BANSILAL RAMNATH AGARWAL CHARITABLE TRUST’S

VISHWAKARMA INSTITUTE OF TECHNOLOGY

(An Autonomous Institute affiliated to Savitribai Phule Pune University)

Entrepreneurship Development Course Project Report on

“BUSINESS PLAN – Crowdship”

Submitted by

STUDENT NAME PRN

KHARKAR YADHNI 12310787
KHATARE HARSHWARDHAN 12310240
KHATRI ARCHIT 12311580
KHAWSE MANTHAN 12310137
KHEBADE PRASANNA 12311687
KHILARE ARNAV 12310026

UNDER THE GUIDANCE OF

Prof. Gajanan Gambhire

DEPARTMENT OF ENGINEERING, SCIENCES AND HUMANITIES

2023 - 2024

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 BANSILAL RAMNATH AGARWAL CHARITABLE TRUST’S

VISHWAKARMA INSTITUTE OF TECHNOLOGY

(An Autonomous Institute affiliated to Savitribai Phule Pune University)

PUNE – 411037

CERTIFICATE

This is to certify that the Course Project titled “Business Plan – Crowdship”

submitted by Group No. - 12 of Division N is in partial fulfillment for the

Entrepreneur Development Course Assessment. This project report is a record of

bonafide work carried out by above group under my guidance during the academic

year 2023-24.

Course Faculty HOD, DESH

Prof. Gajanan Gambhire Prof. Dr. C. M. Mahajan

Place: VIT, Pune

Date: 14/05/2024
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 VISHWAKARMA INSTITUTE OF TECHNOLOGY
Department of Engineering, Sciences and Humanities (DESH)

FY BTech – Entrepreneurship Development – Business Plan

A.Y. 2023-2024 – Semester 2

INDEX
Sr No. Page Instructor’s
Title No. Sign.
1. Executive Summary 4

2. Business Description 7

3. Marketing Feasibility 10

4. Operations Feasibility 16

5. Management Feasibility 20

6. Financial Feasibility 24

7. Critical Risks 35

8. Milestone Schedule 38

9. References 42

Course Faculty HOD, DESH

Prof. Gajanan Gambhire Prof. Dr. C. M. Mahajan
Date : 14/05/2024

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Division: N Group No.: N12 Roll Numbers: 67, 68, 69, 70, 71, 72

Section I: Executive Summary

The crowdsourced delivery network revolutionizes local logistics, seamlessly

connecting senders and couriers through an efficient platform. It optimizes resource utilization
and enhances delivery experiences by connecting individuals or businesses needing local
deliveries with nearby couriers who have spare capacity. This decentralized approach
empowers both senders and couriers, providing greater control and flexibility over the delivery
process.
Our business plan tackles delivery with a focus on eco-friendly practices and
community. By connecting people sending packages with local carriers, you reduce reliance
on large delivery companies. The user-friendly platform with multiple delivery options
prioritizes convenience and sustainability. This crowdsourced approach, fueled by technology
and community engagement, aligns with the growing demand for faster, more affordable
deliveries. Your goals focus on becoming a leader in this space, offering cost-effective, eco-
friendly options, and continuously improving based on user feedback.
Our target market includes individuals, small businesses, and even large corporations.
We cater to a variety of needs including personal deliveries, e-commerce fulfillment, medical
supplies, restaurant deliveries, and even niche markets. The crowdsourced delivery market is
booming due to the rise of e-commerce and the need for efficient last-mile solutions in urban
areas. Technology is a key driver, making deliveries faster, more transparent, and affordable.
The Indian delivery market is massive and is expected to keep growing. We are mainly
focusing on user acquisition and brand awareness in the first year, with steady growth
anticipated in the following years.
Our marketing plan tackles regional diversity in India with culturally-sensitive
campaigns across various social media platforms and local channels. A user-friendly app,
website, and AI chatbots will ensure a smooth booking process and responsive customer
support. We'll expand our reach by collaborating with regional logistics providers for last-mile
delivery beyond city centers. Competitive pricing will be established after analyzing
competitor strategies, with an emphasis on value offered through eco-friendliness,
convenience, and reliability. To further broaden our reach, we'll utilize a mix of online
marketing (email marketing, content marketing, social media ads, search engine marketing)
and offline marketing (outdoor advertising, local advertising, event sponsorships). Strategic
partnerships through referral programs, affiliate marketing, and alliances will also be pursued.

