05 - Slides Trial by Fire

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Trial By Fire
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Here’s what we’re going to cover
● The Wall of Fire
● The Nature of Resistance
● Slaying The Dragon
● Eating Pain
● The Generals’ Perspective

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So you’ve decided what you want, had

some Paradigm shifts, raised your
consciousness and set a trajectory to a
better place - awesome

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You probably feel pretty great!

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I don’t want to burst your bubble, but…

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Things are about to get really, really ugly

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The universe is now going to test you

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It’s going to see if you’ve got the mettle

to withstand a “Trial by Fire”

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Trial by Fire
● Newton’s Third Law states that every action has an opposite and equal reaction. Remember this.

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Trial by Fire
● You’ve taken the action of conjuring up a new future that is positive and good for you - you’ve created your own
version of heaven on earth. But heaven can’t exist without hell. Everything works in a duality. The path to success
is paved with fire, and you’ve got to walk it every day to get what you want. Modern day Clinical Psychologists
prove time and time again that ‘life is suffering’ - and so the key to heaven is unlocked by visiting hell.

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Trial by Fire
● The universe will always resist your efforts to grow. When you try to bend the fabric of reality, it will try to snap
back into shape - it requires strength to hold it there before it solidifies. When you push, the universe pushes back.

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Trial by Fire
● I’m recording this video to tell you things are going to suck for you for some time. You’re going to go through pain,
mental suffering - lots of it, in fact. This is video is NOT to discourage you - it’s to prepare you. If you want the
gold it helps to know there is a dragon in the way before you set off..

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Trial by Fire
● I’m recording this video to tell you things are going to suck for you for some time. You’re going to go through pain,
mental suffering - lots of it, in fact. This is video is NOT to discourage you - it’s to prepare you. If you want the
gold it helps to know there is a dragon in the way before you set off.
● Understand that once you’ve set your eyes on a goal, the only thing standing between you and the goal is a LOT of
suffering. It’s inevitable and there is NO OTHER WAY to get what you want. So let’s teach you how to suffer well.

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The Wall of Fire

$200k/mo
$0/mo

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$200k/mo
It’s easy to whack an arrow

between the two and say ‘just turn
into this new person’
$0/mo

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$200k/mo
So let’s replace the arrow with

something that represents what it
actually takes
$0/mo

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So let’s replace the arrow with

something that represents what it
actually takes

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A big wall of re

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To go from who I was to who I am I

had to wade through pain

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And to do it again… more re

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What I’m trying to tell you here is that to

become someone new you must face pain

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During this transformation you must live,

eat and breathe pain

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“Growing pains”

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The Wall of Fire
The wall of re is real, and it exists. You can’t y over it, you can’t dig under
it. You can’t go around it, you can’t pretend it isn’t there. It’s there, and the
only way to get to the other side is to go THROUGH it.
By going through it and coming out the other side, you complete the ‘Trial
by Fire’ the universe has set for you. Once you come out the other side, the
universe will reward you with what you want - but only if you go through
the re.
I want you to come to terms with this right now. I want to you accept the
fact that this journey and transformation will be painful, agonising and will
hurt to complete. But that’s the price of growth and freedom. Pay it.

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The Wall of Fire
The sole and only reason for your failure will be if you are not willing to
face the re and walk forward through it every day. You won’t know how
long you have to sit in the re for, nor will you have any indication as to
when it’ll be over. You can be 1m away from the end, decide to not face it
that day and then get reset back to the start.
The re represents pain. It represents discomfort, anxiety, fear, doubt and

other negative emotion. Coming to terms with the fact you’re going to
have to undergo Trial by Fire to get what you want it is a good place to
start - many people start on their journey, nd it’s painful and quit - mostly
because they didn’t expect it.
But in spite of what I’ve said, it’s possible to walk through this and come
out the other side. It sucks, but it’s possible. I know because I’ve done it
time and time again, and so has any other successful person you know
about.

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So how do we pluck up the courage to

walk through the fire every day?

