Dr. D. Y.

Patil Vidyapeeth, Pune

(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-106 Credits Type Domain Core
Course Title Research Methodology (RM)

Course Description:

To familiarize students with the type of business problems often faced by corporate entities and to help
them develop insights about the basic concepts of research designs and methodology aimed at solving
businessproblems.

Course Objectives:

1) To understand the concept and process of business research in businessenvironment.

2) To know the use of tools and techniques for exploratory, conclusive, and causalresearch.
3) To understand the concept of measurement in empirical system;and
4) To use statistical techniques to analyze the researchdata.

Course Outline:

Unit 1: Introduction to Research: What is Research? Types of Research, Process of Research, Research
Applications in Social and Business Sciences, Features of a Good Research Study.

Unit 2: Research Problem and Formulation of the Research Hypotheses: Defining the Research
Problem, Management Problem vs. Research Problem, Problem Identification Process, Components of the
Research Problem, Formulating the Research Hypotheses, Writing a ResearchProposal.

Unit 3: Research Designs: Nature and Classification of Research Designs, Exploratory Research Designs,
Descriptive Research Designs, Experimental Designs, Errors Affecting ResearchDesign.

Unit 4: Primary and Secondary Data: Classification of Data, Secondary Data, Primary Data Collection:
Observation Method, Primary Data Collection: Focus Group Discussions, Primary Data Collection:
Personal Interview Method.

Unit 5: Attitude Measurement and Scaling: Types of Measurement Scales, Classification of Scales,
Measurement Error.

Unit 6: Questionnaire Design: Types of Questionnaires, Process of Questionnaire Designing, Advantages

and Disadvantages of the Questionnaire Method.

Unit 7: Sampling: Sampling Concepts, Sampling Design, Determination of Sample Size

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 8: Data Processing: Data Editing, Coding, Classification and Tabulation of Data.

Unit 9: Univariate and Bivariate: Descriptive vs. Inferential Analysis, Descriptive Analysis of Univariate
Data, and Descriptive Analysis of Bivariate Data.

Unit 10: Testing of Hypotheses: Concepts in Testing of Hypothesis, Tests Concerning Means— Case of
Single Population, Tests for Difference between Two Population Means, Tests Concerning Population
Proportion— Case of Single Population, Tests for Difference between Two PopulationProportions.

Unit 11: Chi-square analysis: A Chi-Square Test for the Independence of Variables, A Chi- Square Test
for the Equality of More than Two Population Proportions.

Unit 12: Analysis of Variance: Completely Randomized Design in a One-Way ANOVA, Randomized
Block Design in Two-Way ANOVA, Factorial Design.

Unit 13: Correlation and Regression Analysis: Quantitative Estimate of a Linear Correlation, Regression
Analysis, Uses of Regression Analysis in Prediction.

Unit 14: Multivariate Analysis of Data: Factor Analysis, Discriminant Analysis, and Cluster Analysis

Unit 15: Research Report Writing: Types of Research Reports, Report Writing: Structure of the
Research Report, Report Writing: Formulation Rules for Writing the Report.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO106.1 Remember Develop the concept of research in the business environment.

Explain the process characteristics and their linkages with process-

CO106.2 Understand
product matrix in a real world context.

CO106.3 Apply Use the tools and techniques for the research activities.

CO106.4 Analyze Exhibit the concept of measurement in empirical study.

CO106.5 Evaluate Convert ability of research into its usage for the analysis.

Suggested Reading:

1. Chawla, D. and N. Sondhi. Research Methodology: Concepts andCases.

2. New Delhi: Vikas Publications,2011.
3. Easterby-Smith, M, R Thorpe and A Lowe. Management Research:An
Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-point scale at ‘A++’ Grade)
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

4. Introduction, 2nd Edition. London: Sage,2002.

5. Grinnell, Richard Jr (ed.). Social Work, Research and Evaluation. 4thEdition.
6. Itasca, Illinois: F.E. PeacockPublishers,1993.
7. Kerlinger, Fred N. Foundations of Behavioural Research, 3rd Edition. NewYork:
8. Holt, Rinehart and Winston,1986.

Sant Tukaram Nagar Pimpri, Pune – 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in