ADVENTIST MEDICAL CENTER COLLEGE

Barangay San Miguel, Iligan City

Philippines

DEPARTMENT OF GENERAL EDUCATION

COURSE CODE:
COURSE TITLE: PURPOSIVE COMMUNICATION
COURSE CREDITS: 3
CONTACT HOURS: 24 hrs./ week
NAME OF FACULTY: Alvin O. Sanico, LPT
E-MAIL: alvinsanico2020@gmail.com
CONTACT NUMBER: 09057156165
PREREQUISITES:

Philosophy : AMC College believes in God as the true model of harmonious Adventist Education.

Our Vision : AMC College envisions to be a dynamic Adventist learning institution toward transformation, professionalism, evangelization, and service.

Our Mission : AMC College prepares lifelong learners for the joy of wider service in this world and greater joy hereafter.

Our Goals/Objectives : 1. Pursue curricular and co-curricular undertakings founded on God’s Word and Love
2. Develop character above/along with intellect
3. Proclaim God’s love through the use of God-given talents and capabilities
4. Acquire accreditation of curricular programs, establish linkages, and gain institutional recognition
5. Immerse the faculty and students in service-learning programs toward constructive community interaction
6. Produce research-oriented and globally-competent graduates

Core Values : Academic Integrity and Accessibility

Moral Uprightness and Motivation
Creativity and Consistency
Commitment and Compassion

COURSE DESCRIPTION: This syllabus for Purposive Communication aims to elevate students' communicative competencies while nurturing cultural and intercultural awareness through a variety of tasks. These
activities present occasions for adept and culturally attuned communication, applicable to both local and global scenarios. The program equips students with the ability to assess texts critically, underscoring the
influential nature of language and the consequential impact of visuals when responsibly conveying messages. The competencies, proficiencies, and perspectives cultivated in this syllabus are transferrable to
their academic pursuits, selected disciplines, and future professional endeavors, enabling them to generate content through oral, written, audio-visual, and/or web-based mediums for diverse objectives.
PROGRAM OUTCOMES:
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various multicultural contexts.
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal text critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.
6. Adopt cultural and intercultural awareness and sensitivity in the communication of ideas
7. Appreciate the difference between the varieties of spoken and written language
8. Adopt awareness of audience and context in presenting ideas
9. Appreciate the impact of communication on society and the world
10. Convey ideas through oral, audio-visual, and/or web-based presentations for the different target audiences in local settings using appropriate registers
11. Create clear, coherent, and effective communication materials
12. Present ideas persuasively using appropriate language registers, tone, facial expression, and gestures
13. Write and present academic papers, papers using appropriate tone, style, conventions, and reference styles

EXPECTED LEARNING OUTCOMES:

1. Observe proper ethics in communication;
2. Articulate the vital functions of verbal and non-verbal communication in various multicultural contexts;
3. Communicate effectively in business and in the workplace;
4. Build positive relationships in business and at work;
5. Explain how cultural and global issues affect communication;
6. Appreciate the impact of communication on society and on the world;
7. Respect cultural differences in communication;
8. Understand the difference between spoken and written language;
9. Use the proper register when communicating in varying situations;
10. Recognize the changes which are occurring in workplace communication as a result of technological advancement;
11. Deliver messages in varying contexts, for different purposes and audiences;
12. Write and present varied types of accurate and effective academic papers (e.g., reaction paper, position paper, concept paper, research paper);
13. Create effective communication and oral presentations in the classroom; and
14. Create clear, coherent, and effective communication materials.

Course Coverage

Time Course Content Desired Learning Outcomes Learning Activity IFL & Life Resources Assessment
Frame Experience Task