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 Our expansion plan prioritizes cost-effectiveness by focusing advertising efforts in
areas with high return on investment. Additionally, marketing materials will be placed in high-
traffic areas like malls and transit hubs for maximum visibility. To ensure long-term growth,
we'll target areas with a rising demand for delivery services, such as industrial zones, new
communities, and metropolitan areas. Eventually, we'll expand our services beyond intra-city
delivery to include deliveries between cities.
Our startup will require an office space with factors like location, presence of similar
businesses, rent, and access to talent being important considerations. High-traffic areas with
existing delivery startups are ideal as they provide a pool of potential customers, delivery
partners, and employees familiar with the industry. Cities like Bangalore with a large IT talent
pool and a high demand for delivery services are strong contenders. Within Bangalore, a
location like Indiranagar with its high foot traffic and existing delivery startups is a good option
for the main office.
A separate sales office can be set up in a densely populated area with a mix of residential
and commercial properties, like BTM Layout or Bellandur. Here, rents tend to be more
affordable.
Our delivery process will involve registering delivery partners, processing and
validating customer orders, matching orders with available delivery agents, notifying delivery
agents, pick-up procedures, deliveries, and payment processing. We'll need a mix of permanent
and temporary (crowdsourced) delivery partners, along with staff for logistics management, IT
support, recruitment, customer support, and sales.
When choosing a location, both proximity to suppliers (for talent acquisition) and
proximity to market (for customer acquisition) are important. A central location allows for
easier onboarding of delivery partners, while being close to our customer base allows your
sales team to better understand their needs and fosters stronger client relationships.
An LLC structure is preferred for its liability protection, tax benefits, and scalability.
Founders will share ownership equally, with stock vesting implemented to incentivize long-
term commitment.
We'll establish a board of directors with diverse expertise, including leadership,
independent perspectives, industry knowledge, investor representation (if applicable), legal
compliance, and financial guidance. Additionally, advisors will offer specialized support in
areas like technology, regulations, marketing, and investment. Consultants can be brought in
for specific needs, such as management consulting, data analysis, user experience
improvement, navigating logistics policies, or overcoming technical challenges.

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 The on-demand delivery market in India is crowded with established players, making
it challenging for our startup to compete. Large e-commerce companies often have their own
delivery networks, making it difficult to compete on price and reach. Finding reliable delivery
partners, especially during peak times or bad weather, can be difficult. Maintaining quality
standards, ensuring proper conduct with customers, and delivering on time will require ongoing
monitoring and management. Optimizing delivery routes, managing logistics, and keeping
fees competitive amidst rising operational costs are additional hurdles. Balancing the costs of
marketing, technology, and delivery partners with revenue generation will be crucial,
especially in the initial stages. Securing funding and complying with regulations related to
labor, taxation, and data privacy are also important considerations. Providing excellent
customer service is essential for building brand loyalty.
To tackle these difficulties we are planning to thoroughly vet delivery partners through
background checks, training, and performance reviews. Invest in tracking devices and route
optimization tools to improve efficiency and transparency. Offer full insurance protection to
safeguard against theft or damage. Partner with local businesses to expand your reach and offer
exclusive services. Establish a responsive customer support system to address issues and build
trust. Continuously evaluate your delivery network and solicit feedback from partners and
customers to identify opportunities for improvement.
In the first few weeks, we'll assemble our core team, secure a basic office space, and
prioritize development of a mobile app with functionalities like user registration, order
tracking, task assignment, secure payment processing, and basic communication tools. We'll
also recruit a small, permanent delivery staff.
Later on we focus on launching and refining our service. A streamlined onboarding
process will be developed for crowdsourced delivery partners, including background checks,
training modules, and orientation sessions. Customer acquisition will target local businesses
and online sellers through direct outreach, partnerships, and online promotions. Delivery data
will be analyzed to optimize partner assignment, route planning, and identify areas for
concentrated recruitment. Performance metrics like delivery time, customer satisfaction, and
partner performance will be continuously monitored to identify areas for improvement.

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 Section II: BUSINESS DESCRIPTION
A.) General description of business

Our business plan is all about making delivery easy and eco-friendly by using regular people
to deliver packages instead of big companies. We're creating a platform where people who
need to send packages can connect with local folks willing to deliver them. It's like matching
packages with delivery people.
We'll make sure our website and app are easy to use, and we'll check that all our delivery
partners are trustworthy and reliable. We'll even train them on how to handle packages safely.
People can easily book a delivery, and our delivery folks can quickly see what packages are
available to deliver. We're also involving the community as much as possible because we want
everyone to benefit.
We offer different delivery options like bikes, cars, or even walking to reduce pollution. You
can track your package and talk to the delivery person anytime. Paying for deliveries is safe
and easy with us.
Our network saves time and money and helps the environment. We're all about making sending
things easy and affordable while being good to the planet. And we're always looking for ways
to make things even better in the future.

