GAERLAN, DARLYN ANTOINETTE M.

- requires respectful, politeness, sincerity

and genuineness
BSA 1D
/// show humility.
6. Completeness
PRINCIPLES, FUNCTIONS, AND ETHICS OF
COMMUNICATION - cover all facts
PRINCIPLES OF COMMUNICATION /// it’s on the content. IMPORTANT things
should be there.
1. Clarity
7. Cohesive
- being clear
--- they may not go all the time. they serve
- seeing exactly what you mean as the foundation to communicate properly
- avoid being ambiguous
- use familiar and correctly spelled words FUNCTIONS OF COMMUNICATION
- avoid jargons and clichés • generally, communication please several
function in various contexts according to
/// main goal: mutual understanding
Rao(2008, communication has six major
2. Correctness functions;

- correct message of words • 1. Regulations or control

• 2. Social interaction
- being mindful of grammar and sentence • 3. Motivation
construction • 4. Persuasive
/// all about pronunciation. • 5. Information
• 6. Emotional expression
3. Conciseness - (---- presentation)
- the quality of being short yet clear
- remove unnecessary words 1. Regulation or Control
- avoid repetition • when you use dysfunction YOU ARE
INTERESTED in meeting your needs or you
/// it should be short depending on the are simply giving rules and regulations.
situations. being on focus but still achieving
clarity. THERES FOCUS • you will DO EVERYTHING in order to
CONTROL the behaviour of others’ action to
4. Concreteness (providing supporting realize and satisfy your needs.
details)
/// we regulate and control because you
- be particular, specific, and definite want peace. you are making an order FOR
- use specific facts, statistical data and ALL. to make them do it not just persuade.
figures. Example:
/// providing supporting details particularly • teacher who tries to regulate the desert
those who are reliable. so that you will be outcome of learning may want to catch
concrete on what you will say. concrete students attention by giving reinforcing
body of evidence. FACTS. CORRECT INFOS comments.
• doctor's prescription:
5. Courtesy "take your medicine 3x a day"
• parent's instructions to their child
"wash the dishes now, or else I won't allow
you to go the party later"
2. Social Interaction
• social interaction - used to produce social
relationships; used to develop bonds,
intimacy, relations,;
• used to express preferences, desires,
needs, decision, goals and strengths;
• “no man is an island”
• through communication, rules are
promulgated, communities become stable
and the goals of a society are shared and
attained
• communication leads to sharing, sharing
leads to bonding; bonding leads to uniting
/// it's not purely emotional. MORE
SPECIFIC. It is a way for us to level up our
relationship. hahhaw sana all nag lvl up
Example:
• invitation "would you like some coffee or
tea?"
• “can we have as short talk about some
matters?”
3. Motivation
• motivation - functions to inspire or to
encourage people to live better
• this function aims to create a positive
change on the side of the receiver or
audience
Examples:
• an inspirational speaker telling about his
struggles and how he cope with all life's
challenges
• a picture who encourages people to
change their way of living and be a better
person for themselves
• a picture hotels her students to study hard
because education is very important
4. Persuasive
• the sender or speaker aims to sway or
persuade people in making a decision that
will be beneficial to them
• this also aims a change in the action of the
person that will be of benefit of the
speaker.
/// MAY BENEFIT YUNG SPEAKER. MORE
OF PERSONAL. you have to get their
interest. may inner motive
Examples:
• commercial and television persuading
people to buy their products
• a sales person trying to promote their new
release phone
• to convince the classmate to cut class
5. Information
• information - this function is used for
grabbing and sharing information
/// you are not just communicating. you
are to listen.
Examples:
• "where can I get my license?"
• "is there any other way for me to break
free from this pain?" WALA!
• "you can find the bathroom right next to
this door"
• "did you know that there's a secret
apartment at the top of the Eiffel Tower?"
6. Emotional Expression
• emotional expression - facilitates people's
expression of their feelings and emotions.
• it aims to bring out the person's feelings
thoughts and emotion through verbal and
nonverbal cues.
• the statement is based on the person's
emotion or feeling.
/// deeper relationship. (SANA UR DINIDEEP)
there's an involvement of emotion. it’s very
specific. it’s not limited to verbal. it can be
nonverbal. more of personal. can be than
after social interaction
Examples:
• Appreciation
- "I'm so glad that you came into my life"
- "i like you so much"
- "are you fall asleep it's because I can smell
without you"
• Expressing one's Ambition
- "I want to finish up my studies with good
grades to be accepted in a good university"
• Expressing a need
- "I need you in my life" HAHA @ANO
• Expressing prayers
- "we pray for those who suffered a broken
heart from their crush"
- inter - there is an interaction
- intra – you are just communicating to
yourself
COMMUNICATION ETHICS
• all human acts and interactions involve
purposive communication. they are rooted in
values and morals, which vary depending on
culture. as such, they have ethical
grounding.
• ethics is the study of values and morals of
what is right and wrong (sage 2009)
/// it's not ethical if you're not doing what
is right and moral.
- ethics may vary depending on culture
- ethics can be subjective
- looking into values and morals particularly
on what right and wrong.
PRINCIPLES TO CONSIDER FOR A BETTER
ETHICAL COMMUNICATION
1. BE HONEST
• moral characters attributed to
truthfulness, straightforwardness of
conduct, being trustworthy, fair and sincere
• you do not give malicious information.
2. MAINTAIN PERSONAL INTEGRITY
• integrity refers to wholeness of character
demonstrated by firm adherence to moral
values and consistency between thoughts,
words and actions
• you must have the inner strength to do the
right thing despite great pressure from
powerful individuals
• you act promptly and fight for your
beliefs.
( integrity - talks about who you are as a
person. wholeness of who you are)
3. BEING OPEN MINDED
• open-mindedness is the state of
DECISIVENESS AND WILLINGNESS TO LISTEN
and considers new ideas, suggestions and
opinions free from bias.
• open-minded to different beliefs and
culture
• you recognize other's freedom to express
their views.
// u can maintain your personal integrity by
being an open minded to others. try to
listen. have respect.
4. STAY COMMITTED
• commitment means stare or quality of
being dedicated to a purpose/cause/activity
• allocating needed time and resources to
communicate using proper medium.
5. Practice active listening
• Active listening – a communication
technique that requires the listener to have
conscious effort of concentrating,
understanding, responding, and
remembering what is being said.
• provide proper feedback through listening.
6. Be respectful
• Respect – giving due regard for the
feelings, opinions, rights, or cultures of
others.
• when you interact with others, you treat
them with dignity, that is in a positive
manner that acknowledges them for who
they are.
7. Be accountable
• Accountability means being responsible for
what you do, say, write; be ready to give a
satisfactory reason for doing it.
• Organize your message in a way that the
ideas or information expressed does not
deviate or contradict the organization
COMMUNICATION AND GLOBALIZATION
- both have effect on each other. without
one, the other will fail
• COMMUNICATION
• - systematic process of reaching total
understanding
// can function without globalization
• GLOBALIZATION
• - interconnectedness and integration of
the world's culture and economy and
infrastructure
// interdependent
IMPACT OF GLOBALIZATION TO
COMMUNICATION
• creation of global village
• GLOBAL VILLAGE - world viewed as a
community in which distance and isolation
have been dramatically reduced by
electronic media.
• cultural awareness in verbal and
nonverbal communication
• people need to develop the ability to
purchase subtle nuances of people's manners
of speech when communicating across
culture.
• creation of more business opportunities
• global interactions provides a platform
that allows business minded persons across
culture to improve their collaboration.
• understanding cultural diversity
• globalization provides a transparent
perspective and clear understanding of
cultural diversity
• breakdown of cultural barrier
• globalization has opened the doors for
controller exchange in several areas of
concerns such as but not limited to the
following:
- science (research, new theories), art,
technology, philosophy, religion, music,
language
• relevance to education
• other needs of education or realized
through the collaboration of education
experts
• creation of competitive advantage
• according to Matthews and Thakkar (2011)
to become a global leader, one must possess
cultural intelligence-" ability to navigate
through different cultural nuances
• global leaders train to communicate across
borders in order to achieve result.
• communication has created a global •Japanese people rely more on nonverbal
village where to translational individuals hints to send meaning than on words
can interact really even without (nodding)
communicating face-to-face

