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Tangibility of Array
Tangibility of Array
Tangibility of Array
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FEATURE ARTICLE
1 | INTRODUCTION and keep pace with their competitors. This includes those
that comprise the higher education sector in Iraq and strive
A growing body of research argues that the interaction to meet international standards in their field. To this end,
between humans and information technology (IT) cannot university leaders in Iraq are seeking to better understand
be understood when viewed separately (Montgomery, their employees' perception of organizational readiness for
Sharafi, & Hedman, 2004). Although organizational change (Eby, Adams, Russell, & Gaby, 2000).
leaders are well aware of the need to change their structures, Managers charged with implementing change need to
procedures, processes, and techniques to maintain and sus- provide a supportive environment that facilitates readi-
tain market competitiveness (Kwahk & Lee, 2008), they often ness for change and overcomes resistance to it (Alhamdi,
face difficulties in convincing stakeholders of the need to Noor, Abdulla, Alnoor, & Eneizan, 2019). They also must
change (Al-Abrrow, Alnoor, & Abbas, 2019). One major rea- recognize the impact of individuals' personal competen-
son for this is individuals' perception of their interaction with cies and motivations on their willingness to accept
technology (Al-Abrrow, Alnoor, & Abdullah, 2018). change (Stouten, Rousseau, & De Cremer, 2018). This is
Organizational readiness for change affects employees' of particular importance in Iraq, where many employees
perception of new technology, and this ultimately deter- in higher education resist the introduction of new tech-
mines the success or failure of its implementation (Kwahk & nology because they are used to old work practices or fear
Lee, 2008). In the sociotechnical system approach—which losing their job if technology takes over an increasing
focuses on achieving excellence in both the human and tech- number of tasks. This reluctance has had an adverse
nical aspects of work—human behavior toward technology effect on the development of higher education that
is directed in a coherent and interactive manner, as new tech- country.
nologies affect work-related social relationships, feelings, For managers in higher education and other organi-
and attitudes. zations who want to defuse negative employee percep-
All organizations must respond to changes in technol- tions toward change, it would be helpful to identify the
ogy so that they can continuously improve their processes factors that might hinder positive perceptions, as well as
those that might nurture and raise the level of self- as well as for effective follow-up (Vaishnavi, Suresh, &
efficacy among employees to increase their engagement Dutta, 2019).
with new information technologies. To this end, The degree of an organization's readiness for change
285 employees at Southern Technical University in reflects employees' willingness to accept change and
Basrah, Iraq, were queried on the factors that affect their to work on its implementation (Gigliotti, Vardaman,
ability to accept new technology. Marshall, & Gonzalez, 2019). It can differ according to the
extent to which members of the organization value change
and their ability to assess three key determinants of
2 | P E R C E P T I O N S OF R E A D I N E S S change implementation: Task requirements, availability of
FO R CHANG E resources, and circumstantial factors.
When organizational readiness for change is high,
Change, as used here, refers to a continuous technologi- individuals in the organization are likely to seek collec-
cal evolution (Alnoor, Eneizan, Makhamreh, & Rahoma, tive change, make greater efforts to implement and
2018). In this context, it is important to understand accept it, show greater perseverance during the change
employees' attitudes and tendencies regarding change, process, and cooperate in the overall initiative. The result
and how to discover the appropriate mechanisms that is more effective implementation (Vaishnavi et al., 2019).
can help them be open to it. An organization's readiness for change also reflects such
psychological and behavioral characteristics as desire and
capacity for change (Weiner, 2009). Members of an orga-
The degree of an nization typically commit to implementing organiza-
tional change because:
organization's readiness for
change reflects employees' • They want to (they appreciate change).
• They are forced to (they have few options but to
willingness to accept change change).