B.) Suggest Name for your start-up : Crowdship

C.) Industry Background

The delivery and logistics industry is evolving rapidly due to technological advancements and
changing consumer behavior. Crowdsourced delivery is a relatively new phenomenon within
the broader delivery and logistics industry, emerging in response to the growing demand for
faster, more flexible, and cost-effective delivery solutions.
 Origins: Crowdsourced delivery gained prominence with the rise of the sharing
economy and the proliferation of mobile technology. Platforms like Uber, Lyft, and
Airbnb paved the way for the crowdsourcing model, which leverages the collective
resources and capabilities of individuals to meet the needs of users.
 Disruptive Innovation: Crowdsourced delivery represents a disruptive innovation
within the traditional delivery and logistics sector. Instead of relying solely on
established courier services, crowdsourcing platforms connect senders with

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 independent drivers, cyclists, walkers, or even neighbors willing to deliver
packages.
 Technology Integration and community engagement: Technology, including
mobile apps and GPS tracking, plays a crucial role in enabling transparent and
efficient delivery processes. Community engagement is emphasized, fostering trust
and collaboration among local residents and businesses.
 Market Growth: The crowdsourced delivery market has experienced significant
growth in recent years, fueled by increasing demand for on-demand services and
the expansion of e-commerce. Startups and established companies alike are entering
the space, driving innovation and competition.

As technology continues to advance and consumer preferences evolve, Crowdsourced

delivery is set to have a significant impact on shaping the future of logistics.

D.) Goals and potential of the business and milestones

Goals and potential of the business:
 Establishing a leading position in the crowdsourced delivery market.
 Meeting the demands for fast, reliable, and eco-friendly delivery services.
 Providing cost-effective options for businesses and consumers.
 Promoting environmental sustainability through reduced carbon emissions.

Milestones:
 Launch of the platform and establishing courier partnerships.
 Building a strong customer base.
 Expanding operations to new regions.
 Enhancing platform features based on feedback.

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E.) Product Portfolio

Service/Product
Delivery Platform
Transportation Modes
Real-time Tracking
Communication Tools
Secure Payment Processing
Community Engagement
Sustainability Efforts
Future Technological
Advancements
Description
An online platform connecting senders and local delivery
individuals, offering flexible delivery options and real-time
tracking.
Utilizes various transportation modes including bicycles,
motorcycles, cars, and walking for efficient and eco-friendly
deliveries.
Provides real-time tracking of packages, ensuring transparency
and allowing users to monitor their deliveries from pickup to
drop-off.
Offers communication tools for senders and delivery
individuals to stay connected throughout the delivery process,
facilitating any necessary updates or changes.
Ensures secure payment processing for all transactions,
enhancing user experience and trust.
Emphasizes community engagement by involving local
residents and businesses as delivery partners, fostering trust and
collaboration.
Committed to eco-friendly practices, reducing carbon
emissions through the use of alternative transportation modes
and packaging optimization.
Continuously seeks advancements to enhance speed, safety,
and scalability of operations, ensuring adaptability to evolving
industry trends.

Table 1 Product Portfolio

F.) Uniqueness of product or service (Possible Competitive Advantage)

The uniqueness of our crowdsourced delivery service lies in its community-driven approach,
flexibility, cost-effectiveness, scalability, technology integration, sustainability initiatives,
transparency and diverse service offerings. These factors collectively differentiate
crowdsourced delivery platforms as innovative and customer-centric solutions in the delivery
and logistics industry.

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 SECTION III: 1. MARKETING FEASIBILITY

A.) Target market (customers) identified

Target market identified based study are:
1. Individuals: They are looking for affordable and flexible delivery solutions to send
personal items or gifts to their family, friends or businesses.
2. Small scale business: Local business, startups and entrepreneurs seeking cost effective
and reliable logistics support for their businesses. E-commerce merchants looking for
on demand delivery options to meet customers demand.
3. Specialized markets:
A) Medical facilities that could require a timely and safe delivery of medical supplies,
samples or documents/ reports.
B) Restaurants or food establishments looking for food delivery services to expand
their customer reach.
C) Retailers in niche markets such as artisanal goods, specialty foods, or boutique
products.
4. Corporate clients: Companies requiring efficient last-mile delivery solutions for
documents, samples, or small parcels.

Overall, the target market audience for a crowdsourced delivery business encompasses a
diverse range of individuals, businesses, and organizations with varying needs for efficient,
cost-effective, and reliable delivery services.

B.) Market size and trends

The crowdsourced delivery market has experienced significant growth in recent years and
is projected to continue expanding. According to industry reports, the global crowdsourced
delivery market was valued at over $4 billion in 2020 and is expected to reach over $15
billion by 2027, with a compound annual growth rate (CAGR) of around 20%
Crowdsourced delivery services have been greatly supported by the rapid growth of online
shopping. Crowdsourced delivery companies are in a good position to meet the growing
demand for quick, flexible, and reasonably priced delivery choices as more and more
customers turn to e-commerce platforms for their purchasing requirements.