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We need to understand it’s Nature…

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The Nature of Resistance

In pursuit of your goal you are going to

face resistance

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It’s the true enemy of your goal and you

have to face it every day

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It’s the source of everything painful

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If we can understand what it is and how

it operates as a force within it, we can
beat it

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Resistance is an internal sensation that is more

powerful than any external force in stopping you
from achieving your goals. It’s the little voice in
your head that says you aren’t good enough,
strong enough, or motivated enough to start your
creative journey. It is a faceless, formless, and
heartless energy with the sole purpose of ensuring
you never start the work that will lead to your true
nature.
In this picture, it’s not the rock, the gravity or the

incline of the mountain. It’s the doubts of the
person carrying it, the fears that person harbours
and the pain they feel.

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It’s important to realise that when facing

resistance, it’s you that produces it. Inanimate
objects and actions do not produce resistance.
Let me give you an example with cold email

outreach…
All you are doing is clicking buttons on a mouse

and keyboard on a screen, copying and pasting
bits of data and text and pressing send. If I asked
you to do this for half an hour, you’d feel no
resistance at all (except a tiny bit of boredom
maybe). It’s only because the act of clicking our
keyboard in this way contributes to our goal and a
better future that we feel resistance.

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Or takes sales calls… All you’re doing is asking

questions and explaining what you do. You do this
ALL THE TIME in the real world. You know how
to ask questions, you know how to explain how
things work. You speak all the time.
The act of sales is not what produces resistance.

There is the objective action and then the
subjective resistance associated with the action.
Just think about it - all cold calling is is dialling a

number on a keypad, pressing a green button,
talking to a voice and telling that voice what you
do. Nothing else. That’s it. All the resistance and
fear you feel is a product of you, not a product of
the activity or action itself.

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Start seeing the activities you resist for what they

are, not who you are. They’ll get easy.

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Let’s drill down and understand the

Principles of Resistance

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The Principles of Resistance
● Principle 1: There is an enemy working against you, resistance. It’s intelligent, malevolent and nasty.

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● Principle 2: The enemy is relentless. It aims to kill your desired reality & quash all your hopes and dreams.

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● Principle 3: The enemy is produced by a fragment of you. It’s inside you, and it comes from you.

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● Principle 4: You are not the enemy. It’s a force of nature produced by you, but you can’t help it. Just like a pulse.

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● Principle 5: You must duel yourself. You are the knight & the dragon. War is inevitable. The knight must win.

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● Principle 6: Goals come first, resistance comes second. There cannot be a shadow without an object and the sun.

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● Principle 6: Goals come first, resistance comes second. There cannot be a shadow without an object and the sun.
● Principle 7: Resistance can be overcome with pain, love and assistance (the opposite of resistance). It’s beatable.

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How can we see resistance? Is it a force

that acts behind the scenes, pulling the
strings of reality?

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We only have to look as far as our

emotions, thoughts, fears and desires

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We can’t see resistance - it’s an invisible

force… but we can see how it manifests

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What forms does resistance take?

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I’ve found 30 - this is by no means a

definitive list but I believe these to be
the most common

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I’m going to explain all 30 forms of

resistance, and the ones that you
RESONATE WITH, make a note - we’ll
be revisiting these in a bit

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I can’t do the work

because…..

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Self-loathing Identity Routine

Self-love Entitlement Fear
Judging
Procrastination
Burnout
Drama
Opinions
Denial I can’t do the work

because….. Uncertainty
Criticism
Pain avoidance
Addiction
Instant grati cation
Feeling Vulnerable
Doubt
Support
Anxiety
Rationalisation
Distraction
Learning
Warped Priorities Comfort
Justifying Waiting Perfection Research

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Next time you find yourself not doing

the work, I guarantee that resistance
will be present - manipulating you with
one of these

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“Not doing the work’ is defined as not

doing what you KNOW you should be
doing (it can be anything!)

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The first step to crushing resistance is

awareness, the second step is
intolerance

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Forms of Resistance

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Forms of Resistance
● Fear: Most common - not working because you’re afraid of what happens if you do.
● Instant Gratification: Not working because you want / expect instant gratification.
● Doubt: Not working because you have doubts about yourself, or that it’s even possible.
● Anxiety: Not working because it makes you feel nervous, anxious or uncomfortable.
● Rationalisation: Not working because you’ve rationalised not to do it.
● Learning: Not working because you want to ‘learn more’ about it first.
● Research: Not working because you want to ‘do some more research’ first.
● Comfort: Not working because you feel comfortable right now and don’t want to feel uncomfortable.
● Perfection: Not working because you want everything to be perfect before starting.
● Waiting: Not working because you would rather wait to see if things change.

