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Full PDF Report - Sustainability Regulation Outlook 2024
Full PDF Report - Sustainability Regulation Outlook 2024
Full PDF Report - Sustainability Regulation Outlook 2024
regulation outlook
2024
Leveraging EU regulation to conquer sustainability
reporting, drive decarbonisation and prevent greenwashing
ARTICLE • 40-MIN READ
Time is running out to act on climate change. In Europe, the transition to a lower
carbon and more sustainable society is reshaping the economy, creating new
opportunities, and altering the cost of doing business. For companies, the implications
are stark. Failing to become more sustainable will leave them vulnerable to the loss of
revenue and reputation, as well as to litigation and regulatory penalties.
The EU’s response to the imperative on climate begins with enhanced sustainability
reporting and the EU Corporate Sustainability Reporting Directive (CSRD). For most
companies, work remains to be done to meet new reporting requirements in full. What
is more, sustainability reporting sits at the heart of the EU’s green strategy and the
information companies need to disclose draws on data and activities across the
organisation. CSRD can be exploited to generate change and efficiencies across other
regulatory-driven developments.
Beyond reporting requirements, our outlook highlights four themes for companies to
focus on this year.
Decarbonisation is the ultimate goal of many of the EU initiatives. CSRD will affect
most industries, obliging companies to track emissions and report their reduction
targets. The carbon border adjustment mechanism is one of many other relevant EU
regulatory initiatives. It makes it necessary to report emissions data on imported
carbon-intensive products such as aluminium, steel and cement, which will be taxed
on their carbon content from 2026. Buildings and real estate also present major
challenges. From 2024 the Energy Performance of Buildings Directive will seek to
ensure that buildings across the EU meet minimum energy performance standards. To
reach net zero, companies should look to invest in projects or take action to avoid and
reduce or remove from the atmosphere and store greenhouse gas (GHG) emissions.
Finally, to minimise their exposure to greenwashing risk, companies must ensure there
is no mismatch between what they say they are doing and what they are doing. The
EU Directive for Empowering Consumers for the Green Transition means that
corporate communications must change to avoid greenwashing. As from 2026, generic
phrases such as ‘green,’ ‘carbon neutral’, ‘biodegradable’ and ‘eco-friendly’ will no
longer be permitted. Companies will have to ensure that their environmental
messaging is clear and fully substantiated.
Companies need a plan of action that connects the moving parts on sustainability
across regulation and business strategy, and identifies opportunities for increasing
collaboration between finance, internal risk management and procurement
departments. Within this plan, companies can factor in what leading practice looks
like, the most effective way to manage and sequence the changes required and what
further changes to requirements are expected.
Now is the time that ambition for greater transparency needs to be put into practice.
In 2024, all eyes are on the CSRD and corresponding European Sustainability
Reporting Standards (ESRS). Even though the European Commission has reduced the
scope of the reporting burden in the short term, around 50,000 companies are
expected to publish data under CSRD – more than four times the number that
reported sustainability information under the Non-Financial Reporting Directive
(NFRD) that CSRD is replacing. For the largest companies the obligation, at this stage
with a requirement for limited assurance, begins as early as January 2025, for the
2024 fiscal year. The Commission plans to evaluate the shift from limited assurance to
reasonable assurance no later than October 2028.
The ISSB has collaborated closely with the European Financial Reporting Advisory
Group (EFRAG) – the body responsible for creating the ESRS – to ensure that the ISSB
standards and ESRS are consistent as far as possible, and to avoid duplication in
reporting against both sets of standards. In 2024, EFRAG and the ISSB are expected to
publish a table showing how the standards align and where incremental disclosures
may be needed to meet both sets of standards. Several countries, including the UK,
have committed to adopting the ISSB standards.
To respond fully to CSRD and the ESRS, companies need to consider how
implementing the reporting requirements extends beyond the immediate compliance
exercise and will drive broader changes to strategy, governance, operations, and data.