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As more people choose to live in cities, there is an increasing demand for effective last-
mile delivery options. Crowdsourced delivery services are a viable option for both
consumers and businesses because they provide an adaptive and affordable solution to the
problems associated with urban logistics.
The development of crowdsourced delivery has been greatly supported by technological
developments, particularly in the areas of smartphone apps, GPS monitoring, and real-time
communication tools. Crowdsourced distribution has become more reliable as well as
accessible thanks to these technologies, which have also increased transparency, efficiency,
and user experience.
In the delivery sector, eco-friendly and sustainable methods are becoming more and more
important. Reusable packaging and recycling are being promoted by crowdsourced
delivery companies, and they are also deploying electric cars and optimizing delivery routes
to cut down on carbon emissions.
Rather than focusing only on package delivery, crowdsourced delivery companies are now
offering a wider range of services, including groceries, meals, prescription drugs, and even
larger things like furniture and appliances. The market is expanding as a result of the
services' variety in bringing in new clients.
The market for crowdsourced delivery is growing quickly because of the combination of
urbanization, e-commerce growth, technical advancements, and sustainability tendencies.
Crowdsourced delivery companies are anticipated to become more significant players in
the future of the delivery and logistics sector as the market develops.

C.) Competition
 Competitor Analysis:
Blue Dart Express: One of the largest integrated express package distribution
companies in India, offering domestic and international courier services.
DTDC: A leading Indian courier and logistics company providing domestic and
international delivery services.
Delhivery: A logistics and supply chain services company offering end-to-end package
delivery solutions, including last-mile delivery.

 Eco-Friendly and Innovative Services:

Shiprocket: A technology-driven logistics platform in India that provides eco-friendly

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 packaging solutions and last-mile delivery services.
Porter: A logistics company that offers on-demand mini-truck services for goods
transportation, including parcel delivery in urban areas.

 Emerging Players and Startups:

Dunzo: An Indian delivery startup that offers a wide range of delivery services,
including parcel delivery, groceries, and medicines.

 Competitive Advantages:
a) Community Engagement: Prioritizes community collaboration for trust and
reliability.
b) Technology Integration: Our user-friendly platform will provide real-time tracking
and seamless booking, setting us apart as an efficient delivery solution
c) Cost-effectiveness: Offers competitive pricing without compromising quality.
d) Diversified Service Offerings: Unlike competitors focused solely on food delivery
or parcel services, we offer a wide range of delivery options, including groceries,
packages, prescriptions, and more

D.) Estimated Market Share

Market Size:
India's courier and logistics industry was valued at approximately $9.4 billion in 2020 and
is projected to grow at a CAGR of around 8-10% over the next few years.
The domestic parcel market in India is estimated to be worth over $5 billion.
The market share of our startup can be estimated based on the performance of existing
startups in the traditional logistics delivery and crowdsourced delivery industry. Taking the
growth of startups like Zepto (Dominant market share in several cities viz. Delhi 30%,
Bengaluru 22%, Mumbai 21%), Dunzo and ShadowFax (Between 2022 and 2023, market
share increased from 6% to 17%),
These are our estimations of market share growth:
First year of operations: 0.5–2%. When entering a competitive market, developing a user
base and raising brand awareness should come first.
Second year of operations: 2% to 5%. Assuming successful implementation of the USP
and efficient operations, the startup can see a decent user base growth.

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Third year of operations: 5% to 10% or more. By year 3, the business might pose a threat
to existing competitors in some areas because to its strong brand presence, effective
crowdsourcing distribution network, and possibly lower pricing.

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 Section III: 2. MARKETING PLAN

A.) Market strategy - sales and distribution

Across India's many regions, we will develop marketing campaigns that appeal to the many
cultural and demographic groups.
To efficiently reach potential customers, use social media channels and well-known local
platforms for customized advertising.
We will prioritize user-friendly digital platforms, including a mobile app and website, to
streamline the booking process and provide real-time tracking for customers.
Implement AI-driven chatbots and personalized customer support to address inquiries
promptly and efficiently.
While preserving service quality and dependability, extend service coverage to important
metropolitan areas and high-demand locations.
Collaborating with regional logistics suppliers, transportation firms, and start-ups offering
last-mile delivery services in order to maximize operational effectiveness and broaden the
reach of our delivery network beyond intra-city delivery.

