SURVEY QUESTIONNAIRE

I. Profile of the Participants

Instructions: Please place a (/) check mark in the blank space provided and complete filling up
the sections that correspond with your profile.

Age: ________

Sex:
____ Male
____ Female

Civil Status:
____ Single
____ Married and with Children
____ Married and without Children
____ Separated
____ Divorced
____ Widowed

Employment Status:
____ Self-Employed
____ Employed
____ Unemployed

Average Monthly Household Income:

____ Less than Php 10,000
____ Php 10,000 – Php 20,000
____ Php 20,001 – Php 30,000
____ Php 30,001 – Php 40,000
____ Php 40,001 – Php 50,000
____ More than Php 50,000

II. Pet Ownership Profile

Instructions: Please place a (/) check mark inside the designated box and complete filling up the
sections that correspond with your pet ownership profile.

Type of pet:
____ Dog
____ Cat

Number of Pets Owned:

____ 1 pet
____ 2 pets
____ 3 pets
____ More than 3 pets

Number of Years as Pet Owner:

____ 1 – 3 years
____ 3 – 6 years
____ 6 – 8 years
____ 8 – 10 years
____ 10 – 12 years
____ More than 12 years

III. Pet Care Services Availment

Instructions: Please place a (/) check mark inside the designated box and complete filling up the
sections that correspond with your pet care service availment.

Type of Pet Care Services Availed:

____ Veterinary Services
____ Pet Grooming Services
____ Pet Memorial Services
____ Pet Boarding/Services
____ Pet Insurances
____ Pet Training Specialists

Place of Availment
____ Online Platforms
____ On-Call Appointments
____ Physical Pet Services Establishments

Frequency of Availment
____ 1 time
____ 2-3 times
____ 4-5 times

Average Monthly Income Spend on Pet Care Services:

____ Up to Php 100
____ Php 100 to Php 200
____ Php 200 to Php 300
____ Php 300 to Php 400
____ Php 400 – Php 500
____ More than Php 500

IV. Emerging Pet Care Services

Instructions: Please place a (/) check mark inside the box provided on the emerging pet care
services and their set of inclusions that appeal to you.

Yes = If it appeals to you

No = If it does not appeal to you

Pet Training should have: YES NO

1. Pet Obedience Training
2. Puppy/Kitten Training Classes
3. Potty Training
4. Pet Behavioral Training
5. Pet Socialization Classes
6. Pet Therapy Training
7. Pet Agility Training
8. Remote/Virtual Pet Training Classes
9. Group Pet Training Classes
10. Private Pet Training Classes

Pet Boarding should have: YES NO

 1. Air-Conditioned Facility
2. Pet Enrichment Activities
3. Pet Daily Report Card
4. Cage or Kennel Boarding
5. Cage-Free Boarding
6. Grooming Services Access
7. Special Diets and Feeding Plans
8. Pet Medical Monitoring
9. CCTV Installed
10. Pet Webcam Access

Pet Insurance should have: YES NO

1. Pet Accident Coverage
2. Pet Illness Coverage
3. Pet Vet Hospitalization Coverage
4. Pet Diagnostic Tests Coverage
5. Pet Surgical Procedure Coverage
6. Pet Prescription Medication Coverage
7. Pet Dental Care Coverage
8. Pet Behavioral Therapy Coverage
9. Pet Travel Coverage
10. Third Party Liability

Pet Memorialization should have: YES NO

1. Pet Burial
2. Pet Cremation and Urns
3. Eco Friendly Pet Burial Pods
4. Pet Memorial Park
5. Personalized Pet Memorial Pendants
6. Personalized Pet Memorial Plaques
7. Personalized Pet Portrait/Artwork
8. Personalized Pet Memorial Plushies
9. Pet Memory Books or Albums
10. Pet Keepsake Paw Prints

V. Consumer Attitudes on Emerging Pet Care Services

Instructions: Please place a (/) check mark inside the box provided using this scale:

1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

Pet Training 1 2 3 4
1. Availing Pet Training for my dog/cat will be very
essential as a pet parent
2. Availing Pet Training for my dog/cat will be
beneficial for my pet’s well-being
3. Availing Pet Training for my dog/cat will be worth
spending for
4. Availing Pet Training for my dog/cat offers ease in
managing my pet care needs
5. Availing Pet Training for my dog/cat positively
impact my relationship with my pets
6. Availing Pet Training for my dog/cat is an
important aspect for responsible pet ownership
7. Availing Pet Training for my dog/cat reflects
advancements in the pet care industry
8. Availing Pet Training for my dog/cat offer
innovative solutions to address my pets’ unique needs
9. Availing Pet Training for my dog/cat aligns with
my personal beliefs regarding pet care services

Pet Boarding 1 2 3 4
1. Availing Pet Boarding for my dog/cat will be very
essential as a pet parent
2. Availing Pet Boarding for my dog/cat will be
beneficial for my pet’s well-being
3. Availing Pet Boarding for my dog/cat will be worth
spending for
4. Availing Pet Boarding for my dog/cat offers ease in
managing my pet care needs
5. Availing Pet Boarding for my dog/cat positively
impact my relationship with my pets
6. Availing Pet Boarding for my dog/cat is an
important aspect for responsible pet ownership
7. Availing Pet Boarding for my dog/cat reflects
advancements in the pet care industry
8. Availing Pet Boarding for my dog/cat offer
innovative solutions to address my pets’ unique needs
9. Availing Pet Boarding for my dog/cat aligns with
my personal beliefs regarding pet care services

Pet Insurance 1 2 3 4
1. Availing Pet Insurance for my dog/cat will be very
essential as a pet parent
2. Availing Pet Insurance for my dog/cat will be
beneficial for my pet’s well-being
3. Availing Pet Insurance for my dog/cat will be
worth spending for
4. Availing Pet Insurance for my dog/cat offers ease
in managing my pet care needs
5. Availing Pet Insurance for my dog/cat positively
impact my relationship with my pets
6. Availing Pet Insurance for my dog/cat is an
important aspect for responsible pet ownership
7. Availing Pet Insurance for my dog/cat reflects
advancements in the pet care industry
8. Availing Pet Insurance for my dog/cat offer
 innovative solutions to address my pets’ unique needs
9. Availing Pet Insurance for my dog/cat aligns with
my personal beliefs regarding pet care services

Pet Memorialization 1 2 3 4
1. Availing Memorialization for my dog/cat will be
very essential as a pet parent
2. Availing Pet Memorialization for my dog/cat will
be beneficial for my pet’s well-being
3. Availing Pet Memorialization for my dog/cat will
be worth spending for
4. Availing Pet Memorialization for my dog/cat offers
ease in managing my pet care needs
5. Availing Pet Memorialization for my dog/cat
positively impact my relationship with my pets
6. Availing Pet Memorialization for my dog/cat is an
important aspect for responsible pet ownership
7. Availing Pet Memorialization for my dog/cat
reflects advancements in the pet care industry
8. Availing Pet Memorialization for my dog/cat offer
innovative solutions to address my pets’ unique needs
9. Availing Pet Memorialization for my dog/cat aligns
with my personal beliefs regarding pet care services

VI. Willingness to Avail on Emerging Pet Care Services

Instructions: Please place a (/) check mark inside the box provided using this scale:

1 – Not Willing
2 - Somewhat Willing
3 - Willing
4 - Very Willing

Pet Training 1 2 3 4
1. Pet Obedience Training
2. Puppy/Kitten Training Classes
3. Potty Training
4. Pet Behavioral Training
5. Pet Socialization Classes
6. Pet Therapy Training
7. Pet Agility Training
8. Remote/Virtual Pet Training Classes
9. Group Pet Training Classes
10. Private Pet Training Classes