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Forms of Resistance
● Justifying: Not working because you’ve justified it.
● Warped Priority: Not working on the main thing because you think you should be working on something else.
● Distraction: Not working because ‘that thing’ keeps distracting you.
● Support: Not working because you don’t have ‘the support’ or a fucking accountability partner.
● Feeling Vulnerable: Not working because it makes you feel vulnerable or psychologically exposed.
● Addiction: Not working because you’re addicted to something other than working.
● Criticism: Not working because you’ve criticised others that do work, or being critical of others instead.
● Denial: Not working because you’re in denial - refusing to see and accept the truth.
● Drama: Not working because you’re drawn to, create or move to drama in your personal life.
● Procrastination: Not working because you’re putting it off til’ tomorrow.

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Forms of Resistance
● Self-Love: Not working because it makes you feel stupid and a bit of self-hatred.
● Self-loathing: Not working because
● Identity Trap: Not working because working would not be ‘me’
● Routine: Not working because ‘you didn’t have your usual latte this morning’, or ‘you didn’t sleep very well’
● Entitlement: Not working because you’re entitled to not & work is beneath you.
● Judging: Not working because you’re too busy judging people that are.
● Burnout: Not working because you think you’re too burned out to work.
● Opinions: Not working because someone told you not to, to take a day off etc.
● Uncertainty: Not working because you’re not sure how.
● Pain Avoidance: Not working because work hurts, man.

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Resource:
Defining Your Primary Resistance

Forms

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Resistance is the universe’s universal

currency. It’s used to buy prevention of
positive change.

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A quick note on responsibility and why

it’s still your fault etc

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Why It’s Still Your Fault
● Don’t make the mistake of thinking you’re not where you want to be because of resistance. As per the previous
modules, it’s still your fault you are where you are. It’s not your fault resistance exists. It’s your fault if you give
into it. Resistance is a force of nature and will always be present, but we must NEVER blame resistance as the
reason we aren’t where we want to be. Resistance can always be overcome, and you’re to blame, always.
● It’s easy to turn and point the finger to resistance and say ‘that’s why I’m not where I want to be’ - e.g.
‘procrastination is the reason’ or ‘my self doubt is the reason’ - but you must remember that these aren’t the things
to blame, it’s the fact you don’t fight back that is the reason.

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Now we know what resistance is & what

form it takes, let’s understand why it
exists in the first place…

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Where does resistance come from?

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Pain is where resistance meets e ort. (Pain = Resistance x E ort)
Pain is also where compliance with resistance meets time.
Choose: Pain now, glory later. Or, delusion now, pain later.
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Why does this wall of re exist? Well, obviously it’s because of

resistance. The re represents the pain that you feel when your lock
horns with resistance and start ghting it.

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But why is there resistance in the rst place????

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It’s due to your current self and it’s ‘Survival Bias’

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The Self’s Psychological Survival Bias

● Your current sense of self/identity (ego), just like any living organism, has a ‘bias
towards survival’. This means it wants to survive - it wants to live, not die.

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● Understand: your goal threatens the survival of your current self. Setting a goal that
requires you to become someone new & building your evolved self on paper is like
putting your new self into a kick boxing-to-the-death match with your current self.

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● But this boxing match is not fought with gloves…

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● Your current self fights with resistance - it’s psychological warfare. It’ll throw kicks of
self-doubt, hooks of anxiety, roundhouses of fear and jabs of comfort, alongside a
whole arsenal of different psychologically manipulative moves.

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● Your new self has one weapon. The Work.

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● Your new self has one weapon. The Work.

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● Now that you’ve heightened your consciousness, set a goal and started taking action
towards a growing into new version of yourself, your current self is going to kick at, spit
at, scream at, shout at, abuse and seduce you.

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● It will do everything in its power to survive. It has no moral code, and it will go to any
length necessary to maintain it’s life. It will lie to you, manipulate you, make you doubt
yourself, panic you, scare you, seduce you, make you feel comfortable, etc.

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● You may have already noticed it kick in; the late night thoughts, the wondering if it’s
worth it, the questions, the doubts, the fears, the negative emotions. DO. NOT. LISTEN.

