Republic of the Philippines

Rizal Technological University

Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

CASE STUDY ANALYSIS: SEWA

(SELF EMPLOYED WOMEN’S
ASSOCIATION)

Submitted by:
Cuizon, Aira Nicole
Disomangcop, Norhama
Dorado, Ella Jane
Maningding, Princess Kaye
Mayorca, Alicia
Peñaranda, Eunika

Submitted to:
Mr. Michael Dela Cruz

May 2023

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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

TABLE OF CONTENTS

Page No.

I. Introduction 3
II. Background 3
III. Alternative Course of Action 4
IV. Proposed Solution 8
V. Recommendation 9
VI. Conclusion 9
VII. References 10
VIII. Timetable 11
IX. Measurement of Success 11
X. Appendices 12

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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

I. Introduction
SEWA (Self Employed Women’s Association) has shown its
transformative impact to the community through its initiatives that focus on
improving the lives of informal women workers, particularly in the unorganized
sector. Such association has become greatly significant in accessing economic
freedom for women especially in the sectors of India. This paper aims to
understand the shortcomings in SEWA’s plans and management in the
development of its products and services, as well as its strategies that
contributed to the growth of the organization.

II. Background
The Self-Employed Women's Association (SEWA) was established in
1972 in India as a response to the dire socio-economic conditions faced by
informal women workers in the unorganized sector. Operating as a trade union
and social movement, SEWA has dedicated itself to improving the lives and
advocating for the rights of its diverse membership base, which includes women
engaged in various occupations. Through its comprehensive approach, SEWA
has created a platform for collective bargaining, skill development, access to
finance, and social security, enabling women to assert their rights and enhance
their economic well-being. In the early years, SEWA has collaborated with two
insurance institutions as an agent to provide more beneficial products to its
members.

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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

III. Alternative Course of Action

Alternative/s Advantages Disadvantages

In terms of the claiming ● Faster Processing - ● Product Complexity

process, it should’ve been processing claims is - automating claim
more efficient to not cause now completed outcomes can be
any delays. By this they more quickly, challenging due to
can invest in digitizing the particularly when the fact that they
claim process. they involve require more
cashless information to
transactions. validate due to
● Better Customer complex policy
Experience - there exclusions,
is no denying that limitations, and
digitalization has small print.
improved the ● Regulation and the
customer Use of Data for
experience. Automated
● Automated Claim Processing - It can
Process - Insurance be challenging to
businesses use use specific types of
artificial intelligence data for automated
to assist speed up claims processing
the process for due to regulation,
consumers and especially GDPR.
provide them the

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It is best if SEWA would ● Improve Portfolio
put into consideration the
improvement in their
product pricing procedure.
● Strengthen the
● Incorporate
Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy
recommendations
they need.
● Having a
Price Management - Competitive Pricing
only by creating Strategy Can Be
increasingly precise Risky - If you only
segmentation and consider setting
deepening one's prices for your
grasp of one's own products or services
clientele can this based on what your
objective be rivals charge, you
accomplished. can find it
challenging to pay
Organization’s your manufacturing
Infrastructure - costs or operating
insurers must set up expenditures.
"enabling" ● It Can Be Costly -
organizational For newer
structures and organizations,
procedures to make developing a
sure pricing thorough
initiatives can competitive pricing
progress smoothly. strategy can also be
expensive,
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Despite not having any ● Microsavings
insurance programs,
SEWA can take that
opportunity to come up
with different savings
programs that would serve
Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy
Customer and particularly when it
Competitor comes to employing
Elements in Pricing pricing teams,
- Creating deploying
cost-effective pricing automated rival
structures based on price monitoring
claims experience is systems, or using
a skill that many dynamic pricing
insurers have software.
mastered. Few,
however, are
particularly adept at
factoring in
customer price
sensitivity and
standard market
prices (those of
competitors) into
their own pricing.
● Lack of Developed
provide a more Infrastructure - due
reliable source of to human
funding for MFIs - it limitations, the fact
is dangerous for that savings
MFIs on external accounts pay lower
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as their members’
top-of-the-line insurance.
● Microsavings allow
● Minimal to nothing
Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy
funding and credit interest rates than
rather than deposits loans, and the fact
and savings. that many MFIs lack
the banking license
borrowers to necessary to take
accumulate assets - deposits, it is more
the poor need a expensive for MFIs
secure place to to offer a wide
store their money so product mix.
they can build up Therefore, before
assets rather than adding more
incur further debt. products to the mix,
These opportunities potential benefits
are provided via must be carefully
microsavings. considered.
● Dormant Savings
fees - Many Account - Better
microsavings instruction on how
programs may have to use savings
minimal or accounts is required
nonexistent usage for the
fees. The idea is to underprivileged.
give the account
user the flexibility to
save money over
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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

time, frequently in
tiny amounts.

