Professional Documents
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03 - Slides Protean Self Evolution
03 - Slides Protean Self Evolution
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Who’s to blame?
● But don’t worry - I’m going to reveal this savage character to you and show you how to defeat it. Ready to learn
what’s responsible for all this pain?
● But don’t worry - I’m going to reveal this savage character to you and show you how to defeat it. Ready to learn
what’s responsible for all this pain….? Let me reveal it to you now.
It’s YOU
● But don’t worry - I’m going to reveal this savage character to you and show you how to defeat it. Ready to learn
what’s responsible for all this pain….? Let me reveal it to you now.
● That’s right. It’s you. It’s your fault. You are singlehandedly responsible for your current situation in life.
● But don’t worry - I’m going to reveal this savage character to you and show you how to defeat it. Ready to learn
what’s responsible for all this pain….? Let me reveal it to you now.
● That’s right. It’s you. It’s your fault. You are singlehandedly responsible for your current situation in life.
● It’s not your internet connection, your accent, your niche, your parents, your peers, your government, your
market, your clients, your childhood, your software, your tech skills, your personality, your upbringing, that
accident you had when you were younger, your appearance, your office, your city, your friend, your anxiety, your
literacy skills, your addiction, your team, the thing you saw on the news, your aches and pains, your age, your
race, your copy, your sales script, your media buyer, your ads, your gym, etc. It’s not ‘your anything’.
● But don’t worry - I’m going to reveal this savage character to you and show you how to defeat it. Ready to learn
what’s responsible for all this pain….? Let me reveal it to you now.
● That’s right. It’s you. It’s your fault. You are singlehandedly responsible for your current situation in life.
● It’s not your internet connection, your accent, your niche, your parents, your peers, your government, your
market, your clients, your childhood, your software, your tech skills, your personality, your upbringing, that
accident you had when you were younger, your appearance, your office, your city, your friend, your anxiety, your
literacy skills, your addiction, your team, the thing you saw on the news, your aches and pains, your age, your
race, your copy, your sales script, your media buyer, your ads, your gym, etc. It’s not ‘your anything’.
● It’s YOU. And when observing this from a first person perspective, it’s ME. It’s not ‘my’ or ‘your’ anything, it’s ‘me’
or ‘you’ and that’s it.
● Radical responsibility is the remedy to a shit life. You must make a decision, right here and now, to take full
responsibility for your situation and how you respond to things. Sure, life is going to throw things at you, but it’s
up to YOU to determine how YOU respond and therefore move forward. Write it down right now - in your own
words, ‘this is all my fault’. It’s a painful thing to admit, but that pain is the nucleus for all the growth you are
going to experience from here on out.
● Radical responsibility is the remedy to a shit life. You must make a decision, right here and now, to take full
responsibility for your situation and how you respond to things. Sure, life is going to throw things at you, but it’s
up to YOU to determine how YOU respond and therefore move forward. Write it down right now - in your own
words, ‘this is all my fault’. It’s a painful thing to admit, but that pain is the nucleus for all the growth you are
going to experience from here on out.
● “Between stimulus and response there is a space. In this space lies our ability to choose our response, and in our
response lies our growth and freedom. - Viktor E. Frankl, holocaust survivor (not victim - this is the decision
HE MADE). If someone can sustain this attitude while going through the closest thing to hell on earth, so can you.
● Radical responsibility is the remedy to a shit life. You must make a decision, right here and now, to take full
responsibility for your situation and how you respond to things. Sure, life is going to throw things at you, but it’s
up to YOU to determine how YOU respond and therefore move forward. Write it down right now - in your own
words, ‘this is all my fault’. It’s a painful thing to admit, but that pain is the nucleus for all the growth you are
going to experience from here on out.
● “Between stimulus and response there is a space. In this space lies our ability to choose our response, and in our
response lies our growth and freedom. - Viktor E. Frankl, holocaust survivor (not victim - this is the decision
HE MADE). If someone can sustain this attitude while going through the closest thing to hell on earth, so can you.
● Life doesn’t happen to you. You happen to life. Most people thing life happens to them, and that’s it. That’s why
the ‘it’s my __’ statement surfaces. Successful people understand that their situation in life is their fault. They’re
aware the universe may have some nasty surprises in store for them, but they don’t BLAME the nasty surprises for
the lack of their success and current situation. Stuff is gonna happen to you, there’s no doubt about that. You just
need to make sure you don’t blame it for the situation you find yourself in.