In particular:
strategy that is both effective and cohesive should rely on the development of a
suitable data framework that supports sustainable transformation of the business. In
addition, a disclosure strategy embedding an understanding of the overall disclosure
landscape will help firms to plan. Finance is likely to lead these projects but other
parts of the business, such as procurement, accounting, legal, compliance,
communication and human resources, should be involved.
• Get ready for assurance and manage mis-reporting risks: If they have not done so,
companies should set up due diligence processes to identify and mitigate reporting
risks in their supply chains. A closer look into engagement processes with their
suppliers to ensure the transfer of information for reporting purposes is crucial.
Companies should also allow sufficient time to build their internal capacity and test
their assurance models. Investments made to upskill the organisation and embed
relevant KPIs in the management and control cycle will pay off.
Most legislative actions proposed under the EU’s Circular Economy Action Plan have
now been published by the Commission. They have either entered into force or are
under consideration by the European Parliament and/or the European Council.
Companies are in a position where they must determine how the regulations affect
them and how best to prepare. For 2024 companies should focus on understanding
what circular design means for their products and services and how best to
incorporate new processes into their data and governance systems.
Together the regulations create new opportunities for companies throughout the
product life cycle, such as sourcing (and eventually scaling) secondary material or
components for production, designing products based on other companies’ waste
streams, and providing repair services. There will also be challenges. For instance,
creating a market for secondary materials may be difficult for some products due to a
lack of specialised recycling or of the ability to extract and reuse materials at identical
material compositions.
In early 2024 the Commission is expected to announce its priority product groups for
product-specific Delegated Acts (DAs) under ESPR. The Commission will refer to the
preliminary ranking provided by the Joint Research Centre for this product
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prioritisation. The ranking is reproduced below. Companies will need to stay abreast
of these developments to identify how their operations may be affected and focus on
data foundation and data governance policies that need to be in place.
Cross-sector partnerships
The new circularity requirements will oblige companies to make a systemic shift, away
from virgin materials to reliable, quality secondary materials for products and
packaging. To comply with the new requirements, companies could benefit from
assessing whether cross-sector or cross-value chain partnerships may ease the burden.
Such partnerships may include organisations from more than one sector, harnessing
the competencies of different organisations and sectors to help solve complex
challenges. Companies could, for example, assess whether such partnerships would be
viable to set up joint hubs where products of multiple Original Equipment
Manufacturers can be refurbished at reduced cost. Which segments of the value chain
will benefit best from such partnerships needs to be assessed.
Branding, positioning and marketing
PPWR requirements include targets for the use of specific quantities of recycled
content in different types of packaging products. These targets will rise progressively
over time. Companies will want to assess the quality and durability of new packaging
and market responses to it before scaling up production. This will be critical for
products where packaging is a differentiator that drives revenue.
Similarly, companies will need to ensure any green claims made for a new product can
be verified so that their marketing is in line with the requirements of the Green Claims
Directive and, more generally, avoids greenwashing. The Empowering Consumers on
the Green Transition Directive bans generic phases such as ‘green’ and ‘eco-friendly’
on packaging and in social media and advertisements.
The PPWR also aims to reduce the amount of packaging, promote reuse and refilling,
and prevent packaging waste. The regulation sets reuse targets, introduces mandatory
deposit return systems for plastic bottles and aluminium cans, and restricts over-
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packaging and use of unnecessary wrappings. Companies will need to consider how
they can create business and operating models that can incorporate packaging reuse
requirements and identify potential cost constraints in this transformation. Similarly,
for industries such as e-commerce, companies will need to assess how to reduce
packaging waste and design compact packaging for shipping.
• Identifying the design challenges: ESPR and the PPWR target companies’ core
instance, the impact of new packaging rules on the product portfolio, logistics and
operations; or that of operational fees arising from packaging-related Extended
Producer Responsibility and Deposit Return Systems.