Prelim Unit 1. Communication Perspectives

A. Nature of Communication 1. Describe the nature and process of 1. Computer-mediated oral Good PPT Presentation Oral Test:
communication reports Communication
1. Reflection:
B. The Communication Process 2. Explain the importance of 2. Review of video clips Ephesians 4:29 YouTube Revisit lessons
communication to the teaching learned.
C. Importance of Communication 3. Skit “Do not let any Video Clips
profession
unwholesome talk Written Test:
D. Principles of Communication 4. Reflection Online articles
3. Explain significant principles in come out of your
1. Match
E. Modes of Communication communication 5. Group Discussion mouths, but only
communication
what is helpful for
F. Communication in Various 4. Observe proper ethics in terms with their
building others up
Multicultural Contexts communication meanings.
according to their
G. Ethics in Communication 5. Articulate the vital functions of needs, that it may 2. Write about a
verbal and non-verbal benefit those who situation in
communication in various listen.” which they have
multicultural contexts experienced in
which
Proverbs 18:13 communication
went wrong,
“To answer before
diagnose the
listening— that is
problem by
folly and shame.”
finding the parts
of the
Unit 2. Interpersonal communication
Communication in Business and at 1. Discuss how to communicate that contributed
Work effectively in business and in the to the trouble,
workplace write a skit, and
A. Nature of Interpersonal
dramatize the
Communication 2. Enumerate ways to improve 1. Computer-mediated oral situation.
B. The Importance of Good interpersonal communication skills in reports
a variety of situations. 3. Respond to
Interpersonal Communication in
2. Reflection statements that
Business and at Work 3. State and explain how barriers to are either true
C. Using Communication Networks: effective listening in the workplace 3. Statement Analysis or false.
Management of Communication can be n eliminated.
4. Giving Insights 4. Give insights
Flow 4. Build positive relationships in
5. Following Instructions into their own
D. Developing and Improving business and at work listening habits
Interpersonal Communication in the 6. Interactive Discussion through a survey
5. Use a communication network to
Workplace checklist.
regulate communication within the
organization
 E. Effective Listening: A ‘Must’ in the 6. Avoid conflict in the workplace 5. Follow oral
Workplace instructions
correctly.

6. Distinguish
upward,
downward and
horizontal
communication
in the
workplace.

7. Exam

Midterm Unit 3. Communication, Understanding

Globalization, and Culture Cultural Diversity:

A. What is Global Communication? Galatians 3:28

1. Explain the relationship between 1. Brainstorming PPT Presentation Oral Test:
B. Culture: How It Affects Global culture and communication. “There is neither
2. Role-Play YouTube Reflection:
Communication Jew nor Greek,
2. Understand the cultural Revisit lessons
3. Debate there is neither Video Clips
C. Relationship Between Culture and dimensions of a diverse society learned
slave nor free,
Communication 4. Oral Reporting
3. Recognize and respect cultural there is no male Online articles Written Test:
D. Cultural Diversity and differences in communication 5. Library Research and female, for
you are all one in 1. Recognize
Communication
4. Analyze differences in Christ Jesus.” the variations in
E. Cultural Dimensions of a Diverse communication between and among what people see
Society people coming from different regions as an
in the Philippines. appropriate way
F. Co-Cultural Influences Affecting
of
Communication 5. Demonstrate cultural sensitivity in
Romans 12:16 communicating
communication
G. Recognizing Cultural Differences with others.
“Live in harmony
6. Avoid ethnocentrism when
H. Improving Cultural Sensitivity and with one another. 2. Answering
communicating with people having
Communication for Multicultural and Do not be haughty, problems and
different cultures
Intercultural Audiences but associate with connecting them
the lowly. Never be with real-life
I. Overcoming Ethnocentrism wise in your own situations.
sight.”
J. Diversity and Ethical Issues 3. Making
unethical
ethical.
Tactfulness:
Unit 4. Varieties and Registers of
4. Role-play a
Spoken and Written Language Proverbs 15:1
situation where
A. Spoken and Written Languages: Do “A gentle answer the
1. Understand the difference communicators
They Differ? turns away wrath,
between spoken and written practice
but a harsh word
B. Register: A Variety of Language language. ethnocentrism
stirs up anger.”
C. Types of Registers in Spoken and 2. Use the proper register when and another
Written Language communicating in varying situations. 1. Interactive Discussion situation that
shows a remedy
D. Register Variation 3. Determine culturally appropriate 2. Essay/ Letter Writing to
terms, expressions, and images that ethnocentrism
E. Registers of Writing 3. Role Play
show sensitivity to gender, race, in
F. Applying Formal Registers in class, or religion. 4. Group Presentation communication
Conducting Team Meetings and
4. Write meeting minutes, and 5. Free Write on
Writing Business Letters
business letters (e.g., inter-office a given topic
G. Improving Cultural Sensitivity in memos) accurately, clearly, and
Speaking and Writing coherently 6. Answer
questions based
5. Adopt cultural and intercultural on the lessons
awareness, as well as sensitivity in learned
communicating with others.
7. Answer
6. Evaluate multimodal texts critically grammar test
to enhance receptive skills.
4. Identifying
7. Improve cultural sensitivity in Errors
speaking and writing
8. Write and
present the
Minutes of the
Meeting
conducted in
 class

