Assignment Title:

"Everyday Product Market Analysis"

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Assignment Overview:

As part of our recruitment process, we would like to assess your market research skills. In
this assignment, you are tasked with conducting a market analysis for a product that you use
daily. The objective is to evaluate your ability to gather and analyze market data, identify key
trends, and draw insights that can inform business decisions.

Assignment Tasks:

1. Product Selection: Choose a product that you use daily in your personal life. It could be
anything from a smartphone, toothpaste, coffee maker, or even a mode of transportation.
2. Market Research Plan: Develop a market research plan outlining the steps you will take
to gather information about the chosen product and its market. Include the research methods
you intend to use.
3. Market Size and Growth: Research and provide data on the overall market size and
growth trends related to the selected product. Use reliable sources to support your findings.
4. Competitor Analysis: Identify and analyse the main competitors in the market for the
selected product. Explore factors such as product features, pricing strategies, and market
positioning.
5. Consumer Demographics: Investigate the demographics of the target audience for the
chosen product. Include information about age groups, gender distribution, income levels,
and geographic preferences.
6. Consumer Behaviour: Analyse consumer behaviour patterns related to the product.
Consider factors that influence purchasing decisions, brand loyalty, and user satisfaction.
7. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats)
analysis for the product category. Identify internal and external factors that impact the
market.

Instructions:

- You are encouraged to use a variety of research methods, including online sources,
surveys, and publicly available market reports.
- Properly cite and reference all the sources you use in your research.
- Organise your findings into a well-structured report that presents a clear and concise
analysis of the product and its market.
Deliverables:

Prepare a comprehensive market analysis report that covers each of the tasks mentioned
above. Your report should provide a meaningful understanding of the chosen product's
market and consumer behaviour.

Submission:

Submit your research report in PDF format via email to [Recruitment Contact's Email
Address] within the next 24 Hours.