Market Perspective

& Strategy

Kinam Kim, Ph.D

CEO, Samsung Display
US NAE Foreign Associate, IEEE Fellow
Heading

Disclaimer

The materials in this report include forward-looking statements which can generally be identified by phrases such as
Samsung Electronics (SEC) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or
other words or phrases of similar implications. Similarly, such statements that describe the company's business strategy,
outlook, objectives, plans, intentions or goals are also forward-looking statements. All such statements are subject to
certain risks and uncertainties that could cause actual results to differ materially from those in the presentation files
above.

For us, particular uncertainties which could adversely or positively affect our future results include:

· The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices
· Strategic actions including dispositions and acquisitions
· Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics),
IM (IT & Mobile communications), DS (Device Solutions)
· Numerous other matters at the national and international levels which could affect our future results

These uncertainties may cause our actual results to be materially different from those expressed in this report.
Display Market History

Growth Engine : IT→ TV → Mobile

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SDC Excellence : Revenue & Profit

SDC has been continuously outperforming

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SDC Excellence : Operation

SDC has been operating the capacity efficiently

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SDC Excellence : Market Leadership

SDC is the No.1 in 4 major applications

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SDC Excellence : Technology Leadership

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SDC Excellence : Technology Leadership

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Business Portfolio

SDC evolves to well-balanced portfolio

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Technology Portfolio

AMOLED drives the growth of the company

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Hyper Connected

Everyone and everything are connected seamlessly

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Key Elements of Hyper Connected World

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Cloud

Display is the key component of smart devices

in the cloud environment

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High Speed Connectivity

Network revolution → Multimedia experience :

High performance display

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Device to Device

Trillion devices will be connected, display is the window

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Display Centric World

Display is the window for the world. "5 Every..."

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SDC Core Competency

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Legacy

Distinguished track record in display and semiconductor

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Advanced Technology ①

World largest AMOLED & Flexible IP portfolio

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Advanced Technology ②

Technology readiness for flexible AMOLED

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Operational Capability

SDC has proven capability to bring the new technology

to the large scale mass production

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Ecosystem

Organize AMOLED ecosystem through JVs & capital investment

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Strategy Framework

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Trend : Smartphone

Competition : Color → Resolution → Design Innovation

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Strategy : Smartphone

H/E value up with Flexible, M/E penetration with AMOLED

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Trend : Tablet

High resolution and low power display for various usages

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Strategy : Tablet

Cover all segments : AMOLED for H/E, Oxide for M/E, a-Si for L/E

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Trend : TV

Real Image, Large size and Immersive Design

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Strategy : TV

Dominate market with leading edge technology

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Create New Opportunities

Continuously expanding to different applications

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Trend : Wearable

Wearable usage increase in always connected world

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Strategy : Wearable

Create wearable market with Flexible and sensor integration

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Trend : Automotive

In the near future, AMOLED will replace TFT LCD

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Strategy : Automotive

Enter the market with AMOLED based differentiation from 2016

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Trend : Education

E-textbook will evolve to Vook, rapidly replacing paper book

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Strategy : Education

Create video book market with AMOLED

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Investment Strategy

Strategic investment will secure growth momentum

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SDC Vision

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Final Remarks
Thank You