9. Write E-mail
messages

10. Exam

Semifinal Unit 5. Presentational Aids and

Strategies Using Tools of Technology

A. Communicating Amid Advancing

1. Recognize the changes which are 1. Computer-Mediated Oral Self-Improvement: PPT Presentation Oral Test:
Technology
occurring in workplace Report
1 Timothy 4:15 Video Clips Reflection:
B. Using Computers to Improve communication as a result of
2. Visual Aids Designing Revisiting
Presentations technological advancement “Take pains with You Tube
Lessons Learned
3. Peer Critiquing these things; be
C. Developing Oral, Audio-Visual, and 2. Explain the advantages and Online articles
absorbed in them, Written Test:
Web-Based Presentational Aids disadvantages of using computers in 4. Graphic Organizers –
so that your
one’s presentations Word Web/Map 1. Answer a
D. Methods of Displaying progress will be
survey
Presentational Aids 3. Present ideas through oral, audio- evident to all.”
visual, and/or web-based 2. Identify true
presentations for different target and false
audiences in local and global statements
contexts using appropriate registers
Politeness/ Good 3. Analyze non-
4. Develop, design, or create oral, Manners: prose texts
audio-visual, and web-based (graphs)
presentational aids which can be Colossians 4:5-6
used in classroom “Conduct
yourselves with
wisdom toward
outsiders, making
the most of the
opportunity. Let
1. Identify the goals of informative your speech always
Unit 6. Communication for Various
 Purposes and persuasive communication. be with grace, as Oral Test:
though seasoned
A. Modes of Speech Delivery 2. Discuss some conversational rules 1. Reflection:
with salt, so that
and their distinguishing features. Revisiting
B. Informative, Persuasive, and you will know how
Lessons Learned
Entertaining Speeches 3. Outline the maxims of the you should
1. Computer-Mediated Oral respond to each
cooperative principle and how each 2. Write a skit
C. Communicating in Conversation Reporting person.”
applies in conversation. where the
D. Conducting a Job Interview 2. Writing Speech characters
4. Suggest tips or guidelines for
converse that
successful conduct of an interview 3. Speech Delivery follow the four
(e.g., a job interview).
4. Designing Rubrics for maxims of the
5. Use an appropriate mode of Speech Delivery cooperative
delivering messages principle.
5. Role Play/Simulation
6. Present informative and 3. Deliver an
persuasive messages effectively 6. Skit impromptu
7. Interview speech
7. Converse appropriately and
effectively following the four maxims 4. Conduct a job
of the cooperative principle. interview

8. Show politeness in conversation Written Test:

9. Conduct a job interview effectively 1. Answer a

Matching Type
test

2. Write an
informative
speech

3. Exam

Finals Unit 7. Communication for

Education and Classroom Instruction
Purposes

A. Importance of Communication in
Education and Classroom Instruction 1. Discuss the importance of proper 1. Computer-Mediated Oral Honesty and PPT Presentation Oral Test:
communication in the classroom. Reporting Integrity:
B. Effective Oral Presentations in the 1. Reflection:
Classroom 2. Identify some jargon used in the 2. Interactive Discussion 2 Corinthians 8:21 Video Clips Revisiting
field of education Lessons Learned
C. Education Jargon: Understanding 3. Group Presentation “For we are taking You Tube
the Language of Teachers 3. Enumerate ways to improve pains to do what is 2. Conduct team
4. Creating Word Bank Online articles
communication in the classroom right, not only in teaching
D. Instructional Resources and
5. Writing Instructional Plan the eyes of the
Communication Aids for 4. Assess effective communication Written Test:
Lord but also in the
and oral presentations in the 6. Designing Simple Learning
Classroom Instruction eyes of man.” 1. Identify true
classroom Resource Materials
and false
E. Using Information Technology in
5. Create clear, coherent, and statements
the Classroom
effective communication materials. related to the
F. Digital Multimodal Texts: Tools to lessons learned
6 Design or create multimodal texts Proverbs 10:9
Communicate in Contemporary
for classroom instruction 2. Define some
Classrooms “Whoever walks in
education terms
7. Evaluate instructional materials integrity walks
G. Effectiveness of Traditional Print
used for communication between securely, but 3.Write an
Textbooks for Classroom Instruction
the teacher and the students or whoever takes instructional
Despite Popularity of Electronic
students to students. crooked paths will plan
Resources
be found out.”

