STANDARD OPERATING PROCEDURE FOR MUKHYAMANTRI ANTYODAYA

PARIVAR UTTHAN MELAS - PHASE IV

The Antyodaya Parivar Utthan Melas for targeted and efficient implementation of
Mukhyamantri Antyodaya Parivar Utthan Yojana (‘MMAPUY’) shall be held across the
State as per the finalized schedule.

The Phase IV of MMAPUY Melas will be held in the third week of April (tentatively).

STEP 1: PRE-MELA COUNSELLING

1.1 The objective of Pre-Mela Counselling is to acquaint the intended beneficiaries with the
overall goal and schemes of MMAPUY. This is to be done in a targeted manner so that
the intended beneficiaries can make an informed decision regarding the scheme(s) they
are going to opt for in the Melas and come prepared with the requisite
documents/information.

Please Note: For Phase-IV of MMAPUY Melas, Pre-Mela Counselling shall be

mandatorily conducted in the In-Person format. This may be done via door to
door/group/cluster counselling etc.

1.2 District Administration shall be responsible for conduction of Pre-Mela Counselling.

Please refer to the detailed Standard Operating Procedure of Pre-Mela Counselling for
Phase-IV Melas.

STEP 2: CONDUCTION OF MELAS

2.1 The Melas shall be held as per the schedule. It shall be ensured that applications of all the
eligible families shall be processed on the same day and there should be no pendency of
applications after the Mela day.

2.2 Mela level Nodal Officers shall be appointed by the ADCs, in consultation with the DCs,
who shall oversee the operationalization and functioning of the Mela. They must oversee
the functioning of the Melas and ensure that it is achieving the objective sought to be
achieved.

2.3 The timings of the Melas would be in 3 slots – 10:00am, 12:00 noon, 2:00pm.

2.4 Adequate arrangements have to be made by the District Administration at the Mela site to
cater to the Departmental/Board/Corporation/Bank stall(s), beneficiaries, invitees etc.
These should cover proper seating, drinking water, toilets, proper signages, dustbins, and
adherence to the COVID protocol.

2.5 Workflow at the Antyodaya Parivar Utthan Melas:

 WELCOME DESK
 As soon as the beneficiaries enters the Mela, they should be directed to the
Welcome Desk for collection of their auto-filled forms and marking of their
attendance.

 Only post that they should be guided to Counselling Desks or waiting areas to
access these desks.

 A token system should be used for ease of everyone concerned.

 The number of welcome desks is to be determined by each ADC on the basis of the
beneficiaries.

COUNSELLING DESK
 The Counselling desk will comprise of the district officials who were earlier
members of the Zonal Committees in the previous Melas [any change(s) may be
done in list of such counselling team by the ADC at their own level. They may be a
mix of teachers, retired officers or even public-spirited individuals that District
Administration believes can assist in this work efficiently].

 Counselling team members shall be responsible for the following:

- Explaining the schemes of various departments under MMAPUY to the
intended beneficiary.
- Assessing the needs of beneficiary as per his/her skills, interests, background,
ongoing business (if any) etc.
- Checking the eligibility criterions of scheme(s) such as gender, age,
educational qualifications etc. and mapping the most suitable scheme with the
intended beneficiary.

 It is to be noted that the intended beneficiary shall be mandatorily marked against

the most suitable scheme of the selected department simultaneously on the
MMAPUY App during the Melas.

 One Scheme Per Family: Only one scheme shall be allotted to the most eligible
member of each family. If the intended beneficiary is not interested in any scheme,
then same/some other scheme shall be allotted to the second most eligible member
of the same family.

DEPARTMENT DESK
 After the beneficiary’s data has been pushed via the app, he/she shall reach the
Department Desk.

 Here, department officials will apprise the beneficiaries about the requirements and
benefits of their departments’ scheme(s) and complete the requisite paperwork in
 terms of recording the details of beneficiaries, filling the department’s forms etc.

 Department officials would ensure that the application is filled, processed and
sanctioned immediately, whilst updating the MMAPUY portal.

 Department officials shall also record their feedback and remarks in the form given
to the beneficiary at the welcome desk.

 Post this, the beneficiary may be sent to Banks’ Desks if he/she agrees to avail the
benefits under any loan-based scheme and further needs a bank loan to set up
his/her business.

BANKS’ DESKS
 The ADCs shall ensure to set up Bank Desks of various banks. The LDMs will be
responsible for supervising these desks.

 The Banks would sanction loans in appropriate cases and ensure disbursement
within 15 days of the Melas. Application forms for bank loans would also be filled
up and all signatures/formalities completed on the spot.

 The Banks shall also record their feedback in the form given to the beneficiary at
the welcome desk.

FORM SUBMISSION DESKS/FEEDBACK DESKS

 At the end of the process, the beneficiary, after recording his/her feedback if any,
shall deposit this form at “Form Submission Desks/Feedback Desks” which shall be
set up near the exit.

 It is made clear that this process of form filling is independent of the entries on the
App or Portal to be made by the Department.

2.6 Involvement of CMGGAs: District Administration may take the support of CMGGAs in
ensuring the compliance with Phase-IV Mela’s SOP, facilitating organization of capacity
building sessions for counselling teams, facilitating district-level meetings for monitoring
and evaluation purposes, providing qualitative and quantitative feedback for better
conduction of Melas.

2.7 Adequate IT arrangements are to be made for online data to be obtained. This is important
to ensure that data regarding income and occupation and other relevant details of the
identified beneficiary family can be accessed.

2.8 District Administration should make arrangements for proper internet connectivity for
every stall at the Mela site.
2.9 The District Administration should also ensure that appropriate IT arrangements
(Xerox/photostat/photocopy machines) are available free of cost. This is to ensure the
provision of services like print out copies of Aadhar, photostat etc. if needed by the
beneficiary for any scheme. Provision shall also be made for clicking passport size
photographs and printing them free of cost to the beneficiary, if mandatory in any
scheme.

2.10 There should also be an efficient Public Address System as well as an enclosure for
the State/District Nodal Officer. This should be clearly marked and visible so that any
person could approach the said officer in case of doubts/ issues.

2.11 Districts should be ready to send feedback on the Mela by the same evening. A
Mechanism for analysing the forms and suggestions should be put in place. This feedback
would be useful to improve the outcomes in all subsequent Melas.

2.12 The SOP here is only indicative and the ADCs are encouraged to innovate and take
more steps than the minimum ones mandated above, to ensure the success of the Mela
and facilitate benefits to the applicants on the spot itself.