● It all starts with control. Feel uncomfortable? Shame? Guilt? Anger? Good. You might feel relieved, inspired,
happy. If you don’t feel some sort of emotion, you haven’t properly digested what I’ve told you, because this
should be hitting you like a fucking freight train. If it’s not, it’s a sign your ego is blocking and you’re probably
clinging onto a blame that is so firm that anything challenging it pisses you off. You MUST let go of this if you
want to grow and move forward.
● It all starts with control. Feel uncomfortable? Shame? Guilt? Anger? Good. You might feel relieved, inspired,
happy. If you don’t feel some sort of emotion, you haven’t properly digested what I’ve told you, because this
should be hitting you like a fucking freight train. If it’s not, it’s a sign your ego is blocking and you’re probably
clinging onto a blame that is so firm that anything challenging it pisses you off. You MUST let go of this if you
want to grow and move forward.
● It all starts with control. Feel uncomfortable? Shame? Guilt? Anger? Good. You might feel relieved, inspired,
happy. If you don’t feel some sort of emotion, you haven’t properly digested what I’ve told you, because this
should be hitting you like a fucking freight train. If it’s not, it’s a sign your ego is blocking and you’re probably
clinging onto a blame that is so firm that anything challenging it pisses you off. You MUST let go of this if you
want to grow and move forward.
● It’s time to understand the enemy. Self Transcendence requires self acceptance, and self acceptance requires self
understanding. I don’t mean self acceptance as in, I am who I am and that’s it. No, I mean you need to ACCEPT
who you are as a product of your OWN ACTIONS and not the narratives of blame you’ve sewn into your
Paradigm. So let’s get to fucking work.
- Sun Tzu
Experience
• Hear Information
• Taste from environment
• Smell
• See
• Feel
Experience
• Hear Information
• Taste from environment
• Smell
• See
• Feel
Experience
• Hear Information
• Taste from environment
• Smell
• See
• Feel
Information
from environment
Information
from environment
Information
from environment
Information
from environment
Information
from environment
Information
from environment
Experiences
● At this point you should understand that your current situation is your fault. It’s just, up until this point, you
didn’t know it. As you have gone through life you have been exposed to information, directly from your
environment and then also in your imagination and memory.
Experiences
● At this point you should understand that your current situation is your fault. It’s just, up until this point, you
didn’t know it. As you have gone through life you have been exposed to information, directly from your
environment and then also in your imagination and memory.
● All of this information has been processed in your mind into experiences. Different people process information in
different ways, and this is why your Paradigm is so important. One piece of information to one person can process
an experience something totally different to another person.
Experiences
● At this point you should understand that your current situation is your fault. It’s just, up until this point, you
didn’t know it. As you have gone through life you have been exposed to information, directly from your
environment and then also in your imagination and memory.
● All of this information has been processed in your mind into experiences. Different people process information in
different ways, and this is why your Paradigm is so important. One piece of information to one person can process
an experience something totally different to another person.
● Experiences are how your beliefs (both about the world and your place in it) form. Your experiences truly do
determine your reality, and where you are right now is the sum product of your experiences. One experience had
by one person one time can manifest an entire reality.
Experiences
● At this point you should understand that your current situation is your fault. It’s just, up until this point, you
didn’t know it. As you have gone through life you have been exposed to information, directly from your
environment and then also in your imagination and memory.
● All of this information has been processed in your mind into experiences. Different people process information in
different ways, and this is why your Paradigm is so important. One piece of information to one person can process
an experience something totally different to another person.
● Experiences are how your beliefs (both about the world and your place in it) form. Your experiences truly do
determine your reality, and where you are right now is the sum product of your experiences. One experience had
by one person one time can manifest an entire reality.
● Here’s an example before we continue: as a kid I was told by an art teacher that I couldn’t draw. This was
information processed by my ears and eyes (seeing and hearing the art teacher). After this sensory experience, I
proceeded to replay the experience in my memory over and over. Every time I tried to draw, I would screw it up,
and this would re-inforce the belief ‘I can’t draw’. Fast forward to today: part of my self image is ‘I can’t draw’. I’ve
not got round to fixing it yet, because quite frankly I don’t really care too much about it (you have to pick your
battles!)
