13th grade

PRO
BLEM MC
B PROBLE

e mA
probl

MisBehavior
GenZ2day
WEA
SES OVER K
TRES THIN
KING
 GROUP 9

Cao Hữu Vinh - 3123102110 Content, Present

Lê Thị Thanh Thuý-31231026222 Content, Present

Nguyễn Phạm
Content, Present
Hồng Tâm-31231026938

Đỗ Nhật Lan - 31231025333 Content, Present

 What will we learn ?
01 02
Theory - Vinh Misbehavior 1 - Tâm
The perceptual process Student overusing energy drinks

03 04
Misbehavior 2 - Lan Misbehavior 3 - Thuý
Skipping breakfast to keep Work behavior overnight
money
 01
Theory
 Misbehavior
Misbehavior is a term widely used in social
psychology. It refers to behaviors that do
not conform to or deviate from the social
standards accepted by the majority in a
society, a specific culture. Social standards
can be understood as the limits or
acceptable ways of behaving in a society to
ensure its normal functioning, and most
importantly, it helps maintain the society.
02
Students are
overusing energy
drink
 The Perceptual Process: An Individual
Interpretation

Individual’s Perceptual Process

Work
Environment Observation Selection Translation Response
Stimuli
Students are overusing energy drinks…?
 Environment Stimuli
Marketing Success and Alertness

Peers Peers Pressure

Academic Pressure High levels of stress

Difficult to concentrate due to noisy

Noise environment
Individual’s Perceptual Process
Students watch and hear from online MKT or
Observation words of mouth can create stimulus.
Sometimes, its taste and smell excite them.

They ignore information about potential health

Selection risks. This is influenced by their "Impatience" or
need for immediate results.

They might remember a time they performed

well on a test after consuming an energy drink,
Translation strengthening the association between the
drink and success. This relates to
the"Self-concept" element.
 Response
Needs Stay awake and focused

Attitudes Positive view

Feelings Sense of belonging, alertness, confidence

External stimuli like marketing or social

influencers become a strong motivator when
Motivation they also believe energy drinks are a quick
and effective solution for their stress, and
resisting this temptation requires willpower.
 Perception & Learning Theory
Perception Theory Learning Theory

Sensory Feature Modeling & Vicarious

Thresholds Detector Imitation ReinforcementVicarious Punishment
 Perception Theory

Sensory Thresholds Feature Detectors

● Frequent consumption can ● Creates a learned association
alter an individual's sensory between the taste, feeling, and
thresholds. perceived benefits of the drink

● This relates to the concept of

"Just Noticeable Difference".
 Learning Theory

Modeling & Imitation

● Imitate behavior to fit in to their desire.

● Conclude that It’s the norm and adopt the

behavior themself.
 Learning Theory
Vicarious Reinforcement Vicarious Punishment
● Students might end up thinking the ● Seeing others experiencing negative
product has the same good traits as consequences might not be enough to stop
the people shown on ads. them if they're still witnessing perceived
positive outcomes in their immediate
environment.
 Regulate and improve positive behavior
● Alternative Reinforcers: Encourage
healthier ways to achieve the
desired effects. For example,
Promote sufficient sleep, regular
exercise, balanced nutrition, and
effective stress management
techniques. By providing alternative
and more sustainable sources of
energy and focus, they make the
energy drink less attractive.
.
 Regulate and improve positive behavior
● Negative Punishment: Remove privileges or desired activities when excessive
energy drink consumption occurs. This could involve limiting screen time,
social outings, or access to preferred items.
● Fixed-Interval Schedule: try to establish a fixed schedule. For example, offer
a small reward (praise, snack) for every few hours of avoiding energy drinks.
 Memory tips
● Personalize the information by relating
healthy activities to their experiences
and values.

● Changing the environment and time of a

day limits the access to energy drinks
like going for a walk outside, engaging in
a meditation session or listening to
uplifting music.

⇒ By doing all these things simultaneously,

This breaks the association between their
usual habit and energy drink consumption.
 03
Skipping
breakfast to
keep money
 SKIPPING BREAKFAST TO SAVE MONEY
Observation
Environmental Stimuli They hear information about how
skipping breakfast can both help
Environmental factors can lose weight and save money
influence the formation of
the behavior of "skipping Translation
breakfast to save money Saving money gives them a
sense of satisfaction - his is
influenced by the factors of
Response "self-concept" and "emotions."
Ultimately, individuals
respond to stimuli
Selection
based on their needs, They selectively choose the easily
Perceptive analysis noticeable beneficial information of
attitudes, emotions,
according to the behavior of skipping breakfast to
and motivations. perception theory
save money"
Adjusting and Developing Positive Behavior According to Learning Theory?