IV. Proposed Solution

Aside from acting as the agent between the private and public insurance
institution to better serve SEWA's customers, SEWA may consider opening up its
own microsavings program.

In Universidad Autonoma de Madrid's Working Paper Series, The Benefits

of Microsavings in a Microfinance Institution, the paper highlights that
microsavings plays a crucial role in promoting financial inclusion, building
financial resilience, empowering individuals, and fostering economic and social
development, making it a beneficial choice for individuals, communities, and
societies at large. Individuals with limited access to traditional financial services,
can save and accumulate assets through microsavings programs. It bridges the
gap between the unbanked people and the formal financial sector, allowing them
to engage in economic activities and create a safety net. In the role of SEWA
between its customers and its partnered insurance institutions, a risk in pricing
procedures might elevate, or the products and services provided by the
insurance companies might not be enough to meet the future demands of the
SEWA customers. Hence, microsavings could be of great help.

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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

V. Recommendation
SEWA is well-positioned to offer microsavings services. It has a strong
network of members and a proven track record of providing financial services. In
addition, SEWA has the expertise and resources to develop and manage a
successful microsavings program. SEWA can implement a microsavings program
in a number of ways. It could partner with a financial institution that already offers
microsavings services, or it could develop its own program. SEWA would need to
develop a marketing plan to reach its target audience and educate them about
the benefits of microsavings. It would also need to develop a set of policies and
procedures to govern the program. Additionally, SEWA can perform these:

● SEWA should perform a detailed feasibility assessment to

determine the ease and potential impact of implementing its own
microsavings program. This research should look into the target
market, financial viability, regulatory requirements, technological
infrastructure, and operational variables to assure the program's
success.
● SEWA should offer savings products that are tailored to the needs
and preferences of its members. The program should be flexible in
terms of minimum deposit quantities, withdrawal methods, interest
rates, and other features that encourage regular savings, while also
addressing the unique issues of informal female workers.

VI. Conclusion
SEWA has a long history of success in improving the lives of informal
women workers, and it continues to be a leader in the fight for economic justice

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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

for women. However, SEWA is not without its shortcomings such as lack of
insurances for its members or customers, and SEWA is working to address those
challenges by developing its own insurance products. However, this is a complex
and expensive process. SEWA needs the support of the government and the
private sector to make this a reality.

With the right support, SEWA can continue to be a force for good in the
lives of women in India. SEWA can help women to achieve economic security
and to build a better future for themselves and their families. Furthermore, SEWA
should consider opening up its own microsavings program in addition to acting as
the agent between the private and public insurance institution to better serve its
customers. This would allow SEWA to provide a wider range of financial services
to its customers and help them to achieve their financial goals.

VII. References
Pita, M. D. L. T. (2015). The Benefits of Microsavings. Master in Microfinance
Working Paper Series, 7. Retrieved from
https://www.mastermicrofinance.com/Investigacion/WP7_2015-Pita_DeLaTorre-B
enefits_of_microsavings_p.pdf

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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

VIII. Timetable

Action Person Responsible Time Duration

Top managment will Top management Week 1-4

create a strategies on
how they will
implement
microsavings to their
members

Registering of their Top management Week 5

micro-savings program
to India’s banking
regulator

Implementation and Managers Week 6-7

disseminating of
information in their
insurers

Evaluation and Top management Week 8

Feedback

IX. Measurement of Success

SEWA can use the following measures to assess the success of its
microsavings program:

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 Republic of the Philippines
Rizal Technological University
Cities of Mandaluyong & Pasig
College of Business, Entrepreneurship, and
Accountancy

● Number of new customers: This metric measures the number of new

customers who sign up for the microsavings program. This metric is
important because it shows how many people are benefiting from the
program.
● Average account balance: This metric measures the average amount of
money that customers have saved in their accounts. This metric is
important because it shows how much money customers are able to save.
● Number of withdrawals: This metric measures the number of times
customers withdraw money from their accounts. This metric is important
because it shows how often customers are using their savings.
● Customer satisfaction: This metric measures how satisfied customers
are with the microsavings program. This metric is important because it
shows how well the program is meeting the needs of customers.

By tracking these metrics, SEWA can get a better understanding of how

successful its microsavings program is. This information can be used to improve
the program and make it even more beneficial for customers.

X. Appendices
MicroSave ; Microinsurance: A Case Study of an Example of the Full Service
Model of Microinsurance Provision — Self Employed Women’s Association

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