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● You may have already noticed it kick in; the late night thoughts, the wondering if it’s
worth it, the questions, the doubts, the fears, the negative emotions. DO. NOT. LISTEN.
● The current self has all of these psychological weapons. All you have is The Work. But
let me tell you, the work wins every time. EVERY TIME.

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When you set a goal, your current self

locks horns with your desired self

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The current self wins when you give in

to it’s resistance

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The Work is the key. For as long as

you’re working (on THE thing), you are
beating the resistance

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Your Current Self & It’s Resistance
Your desired self
Your Goal
The Work

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Slaying The Dragon

What is “The Work” and why is it our

best weapon against resistance?

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The Work: Your Only Weapon

Against Resistance
● The Work. It’s the only way to keep resistance at bay, and not fall prey
to it’s charming, deceptive nature.

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Against Resistance
● I define ‘The Work’ as action. It’s having the intelligence to figure out
what you need to do, then doing it. In life there is cause, and there is
effect. We must cause, to effect. The Work is the cause of the effect
you so desire. Your goal is an effect, a snapshot of the future that is
born out of The Work.

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Against Resistance
● To boil it down - The Work is forcing your body to take a physical

action in spite of and against the resistance it has feels towards taking
it.

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Against Resistance
● To boil it down - The Work is forcing your body to take a physical

action in spite of and against the resistance it has feels towards taking
it.
● To clarify - I don’t mean any old ‘work’, like building a new website,
making some business cards or inviting people to like your Facebook
page. Those are resistance actions. You know what I’m talking about.

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Against Resistance
● When you work, resistance gets weaker. The stronger the resistance,
the weaker it gets after you beat it. Eventually, after having taken daily
action on your goal for a long time, you will have transcended
yourself. The only path is the work. The only way is the work.

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Against Resistance
● You will often find that the resistance gets stronger the closer you get
to the finish line. Your journey through the fire may be 101 miles long,
and I can guarantee that at mile 100 you WILL face the most
resistance possible. Your current self will emotionally hail mary the
shit out of you.

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Against Resistance
● You will often find that the resistance gets stronger the closer you get
to the finish line. Your journey through the fire may be 101 miles long,
and I can guarantee that at mile 100 you WILL face the most
resistance possible. Your current self will emotionally hail mary the
shit out of you.
● It will be HELL. Your current self will do everything it can to stay

alive. It knows you - it is you. It’ll use your weaknesses, your
proclivities, your impulses, drives, desires. everything. It will be hell
on earth to fight. So remember - when you’re going through hell, keep
going.

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What is ‘The Work’ and how do we do it?

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The Work is getting your body to take an

action it does not want to take

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The Work
● The Work - doing the thing that you need to do but feel resistance towards doing. The cause you need to create
the effect you want. The action that creates the reaction you desire.
● It’s your best weapon.

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How do we do the work?

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Let’s start with some a question…

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What is a Knight without a Dragon….?

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For there be a knight, there must be a

dragon

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The Dragon creates the Knight

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What’s a hero without a tribulation?

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What’s a admirable victor without a

fierce opponent?

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The Trial by Fire creates he who can

withstand it

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All that’s between you and your goal is

pain (pain = effort x resistance)

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It’s through enduring the pain that you

get what you want

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The pain is the path…

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So why would you hate the path?

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The current self is the path to the

evolving self…

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So why would you hate your current

self?

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You cannot become without first being

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You must be, to become

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You Must Be To Become

• We need a Dragon to slay if we want to become a Knight. You cannot be a victor
without an opponent. We need to be someone if we want to become someone.
Foster gratitude for your current self. It’s given you an opportunity. If you didn’t
have your current self, you’d have nothing to become. It’s this understanding that
makes me grateful for my current self.

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• Think of it this way, in sales. Without objections being present, we have no

opportunity to close the call. Most people see objections as the thing stopping
them from closing sales calls, but instead they are opportunities to get the deal
across the line.

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• Think of it this way, in sales. Without objections being present, we have no

opportunity to close the call. Most people see objections as the thing stopping
them from closing sales calls, but instead they are opportunities to get the deal
across the line.
• Likewise, you cannot endure pain without resistance being present. Without the
re we couldn’t even have a trial to put ourselves through!! Without our current
self we wouldn’t have a desired self to become! So be damn grateful for the re.
Learn to love the pain and the resistance and it’s source. Because without it, you
couldn’t become.

