“Coca-Cola ICC World Cup Promo Campaign 2023”

TERMS AND CONDITIONS

Clause Title Terms and Conditions

1. Promotion The “Coca-Cola ICC World Cup Promo Campaign – 2023” (“Promotion”),
Details, is a consumer promotion by Coca-Cola Bangladesh Limited (“CCBL”),
Concept and wherein individuals, upon scanning the QR Code on the Promotion
Participation Products or visiting the Promotion Website (as defined hereinbelow) can
participate in and win Prize(s) (as defined in Clause 7) by registering on
the Promotion Website and performing the activities (as detailed in
Clause 6) as provided post such registration, in accordance with the terms
and conditions mentioned herein.

The Promotion shall be valid for the individuals residing in Bangladesh

(“Promotion Territory”) and shall be applicable on all 400 ml, 500 ml, 600
ml, 1 L and 1.25 L PET bottles of brand “Coca-Cola” and “Sprite”;
(“Promotion Products”). By participating in this Promotion, the Eligible
Persons as per Clause 5 (each a “Participant”) accepts and agrees to abide
by these terms and conditions of the Promotion (“Promotion Terms”). It is
hereby clarified that the Participant may participate in the Promotion
multiple times, but he/she shall be eligible to win the “Prize(s)” up to a
maximum of two Match Tickets, per Mobile Number during the Promotion
Period.

The Promotion is advertised and promoted, inter alia, through media

including radio, digital media including television (news and other
channels) print media, Facebook, YouTube, point of sale materials, print
publicity through banners, posters, public announcements, website, and
other available media.

The Promotion is subject to all applicable laws, rules, regulations, policies,

conventions of Bangladesh.

These Promotion terms and conditions (“Terms”) will be hosted at

http://bd-icc23.coke2home.com (“Promotion Website”).

2. CCBL and This Promotion is sponsored and organized by Coca-Cola Bangladesh

Partners Limited, having its corporate office at Doreen Tower, Level 6, 6/A North
Avenue C/A, Gulshan Circle 2, Dhaka 1212, Bangladesh.

AND

The operational part of the offer is managed by Quasar Media Private

Limited (“Hogarth Worldwide”), having its registered office at 8th Floor,
Tower-B, DFL Cyber Park, 405 B, Udyog Vihar Phase 3, Sector 20,
Gurugram and Software Shop Limited Wireless (“SSL”), having its
registered office at Standard Center, Level: 9, New Eskaton Road, Dhaka-

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 1000, Bangladesh are the technology partner of CCBL and shall manage
the execution and logistics related to the Promotion, commencing with
conceptualizing the SMS/IVR for the Promotion Period and handing over
the list of Winners to CCBL.

AND

MY Outsourcing Limited (“MYOL”) is the technology partner of CCBL who

will be operating the call center for managing the calls and interacting
with the Winners for the purpose of this Promotion.

3. Deemed Entry and participation in this Promotion will be deemed as an

acceptance of unconditional and an unequivocal acceptance of these Terms and
Terms Conditions, including any modifications, revisions, and amendments
and thereto. The decisions of CCBL shall be final and binding on the
Conditions Participants in all matters related to the Promotion. Further, the
Participants recognize that these Terms and Conditions may be modified
by CCBL from time to time without any prior/public notice by posting the
applicable terms and conditions on the Promotion Website. CCBL also
reserves the right to cancel or terminate the Promotion at any stage
without assigning any reasons whatsoever. Successfully entering the
Promotion and winning the Prize is subject to all requirements set forth
herein.

4. Promotion This Promotion will commence on 1st August 2023 and will continue until
Period 30th September 2023, inclusive of both days (“Promotion Period”). The
valid timings for receiving entries are between 12:01 AM BST and 11:59
PM BST each day of the Promotion Period (“Promotion Timings”).

Any entries received outside the Promotion Timings and after the end of
Promotion Period shall not be eligible for the Prize(s) and shall not be
carried forward to any other promotional scheme ahead.

Stock of The Coca-Cola Company Products without the Promotion offer

will also be available across Bangladesh.

Further, certain stock of The Coca-Cola Company Products containing the

Promotion offer may be available before the Promotion Period or may
continue to be available even after the Promotion Period. However,
prospective Participants understand and agree that they will not be
permitted to participate in the Promotion before commencement of the
Promotion Period and after the expiry of the Promotion Period and
further, agree not to raise any claim or complaint against CCBL or its
Partners in this respect.

