Nitibrew

Cafe
"Nitibrew" is the combination of the
words "nitibu" and "brew". Nitibu is the
bisaya term for native in which manifests
our support for local products and
workers as well as sustainability. The
"brew" emphasizes the main product
offered by the shop which is the coffee
beverages.

Agdao , Davao City

GOALS AND OBJECTIVES
Business Industry
Profile
The Coffee Shop industry has grown at a
faster rate than most other industries as
consumers have increasingly sought out
specialty coffees and convenience at an
affordable price. Market revenue for
coffee is expected to reach US$88.3 billion
in 2023. According to the CAGR for 2023–
2028, the market would expand by 4.61%
yearly.
 NITIBREW’s Impact
on the Coffee Industry
NITIBREW's commitment to local sourcing
and sustainability has the potential to
make a significant impact on the coffee
industry. By supporting BACOFA and other
local coffee farmers, NITIBREW is helping
to improve the livelihoods of coffee
farmers and their families. NITIBREW is
also helping to create a more sustainable
coffee industry by sourcing its beans from
sustainable farms.
 NITIBREW’s
Business Strategy

Our strategy is mainly focused on giving

people a sustainable experience. We intend
to succeed by providing an excellent
strategic plan by developing and
implementing our competitive edge.
 PEST Matrix
POLITICAL FACTORS
Trade Relationship - Global coffee trade is
important, especially between coffee-producing
nations and consuming regions like Europe and North
America.
Government Regulations - New rules on food
safety, labor, or the environment may increase costs
for coffee shops.
ECONOMIC FACTORS
Exchange Rate - Changes in the exchange rate
between the Philippine peso and the US dollar can
affect the cost of importing coffee beans.
Economic Shocks - Recessions or natural
disasters can reduce people's spending, impacting
coffee shop sales.
SOCIAL FACTORS
Health Consciousness - Growing health
awareness might reduce coffee demand, but there
could be an increase in decaffeinated coffee
products.
Fair Trade - The fair trade movement aims to
better reward coffee farmers, potentially
influencing the industry.

TECHNOLOGICAL FACTORS
Online Coffee Delivery Services - More
people using services like Foodpanda and
GrabFood could mean fewer customers physically
visiting coffee shops.
Coffee Brewing Machines for Home Use -
Advanced and affordable home brewing machines
might make people less reliant on coffee shops.
 Porter’s Five Forces

Threat of New Entrants - High

The coffee shop industry is easy to enter, with low
startup costs. However, competition in Davao City
can be tough for new businesses.

Threat of New Substitution - High

Other drinks like tea and at-home brewing are
competition. With more people drinking tea and
making coffee at home, traditional coffee shops face
challenges.
Bargaining Power of Suppliers - Average
NETIBREW COFFEE has decent negotiating power due to being
able to choose from various suppliers for coffee beans.

Bargaining Power of Buyers - Average

Buyers have some power because there are many coffee
suppliers. They can easily switch to different brands or products.

Rivalry Among Existing Competitors-

High
Big coffee chains like Starbucks dominate, making it tough for
smaller coffee shops. The market is competitive with various
types of coffee shops offering different things.
Companies Overview on Product and
Services
The Nitibrew Café offers a more civilized gourmet coffee
experience with the emphasis on providing a sustainable
environment in a way that uses organic products, eco-
friendly packaging, zero-waste regulations and the use of
renewable energy from solar power.
 Production
Planning
Research
Writing
Design
Review
 Pricing Strategy
Cost - Based
Pricing
Seasonal Pricing
Seasonal and
Holiday Pricing
 Promotion
Promoting a business such as our coffee shop is
important since it informs potential customers about
our organization and the advantages of trying our
business.

-Social Media Platforms

-Hard Copy Printed flyers
-Incentives/ Sales
 Place
The company's office and shop is situated in Lapu -
Lapu Street, Purok 1, Mamsa, Jerome St, Agdao, Davao
City, 8000 Davao del Sur. A coffee shop serves as more
than a spot for friends and couples to quickly grab a
beverage.
Marketing Proposal
NITIBREW coffee shop have experienced and knowledgeable staff who are able
to provide customers with good service. NITIBREW coffee shop conducts
research that could help us to understand our customers, our competitors, and the
overall coffee market. Our coffee has effective promotion, advertising, and
publicity strategies. We use a variety of channels to reach their target customers,
including social media, print advertising, and public relations. NITIBREW coffee
shop have a clear marketing plan that outlines our goals, strategies, and budget.
We also have training for marketing professionals to implement marketing plans
effectively.
 Management Proposal