Unit 8. Communication for

Academic Purposes

A. Interrelationship Between Reading

and Writing

B. Academic and Non-Academic Texts

Oral Test
C. Fundamentals of Academic
1. Recognize the relationship 1. Reflection:
Reading and Writing
between reading and writing in an Revisiting Lesson
D. Evaluating and Citing Sources academic context Learned

2. Explain the difference between 2. Discuss the

academic and non-academic texts 1. Computer-Mediated Oral responses in a
Report survey
3. Enumerate the fundamentals of
academic reading and writing 2. Interactive Discussion Written Test
3. Graphic Organizers –
 4. Identify the features of valid Venn Diagram, Concept 1. Identify true
sources Map and false
statements
5. State the ways to quote, 4. Writing a Book Review,
based on the
paraphrase and summarize. Critique, and Concept Paper
lessons learned
6. Name the basic parts of a research 5. Designing a Survey
2. Answer
report.
6. Brainstorming survey sheets
7. Differentiate academic texts from
7. Group Presentation 3. Summarize,
non-academic texts
paraphrase, and
8. Peer Critiquing quote an
8. Locate, evaluate and cite sources
effectively 9. Survey original passage.

9. Apply effective strategies in 4. Analyze and

summarizing, paraphrasing, and interpret a
directly quoting the content of a text table.

10. Write and present varied types of 5. Search for

academic papers (e.g., reaction references in
paper, position paper, concept the library that
paper) can be used as
sources of
11. Prepare and use research information
instruments efficiently and about an
effectively; assigned topic
12. Present, analyze, and interpret 6. Design or
data visually in tables, graphs, or develop a survey
diagrams) questionnaire
13. Present an accurate research 7. Exam
report.

COURSE ASSESSMENT
Grading System
Students Score/Perfect Sore X 100% - The Zero Based system with a passing grade of 70% as D

Grading Oral/ Written Tests Performance Tasks Exams Total

Period
Prelim 20% 50% 30% 100%
Mid-Term 20% 50% 30% 100%
Semi-Final 20% 50% 30% 100%
Final 20% 50% 30% 100%

COURSE POLICIES

Attendance:
1. Be on time to attend physical classes or video conferencing.
2. More than 30 minutes late is considered absent
3. Always beat the deadline in submitting documents
4. Passing rate is 70% which is equivalent to a letter grade of D (professional subject)
Quizzes:
1. No special quiz is given to students who failed to attend his/her classes without excusable reasons (as stated in the student manual).
2. A special quiz may be considered during an online activity upon the decision of the teacher. The final word from the Department Chair is final and irrevocable.
Examinations:
1. No special examinations will be given for late and absent students, except for valid reasons (sickness, death of immediate family, or in cases where a student is sent as a delegate or representative
of the college in school-approved activity)
2. A special exam may be considered if missed online, upon the decision of the teacher. The final word from the Department Chair is final and irrevocable.

Uniform:
1. Wearing a prescribed uniform is a must.
2. Students not in uniform may be denied entry to class or deducted points for the assigned activity of the day.
3. Uniforms must be worn according to whether the class is lecture or laboratory.

REFERENCES:

Adler, R.B. & Elmhorst, J.M. (2002). Communicating at work. Boston: McGraw Hill.

Barrot, J.S. & Sipacio, P.J.S. (2016). Communicate today: English for academic & professional purposes. Quezon City: C&E Publishing Inc.
 Bovee, C.L., Thill, J.O., & Schatzman, B.E.(2003), Business communication essentials. N.J. : Prentice Hall.

De Vito, J.A. (1993). Messages: Building interpersonal communication skills. New York: Harper Collins College Publisher.

Flores, C.S. and Lopez, E.B. (2003). Effective speech communication. Mandaluyong City: National Book Store.

Manalo, P. E. and Fermin, V. E. (2006). Fundamental speech communication for Filipinos. Manila: Navotas Press.

Nation, J. R. (1997). Research methods. New Jersey: Prentice Hall.

R.A. 7877: “Act Declaring Sexual Harassment Unlawful in the Employment, Education or Training Environment, and for other purposes” (March 5, 1995).

Republic Act No. 9262: An Act Defining Violence Against Women and Their Children, Providing for Protective Measures for Victims, Prescribing Penalties Therefore, and for Other Purposes.(2004).
Retrieved @ www. chanrobles. com/republicactno9262.htm#. XXfxXLNuKaE.

Verderber, R.F. (1999). Communicate. Belmont, CA: Wadsworth Publishing Company.

Throop. R.K. (1993). Reaching your potential. : Personal and professional development. Albany, New York: Delmar Publishers, Inc.

Verderber, R.F. (1999). Communicate. Belmont, CA: Wadsworth Publishing Company

Prepared and Signed by:

LOUELLA JOY O. OSORIO, LPT, MAEd

Faculty

Approved by:

MIRASOL LAGUERTA, Ph.D.

Chairperson- General Education Department

PRETZEL K. ZUNEGA, Ph.D.

VP for Academic Affairs