5. Eligibility Subject to the criteria of Promotion Territory, entry and participation in

Criteria this Promotion is open to individuals who satisfy each of the following
criteria (“Eligible Persons”):

- Must have attained 18 (eighteen) years of age.

- own a valid cellular GSM or CDMA phone connection and internet

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 connection that is accessible at all times.
- have not been arrested or convicted of any crime or been the
subject of any criminal investigation.
- bear a good moral character and have not been implicated or
named in any legal proceedings (either civil or criminal); and
- are not management, employees, directors or contractors, or the
family of the management, employees, directors, or contractors of
CCBL, Hogarth Worldwide, SSL, MYOL, and their related entities or
other agencies, firms or companies associated with the Promotion
(including suppliers of Prizes).

For the sake of clarity, this Promotion is not open to Non-Resident

Bangladeshi (NRBs), Overseas Citizens of Bangladesh (OCIs) and Persons of
Bangladeshi Origin (PBOs) who are not residing in Bangladesh.

Eligible Persons participating or seeking to participate in the Promotion

shall individually be referred to as “Participant” and collectively as
“Participants”.

By participating in this Promotion, the Participant agrees to receive details

and information about this Promotion on their respective mobile phones,
through SMS or voice calls, during the tenure of the Promotion.

6. Participating Participants wishing to enter the Promotion can do so only through the
in the website- http://bd-icc23.coke2home.com.
Promotion
The Participant can participate subject to the following terms:

Step 1: Buy a 400 ml, 500 ml, 600 ml, 1 L and 1.25 L PET bottles of brand
‘Coca-Cola’ and ‘Sprite’ Promotion Product.

Step 2: Scan the QR code located on the inner side of the label of the
Promotion Product to visit the Promotion Website.

Step 3: Register with a valid mobile number and accept these Terms and
Conditions and the Promotion Website’s Privacy Policy to Participate in
this Promotion.

Step 4: Enter Unique Code from behind the label of the Promotion
Product, if the Unique code is correct the Participant will get an OTP on
the register mobile number, and once the OTP is confirmed the
Participant will be able to collect a digital coin which can be golden or
silver. The coins will be allocated randomly, and it is possible that the
Participant may win the same kind of coin more than once.

Step 5: Keep collecting golden or silver digital coins till the Participant
completes the collection of 5 digital coins where one digital coin must be
golden. As soon as the Participant completes the collection of 5 digital
coins (including 1 golden coin), they will be eligible to win a match ticket.
A maximum of two (2) match tickets can be won per mobile number

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 during the Promotion Period.

Step 6: Post collection of the 5 digital coins satisfying the abovementioned

Step 5 criteria, the Participant will receive a system generated
confirmations text notifying them as a Winner.

Other terms & conditions:

a) Match Tickets must be claimed and collected by producing all

required valid documents within two weeks from the date of
announcing the Winner (“Redemption Window”) following the
instruction provided via SMS and the Promotion Website. Any
Prize not claimed by the Redemption Window will be forfeited.

b) Participants may participate any number of times for winning the

Prize(s), however, it is clarified that each Participant will be eligible
to win up to a maximum of two Match Tickets per Mobile Number
during the Promotion Period.

c) Entry by proxy is not permitted. Participants can only enter in

their own name as per their government approved photo ID and
the claiming and collection of the ticket from CCBL, is subject to
verification of such a document.

d) To collect and claim the match tickets the Participants must visit
the location(s) indicated by CCBL. The Participant shall bear the
costs associated with travelling and collecting of the match tickets
from the designated location(s).

e) The Participants shall be solely responsible for any local call

charges applicable by their telecom service providers on the
Promotion entries.

f) Participants will also be notified via SMS of the details of the

Prize(s) won along with the instructions on how to redeem their
Prize(s).

g) Any forfeiture exercised by CCBL will be binding and final on the

Participants.

h) Coins are symbolic digital currency which has no monitory value

and is limited to use strictly on the Promotion Website and to win
Match Tickets as per the Terms and Conditions herein; these are
not usable outside of the Promotion Website or redeemable
against anything in cash or kind.