B.) Pricing
 Competitive Pricing Analysis:
We will conduct a thorough analysis of competitor pricing strategies, including
traditional couriers and peer-to-peer delivery platforms.
Understanding the range of prices offered in the market and identify pricing trends and
customer expectations.
Using this information to position your pricing strategy competitively while offering
additional value through eco-friendliness, convenience, and reliability.
 Value-Based Pricing:
Identifying the unique selling point of our service in comparison with rivals, taking into
consideration factors like service quality, community involvement, and environmental
friendliness.
We adjust our service's price according to the perception of worth that our clients
receive, striking a balance between cost and extra features.
Giving clients a clear understanding of the value offer will help us stand out from the
competition and defend our price.

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C.) Advertising and promotions
Digital marketing: Using email marketing, content marketing, social media advertising, and
search engine marketing to successfully reach and interact with online audiences.
Offline Marketing: To increase brand exposure in certain regions, use outdoor advertising,
local advertising, and event sponsorship.
Collaborations and Partnerships: To increase our reach through cooperation, we can create
referral programs, affiliate market, and form strategic alliances with like-minded
companies.

D.) Place
Concentrating advertising in areas that offer a good return on investment and reasonable
prices. Setting aside money for sponsorship and media advertising options in regions that
are inexpensive will ensure that promotional efforts are as cost-effective as possible.
Placing advertising materials in high-traffic locations, where they will be most visible and
engaging. Choosing places where a lot of people walk around, including commercial areas,
malls, and transit hubs, will increase the marketing effect and outreach of our advertising
campaigns.
Consider locales while assessing their potential for future business expansion and growth.
Determine which industrial areas, newly developed communities, or metropolitan areas
have a growing need for delivery services in order to position our company for long-term
growth and scalability.
Moving from distributing within cities to delivering between cities will be part of the
expansion process.

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 SECTION IV: OPERATIONS FEASIBILITY

A.) Identify location: advantages

For our startup we will require an office space for all the operations of our service. The
selection of office space depends upon various factors like, its location, presence/absence
of similar businesses/startups, rent, ease of operations, resource hiring etc. Considering all
the above factors, we should select a location which attracts high traffic allowing us to find
potential customers and delivery partners, as such areas also have higher demands for
courier services. It will increase our visibility to a large population and can provide
networking opportunities with local restaurants, shops, vendors or residents those who will
be interested in utilizing our services. Such areas also help us in research and development
as we can get direct feedback on how our services are received by the customers. There is
also high possibility of presence of similar business/startups around the same location
which can provide us access to a pool of talented and experienced individuals who are not
only skilled but also familiar with the dynamics of a crowdsourced delivery business. It
will also provide us insights for some of our operations.
Based on the above criterias, big cities like Mumbai, Delhi, Pune and Bangalore can be the
possible choices for our business. A lot of similar startups like Blinkit, Dunzo, Zepto, Porter
etc. have originated from Bangalore. It being an IT-hub can be beneficial for hiring skilled
individuals who can contribute to developing our delivery platform. Bangalore is a high
traffic city. This has an adverse effect on small and medium enterprises (SMEs). These
businesses struggle to meet delivery schedules, resulting in delayed shipments and
dissatisfied customers. This makes Bangalore a perfect market for our service. Even in
Bangalore, Indiranagar is one such location which has high traffic, presence of similar
startups and good connectivity with the rest of the city.
Another requirement for our startup will be a sales office. Many people come to Bangalore
for reasons like employment and education. There are a lot of people who are looking for
an additional source of income. Along with that as discussed earlier there is need for a
better delivery solution. We will need a sales team which will market our service to the
likes of these people who are willing to use our service or be a part of it. We will target
areas with high population density and try to establish our sales office strategically in those
areas.
Costs associated with setting up our startup in a city like Bangalore would mainly include
cost associated with renting office space under 1000 sq ft at an area like Indiranagar would

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range between 30000 to 50000 INR. The sales office can be located at other area like BTM
Layout, Bellandur etc which are densely populated areas with a mix of residential and
commercial properties. Rents here can be quite affordable compared to other central
locations.

B.) Specific operational procedures

Proposed Flow 1 Order Placement

Proposed Flow 2 Customer support

Proposed Flow 3 Delivery hiring

Delivery Process:
1.Registration and Onboarding for Delivery Partners: In order to become a part of the
delivery network, a new delivery partner must register and go through an onboarding
process.
2. Order Processing and Validation: Customer orders, making sure that all information
required for a successful delivery is available.

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3. Order Matching: To maximize efficiency, the system connects delivery orders with
available delivery agents based on availability and proximity.

4. Notification and Confirmation: Delivery agents are notified when delivery assignments
become available, and they also verify their acceptance.

5. Pickup Procedure Execution: Delivery agents carry out pickup procedures, which
include item verification, and making sure pickup guidelines are followed.