Operant Schedules of
Punishment
Conditioning Reinforcement
Planning a reasonable Gradually increase or
Associate regular breakfast
spending plan, saving decrease the intensity of
with positive rewards, such
money for other important the consequences based on
as self-praise, small gifts, or
goals instead of skipping the individual's progress
breakfast favorite leisure activities.
and responsiveness.
Alternative reinforcers: Find healthier solutions to achieve
goals. For example, find other money-saving solutions that don't
involve skipping breakfast, such as limiting unnecessary
spending or finding ways to increase your income. By providing
an alternative source of financial stability, skipping breakfast to
save money is no longer as appealing as it once was.
 Memory

- Depth-of-Processing principles: Based on the harmful effects we observe and

learn about in practice such as: reduced energy and work performance, weight
changes, increased cardiovascular risk, affecting the brain and mood, and reduces
sleep quality...eating breakfast on time and managing finances properly is better
than skipping breakfast to save money.
- Encoding Specificity: First, prepare breakfast the night before and place it in a
visible place to remind you to eat breakfast. Associating eating breakfast with
personal benefits such as more energy and better health will help them see the
value of it. Changing your environment is also important: get up a little earlier or
bring breakfast to avoid fasting in a hurry. Finally, using an alarm or sticky note to
remind you to eat breakfast every day will help reinforce this habit

First, it is necessary to set a specific,
measurable and feasible goal. For
example, set a goal to eat a full
breakfast every day and save some of
the money you spend.
Motivation
Then, use a system of rewards and
punishments to promote positive behavior.
At the same time, create a favorable
environment by removing barriers and
identifying factors that can influence the
implementation of new behaviors.
Finally, use thought restructuring
techniques to change negative
thoughts and attitudes about eating
breakfast and saving money to more
positive and actionable thoughts.
 04

Work behavior
overnight
1. Perceptive analysis
Individual’s Perceptual Process
- Stimulus in the Work Environment:
+ Manager styles can impact employees' perception of expectations regarding work hours.
+ Noise levels can affect concentration and productivity.
+ Peers' behaviors and the organization's reward system and compensation plan may also influence an
individual's decision to work late, the perceived career opportunities within the organization can play
a role in shaping behaviors related to working hours.

- Observation: See colleagues working late or hear about rewards for overtime work
- Selection: Prioritize the intensity of rewards associated with working late over considerations like
personal well-being or work-life balance.
- Translation: Including stereotypes (preconceived notions about what working overnight
entails), self-concept (how one sees oneself and one’s capabilities), and emotions
(feelings about working overnight, such as excitement or dread).

- Response: Shaped by their needs (such as financial requirements or lifestyle choices),

attitudes (positive or negative feelings towards overnight work), feelings (emotional
reactions to the thought of working nights), and overall motivation (the drive to pursue
or avoid overnight shifts).
 2. Develops positive behavior
Operant Conditioning: To end the condition of working overnight using reinforcement and
punishment, an organization can deploy these strategies to encourage a shift in employee
behavior, aiming to either completely phase out or significantly reduce overnight work. Here’s
how these strategies might be applied effectively

Positive Reinforcement Negative Reinforcement

Positive Reinforcement: To encourage This would involve removing an unfavorable
employees to transition to day shifts or condition when the desired behavior occurs.
less strenuous schedules, a company
might offer incentives such as priority in
choosing working hours, eligibility for
special projects, or opportunities for
advancement that are only available to
those who work daytime shifts.
 Positive Punishment
This involves introducing a consequence
to discourage an undesired behavior. If a
company wants to deter employees from
choosing overnight shifts, it could
implement a policy where overnight shifts
are associated with more rigorous
performance reviews; less desirable tasks
Negative Punishment
This method entails removing a favorable element
to decrease unwanted behavior. To discourage
overnight work, the organization might limit
access to certain benefits for those who work
these shifts, such as eligibility for remote work
days or participation in flexible scheduling option
 MEMORY…

- Depth-of-Processing - Mnemonic Devices:

Principle: Based on the ⇒ Post images about the
harmful effects harmful effects of working
⇒ causing diseases: overnight at the workplace.
stomach, heart disease, ⇒ Set bedtime reminders
diabetes, cancer,... on your phone
 MOTIVATION

- Incentive Theories: Give you a

reward if you don't work through
the night

- Goal: Only staying up to work

through the night once a month
and maintaining that for 30 years
Thanks for
watching!