• Review data foundation and governance policies: Assess data and data governance
• Improve baseline reporting for circularity data: Business and sustainability KPIs
need to be reconsidered to ensure that circularity is embedded. This will also help
companies report on the Resource Use and Circular Economy standard under the
European Sustainability Reporting Standards (ESRS E5).
regulatory compliance and complement their business strategy, companies can use
metrics on the use of recycled material in production, assess the need to scale
sourcing of recycled material, and ensure the availability of reliable suppliers for
recycled materials.
The supply chain comprises upstream actors only – providing components or services that are
used by a company in the development of its own products or services.
This definition of the value chain is based on the one included in the ESRS, which is aligned with
the ISSB and Global Reporting Initiative frameworks.
Meanwhile EFRAG continues its work on voluntary reporting requirements for unlisted SMEs
(ESRS) and mandatory reporting requirements for listed SMEs, small banks and captive insurers
(ESRS) which will provide a cap on the information that can be required from SMEs by their
larger counterparts, subject to CSRD reporting requirements.
Data points linked to suppliers’ carbon and environmental emissions could help
companies respond to provisions in the ESPR, and the DPP within it. The DPP will
require companies to provide detailed product-level data across a product’s life cycle,
including raw material provenance, the carbon and environmental footprint and
supplier information. The new rules may become applicable as early as 2025 for
certain priority product groups that will be determined by the Commission in 2024.
Similar provisions are also present in the EU Batteries Regulation, which is already in
the implementation phase. Manufacturers of batteries or their components need to
improve the traceability of the materials used in their products and ensure actors along
the value chain can access ecodesign information relevant to them.
The EU’s Joint Research Centre has published a study that underpins the CRMA and
provides recommendations for companies on how to increase their supply chain
resilience.
“Meeting the EU’s ambitious policy targets will drive an unprecedented increase in
materials demand in the run up to 2030 and 2050. For example, in order to meet the
REPowerEU targets for 2030, for the permanent magnet needs of wind turbines
alone, EU demand for rare earth metals will increase almost fivefold. Lithium demand
for the batteries in electric vehicles will also increase 11 times. Looking to the 2050
horizon, in the high demand scenario, EU demand in all the explored sectors for raw
materials such as neodymium, dysprosium (the two main rare earths), nickel, lithium
and graphite is projected to increase 6, 7, 16, 21 and 26 times compared with the
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current values, respectively.” - European Commission
The regulation will have a wide reach, particularly in the consumer industry, affecting
companies that sell into or export from the EU market products made or fed with
certain commodities, such as cattle, soya, rubber, wood, coffee, palm oil or cocoa. In
2024 the EC may extend the scope of the regulation by adding more commodities to
the list. Further down the line CSDDD will introduce rules requiring EU and non-EU
companies to conduct environmental and human rights due diligence across their
operations, subsidiaries and value chains. Companies will have to take measures to
prevent or mitigate any potential impacts they identify, as well as end or minimise any
real impacts. If companies fail to comply and damage occurs as a result they may be
held liable and face financial penalties.
Enforcement actions
According to CSDDD, civil society as well as trade unions and ombudsmen can
initiate civil proceedings on behalf of a victim, which means that companies may be
found liable for damage caused by their activities. Even though many legislative acts
that make up the EU Green Deal, including CSDDD, have yet to take effect, companies
are already having to contend with litigation risks stemming from comparable pieces
of legislation in France or Germany. The German Supply Chain Due Diligence Act,
applicable from 1 January 2023, has already resulted in a number of cases filed against
major global brands. If litigation materialises it may not only affect companies’ ability
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to raise capital, but also their reputation and brand.
Some companies may take a strategic decision to rely more on regional and less on
global supply chains, but the opposite choice might also be taken. A recent Deloitte
study found that global procurement is likely to return to favour in many companies
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in the next one to three years. The results suggest that companies aim to benefit from
the competitive price points and efficiencies a global supply chain can bring.