Pet Boarding 1 2 3 4
1. Air-Conditioned Facility
2. Pet Enrichment Activities
3. Pet Daily Report Card
4. Cage or Kennel Boarding
5. Cage-Free Boarding
6. Grooming Services Access
7. Special Diets and Feeding Plans
 8. Pet Medical Monitoring
9. CCTV Installed
10. Pet Webcam Access

Pet Insurance 1 2 3 4
1. Pet Accident Coverage
2. Pet Illness Coverage
3. Pet Vet Hospitalization Coverage
4. Pet Diagnostic Tests Coverage
5. Pet Surgical Procedure Coverage
6. Pet Prescription Medication Coverage
7. Pet Dental Care Coverage
8. Pet Behavioral Therapy Coverage
9. Pet Travel Coverage
10. Third Party Liability

Pet Memorialization 1 2 3 4
1. Pet Burial
2. Pet Cremation and Urns
3.Eco Friendly Pet Burial Pods
4. Pet Memorial Park
5. Personalized Pet Memorial Pendants
6. Personalized Pet Memorial Plaques
7. Personalized Pet Portrait/Artwork
8. Personalized Pet Memorial Plushies
9. Pet Memory Books or Albums
10. Pet Keepsake Paw Prints

VII. Marketability of Emerging Pet Care Services as Perceived by Pet Parents

Instructions: Please place a (/) check mark inside the box provided using this scale:

1 – Low
2 – Moderate Low
3 – Moderate High
4 – High

Financial Commitment 1 2 3 4
1. For Pet Training I am willing to spend Php 500
– Php 5,000 of my monthly budget.
2. For Pet Training I am willing to spend Php
5,001 – Php 10,000 of my monthly budget.
3. For Pet Training I am willing to spend Php
10,001 – Php 15,000 of my monthly budget.
4. For Pet Boarding I am willing to spend Php
500 – Php 5,000 of my monthly budget.
5. For Pet Boarding I am willing to spend Php
5,001 – Php 10,000 of my monthly budget.
6. For Pet Boarding I am willing to spend Php
10,001 – Php 15,000 of my monthly budget.
7. For Pet Insurance I am willing to spend Php
500 – Php 5,000 of my monthly budget.
8. For Pet Insurance I am willing to spend Php
5,001 – Php 10,000 of my monthly budget.
9. For Pet Insurance I am willing to spend Php
10,001 – Php 15,000 of my monthly budget.
10. For Memorialization I am willing to spend
Php 500 – Php 5,000 of my monthly budget.
11. For Pet Memorialization I am willing to spend
Php 5,001 – Php 10,000 of my monthly budget.
12. For Pet Memorialization I am willing to spend
Php 10,001 – Php 15,000 of my monthly budget.

Frequency of Availing 1 2 3 4
1. For Pet Training, I anticipate availing these
services weekly.
2. For Pet Training, I anticipate availing these
services twice a month.
3. For Pet Training, I anticipate availing these
services once a month.
4. For Pet Training, I anticipate availing these
services once a year.
5. For Pet Boarding, I anticipate availing these
services weekly.
6. For Pet Boarding, I anticipate availing these
services twice a month.
7. For Pet Boarding, I anticipate availing these
services once a month.
8. For Pet Boarding, I anticipate availing these
services once a year.
9. For Pet Insurances, I anticipate availing these
services weekly.
10. For Pet Insurances, I anticipate availing these
services twice a month.
11. For Pet Insurances, I anticipate availing these
services once a month.
12. For Pet Insurances, I anticipate availing these
services once a year.
13. For Pet Memorialization, I anticipate availing
these services weekly.
14. For Pet Memorialization, I anticipate availing
these services twice a month.
15. For Pet Memorialization, I anticipate availing
these services once a month.
16. For Pet Memorialization, I anticipate availing
these services once a year.