6. Carrying Out Delivery Tasks: Delivery representatives move things to the assigned
delivery site, ensuring the prompt and secure delivery of merchandise.

7. Confirmation of Successful Deliveries: After a delivery is made, delivery representatives

confirm and record the delivery, securing proof of delivery such as signatures or
confirmation codes.

8. Processing of Payments: The platform calculates compensation based on variables

including delivery details and distance travelled, and it processes payments to delivery
agents for services done.

9. Customer Service: Customer service to answer questions, fix problems, and guarantee a
good experience for clients and delivery personnel.

C.) Personnel needs and uses

Delivery partners: We need around 4-5 permanent delivery partners for each mode of
delivery. We also need temporary delivery partners (crowdsourced), who will pick up and
deliver the packages as per their convenience. They may work independently or as part-
time.
Logistics Management department: This department will consist of individuals who will
manage day-to-day delivery schedules and coordinate with the delivery partners.
IT and Technical support: This department will be working on development and
maintenance of our website and mobile applications.

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Recruitment department: This department will recruit and train the delivery partners.
Customer Support: They will assist the problems faced by the users and also address user
inquiries and issues. For customer support, there should be 24*7 service available and for
that around 10-15 people are required.
Sales: Aim of this team is to attract businesses and individuals, so that they would use our
platform for delivery purposes, for this we need at least 6-7 people in sales.

D.)Proximity to suppliers / market

Proximity to suppliers:
For our platform we need supply of skilled engineers and delivery partners. It would be
easier to recruit them while being in close proximity. A central location allows for quicker
onboarding processes for delivery partners, especially those residing nearby. This could
involve in-person training sessions, equipment distribution, or troubleshooting any initial
hiccups they might face. This can get our delivery network up and running sooner.
Proximity to market:
Proximity to market i.e customers can be very benificial for the sales department. The sales
team needs easy access to potential and existing customers. Being situated in a business
district or an area with a high concentration of our target market allows to fosters stronger
client relationships. Locating closer customer base allows sales team to better understand
their needs and preferences. We can be more responsive to market trends and adapt
strategies accordingly. Being closer to the market also helps in brand visibility and
marketing.

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 SECTION V: MANAGEMENT FEASIBILITY

A.) Management team – key personnel

 CEO (Archit Khatri)
Role: To provide strategic leadership, and direction for the startup. Responsible for
making key decisions and managing effectively. CEO represents the company to
stakeholders, including investors, employees and the public. Guarantee customer
satisfaction. Prioritize data privacy and safety.
 COO (Arnav Khilare)
Role: To develop and implement operational strategies. Implementing new
technologies like automation and improve on operational processes of the startup. The
COO establishes quality control measures to ensure deliveries are completed on time,
within budget, and meet customer expectations. Analyzes data and identifies areas for
expansion, whether it's adding new delivery zones, services, or partnerships.
 CFO (Harshwardhan Khatare)
Role: To look after the budgeting, and financial analysis to guide decision making and
resource allocation. Managing capital investments and cash flow to support company's
growth and safeguard company's financial stability. Analyzing the financial feasibility
of new business ventures and partnerships. Identifying and managing financial risks.
 CMO (Prasanna Khebade)
Role: To create a strong brand identity, developing marketing strategies to attract new
customers who are looking for a convenient and potentially cheaper delivery option.
Developing a strong driver recruitment strategy through targeted marketing campaigns
and partnerships. Developing and managing the company's social media presence.
Creating and overseeing content marketing strategies.
 CTO (Manthan Khawse)
Role: The CTO oversees development of user-friendly mobile apps for both customers
and delivery drivers. Developing efficient algorithms to match delivery requests with
available drivers is crucial. The CTO ensures the tech infrastructure can handle a
growing user base and order volume. stays updated on emerging technologies like AI,
machine learning, and automation that can improve the delivery process. Recruiting,
hiring, and leading a team of talented software engineers, data scientists, and other tech
professionals.

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 CHRO (Yadhni Kharkar)
Role: CHROs need to develop strategies to attract and retain a flexible workforce,
including freelancers, independent contractors, and part-time employees having skills
and experience. The CHRO should design compensation packages that are attractive to
this workforce. Develop efficient onboarding and training programs to get new workers
up to speed quickly on the platform's policies, procedures, and technology.