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Effort x Resistance = Pain

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Effort x Resistance = Pain

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Bathing in Pain

I’m going to give you an action item and

it’s gonna sound weird….

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Go and find something you can hold in

both hands that weighs 1.5kg - 3kg
(3 - 6 pounds roughly)
For example: water bottle, small bag of

sugar, a few books, a small speaker,
anything

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Got it? OK good

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Now, provided it’s safe for you to do so,

in a second here I want you to hold this
item between your hands and hold it out
infront of you, with fully stretched arms

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I want you to WATCH your brain

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You’ll notice the first minute or two

you’ll be fine, but as soon as the burn
sets in your shoulders, NOTICE how
your BRAIN responds

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Bathe in the pain and watch your brain

dredge up resistance to escape it

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This mind sound weird (to be honest, it

is), but we must become aware of our
pain avoidance and resistance
compliance before we can proceed

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Hold it… and watch what stories your

brain starts to tell you to put it down

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Every time you ignore the brains wishes

you conquer resistance

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Now, please don’t injure yourself. You

don’t need to hold it for long, just long
enough to experience discomfort and
notice how your brain reacts

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Now pause the video, hold the item out

in your arms and just watch your brain
go crazy

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Pain manifests instantly when effort

meets resistance

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Knowing how to navigate pain is the

secret to this whole thing

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What is Pain?

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What is Pain?
• I’ll start by explaining that there are multiple forms of pain. Mainly, mental &
physical. It hurts to stub your toe, it hurts to get your heart broken. I want it to be
extremely clear that the next few slides are not intended for you to seek or aim
to engage in self harm or to seek situations that cause unhealthy pain in your life.

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What is Pain?
• Pain is a defence mechanism. It’s purpose is to signal to the brain that we need to
change something in order to survive. For example, if you break your leg, your
body will send distress signals (and pretty damn strong ones) to your brain to
avoid you from further damaging your body tissue. Conventionally, and
rightfully so, Pain protects us. It might suck, but it keeps us alive.

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What is Pain?
• But as you have probably noticed, these videos don’t deal with conventional and
traditional perspectives. The pain we are going to be discussing is what I’ve
dubbed ‘Evolving Pain’. I had to dub it myself because no one else is talking
about this and there’s no literature to even describe what I’m discussing.

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What is Pain?
• But as you have probably noticed, these videos don’t deal with conventional and
traditional perspectives. The pain we are going to be discussing is what I’ve
dubbed ‘Evolving Pain’. I had to dub it myself because no one else is talking
about this and there’s no literature to even describe what I’m discussing.
• Once again, to be clear: we do not want to bring unhealthy and unnecessary

physical or mental harm to ourselves.

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Let’s talk about Pain…
● Evolving pain
● Lock eyes with the monster
● Familiarity & pain
● Pain as a compass
● Best method to defeat pain
● Catching pain avoidance loops

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Evolving Pain

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Just like your body signals pain to the brain to

prevent tissue damage, the current sense of self
you have signals pain to the body to prevent
damage to itself

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This is Evolving Pain in action. When you start

doing something that would grow you, facing
resistance, and you feel discomfort and strong
mental pain (sometimes even physical)

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You have to Lock Eyes With The Monster

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Lock Eyes With The Monster
● Lock Eyes: look the monster dead on in the eyes. Don’t waver in your sight. Face the pain.
● No Denial: do not live in denial. Do not delude yourself. You can’t get away with anything.
● Bathe in Pain: learn to love the pain. Bathe in it. Eat it up, gorge on it.
● Befriend It: Face it every day until your body becomes familiar with it and welcomes it as a friend.
It is vital you recognise that pain is just a signal your old / current self uses to cling on and survive. It’s a real thing.
It hurts. You can escape it, at the sacrifice of your goal.
This is how the best athletes are trained. They’re trained to sit in isometric holds for hours. It’s absolutely
excruciating. Pure agony. But they sit in the pain because this trains them to be relentless. It trains them to
condition themselves so that when Pain is present when it’s time to perform, they don’t waver or falter. You need to
treat Pain in the same way. You must become pain seeking.