7. Prizes and a) During the Promotion Period, Participants based on valid

Winners participation as per the Terms of Clause 6, shall be eligible to win
the following Prize(s):

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 è ICC Men’s Cricket World Cup 2023 Match Tickets.

b) It is hereby clarified that, the Participant can participate in the

Promotion multiple times during the Promotion Period, but each
Participant will be eligible to win up to a maximum of two Match
Tickets, per Mobile Number during the Promotion Period.

c) No accommodation or visa assistance will be provided.

d) Match Tickets will be provided on the first come first basis. During
the Promotion period, the value of the Match Tickets will be on
descending orders and distributed accordingly to the eligible
Winners.

e) The Prize shall be valid till the match day. No upgradation,

extension, renewal, or change will be applicable regarding the
Prize(s).

f) CCBL does not guarantee that the Winner will be allocated a ticket
for a venue of their choice as no such option is applicable to this
Promotion.

8. Selecting and a) The Participants will be eligible to receive the Prize subject to the
contacting Terms and Conditions detailed herein.
Eligible
Winners b) Winners will be selected by identifying the Participant who has
successfully collected 5 digital coins out of which one is a golden
coin, from the pool of valid submissions/ entries, in accordance with
these Terms & Conditions.

c) The Participants acknowledge not to raise any claim or complaint

against CCBL due to technical failure or any other causes beyond the
control of CCBL.

d) Prizes once awarded cannot be replaced under any circumstances.

9. Conditions a) CCBL shall not be held responsible for any deficiency, defect,
relating to the inadequacy, or irregularity in the Prize(s). The Winner(s) may not
Prize exchange or assign the Prizes and shall not be entitled to any
compensation whether in cash or kind from CCBL.

b) No portion of the Prizes offered under the Promotion is redeemable

for cash or kind from CCBL. The Prizes are also not refundable or
transferable and cannot be exchanged.

c) No request for change in make, model, color, specifications etc. of

allocated Prize(s) shall be entertained.

d) No Prize will be awarded if the information presented by the

Participant(s) at the time of entering the Promotion, or at any
subsequent stage is factually incorrect.

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 e) In the event of death of the Winner, no claim from the nominee or
his/her legal heirs of the Winner shall be entertained for receiving
the Prize.

f) The Prize shall be provided to the Winner on an "as-is basis" and

without any warranty or guarantee concerning the quality,
suitability or comfort, and CCBL and/or its associates, affiliates and/
or its management, directors, officers, agents, representatives shall
not be responsible for or liable (including but not limited to the
product and service liabilities) for deficiency and/ or defect of any
product/service and/or the Prize or for any kind of consequential
damages/ loss, in any manner whatsoever. The guarantee and
warranty of the Prizes shall be transferred to the Winners as
received from the distributor.

g) If the Winner has any grievance with respect to the Prize/warranty,

he/she may directly contact the distributor.

h) The image of the Prize depicted on the press

ads/posters/TVC's/pack shots etc. are for illustrative purposes only
and the actual Prize may vary from the depiction made.

i) It is to be noted that in the event the Winner does not take the
Prize in the time and manner stipulated, then the Prize shall be
forfeited by the Winner and cash or any monetary benefits in kind
shall not be awarded in lieu of the Prize. Prizes must be taken as
offered and cannot be varied. It is clarified that CCBL shall not have
any liability whatsoever towards the Winner who fails to receive the
Prize within the stipulated time in the manner as mentioned in this
Terms and Conditions.

10. Publicity The Participants undertake and irrevocably and unconditionally permit
CCBL to cover the Promotion through various media including newspapers,
radio, digital media, television including news and other channels, internet,
point of sale materials, etc., and shall not raise any objection, protest, or
demur whatsoever to such coverage or in this regard. Further, the
Participants also understand and agree that their responses may be
publicised as part of this Promotion.

Whilst CCBL shall make all reasonable efforts, there is no obligation on the
part of CCBL to air any entry.

The names and images of the Winners may at discretion of CCBL be

announced on the Promotion Website or in any manner deemed
appropriate by CCBL during or after the Promotion Period once the
Winners have been confirmed and verified.

The Winners must, at the request of CCBL, participate in all promotional

activity (such as publicity and photography) surrounding the winning of the
Prize, free of charge, and they consent to CCBL using their name and image

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 in all promotional materials.

11. Intellectual All right, title, and interest, including but not limited to the intellectual
Property property rights, in the promotional material(s), and in any and all
Rights responses received, or other materials created during or for the
Promotion, as a part of the Promotion or otherwise, shall vest solely and
exclusively with CCBL at all times. CCBL or any person or entity permitted
by CCBL in this regard shall be entitled to use any information in
connection with the entry in any media for future promotional, marketing,
publicity, and any other purpose, without any permission and or payment
to the Participant.