• They must (they feel obligated to change).
and to work on its
A commitment-based desire to change motivates the
implementation. highest level of engagement with change implementation
(Herscovitch & Meyer, 2002).
subject is the person who uses it. Activity is an end in 2.2 | The moderating role of general
itself when the focus is intrinsically focused (Focus I) self-efficacy
and is a means of achieving an objective when the
stimulus is externally focused (Focus E). General self-efficacy is an individual's appreciation of his
These dimensions entail three questions: or her ability to cope with challenges, perform, and suc-
ceed (Judge & Bono, 2001). In other words, it is the belief
1. Do I like this activity (assessment)? in one's ability to mobilize knowledge resources and
2. How and to what extent can the activity be controlled pathways to meet circumstantial requirements (Wood &
(locus of control)? Bandura, 1989). Comprising the core characteristics of
3. What is the goal I focus on when doing the activity self-evaluation—self-esteem, locus of control, and emo-
(motivation focus)? tional stability—it is a subjective variable that affects and
interacts with what surrounds a person, influencing per-
The five patterns of moderating effects that result formance, satisfaction, and behavior (Carleton, Barling, &
have been are described as enjoyment/acceptance, avoid- Trivisonno, 2018). When employees realize that their
ance/hesitation, frustration/anxiety, efficiency/productivity, organization is capable of successfully coping with
and ambition/curiosity (Montgomery et al. (2004)). change and adapting to it, they are more likely to be
A person's perception of their surrounding external readily open to change, and vice versa (Eby et al., 2000).
environment determines the limitations and potential uses It is important to clarify the difference between gen-
of technology (Norman, 1998). New systems, such as enter- eral and specific self-efficacy. The first is a belief in one's
prise resource planning (ERP) systems, often fail because of competence to deal with a wide range of stressful or chal-
employees' resistance to the change that the new system lenging demands; the second represents a specific and
requires (Kwahk & Lee, 2008). Such resistance often results bounded competence (Luszczynska, Scholz, & Schwarzer,
when an organization's leaders have not created an appro- 2005). General self-efficacy is not the expectation or belief
priate environment in which employees are encouraged to of each challenge, but the total of a person's expectations
accept change (Al-Abrrow et al., 2018). and experiences of failure and success (Klassen &
Employees' perception of their organization's readiness Klassen, 2018). One's degree of specific self-efficacy is
for change affects their own intent in using any new tech- useful in predicting specific behaviors (for example, deal-
nology. When an organization's culture is one in which ing with computers), while the degree of general self-
change is welcome, members at all levels are more likely to efficacy can help predict broader behavior.
view change in a positive light, which will help guarantee
the behavior needed to drive technological change (Al-
Abrrow et al., 2018). Examining the effect of perceived orga- When employees realize that
nizational readiness for change according to the five modes
of engagement with technology described above will help their organization is capable
highlight what managers can do to encourage employees to
be more reception to technological change. The following
of successfully coping with
five hypotheses are proposed. change and adapting to it,
• H1: A positive perception of organizational readiness they are more likely to be
for change has a positive effect on employees' enjoy-
ment/acceptance of new technology. readily open to change, and
• H2: A positive perception of organizational readiness
for change has a negative effect on employees' avoid-
vice versa.
ance of/hesitation with new technology.
• H3: A positive perception of organizational readiness Self-efficacy determines whether a person is willing to
for change has a negative effect on employees' frustra- assume a new behavior, such as the use of information
tion with/anxiety about new technology. technology (Compeau & Higgins, 1995), and expects to
• H4: A positive perception of organizational readiness be able to perform that behavior successfully (Bandura,
for change has a positive effect on employees' effi- 1977). According to self-efficacy theory, two types of
ciency/productivity in using new technology. expectations affect behavior: expected outcomes, which is
• H5: A positive perception of organizational readiness the belief that certain behaviors lead to certain outcomes,
for change has a positive effect on employees' ambition and expected self-efficacy, which is the belief that an indi-
to use/curiosity about new technology. vidual can succeed in performing that behavior.
4 ALNOOR ET AL.
Expected self-efficacy is believed to be the strongest • H6: A high level of general self-efficiency increases the
determinant of behavioral change, for it determines the likelihood of a positive relationship between percep-
initial decision to implement a behavior (Carleton et al., tions of organizational readiness for change and the
2018). This is why trying to convince a person that a cer- enjoyment/acceptance of technology.
tain behavior will lead to a desired result will not change • H7: A high level of general self-efficacy increases the
the behavior unless the person believes that he or she is likelihood of a positive relationship between percep-
able to perform that behavior as required (Sherer et al., tions of organizational readiness for change and ambi-
1982). Knowledge and skills are essential elements of tion/curiosity regarding new technology.