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Lock Eyes With The Monster
● The Best Part: After a while, you will start to ENJOY the suffering and the pain. You will begin to take comfort
in discomfort, and you’ll be able to derive meaning and pleasure from pain. It’s possible and this shift only
happens when you open your mind to the idea that all the agony, suffering and pain is productive and helpful.
Without pain and suffering you cannot become. It is the ingredient. Pain is growth. It’s a synonym for evolution. If
you want to grow, develop and evolve, the only path you can take is pain.
● So fucking face it. Get up every day and lock eyes with the monster. Look at it, lock eyes and don’t unlock them.
● Seek pain EVERYWHERE. Pain avoidance in other areas of your life will manifest in your business. Pain
conditioning is a universal neurological rule. If your workouts are half assed and lazy, this will seep into your
work. If you decide to lay in instead of facing the day every now and then, this will seep into your work.
● Pain is raw potential. It’s the universe telling you what to do. The more evolving pain you feel, the most you are
evolving. It’s direct feedback from the universe. Imagine if every time you faced the pain you were rewarded with
$100 in cash. You’d face it all the time. But that’s the thing: you ARE. And the rewards exceed $100, trust me on
that.

IMPERIUM AGENCY™
You must rekindle your relationship with

Evolving Pain to love it

IMPERIUM AGENCY™
Fall in love with pain with Familiarity

IMPERIUM AGENCY™
Familiarity
● You like and love what is familiar to you. Ever wondered why you love someone so much? They’ve just served you
lots of impressions. Your brain is wired this way. At a base level, the only mechanism the brain uses to determine
how much it likes something is how often it’s exposed to it. Love pasta? Pasta has just served you lots of tasty
impressions.
● The same is true for emotions. A lot of depressed, anxious and worried people stay that way because their brain
becomes familiar with these emotions. The person may dislike the feelings and emotions from these states, but
since it’s what their neurochemistry is familiar with, they’ll always default back to this state. Take someone who’s
always stressed. They don’t want to be, but because they’re familiar with it, they always default back.
● You can take advantage of this. If you are always in evolving pain, you will eventually settle into a familiarity with
it. This is the best advantage I have. I absolutely cherish the evolving pain. I love the suffering. I find great
meaning and joy in overcoming it. I had to overcome it to put these very slides together, in the last 2o mins. I can
derive pleasure and happiness from the pain because I’ve done it so often. This is basically Stockholm syndrome
(let me explain what that is). You can brainwash your brain to love pain, it just takes a few years. Just know that
it’s possible and trust me, if you expose yourself to a certain state enough, you’ll always default back to that.

IMPERIUM AGENCY™
Pain is a compass

IMPERIUM AGENCY™
Pain is a Compass
● If your work is pain free, you are working on the wrong thing, or you’re just not doing it with enough intensity. If
there is no pain, there is no growth. It’s that simple. If you ever find yourself working on something that feels easy,
pain free and comfortable, you’re gonna be in for some trouble down the road.
● Whatever you feel the strongest levels and resistance and pain on is exactly what you need to be working on. This
is the easiest way to figure out what you need to do and what actually Constitutes ‘the work’.
● The reason pain is a compass is because your current self will muster up the most pain for the activity that has the
biggest potential to kill it. It will wrap the most important activities in a a huge shroud of resistance and then burn
you like hell when you try to do it. Notice this and recognise that the most painful activities are the most
important ones to getting what you want.
● If you are ever stuck on what to work on, just look no further than whatever it is you are resisting most and deep
down know you need to do, but have faced a lot of resistance (e.g. justification, distraction, procrastination) to do.

IMPERIUM AGENCY™
The best method to defeat pain is love

IMPERIUM AGENCY™
Love
● Love will win, every time. He who has a why can bear almost any how.
● Love who you are becoming. Fall in love with your evolving self. Tie your heart to it.
● Treat yourself as though you were someone responsible for taking care of. You know your current self, how it
operates. You probably don’t like it. But that’s no excuse to sabotage. Get to work.
● Source your dopamine from the process not the result.
● Most importantly: love your current self for giving you the opportunity to grow. This may sound backwards, you
don’t want to ‘love yourself’ in the sense you’re settling and love something you secretly hate, but channel love and
gratitude towards your current identity, for it is the dragon that allows you to be the knight. Without it there
couldn’t be a trial. There would be no pain, which means no growth.