B.) Legal structure- stock agreements, employment agreements,

ownership

 Ownership Structure:
A Limited Liability Company (LLC) might be the most suitable structure for our startup.
As LLCs offer personal liability protection for your assets, shielding you from business
debts and lawsuits.
LLCs are considered pass-through entities, meaning profits and losses pass through to the
owners' personal tax returns, avoiding double taxation.
LLCs can accommodate future growth if you decide to bring on additional partners or
investors.
Equal Equity Holdings: Ensure that the ownership structure reflects the agreed-upon equal
equity distribution among the co-founders.
 Employment Agreements:
Roles and Responsibilities: Clearly define each co-founder's roles, responsibilities, and
obligations within the company.
Compensation: Given the startup nature, compensation might initially involve equity
holdings rather than salaries. However, allowances for future salary structures can be
outlined.
Term and Termination: Specify the terms of employment and conditions under which
employment can be terminated, ensuring a smooth transition if necessary.
 Stock Agreements:
Formation: Crowdship will be established as a corporation.
Equity Distribution: Each of the six co-founders will hold an equal stake in the company,
typically 16.67% each (assuming an equal split).
Stock Vesting: To ensure commitment and alignment, a vesting schedule can be
implemented where each co-founder's shares vest over a set period (e.g., four years) with a

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one-year cliff (no vesting until one year of service).

C.) Board of directors, advisors, consultants

 Board of Directors:

Chairperson: The chairperson leads the board, presides over meetings, and ensures the
board's effectiveness. They play a crucial role in governance and strategy.

Independent Directors: Independent directors are not employees of the company and bring
an objective perspective. They offer guidance, oversee corporate governance, and provide
checks and balances.

Industry Experts: Directors with experience in the logistics industry can provide insights
into trends, regulations, and the unique challenges of the sector.

Investor Representatives: If our application has received investment, investor

representatives may serve on the board to protect the interests of the investors.

Legal and Compliance Expert: Having a director with a strong legal or compliance
background is crucial for ensuring the company's adherence to logistics and delivery
regulations and compliance.

Finance and Accounting Expert: A director with financial expertise can provide guidance
on financial strategies, fundraising, and budgeting.

 Advisors:

Technology Advisors: Technology advisors can offer guidance on software development,

data security, and emerging technologies.

Regulatory and Legal Advisors: Regulatory and legal advisors help navigate logistics
regulations, compliance, and privacy laws to ensure the application's legality.

Marketing and Growth Advisors: Marketing and growth advisors can provide insights into
user acquisition, retention, and strategies to promote the application effectively.

Investment Advisors: Advisors with expertise in finance and investment can assist in
fundraising, financial planning, and investor relations.

22
 Consultants:
Management Consultants: Management consultants provide guidance on business strategy,
operations, and overall company management.
Data and Analytics Consultants: Consultants with expertise in data analysis can help
leverage data to make informed decisions and optimize the application's performance.
User Experience (UX) Consultants: UX consultants can offer insights into improving the
user interface and overall user experience of the application.
Logistics Policy Consultants: Consultants with knowledge of logistics policies can advise
on navigating complex regulatory environments and intricacies.
Technical Consultants: Technical consultants can assist with specific technical challenges,
such as scaling the application, cybersecurity, or system integration.

23
 SECTION VI: FINANCIAL FEASIBILITY

A. Financial Forecast

1. Modal Inputs

5-YEAR FINANCIAL PLAN

CrowdShip

FORECASTED REVENUE
Annual
Total Distance Average
revenue
Delivered (in km) price per unit
per product
Delivery Through crowdsourcing (2 wheeler) 5000
65.00 3,25,000.00
Delivery Through a permanent delivery partner (2 wheeler) 10000
80.00 8,00,000.00
Delivery Through crowdsourcing (4 wheeler/Mini Truck) 2000
120.00 2,40,000.00
Delivery Through permanent delivery partner (4 wheeler/ Mini Truck) 4500
150.00 6,75,000.00

TOTAL OF FORECASTED REVENUE 20,40,000.00

COST OF GOODS SOLD

Annual cost
Expected
of
gross margin
goods sold
Delivery Through crowdsourcing (2 wheeler) 35%
2,11,250.00
Delivery Through a permanent delivery partner (2 wheeler) 45%
4,40,000.00
Delivery Through crowdsourcing (4 wheeler/Mini Truck) 30%
1,68,000.00
Delivery Through permanent delivery partner (4 wheeler/ Mini Truck) 45%
3,71,250.00

TOTAL COST OF GOODS SOLD 11,90,500.00

ANNUAL MAINTENANCE, REPAIR AND OVERHAUL

Factor (%) on capital equipment 3%

ASSET DEPRECIATION

Number of Years 4

24
TAX

Annual Tax Rate 12%

INFLATION

Annual Inflation Rate 6%

PRODUCT PRICE INCREASE

Annual Price Increase 10%

FUNDING

Loan Amount 30,00,000.00

Annual interest rate 9.00%
Term of loan (months) 60
Monthly rate 0.72%
Payment 61,764.95
Total Amount Payable 37,05,896.92

We have estimated the prices of our service based on prices of similar startups and services.
Which costs around Rs. 70-100 per km of Delivery on an average. We have set a low
margin for crowdsourced delivery partners to attract more people to become a part of our
network in the initial phase and kept it a bit high on deliveries by permanent partners as
they are hired on salaries. The deliveries are done by delivery partners on their individual
vehicles. This minimizes the company owned equipments and hence the maintenence and
repair factor is set to 3% accounting to general office equipment maintenence. Depreciation
on these equipments is set to 4%. Accounting to inflation rate which is 6% we have kept
annual price increase to be 10%. We acquiring a loan of 3000000 for initial setup, office
and staff acquisition.