Owner

This proposal outlines a state management system

Manager
for NITIBREW coffee shop in Davao City. The Operations Management
system is designed to help the coffee shop manage Accounting and Finance
its inventory, orders, and customers efficiently and Management
effectively. Marketing Management
Human Resource
Management
 Production/ Audit
Proposal
The supplies of raw materials, and parts for
our coffee shops are generally reliable and
reasonable. Coffee beans are sourced from
local farmers and coffee growers, specifically
the BACOFA (BalutakayCoffee Farmers
Association) and other supplies, such as milk,
sugar, and cups, are readily available from
local suppliers. Our facilities, equipment, and
machinery are generally in good condition.
Our coffee shop has invested in high-quality
espresso machines, grinders, and other
equipment.
 Research and
Development
Our process starts with a careful selection of
raw material, studying the sensory profile of
each origin in order to obtain the blend with
the desired sensory profile, maintaining the
quality of the raw material over the years, to
offer our customer a consistent and quality
product.

Our product development team specializes in

replicating existing products or developing
new blends.
 Financial Statement
Proposal
The Nitibrew Café is a container van
structured design set in a garden-themed
area where one may enjoy the contrast of the
interiors against vast landscapes of nature.
The café will be located in the city proper,
near schools since this is an appropriate
establishment where a convergence of
different lifestyles meet.
Financial Statement Proposal
-The total cost of setting up the café is
estimated to be ₱5,000,000. This includes the
cost of the container vans, renovations,
equipment, and inventory. The café is
expected to generate ₱3,000,000 in revenue
in its first year of operation. The net profit for
the first year is expected to be ₱500,000.
 SWOT Matrix
A SWOT matrix is a
simple but effective way
to develop a strategic
plan and make better
decisions.
STRENGTH OPPORTUNITIES
O1 Growing trend of coffee
S1 A place for relaxation
shops as coworking spaces
S2 Variety of beverage
O2 Growing demand for coffee
options
O3 Supportive government
S3 Strong Financial Reserves
O4 Popularity of online
S4 Active social media

WEAKNESS
presence
S5 Customer engagement
S6 Technology Adoption
W1 Many substitutes products
S7 We promote sustainability
available
S8 Training and development
W2 Strong existing
in our employees
competitors
W3 Environmental impact
W4 Difficulty in attracting and
retaining skilled baristas
W5 Limited choices from the
menu
W6 High prices
W7 Low Barriers to Entry the
Marke
ordering and delivery
O5 Trend of healthy eating and
drinking
O6 High-quality product and
service
O7 Create an inviting
atmosphere
O8 Sustainable business
practices
THREATS
T1 Competition from other
coffee shops
T2 Economic downturn
T3 Natural disasters
T4 Government regulations
T5 Changing consumer
preferences
T6 Rising costs of coffee beans
and other supplies
T7 Labor shortages
 S-O
S1,S4,S7 ,O6,O7,O8
Loyal Customer Base
S2,S3 ,S7,S8,O2,O3,O6,O8
Promo and Discount
Bring 5 get 1 Cup of Coffee Free (Venti
Size)
Congratulatory Privilege (Honor
Student/ Recognition Just bring the
Proof for legitimacy-Only Highest
Honors) (Dean's Lister - Only Highest
Honors )
Pride Month (Applicable for Same Sex
Couples - Buy at least Php500 to get
Freebies and In-House Full Meal)
Valentines Day Free Couple Date - Via
Online Raffle by Following the Page-
Like-React-Share-Buy At Least 3 cups
of venti size coffee
S-T
S2,S6,T1,T3 ,T7
Inventory and Raw Goods
Materials Control
S5,T1,T5 ,
W-O THREATS
Copying the Signature brand of
NitiBrew Coffee Shop
W2,W4,O1,O2,O6 ,O7,O8 W3,T4,
Workshop and Training for Regular drug testing to the
enhancement activities
employers as per Board
Send Invitation to the schools
that have Barista Clubs For Regulation No. 13, Series of 2018
Exposure for the safety and security of
the establishment, to be a drug
W4,O6 ,O7 , O8 free coffee shop.
Retooling and Certification to the
Nitibrew Barista
W1,W5,W6,W7 ,O1,O2,O5 ,O8
Explore the new trend to add in
the Menu for extra Income
THANK
YOU!