All material submitted in connection with the Promotion (whether

written, audio, electronic or visual form, or a combination of those) or any
photographs, video and/or film footage and/or audio recording taken of
Participants are assigned to CCBL upon submission and become the
property of CCBL exclusively. CCBL may use the material in any medium in
any reasonable manner it sees fit. Copyright in any such material remains
the sole property of CCBL.

12. General a) Each Participant represents and warrants that he/she is legally
Conditions competent to enter binding contracts under applicable laws. By
taking part and/or entering this Promotion the Participant warrants
that all information provided by Participant regarding Participant’s
name, age, state, city, address, phone number, etc., is true, correct,
accurate and complete.

b) Each Participant is required to provide full and accurate details of

their name, permanent address, phone number, age and such other
details as may be prescribed by CCBL.

c) CCBL may, at any time, verify or authorize verification of the

Participant’s entry (including such Participant’s identity, age, place of
residence and affiliations) and disqualify any Participant (at any stage
of the Promotion) if it is found that such Participant has submitted an
entry or any documents that is inconsistent with these Terms.

d) CCBL may, disqualify any Participant if such Participant engages in or

it is found that such Participant has engaged in any illegal, unlawful,
or improper conduct (regarding the Promotion or otherwise).

e) The decision of CCBL as regards the selection of valid entries,

winners, promotion shall be final. No correspondence or any other
claims whatsoever, in this regard will be entertained.

f) CCBL reserves the right at its sole discretion to cancel, terminate,

postpone, modify, or suspend the Promotion in whole or in part at
any time including if, for any reason, the Promotion is not capable of
running as planned, including due to any technical failure or any
other causes beyond the control of CCBL, Hogarth Worldwide, SSL or
MYOL and will not be liable for any consequential losses/damages.
All Winners and/or Participants agree that no claims or complaints

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 may be raised against CCBL, or any of their affiliates, representatives,
associates etc. in this respect. Any decision of CCBL in this regard and
in general with respect to this Promotion and the Terms thereto shall
be final, binding, and non-contestable.

g) CCBL further reserves the right to modify or cancel the Prizes offered
under this Promotion, at its sole and absolute discretion. The
Winners and/or the Participants agree that no claims or complaints
whatsoever may be raised against CCBL, or any of their affiliates,
representatives, associates etc. in this respect.

h) Participants shall follow all directions/rules and regulations (whether

communicated in written form or verbally) framed by CCBL at all
times in connection with the Promotion. Any deviation or objection
by any Participant(s) may result in their disqualification from the
Promotion.

i) The Participant(s) hereby undertake to provide and/or execute any

documents as may be deemed necessary by CCBL to effectively carry
out his/her/their obligations under the Promotion and/or its Terms.

j) Employees and family members of CCBL, Hogarth Worldwide, SSL,

MYOL and their associates and affiliates are not eligible to participate
in the Promotion.

k) Nothing contained herein amounts to a commitment or

representation by CCBL to conduct further promotions.

l) None of the provisions of these Terms shall be deemed to constitute

a partnership or agency between any Participant and CCBL and the
Participant shall not have the authority to bind CCBL in any manner
whatsoever.

m) CCBL, MYOL and other agents of CCBL shall not be liable to perform
any of their respective obligations under the Promotion or in respect
of the Prizes where they are unable to do so as a result of
circumstances beyond their control in the nature of fire, explosions,
natural calamities, state emergency, epidemic, pandemic, riots,
government restrictions or any other Force Majeure condition, etc.,
and shall not be liable to compensate the Winners or the Participants
in these circumstances.

n) Failure to exercise or delay in exercising a right or remedy provided

hereunder or by law does not constitute a waiver of the right or
remedy or waiver of other rights or remedies on the part of CCBL or
MYOL.

o) Winners and Participants undertake not to, at any time, disclose,

reveal, communicate, or otherwise make public any information
relating to CCBL, their respective business, personnel, servants,
agents or officers to anyone.