work, but the people who possess them do often not use • H8: A high level of general self-efficacy increases the
them optimally. This is because of the need for the moti- likelihood of a negative relationship between percep-
vating drive of self-efficacy, which affects the relationship tions of organizational readiness for change and avoid-
between knowledge and work (Carleton et al., 2018). It is ance/hesitation when confronted with new technology.
a psychological impetus that affects how and whether • H9: A high level of general self-efficacy increases the
individuals organize elements, abilities, and potentials in likelihood of a negative relationship between perceptions
order to achieve goals (Bandura, 1977). of organizational readiness for change and frustration/
Change management experts note that there is no anxiety about new technology.
one strategy that best facilitates an organization's readi- • H10: A high level of general self-efficacy increases the
ness for change (Weiner, 2009), for various environmen- likelihood of a positive relationship between percep-
tal factors and circumstances contribute to it. The degree tions of organizational readiness for change and effi-
of employees' self-efficacy, however, does determine the ciency/ productivity with new technology.
extent and level of employees' response to those factors.
Self-efficacy is a good predictor of behavior toward The research model shown in Exhibit 1 illustrates
unfamiliar threats (Klassen & Klassen, 2018). This the relationships described above.
behavior prediction depends on past failures and suc-
cesses. Self-efficacy also is one of the factors that influ-
ence preparedness for change (Kwahk & Lee, 2008). 3 | LEARNING FROM A
Increasing the level of self-efficacy increases perfor- UNIVER SITY
mance and reduces emotional sensitivity, which is
often a source of anxiety and leads to erratic perfor- To flourish, the higher education sector in Iraq needs to
mance (Bandura, 1982). provide an environment that is conducive to technologi-
Each individual is a very important determinant of cal advancement. Thorough analysis of existing condi-
readiness for change (Eby et al., 2000). The sense of one's tions can point the way to improvement.
ability to control the state of change and its requirements To test their hypotheses regarding employees' will-
will in one way or another affect a person's commitment ingness to accept new technology, researchers con-
to change (Eby et al., 2000). In other words, one's beliefs ducted a study of employees at Southern Technical
about past experiences will affect future performance University's five colleges and four institutes, located in
(Wood & Bandura, 1989). Therefore, the following three administrative divisions in southern Iraq.
hypotheses are proposed: Founded in 2014, Southern Technical has 14,700
ALNOOR ET AL. 5
students and 540 faculty members and is one of the Before testing the hypotheses of the study model,
country's leading universities. To enhance the univer- researchers tested for convergent and discriminant valid-
sity's competitiveness and improve the quality of the ity. When testing for convergent validity, they initially
education it offers, its leaders have developed a strategic tested the items using specific criteria. Later, the items
plan to raise awareness about the application of infor- were grouped by the scales representing main variables
mation technology throughout its facilities. This is to be and their dimensions for the dependent variable (Hair
accomplished with the help of private-sector organiza- Jr. et al., 2014). The specific criteria inspected in conver-
tions, such as the nonprofit International Research and gent validity were factor loading, which had to exceed
Exchanges Board (IREX) and the Iraqi branch of the 0.7; average variance extracted (AVE), which had to
Shell Oil Company. exceed 0.5; and composite reliability (CR) and Cronbach's
Of the 350 questionnaires that were randomly distrib- Alpha for internal consistency reliability, which had to
uted, 290 were returned. Of these, 285 were valid for sta- exceed 0.7 (Hair Jr. et al., 2014). The results (Exhibit 2)
tistical analysis. Thus, the response rate was almost show that the values of the factor loading exceeded the
81.5%. The participants were instructed to use a 5-point specified values, except for ORC10 through ORC15, SE2,
Likert scale (1 = disagree strongly; 5 = agree strongly) to EA5, AH1, and FA3, which were dropped as being
answer 49 questions addressing these variables: unreliable. AVE, CR, and Cronbach's Alpha values were
statistically acceptable.
• Perceptions of organizational readiness for The results of the test for discriminant validity show
change: This one-dimensional construct consisted of that the measurement of the variables was differentiated
18 items. For example, Employees here are looking for- between them (Exhibit 3). The heterotrait-monotrait
ward to changes in work. Focused on exploring ratio (HTMT) that was used to test the sincerity of dis-
employees' attitudes to predict their present and future criminant validity resulted in all values being less than
behaviors toward change/information technology, this 0.9 (Exhibit 4). This indicates that the data do not suffer
scale was adapted from one developed by Dunham, from discriminant validity problems.