Companies should therefore look into increasing collaboration and creating links
between finance, internal risk management and procurement departments to ensure the
adequate flow of information within the firm and along the supply chain. These
investments can lead to positive outcomes for a company’s reputation and translate
into positive stakeholder and shareholder impact. According to MIT’s State of Supply
Chain Sustainability 2022 report, 76% of surveyed business leaders across the globe
have reported moderate to very high pressures from investors to advance on supply
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chain sustainability.
• Companies need a track record of emission reductions. They should ensure they
are actively reducing their carbon emissions across the entire value chain and in line
with their disclosed plans. Given increased transparency, those that do not show
tangible progress are likely to be closely scrutinised by key stakeholders, including
customers, investors and financial institutions.
• Identify what needs to be reported and conduct scenario analysis. Under the
• Track and report Scope 1, 2 and 3 emissions. Starting for financial years beginning
in 2024 (with the first reports due in 2025), companies already reporting under
NFRD need to collect high-quality emissions data across their entire value chain.
(Reports on Scope 3 emissions are not required in the first year for companies with
fewer than 750 employees).
New energy efficiency standards for buildings: In 2024 the Energy Performance of
Buildings Directive (EPBD) will enter into force. The EPBD seeks to ensure that
buildings across the EU meet minimum energy performance standards, with the aim of
having a fully decarbonised building stock by 2050. This is an important development
as emissions from buildings represent over 36 percent of total energy-related emissions
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in the EU. A further challenge for companies is that standards for public charging
still need to be developed. The Alternative Fuels Infrastructure Regulation (AFIR) calls
for the rapid development of European standardised procedures for recharging and
refuelling infrastructure to support planning, tendering, and building.
The big challenge in real estate
Decarbonising the real estate sector is essential for the EU to achieve its carbon
reduction ambitions. The implications of the EPBD for building owners will be
significant since the scope of the directive includes commercial, public and residential
buildings. Due50 bn to the EPBD’s reliance on national measures, building owners
operating across the EU will need to navigate local regulations to ensure that any new
or existing buildings comply with the required energy standards. For non-compliant
buildings companies will need to conduct an assessment of the upgrades needed. A
further consideration is the interaction with regulations such as the new Renewable
Energy Directive (RED III) or AFIR which will require the deployment of solar energy
capabilities, pre-cabling and charging points for EVs.
The real estate sector will need to rethink and adjust its investment strategy and
processes to increase value by taking into account not only new regulatory
requirements but also market expectations and the resulting new capital expenditure
needs. Achieving significant emissions reductions from buildings will be essential not
only to support the sector’s own decarbonisation goals, but also to respond to the
expected launch of the European Union Emissions Trading System (EU ETS) for
buildings in 2027.
By starting to act now, capital expenditures could be allocated over a longer period,
reducing the financial impact. This could also reduce potential risks, such as
abandoned assets, or the loss of value if required standards are not met. Three key
questions companies need to ask themselves are: do they fully understand the
requirements imposed by the EPBD at the national level and the capital needed to
retrofit buildings and deploy the required technologies? Are building materials with a
lower carbon footprint being sourced for new buildings and retrofits? What is the
current energy mix used for the building and can it be switched to renewables?
Under RED III, EU Member States need to contribute to the 42.5% goal by setting
sector-specific targets:
• For transport, Member States can select between a 14.5% reduction in GHG
• For industry, renewable energy use should increase at a rate of 1.6% per year.
• Buildings should obtain at least 49% of their energy from renewable sources by
2030.
To increase renewable energy production, RED III seeks to accelerate the granting of
permit processes for fast-track deployment and will consider renewable projects to be
of ‘overriding public interest’. This means that approvals for new renewable energy
plants and the connections to those plants, the grid or storage could be fast-tracked.
At present, the EU needs almost 600 GW of solar PV capacity and over 500 GW of
wind capacity to reach its climate change targets. This implies a need to add 48 GW of
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solar PV and 36 GW of wind capacity annually between now and 2030.
