, etc.)
wwwww. Cultural experiences (traditional arts, music, dance, festivals, etc.)
xxxxx. Recognized heritage attractions (ASI recognized, UNESCO recognized etc.)
yyyyy. Nature-based tourism and ecotourism activities
zzzzz. Local cuisine and dining experiences
aaaaaa. Warm and friendly locals
bbbbbb. Safety and security
cccccc. Others (please specify): __________
24. Eating Places
14 Annexures
Page 149

29. Tourist sites
31. Weather
• How would you rate your overall experience at the destination on a scale of 1 to 5?
• Did you face any challenges or difficulties during your visit to the destination? If
• In your experience, what attractions and products could be added to enhance the
• On a scale of 1 to 10, how likely are you to revisit or/ and recommend these places
dddddd. Put Scale
Section 6: Destination PoV (Bhongir and Ananthagiri)

• Since you have visited the destination(s) before, please rate your overall
experience:
eeeeee. Excellent
ffffff. Good
gggggg. Average
hhhhhh. Below Average

iiiiii. Official tourism website of the destination
jjjjjj. Online travel platforms (such as MakeMyTrip, Booking.com, and Expedia)
14 Annexures
Page 150
kkkkkk. Travel blogs and review websites

llllll. Social media platforms (such as Facebook, Instagram, Twitter)
mmmmmm. Recommendations from friends and family
nnnnnn. Travel guidebooks
oooooo. Local tourist information centers
pppppp. Very satisfied
qqqqqq. Satisfied
rrrrrr. Neutral
ssssss. Dissatisfied
tttttt. Very dissatisfied
uuuuuu. Natural beauty (scenic landscapes, waterfalls, hills, etc.)
vvvvvv. Cultural experiences (traditional arts, music, dance, festivals, etc.)
wwwwww. Recognized heritage attractions (ASI recognized, UNESCO recognized etc.)
xxxxxx. Nature-based tourism and ecotourism activities
yyyyyy. Local cuisine and dining experiences
zzzzzz. Warm and friendly locals
aaaaaaa. Safety and security
bbbbbbb. Others (please specify): __________
14 Annexures
Page 151
40. Eating Places

45. Tourist sites
47. Weather
 How would you rate your overall experience at the destination on a scale of 1 to 5?
 Did you face any challenges or difficulties during your visit to the destination? If
 In your experience, what attractions and products could be added to enhance the
 On a scale of 1 to 10, how likely are you to revisit or/ and recommend these places
14 Annexures
Page 152

Master Plan, Strategy & Action Plan Report Bhongir: (JULY 2023)

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Master Plan, Strategy & Action Plan Report Bhongir: (JULY 2023)

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Project Development &

Master Plan, Strategy &

8 Proposed initiatives and interventions ..................................................................................... 88

14.5 Annexure E .......................................................................................................................... 141

Table 4-7 ICT readiness of the destination ........................................................................................... 42

Name of State/UT Telangana

This Document Main Document No of Annexures No of Maps

1.2 Status of Inception Report

1.2.1 Brief about Inception Report

1.2.2 Study Area of the Destination

Figure 1-1 Thematic Maps for Analysis of Delineation Area

Figure 1-2 Delineation of Study Area

1.2.3 Recommendation received from Ministry

1.3 Approval of State Steering Committee

2 Overview of the Destination

2.1 Introduction of Destination

Figure 2-1 Location map

2 Overview of the Destination

Figure 2-2 Regional Context of Bhongir

2 Overview of the Destination

2.2 Physiography and Climate

Figure 2-3Climate Graph Weather by Month

2 Overview of the Destination

Figure 2-4 Average Temperature

Figure 2-5 Weather Average by Month

2 Overview of the Destination

Figure 2-6 History Timeline of Bhongir

2.4 Demographic Profile

2 Overview of the Destination

Town Population Growth Rate

Workforce– Yadadri Bhuvanagiri2

Workforce - Yadadri Workers by Categories -

2 Overview of the Destination

2.5 Economic Profile

Gross District Domestic Product (INR Lacs)- Yadadri Bhuvanagiri

Yadadri Bhuvanagiri Year Growth

Per Capita Income Current Prices (INR) - Yadadri Bhuvanagiri

Yadadri Bhuvanagiri Telangana District Growth

2 Overview of the Destination

2.6 Tourism Profile

S.no Place Distance in Kilometres

1 Bangalore Approx. 650

4 Vijayawada Approx. 250

2 Overview of the Destination

Year wise Visitor Count

60000 57011 56373

Figure 2-12 Yearly footfall at Bhongir Fort

2 Overview of the Destination

Mar 3,437 2,881 - 2,840 2,715 2,790

2 Overview of the Destination

3 Review of Statutory and Tourism Plans

Sr. Particulars Availability Dates Prepared By Approval

1 Global Tourism Investors Summit  2023 Telangana -

2 Proposed Land use Zoning of  Jan, Hyderabad Approved

3.1 Global Tourism Investors Summit Roadshow, 20233

Eco, Wellness and Adventure

Buddhism, Wellness, Eco-

• Yadadrigutta (Baswapur) - 200 acres

• Kaleshwaram (Annaram, Kannepally, Medigudda) -

These are the proposed strategic initiatives by the department:

3 Review of Statutory and Tourism Plans

Creation of Special Tourism Zones (STZs)

Water Sports and Cruises