Grube, Gardner, Cummings, and Pierce (1989). Descriptive statistics and correlation results are pres-
• Self-efficacy: The one-dimensional new general self- ented in Exhibit 5. The results indicate that the mean of
efficacy scale (NGSE) was used to measure this vari- the variables was at an average level and the SDs were
able (Chen, Gully, & Eden, 2001). It consisted of small. The results indicated a positive correlation
8 items. For example, I will be able to achieve most of between general self-efficacy and ambition/curiosity, effi-
the goals that I have set for myself. ciency/productivity, and enjoyment/acceptance (p < .01),
• Engagement mode with technology: Consisting of and a negative correlation between general self-efficacy
23 items divided into 5 dimensions, this scale (Sharafi and avoidance/hesitation (p < .05) and frustration/anxi-
et al., 2006), addressed enjoyment/acceptance with ety (p < .01). In addition, there was a positive correlation
5 items (for example, I think IT is entertaining); avoid- between perceptions of organizational readiness for
ance/hesitation with 5 items (for example, I wonder about change with ambition/curiosity, efficiency/productivity,
the role IT plays in my life); frustration/anxiety with and enjoyment/acceptance, and a negative correlation
5 items (for example, I am not satisfied about my capabil- between perceptions of organizational readiness for
ity to manage IT), efficiency/productivity with 4 items change and frustration/anxiety (p < .05).
(for example, I can organize everything better with the help These results show that there is a need to do more to
of IT), and ambition/curiosity with 4 items (for example, promote the acceptance of technology in Iraq's higher edu-
I want to learn more about IT). cation sector. The university employees that responded to
the survey indicated that they have strong social ties and
perceive new technology as a threat to those ties. To date,
3.1 | Analyzing the data most of the work in the university is conducted through
work groups. As employees believe that new technology
The structural equation modeling (SEM) method with leads to a focus on more individual work that will weaken
partial least squares (PLS) were used to test the research their social connections, they have resisted using it.
model. Researchers relied on the SmartPLS 3.0 applica-
tion module because it deals with data regardless of the
sample size and its nature (normal or not), and because 3.2 | Testing the hypotheses
of its superior ability to predict and extract causal
relationships between variables (Hair Jr., Sarstedt, The second step in the researchers' PLS analysis
Hopkins, & Kuppelwieser, 2014). entailed assessing the structural model. As shown in
6 ALNOOR ET AL.
Exhibit 2, the R2 value—which indicates the extent to of the exogenous variable on the endogenous vari-
which the study model explains the relationship able)—for the five dependent variables ranged from
between the variables (that is, the extent of the effect 0.44 to 0.667. This indicates a medium interpretation
for the independent variable in the dependent financial benefits, most employees are not interested in
variables. learning about or accepting new technology. In addition,
As shown in Exhibit 6, the study found that general an essential personal factor, general self-efficacy, was
self-efficacy has a positive effect on enjoyment/accep- found to play a moderating role. Many employees
tance, efficiency/productivity (p < .01), and ambition/ emphasized that the lack of training opportunities leads
curiosity (p < .05), and a negative effect on avoidance/ to low self-efficacy among staff, ultimately hindering
hesitation and frustration/anxiety (p < .01). Although the their acceptance and use of new technology.
study also found a significant positive relationship Leaders in higher education recognize that change,
between perceptions of organizational readiness for and especially technological change, is crucial to develop-
change and efficiency/productivity and ambition/curios- ment, keeping pace with international standards, and
ity (p < .01), it did not reveal a significant relationship their organization's ultimate survival. Southern Technical
between perceptions of organizational readiness for University recently entered into agreements with various
change and the other dimensions. international educational institutions and technology
Analysis of the interaction between the moderator specialists to help improve its technological infrastruc-
variable and the independent variable showed a signifi- ture. To succeed, these strategies require efficient interac-
cant statistical positive effect on enjoying/acceptance, tion between humans and technology—a challenging
efficiency/productivity, and ambition/curiosity (p < .01), goal. The degree of technological change often depends
and a negative effect on avoidance/hesitation and frustra- on employees' level of awareness about an organization's
tion/anxiety (p < .01). Thus, general self-efficiency mod- orientation toward change. Therefore, when employees
erates the relationships between an organization's believe that their organizations support and encourage
readiness for change and engagement mode in relation to change and will actively seek to implement it, they will
new technology. This finding suggests that organizational be more likely to actively engage with it (Kwahk &
efforts to induce a willingness to change among Lee, 2008).