RED III will interact with the EU Reform of the Electricity Market Design initiative,
which seeks to offer protection to consumers and producers to boost renewable
energy. Consumers will have the right to multiple contracts, including forward
contracts that lock in future prices. Power Purchase Agreements will be promoted to
protect against price volatility and boost investment in renewables. There will be
public support for renewables through two-way Contracts-for-Difference to provide
power producers with price stability and shield industry from price volatility. Member
States will be encouraged to channel excess revenues to consumers.
This framework is likely to change the voluntary carbon market (VCM) dramatically
in years to come, as it will counter greenwashing and build trust by ensuring that
projects are of high quality and removals are quantified, monitored and verified. This
means that in the medium term companies will be able to use carbon removals as part
of their overall decarbonisation strategy to reach net zero.
Funding gaps
The European Commission estimates that €1.25 trillion will need to be spent by 2030
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to meet the EU’s climate and energy security investment needs. This estimate
represents an increase of over 65% from the past decade and is expected to come from
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the private sector, including firms and households.
An example is the EU’s Net-Zero Industry Act which seeks to achieve at least 40% of
its annual green technology needs by 2030. These technologies include solar, heat
pumps, onshore and offshore renewable technologies, battery and energy storage
technologies and carbon capture and storage. The EU has €250bn in funding available
for green measures under the Recovery and Resilience Facility (RRF) and can mobilise
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over €370bn under InvestEU for net-zero investments. But the EU has made it clear
that the greater part of the required investments will need to come from private
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funding.
Companies in the technology sector have on average 125 tier one suppliers and more
than 7,000 across the whole value chain. In the auto industry the value chain is even
more complex, as an auto manufacturer can have 250 tier one suppliers but up to
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18,000 suppliers across the entire value chain.
For Scope 3 in particular, the issue becomes more complex when companies have
global supply chains. Suppliers in some developing countries have limited access to
renewable energy and alternative fuels, preventing them from significantly reducing
their Scope 1 and 2 emissions. There is a need to find ways to account for these
emissions while working with suppliers and stakeholders to reduce them.
Looking beyond value chain mitigation
To be able to reach net zero, companies should look beyond their value chain by
investing in projects or conducting actions that avoid or reduce GHG emissions,
including those that remove GHG from the atmosphere or store them. These
investments or actions could then be reported by companies as part of their overall
decarbonisation strategy. Looking beyond value chain mitigation (BVCM) is relevant
for companies as once they have reached the point at which they cannot reduce
emissions within the value chain any further (due to cost or technological
effectiveness), the only option is to invest in projects that can reduce the remaining
emissions. To make BVCM feasible the Science Based Target Initiative is planning to
publish guidance in 2024 on minimum benchmarks for credibility and best practices.
The implication of BVCM’s guidance is that companies, especially those from hard-to-
abate sectors, can help maximise climate mitigation and support the UN’s Sustainable
Development Goals.
place, with emission reduction targets for 2030, 2040 and 2050.
• Establish for the medium term (2030) a clear annual CO2 pathway with
Reduce their carbon footprint in raw materials, fossil fuels and buildings
• Ensure they have carbon footprint data for their key raw materials and identify
lower carbon alternatives to reduce potential carbon taxes and improve the
company’s emissions record.
• Reduce consumption of fossil fuels in fleets by increasing use of alternative fuels or
retrofits and deploying green technologies. Companies also need to understand the
energy mix of buildings, fully switching to renewables and ensuring that low carbon
materials are sourced for retrofits or new construction.
• Companies should assess all feasible electric solutions. These solutions include the
deployment of charging points for EVs, shore-side electric installations for vessels at
ports, electricity supply for aircraft at airports, and the replacement of fuel-power
equipment with fully electric options.
• The switch to electric requires the use of a 100% renewable energy supply to fully
• Companies can deploy wind and solar technologies to produce their own
electricity on-site and negotiate long-term contracts for renewable energy supply
with utility providers.