IMPERIUM AGENCY™
Catching pain avoidance loops

IMPERIUM AGENCY™
Catching pain avoidance loops
● Work on becoming more aware of your resistance patterns and pain avoidance loops. The single most important
thing I did when starting Imperium - every time I felt the urge to stop sending emails or cold messages, I’d open
my phone and send more. Every time I felt a negative emotion towards appointment booking, I’d go and send
more messages. If I was worried about opening my inbox to find no replies, I’d open my inbox and send more
emails.
● Every single time you notice resistance, fight back with the work.

IMPERIUM AGENCY™
The General’s Perspective

We must learn to control the body…

IMPERIUM AGENCY™
The ‘Body’ is your physical state. It’s the

combination of all your emotions, resistances,
etc

IMPERIUM AGENCY™
There is the Puppet, and there is the Puppeteer.

There is the character, and there is the player.
There is the soldier, and there is the general.
There is the body, and there is the mind.

IMPERIUM AGENCY™

Most people are slaves to their body. The body

wants something, the mind gives it. Body doesn’t
want to work? Mind turns a blind eye. Body
wants to binge Netflix for a day? Mind complies.
Body feels nervous? Mind lets it off.

IMPERIUM AGENCY™

Most people are slaves to their body. The body

wants something, the mind gives it. Body doesn’t
want to work? Mind turns a blind eye. Body
wants to binge Netflix for a day? Mind complies.
Body feels nervous? Mind lets it off.
If the body is running the show, you’ll fail.

IMPERIUM AGENCY™
You must learn to flip this relationship and

start controlling your body

IMPERIUM AGENCY™

Really successful people do not let their body run

them. They pull the strings, they move the
joysticks and they send the solider into battle.
Their mind sets the action, and their body
complies.
If the mind is running the show, you’ll win. Mind

wants body to workout? Body goes to gym. Mind
demands a 12 hour work day? Body gets it done.

IMPERIUM AGENCY™
When you try to take the reigns of the body it

will SCREAM and KICK

IMPERIUM AGENCY™
But that’s where action stacking comes in…

IMPERIUM AGENCY™
Action Stacking
● Mind and Body: most people are slaves to their body. That’s not what we want. When you try to control the
body and send it into battle, it will kick and scream. It’s essential you don’t listen.
● Action Stacking: this is where you double, triple, quadruple or 10x down on what you ask the body to do. If you
tell it to do 10 cold calls and it panics and starts freaking out, force it to do 30. If it throws more resistance at you
for 30, force it to do 100.
● Some Examples…
When I started, I was terrified to send cold emails. I set myself a target of 20 a day. My body resisted, so I made it
do 40. It got to 35 and started kicking again, so I made it do another 40. This is how we get compliance from the
body, take control and beat resistance.
If I’m going for a 10km run and my body starts kicking up a fuss, I’ll push it to run 15km. If my mind says a 1
minute plank and the body says no, I’ll extend it to 2 minutes. Eventually the body learns who’s boss, and it will
know that kicking up a fuss or fighting back results in even more of what it doesn’t want to do, thus building
compliance.

IMPERIUM AGENCY™
Action Stacking
● Here’s a good way to remember to do this…
When your body shows it’s fists for a fight, pull a kitchen knife. If it pulls a bigger knife, pull a pistol. If it pulls a
submachine gun, pull a grenade launcher.
Caveat: please remember that you do have biological limits, and they’re not much fun to meet, trust me.
Set and stick to a routine for relaxing and having downtime. There is only so much your body can take before it
breaks and sends you into burnout. It will do this if you aren’t careful. Don’t beat yourself up for having limits, and
allow your body to rest and recover frequently. Reward it for its compliance. The General knows when the Solider is
too tired to fight, and the solider may one day shoot the general when he isn’t looking if pushed too far.
Even video game characters need to rest, sleep, enjoy and recover. Take action stacking to an extreme at your peril.