employees will not be effective unless employees are The results of this study indicate that the level of
internally motivated to accept change. employees' general self-efficacy is important: General
self-efficiency determines employees' positive perception
of organizational readiness for change because new tech-
4 | IMPLICATIONS FOR HIGHER nology usually requires a high degree of self-efficacy.
EDUCATION IN IRAQ Therefore, self-efficacy plays an active role in promoting
the positive engagement of people with technology, and
In seeking to determine the degree to which employees is evident in the relationship between perceived readiness
at Iraq's Southern Technical University are willing to to change and engagement in technology through enjoy-
engage with new information technology, this study ment/acceptance of it. In addition, a higher sense of self-
tested their perception of the university's readiness for efficacy is likely to increase employees' sense of well-
change and the extent of its impact on their engagement being and happiness and diminish feelings of negativity
mode with IT. The results revealed that in the absence of or helplessness when using new technology. Universities
can motivate their employees by enhancing their self-
efficacy through the use of various training techniques.
EXHIBIT 3 Discriminant validity
Variables SE ORC AC AH EP EA FA EXHIBIT 4 Heterotrait-monotrait ratio (HTMT)
SE 0.811
Variables SE ORC AC AH EP EA FA
ORC 0.568 0.778
SE
AC 0.355 0.614 0.806
ORC 0.586
AH 0.469 0.614 0.714 0.871
AC 0.367 0.603
EP 0.605 0.534 0.506 0.443 0.807
AH 0.451 0.669 0.586
EA 0.467 0.267 0.694 0.237 0.708 0.809
EP 0.674 0.589 0.529 0.488
FA 0.561 0.630 0.658 0.403 0.506 0.203 0.869
EA 0.451 0.351 0.577 0.281 0.415
Notes: Boldface indicates that discriminatory validity values are accepts than FA 0.539 0.699 0.514 0.605 0.491 0.230
0.9).
SE: general self-efficacy; ORC: perceptions of organizational readiness for Notes: SE: general self-efficacy; ORC: perceptions of organizational readiness
change; AC: ambition/curiosity; AH: avoidance/hesitation; EP: efficiency/ for change; AC: ambition/curiosity; AH: avoidance/hesitation; EP:
productivity; EA: enjoyment/acceptance; FA: frustration/anxiety. efficiency/productivity; EA: enjoyment/acceptance; FA: frustration/anxiety.
8 ALNOOR ET AL.
Notes: SE: general self-efficacy; ORC: perceptions of organizational readiness for change; AC: ambition/curiosity; AH: avoidance/hesitation; EP: efficiency/
productivity; EA: enjoyment/acceptance; FA: frustration/anxiety.
**p < .01; *p < .05 (two-tailed).
Strengthening ties with international organizations may great importance to ensuring the success of an organiza-
also help to provide employees with more training tion's implementation strategies.
opportunities.
The results of the study also showed that general self-
efficacy has a significant impact on employees' motiva- 5 | LESSONS FOR BROADER
tion to use technology in terms of their feelings of APPLICATION
avoidance, hesitation, or anxiety. This does not mean that
self-efficacy increases employees' happiness or enjoyment This study in one institute of higher education to deter-
when using new technology but, rather, reduces their mine the impact of employees' self-efficacy on their
anxiety and avoidance of new technology. Finally, gen- engagement with technology calls for additional longitu-
eral self-efficacy also has a role in enhancing efficiency, dinal empirical research to assess the internal reliability
productivity, and ambition in the use of technology. This of its results. Ideally, the model proposed here should be
impact on the level of individual and overall output is of tested in different sectors for comparison purposes.
Finally, there is a need to further test the model by Al-Abrrow, H., Alnoor, A., & Abbas, S. (2019). The effect of organi-
adding variables that may affect the results that have zational resilience and CEO's narcissism on project success:
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10 ALNOOR ET AL.