FACTORS AFFECTING THE FREQUENCY OF

CONSUMER BEHAVIOUR
Background;
Study of consumer behavior is most important for marketers as
they can understand the expectations of the consumer. It helps to understand
what makes a consumer to buy a product.

Problem statement;
Design a short questionnaire to determine the factors
that influencing the frequency of people shopping at a particular supermarket,
allowing analysis by gender, age and socio-economic grouping?

Section 1: Background Information;

 (a) How well does the product solve the consumer problem? _____________.
(b) What are the consumer reactions? ____________.
(c) What is the consumer age? _____________.
(d) Who makes the decision to buy the product? __________.
(e) What is brand personification? ______________.
(f) What is the consumer gender? ___________.

Section 2: Constructive Questions;

(a) Is our product is useful for customer? (Yes/No)
(b) Is the customer purchase it? (Yes/No)
(c) Have you ever met customer before? (Yes/No)
(d) Is he/her happy to buy the product? (Yes/No)
(e) Is this product has best quality? (Yes/No)
Section 3: Theoretical Constructs;

CONSTRUCT SCALE DESCRIPTORS

Strongly Disagree Somehow Neutrals Somehow Agree Strongly

Disagree Disagree Agree Agree

Attitude Very bad Bad Somehow Neutral Somehow Good Very

Bad Good Good
Importanc Not Rather Not Nothing Importan Rather Very
e Important than not important t Importan Importan
at all important t t
Need Nothing Nor Somehow Moderately Somehow Importan Very
Important important not Important important t Importan
important t
Purchasing Not Good Even not Somehow Normal Somehow Good Excellent
Power good not good good
Interest Not Slightly Somehow Moderately Intereste Very Extremel
interested Interested Interested Interested d Intereste y
at all d Intereste
d
Satisfactio Very Dissatisfie Sometimes Neither Satisfies Satisfied Very
n dissatisfie d Dissatisfie Dissatisfie Satisfied
d d d
Feedback Very Bad Bad Somehow Neutral Somehow Good Very
Bad Good Good