• communication technology improved
political relations among governments in the
world.
• Transitional governments cam exchange
ideas on a real time basis.
SOUTH KOREA
DON’TS WHEN VISITING SOUTH KOREA
1. don’t blow your nose in public places
2. don’t write someone’s name in red ink
3. giving tip is not necessary
4. don’t take picturesof someone without
their permission

• cross cultural communication address the

THAILAND
social needs of people around the world
• Section 112. Insulting or defaming royal
• cheaper online-only sources in providing
family
national and international information has
become pervasive • Whoever, deframes, insults or threatens
the King, the Queen, the Heir-apparent or
• effective communication channel sub led
the Regent, shall be punished with
to the globalization of banking industry
imprisonment of three to fifteen.
• The information highway has universalized
• Never touch someone’s head nor stem over
the transmission and influence of popular
someone’s head nor step over someone’s
culture
legs or feet
— ANTHONY ROBBINS
• refrain from showing a lot of affection in
"to communicate effectively, we must public beyond holding hands. Be discrete
realize that we are all different in the way
• better still just “sabai sabai” or take it
that we perceive the world and use this
easy, relax in the land of smiles
understanding as a guy to communicate with
others"
LOCAL AND GLOBAL COMMUNICATION IN A CHINA
MULTICULTURAL SETTING
• for Chinese, the face is delicate concept.
GLOBAL COMMUNICATION It translates to honor, good reputation or
respect
• Mianzi (face) the key factor to understand
JAPAN
the Chinese personality and behavior
• using phones on trains is prohibited, but a
• Giving Face – unhancing other people’s
fashionable girl (or gyaru) may still bring out
reputation and dignity (giving compliments)
her latest gadget only to face police officers
• Losing face – losing social status or
• biting, pointing, or playing with the
harming people’s reputation
chopstick is a no no.
• Eg. Showing a weakness or criticising
• slurping the noodle or sandwich means a
someone in public will damage their
very loud applause
reputation
• never embarrass a Japanese waitress by
giving her a treat
ACTIVE USE OF SOCIAL MEDIA -To whoever will reach my reviewer, Good
luck and do your best with all of your
exams po. – Darlan ♡
POLITICALLY INCORRECT
POLITICALLY CORRECT
NEGRO
AFROAMERICAN
WHITE
CAUCASIAN
HOMOSEXUAL
GAY
CRIPPLE
PHYSICALLY CHALLENGED
IDIOT,CRAZY,NUTCASE,MAD
MENTALLY DISTURBED
BLIND
VISUALLY CHALLENGED

LANGUAGE REGISTER
- variety of a language used in a particular
social setting, using certain words,phrases
and contractions that are not normally used
in other setting-or if they did,they may
sound strange or out of place"(Youssef,2015)
- was first used by Thomas Bertram Reid in
1956

-Joos (1961)describes five styles of

language register:

Static
Formal
Consultative
Casual
Intimate

-other experts add other styles:aggressive,

passive,assertive,submissive styles

Aggressive
Passive
Submissive
Assertive