Scales as Beliefs
● The scales represent your beliefs. You have countless beliefs about literally everything you’ve ever observed or
experiences.
Scales as Beliefs
● The scales represent your beliefs. You have countless beliefs about literally everything you’ve ever observed or
experiences.
● Every piece of information you’ve received, every thought you’d ever had, every imagination, every memory,
you’ve poured water into either the positive or negative bucket every time.
Scales as Beliefs
● The scales represent your beliefs. You have countless beliefs about literally everything you’ve ever observed or
experiences.
● Every piece of information you’ve received, every thought you’d ever had, every imagination, every memory,
you’ve poured water into either the positive or negative bucket every time.
● In doing so, without realising, you have created BELIEFS. Any belief you have about anything is simply a mental
representation of how you’ve poured the scales. Extremely negative beliefs about things manifest when you have
stacked the scales extremely negatively, and vice versa for positive.
Scales as Beliefs
● The scales represent your beliefs. You have countless beliefs about literally everything you’ve ever observed or
experiences.
● Every piece of information you’ve received, every thought you’d ever had, every imagination, every memory,
you’ve poured water into either the positive or negative bucket every time.
● In doing so, without realising, you have created BELIEFS. Any belief you have about anything is simply a mental
representation of how you’ve poured the scales. Extremely negative beliefs about things manifest when you have
stacked the scales extremely negatively, and vice versa for positive.
● This is the key to understanding yourself. You are the sum collection of all the scales you’ve ever stacked. ‘You’ are
the aggregate of everything you believe yourself to be, and what you believe yourself to be is simply the sum of all
the imaginary and real-world experiences you’ve ever had. This is it. You are, who you think, you are.
Scales as Beliefs
● The scales represent your beliefs. You have countless beliefs about literally everything you’ve ever observed or
experiences.
● Every piece of information you’ve received, every thought you’d ever had, every imagination, every memory,
you’ve poured water into either the positive or negative bucket every time.
● In doing so, without realising, you have created BELIEFS. Any belief you have about anything is simply a mental
representation of how you’ve poured the scales. Extremely negative beliefs about things manifest when you have
stacked the scales extremely negatively, and vice versa for positive.
● This is the key to understanding yourself. You are the sum collection of all the scales you’ve ever stacked. ‘You’ are
the aggregate of everything you believe yourself to be, and what you believe yourself to be is simply the sum of all
the imaginary and real-world experiences you’ve ever had. This is it. You are, who you think, you are.
● Everyone goes through life asking themselves ‘who am I?’. Here’s the answer.
Hitler
Beans
Summary
● Your current situation (your reality) is your fault.
● You create experiences by processing information, either sensory via senses or hallucinatory via imagination or
memory.
● The aggregate of all the scales and beliefs is ‘You’ - your identity, your self image - who you are.
● You create your own reality in accordance to how you see yourself & your place in the world.
Beliefs = Reality
● You are the sum of all the beliefs you have
about yourself. We create our own realities,
and we can only create a reality in alignment
I am extremely good at sales,
with who we perceive ourselves to be. If you I’m the best objection
perceive yourself to be bad at sales, your reality handler on the planet.
My sales belief
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
Really? I guess I
did handle that
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
Really? I guess I
did handle that
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
Really? I guess I
did handle that
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
My Mother: Charlie,
you are incredible with
Where do
people. You’ve really
got a way with words.
beliefs come
from?
This will change
your life… trust me,
Really? I guess I
you’ve got nothing
did handle that
to think about…
situation well!
The Disease:
Self Solidification
- Henry Thoreau
- Einstein
- CM
● Self solidification is a psychological condition so common it hides in plain sight from the everyday observer. Once
aware of it, you will see it everywhere in others. Those blind to the true nature of self are infected, and awareness
is the cure.
● Self solidification is a psychological condition so common it hides in plain sight from the everyday observer. Once
aware of it, you will see it everywhere in others. Those blind to the true nature of self are infected, and awareness
is the cure.
