Birth and EvoIution of Dabur

O Started by Dr. S.K. Burman as an Ayurvedic pharmacy in Kolkata in the year 1884.
His vision What is Life that cannot bring comforts to others was instrumental in giving direction
to the company.
O n the year 1972 Shifted base to Delhi NCR.(Ghaziabad)
O 1986 Public Limited Company
O 1994 Public issues
O 1998 Professionals to manage the Company


Company ProfiIe:
Established in 1884 :
125 Years of Trust & Excellence
Among top 4 FMCG companies in ndia.
Worlds largest in Ayurveda and natural Healthcare.
Revenue of Rs. 33.9 billion and profits of Rs. 5 billion in FY2009-10.
Strong brand equity.
3 major strategic business units (SBU) -Consumer Care Division (CCD), Consumer Health Division(CHD)
and InternationaI Business Division (BD)

Products marketed in over 60 countries 3Subsidiary Group companies: Dabur nternational Fem
Care Pharma newu 8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), DaburEgypt Ltd (Egypt),
Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria),
Naturelle LLC (Ras Al Khaimah-UAE), Weikfield nternational (UAE) and Jaquline nc. (USA). Overall,
Dabur has successfully transformed itself from being a family-run business to become a professionally
managed enterprise.

Products marketed in over 60 countries
3 Subsidiary Group companies:
Dabur nternational
Fem Care Pharma
newu

8 step down subsidiaries:
Dabur Nepal Pvt Ltd (Nepal), DaburEgypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian
Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE),
Weikfield nternational (UAE) and Jaquline nc. (USA).
Overall, Dabur has successfully transformed itself from being a family-run business to become a
professionally managed enterprise.


Demand AnaIysis:
Dabur ndia Q2 Net Profit Surges 30.7% To Rs 140.34 Crores
Consumer spending in FMCG, particularly for everyday use products at popular price points,
continues to remain strong.
The hair care category reported 21.5% demand growth, led by Vatika shampoo, for which the
demand grew by an impressive 45.5% . Growing demand for Dabur Chyawanprash, Honey &
Dabur Glucose, reported a strong 23.5%
The Foods business reported a near 24% growth, while brand Hajmola ended the quarter with an
11.5% growth in demand.
Daburs Toothpaste demand, led by Babool & Dabur Red Toothpaste, also reported a near 11%
growth during the quarter.
The skin care business for Dabur reported a 42.7% growth.
The recently-acquired Fem business recorded a 24.2% jump in demand.
Daburs Consumer Health Division too ended the quarter with a 17.7% growth.
Daburs overseas business continued to grow at a rapid pace with the division recording a 27.5%
growth, led by robust performance in GCC,Egypt, Bangladesh and Nepal markets.
Sales in the GCC region reported a 36.8% growth, while Egypt witnessed a near 35.3% growth
during the quarter.