IMPERIUM AGENCY™
Let’s talk about another kicks method to get the

work done, build compliance in the body and
face the pain…
I call it ‘The General’s Perspective’

IMPERIUM AGENCY™
● The Generals Perspective: this is where you take a third person view / perspective on yourself. This makes
managing pain 10x easier, and when you’re feeling resistance and huge levels of emotion, it helps to pull yourself
out into the third person and visualise your body in your environment.
● Life as a video game: the best way to visualise this is to see your life as some sort of video game when things get
tough. You have the character, then you have the joysticks. You tell the character what to do, and it does so
without complaint. The character will need to rest and relax from time to time, but for the most part that sucker
just does whatever the thumbs on the joysticks say.
● This is a hugely important thing to develop as an entrepreneur. It allows you to step back, analyse your decisions,
emotions and actions and get a more rational view on things. As entrepreneurs we have no boss, no-one to answer
to, and no-one to hold us accountable. So, you need to learn to analyse your own actions and pain avoidance
tendencies, as no one else will.
● This is a skill you develop. It helps to create stressful simulations e.g. running, planking, isometric holds, then try
to see yourself in the third person. Let’s talk about how to practise this.

IMPERIUM AGENCY™

● Let’s give it a go. You can take whatever angle feels most natural. For me it’s over the left shoulder, or to the left directly. Here are
the steps.
0. Stand up and walk over to where you want to third person view yourself from, take a mental snapshot of the space & key details
1. Shut your eyes and put your hands over your eyes so it’s real dark
2. Imagine sitting or standing a metre or so away from your body
3. Visualise micro first - e.g. a clip in your hair, the colour of your t shirt, your watch, your hands, etc
4. From that, paint the picture of the macro - being yourself
5. Now visualise the environment in detail - your posture, your desk, the chair you’re in, what’s in the background
6. Now you have the solid image, take a physical action, e.g. shrug your shoulders
You may struggle to achieve mega clarity and it might feel like you’re looking at yourself through a Nokia brick phone camera to
begin with, but this is enough to separate yourself. Work on this skill.
Eventually you will be able to do this with open eyes, in the thick of some serious pain, resistance or negative emotion. Try giving it a
go with the exercise we did earlier, e.g. holding out something heavy or running or planking etc.

IMPERIUM AGENCY™

● Next time your body starts throwing fists, take yourself to The General’s Perspective and from that view, order the body to do more
and calm the fuck down.

IMPERIUM AGENCY™

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www.imarketing.

YOUR LOGO YOUR PROGRAM NAME ™

Here’s what we’re going to cover

● The Wall of Fire

● The Nature of Resistance

● Slaying The Dragon

● The Generals’ Perspective

YOUR LOGO YOUR PROGRAM NAME ™

So you’ve decided what you want, had

YOUR LOGO YOUR PROGRAM NAME ™

You probably feel pretty great!

YOUR LOGO YOUR PROGRAM NAME ™

I don’t want to burst your bubble, but…

YOUR LOGO YOUR PROGRAM NAME ™

Things are about to get really, really ugly

YOUR LOGO YOUR PROGRAM NAME ™

The universe is now going to test you

YOUR LOGO YOUR PROGRAM NAME ™

It’s going to see if you’ve got the mettle

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

The Wall of Fire

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

It’s easy to whack an arrow

YOUR LOGO YOUR PROGRAM NAME ™

So let’s replace the arrow with

YOUR LOGO YOUR PROGRAM NAME ™

So let’s replace the arrow with

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

To go from who I was to who I am I

YOUR LOGO YOUR PROGRAM NAME ™

And to do it again… more re

YOUR LOGO YOUR PROGRAM NAME ™

What I’m trying to tell you here is that to

YOUR LOGO YOUR PROGRAM NAME ™

During this transformation you must live,

YOUR LOGO YOUR PROGRAM NAME ™

YOUR LOGO YOUR PROGRAM NAME ™

The Wall of Fire

YOUR LOGO YOUR PROGRAM NAME ™

The Wall of Fire

The re represents pain. It represents discomfort, anxiety, fear, doubt and

YOUR LOGO YOUR PROGRAM NAME ™

So how do we pluck up the courage to

YOUR LOGO YOUR PROGRAM NAME ™

We need to understand it’s Nature…

YOUR LOGO YOUR PROGRAM NAME ™

The Nature of Resistance

YOUR LOGO YOUR PROGRAM NAME ™

In pursuit of your goal you are going to

YOUR LOGO YOUR PROGRAM NAME ™

It’s the true enemy of your goal and you

YOUR LOGO YOUR PROGRAM NAME ™

It’s the source of everything painful

YOUR LOGO YOUR PROGRAM NAME ™

If we can understand what it is and how

YOUR LOGO YOUR PROGRAM NAME ™