● I define Self Solidification as ‘a devastating lapse in the judgement of the mass of society, whereby one believes
oneself is static, unable to change and at the mercy of the reality that is the manifest of their unpliable identity’. In
simpler terms: it’s a total lack of awareness of the human capability for complete transcendence and change.
● Self solidification is a psychological condition so common it hides in plain sight from the everyday observer. Once
aware of it, you will see it everywhere in others. Those blind to the true nature of self are infected, and awareness
is the cure.
● I define Self Solidification as ‘a devastating lapse in the judgement of the mass of society, whereby one believes
oneself is static, unable to change and at the mercy of the reality that is the manifest of their unpliable identity’. In
simpler terms: it’s a total lack of awareness of the human capability for complete transcendence and change.
● Your identity is raw potential, the literal clay of your own reality. Your biggest downfall up until now is you forgot
that it’s malleable you had the ability to mould it (children know they can). Instead you let the psychological
pandemic that is the victim mentality charm you, all while being sold on and accepting psychologically-cancerous
falsehoods disguised as adages such as ‘just be yourself’ or ‘stick to your roots’. After all, “you are who you are”
chants society, “so stay in your lane, be true to and love yourself and don’t be someone you’re not… right?”. These
are sickening words to someone who understands the true nature of their self and identity.
● Self solidification is a psychological condition so common it hides in plain sight from the everyday observer. Once
aware of it, you will see it everywhere in others. Those blind to the true nature of self are infected, and awareness
is the cure.
● I define Self Solidification as ‘a devastating lapse in the judgement of the mass of society, whereby one believes
oneself is static, unable to change and at the mercy of the reality that is the manifest of their unpliable identity’. In
simpler terms: it’s a total lack of awareness of the human capability for complete transcendence and change.
● Your identity is raw potential, the literal clay of your own reality. Your biggest downfall up until now is you forgot
that it’s malleable you had the ability to mould it (children know they can). Instead you let the psychological
pandemic that is the victim mentality charm you, all while being sold on and accepting psychologically-cancerous
falsehoods disguised as adages such as ‘just be yourself’ or ‘stick to your roots’. After all, “you are who you are”
chants society, “so stay in your lane, be true to and love yourself and don’t be someone you’re not… right?”. These
are sickening words to someone who understands the true nature of their self and identity.
● We see people undergo drastic change but attribute their change to talent, luck or something mysterious. Because
we can’t see our potential, we can’t see how others have manifested theirs without some sort of unexplainable
force.
YOUR LOGO YOUR PROGRAM NAME ™
IMPERIUM AGENCY™
www.imarketing.courses
www.imarketing.courses
“Be yourself”
“Be true to yourself”
“Stick to your roots”
“Be proud of yourself”
“Love yourself”
“be who you were meant to be”
“Just be you”
18 years old…
24 years old…
WTF happened
here?
$200k/mo
$0/mo
$200k/mo
$0/mo
$200k/mo
$0/mo
$200k/mo
$0/mo
● PEOPLE produce their own REALITY. You are the CAUSE. The goal is the EFFECT.
● PEOPLE produce their own REALITY. You are the CAUSE. The goal is the EFFECT.
● This inverted nature of goal accomplishment is what everyone in modern day society has got wrong. I’ve had to
read about the dreams of 20th Century Psychoanalysts to figure this stuff out. It’s not common knowledge and it
takes a hell of a lot of digging to unearth, let alone understand. I hope that what I’ve articulated this clearly and
concisely enough to raise your consciousness.
● PEOPLE produce their own REALITY. You are the CAUSE. The goal is the EFFECT.
● This inverted nature of goal accomplishment is what everyone in modern day society has got wrong. I’ve had to
read about the dreams of 20th Century Psychoanalysts to figure this stuff out. It’s not common knowledge and it
takes a hell of a lot of digging to unearth, let alone understand. I hope that what I’ve articulated this clearly and
concisely enough to raise your consciousness.
● You can’t ‘be yourself’ and have your goal, because the truth is that if you were the person capable of achieving the
goal, you would’ve already achieved it. You must let go of who you are to become the person you need to become.
Sticking to your roots means sticking to your current reality. Being true to yourself means any new version
required must be fake. People have got this so backwards, and incase you can’t tell, it pisses me off that this isn’t
taught in schools.