After the Directive for Empowering Consumers for the Green Transition is finalised
and enters into force, EU Member States will have 24 months to transpose the
requirements into national law. From 2026 companies will need to ensure that any
environmental messages or representations made voluntarily about their products,
brand and organisations that imply a neutral, positive or reduced environmental
impact are clearly and accurately substantiated. Common generic phases, such as
‘green,’ ‘carbon neutral’, ‘biodegradable’ and ‘eco-friendly’ will be banned across
packaging, social media posts and advertisements. Companies providing sustainability
labels will also need to ensure that their schemes meet minimum conditions of
transparency and credibility.
In recent years there has been an increase in allegations of greenwashing that have
materialised in legal action (Figure 11) and in complaints to supervisory, advertising
and oversight authorities (see case study below). Claims have been based on alleged
misrepresentation and breaches of responsible advertising or fair competition
legislation or standards, as well as accusations of fraud. The financial and reputational
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consequences of these actions can be severe, including on share prices.
Responses to CSRD, the Directive for Empowering Consumers and the Green Claims
Directive can be integrated if companies form organisational-wide policies on how to
gather, analyse, use and review data for all sustainability communications. Data
collected, processed and assured for companies’ sustainability reports can then be used
to substantiate companies’ B2C environmental claims. This could range from information
gathered on water consumption under ESRS E3 to the materials used to manufacture
products under ESRS E5, which in turn can help determine a product or organisation’s
environmental impacts and performance.
Companies can avoid last-minute disruption and reduce compliance costs by starting
the compliance process now. By acting early they can more fully understand how to
leverage processes and controls, identify internal skills gaps, and roll out tailored
upskilling programmes. They can also conduct peer analysis and determine levers to
differentiate themselves from their competitors and begin to integrate new insights into
strategic decision-making.
The scale and cost of the compliance challenge is likely to be considerable. But the
investment not only reduces the risk of penalties for infringement, but also provides
companies with greater agility to access sustainability-related market opportunities in
the future.
• Review and test messaging: Review B2C environmental communications and test
the messaging with customers to check if it is clear and well substantiated. This step
will enable companies to devise or refine messaging guidelines and update supplier
codes of conduct. Companies may also need to brief advertising or PR agencies, and
update any corresponding scopes of work as well as contracts.
• Embed greenwashing risk within governance frameworks: It is vital for companies
Abbreviation Meaning
Adithya Subramoni
United Kingdom
Endnotes
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8. Samuel Carrara et al., “Supply chain analysis and material demand forecast in
strategic technologies and sectors in the EU – A foresight study,” European
Commission, 16 March 2023.
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9. Ibid.
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10. European Centre for Constitutional and Human Rights, “Ten years after Rana
Plaza: Workers submit complaint,” 2023.
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17. Laurent Abraham, Marguerite O’Connell, and Iñigo Arruga Oleaga, The legal
and institutional feasibility of an EU Climate and Energy Security Fund,
European Central Bank, March 2023.
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18. Frank Elderson “Closing gaps to bend the trend: embedding the flow of finance
in the transition,” European Central Bank, 5 May 2023.
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21. Michael Taylor, “EU endeavours to secure and strengthen its supply chain,”
MRS Bulletin 48, (2023): pp 441–446.
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22. Deloitte, “What consumers are doing to adopt a more sustainable lifestyle –
Sustainable Consumer 2023.”
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23. Misato Sato, Glen Gostlow, Catherine Higham, Joana Setzer and Frank
Venmans, Impacts of climate litigation on firm value, The Grantham Research
Institute on Climate Change and the Environment, May 2023.
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25. Rosalind Fergusson and David Strachan, “Building an effective culture to
support sustainability-related objectives,” Deloitte, 10 February 2023
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Acknowledgments
The authors would like to thank Ejona Haka and Camille Kessler for their
contributions to this article.