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 p) CCBL shall be entitled to demand payment of tax from the confirmed
Winner if applicable under the applicable laws of Bangladesh.

q) CCBL accepts no responsibility for dropped calls, late, lost,

incomplete, incorrectly submitted, delayed, illegible, corrupted, or
misdirected entries, communication, documents, claims or
correspondence whether due to error, omission, alteration,
tampering, unauthorized data hacking, deletion, theft, destruction,
virus attack, transmission interruption, communications failure,
software failure, hardware failure or otherwise. CCBL shall not be
liable for any consequences of user error including (without
limitation) costs incurred. CCBL is not obliged to inform such a
Winner of the disentitlement; however, it may choose to bring the
same to the notice of the Winner through any of the means available
to it.

r) If a Participant is dissatisfied with the Promotion or the Promotion

Terms, their sole and exclusive remedy is to not participate in the
Promotion.

s) The general terms and conditions and privacy policy on the

Promotion Website shall be applicable in addition to these Terms.

t) CCBL shall not be required to publish or disclose any personal details

about the Winners of the Promotion (excluding the names and
images of the Winners which may be published on the Promotion
Website), including but not limited to their telephone number,
address, etc., as such disclosure shall amount to violation of the
privacy rights of Winners.

u) Please note that neither CCBL, Hogarth Worldwide, SSL, MYOL or any
of its affiliates, representatives etc. shall be responsible for any
disruption, disturbance, or disconnection (including dropped calls) in
the phone line and/or any undelivered missed call. All such disputes,
complaints, claims shall be raised with the Telecom Service Provider
only.

v) These Terms may be altered by CCBL at its sole and absolute

discretion and without any notice to the Winners and/or Participants.

13. Release and a) By entering the Promotion, the Participants hereby release from and
Limitations of agree to indemnify CCBL and/ or any of their respective
Liability officers/employees from and against all liability, cost, loss or expense
arising out of acceptance of the Prize or participation in the
Promotion or any consequences of conducting an illegal act including
(but not limited to) personal injury and damage to property and
whether direct, indirect, consequential, foreseeable, due to some
negligent act or omission or non-compliance or alleged non-
compliance with these Terms, any other rules, regulations, directives
(whether written or verbal) issued by CCBL or otherwise.

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 b) CCBL accepts no liability, whether jointly or severally, for any errors or
omissions, whether on behalf of themselves or third parties in
relation to the Prizes. CCBL, and any of their respective parent
companies, subsidiaries, affiliates, directors, officers, professional
advisors, employees, and agencies will not be responsible for any late,
lost, misrouted, garbled or distorted or damaged transmissions or
entries.

c) To the fullest extent permitted by law, in no event will CCBL or any of

its officers, servants, employees, representatives and/or agents
(including without limitation, any third party service providers that
CCBL may engage for purposes of the Promotion), be liable for any
loss or damages (including, without limitation loss of income, profits
or goodwill, indirect, incidental, consequential, exemplary, punitive or
special damages of any party including third parties) howsoever
arising whether in contract, tort, negligence or otherwise, in
connection with the Promotion and/or the Promotion prizes, even if
CCBL has been advised of the possibility of such damages in advance,
and all such damages are expressly excluded. The Participant shall
indemnify, defend, and hold CCBL harmless in the event of there
being any third party/entity/organization claims arising from or
related to his/her participation in the Promotion. In no event shall
CCBL be liable to any Participant for acts or omissions arising out of or
related to the Promotion or his/her participation in the Promotion.

e) In consideration of CCBL allowing the Participant(s) to take part in the

Promotion, to the maximum extent permitted by law, the
Participant(s) waive and release each and every right or claim, all
actions, causes of actions (present or future) each of them has or may
have against CCBL, its respective agents, directors, officers, business
associates, group companies, sponsors, employees, or
representatives for all and any injuries, accidents, or mishaps
(whether known or unknown) or (whether anticipated or
unanticipated) arising out of the Promotion or related to the
Promotion or the Prizes of the Promotion.

14. Dispute a) The courts of competent jurisdiction at Dhaka shall have exclusive
Resolution jurisdiction to determine any and all disputes arising out of, or in
and connection with, the Promotion.
Governing
Laws b) Participation in the Promotion is unauthorized in any jurisdiction that
does not give effect to all provisions of these Terms, including without
limitation, this clause.

c) Further all issues and questions concerning the construction, validity,

interpretation and enforceability of these Terms, or the rights and
obligations of the Participants and/or CCBL and/or partners of this
Promotion, shall be governed and construed in accordance with the
laws of Bangladesh.

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