25
 2. Profit and Loss

PROFIT AND LOSS PROJECTION

CrowdShip

PROFIT AND LOSS ASSUMPTION

Year 1 Year 2 Year 3 Year 4 Year 5
Annual cumulative price (revenue) increase 0.00% 10.00% 20.00% 30.00% 40.00%
Annual cumulative inflation (expense) increase 0.00% 6.00% 12.00% 18.00% 24.00%

INCOME
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue

Delivery Through crowdsourcing (2

3,25,000.00
wheeler) 4,11,125.00 5,92,020.00 9,62,032.50 17,50,899.15
Delivery Through a permanent delivery
8,00,000.00
partner (2 wheeler) 10,12,000.00 14,57,280.00 23,68,080.00 43,09,905.60

Delivery Through crowdsourcing (4 wheeler/Mini

2,40,000.00
Truck) 3,03,600.00 4,37,184.00 7,10,424.00 12,92,971.68

Delivery Through permanent delivery partner (4

6,75,000.00
wheeler/ Mini Truck) 8,53,875.00 12,29,580.00 19,98,067.50 36,36,482.85
- -
Total revenue 20,40,000.00
25,80,600.00 37,16,064.00 60,38,604.00 1,09,90,259.28

Cost of Sales

Delivery Through crowdsourcing (2

2,11,250.00 8,22,918.36
wheeler) 2,57,513.75 3,46,098.48 5,10,495.26
Delivery Through a permanent delivery partner
4,40,000.00
(2 wheeler) 5,36,360.00 7,20,867.84 10,63,280.06 17,14,007.46
Delivery Through crowdsourcing (4 wheeler/Mini
1,68,000.00 6,54,439.21
Truck) 2,04,792.00 2,75,240.45 4,05,979.66
Delivery Through permanent delivery
3,71,250.00
partner (4 wheeler/ Mini Truck) 4,52,553.75 6,08,232.24 8,97,142.55 14,46,193.80
-
Cost of goods sold 11,90,500.00
12,61,930.00 14,13,361.60 16,67,766.69 20,68,030.69

Gross Profit 8,49,500.00

13,18,670.00 23,02,702.40 43,70,837.31 89,22,228.59

Non-Operation Income

26
 Rental - - - - -
Interest income - - - - -
Loss (gain) on sale of assets - - - - -
Other income (specify) - - - - -

Toatal Non-Operation Income - - - - -

TOTAL INCOME 8,49,500.00

13,18,670.00 23,02,702.40 43,70,837.31 89,22,228.59

EXPENSES

Operating expenses

Sales and marketing 2,50,000.00 4,34,277.76

2,65,000.00 2,96,800.00 3,50,224.00
Depreciation - - - - -

Insurance 50,000.00 86,855.55

53,000.00 59,360.00 70,044.80
Payroll and Payroll Tax 10,00,000.00
10,60,000.00 11,87,200.00 14,00,896.00 17,37,111.04
Property taxes - - - - -

Maintenance, repair, and overhaul 40,000.00 55,000.00

42,000.00 45,000.00 50,000.00
Utilities 2,00,000.00 3,47,422.21
2,12,000.00 2,37,440.00 2,80,179.20
Administrative fees 80,000.00 1,38,968.88
84,800.00 94,976.00 1,12,071.68
Interest expense on long-term debt 2,39,902.01 33,585.47
1,94,787.05 1,45,611.74 92,010.65
Other 5,00,000.00 8,68,555.52
5,30,000.00 5,93,600.00 7,00,448.00

Total operating expenses 23,59,902.01

24,41,587.05 26,59,987.74 30,55,874.33 37,01,776.43

Non-Recurring Expenses

Unexpected Expenses - - - -
Other expenses - - - - -

Total Non-Recurring Expenses - - - - -

TOTAL EXPENSES 23,59,902.01

24,41,587.05 26,59,987.74 30,55,874.33 37,01,776.43

TAXES

27
 Income Tax -1,81,248.24 - 1,34,750.05 - 42,874.24 6,26,454.26
1,57,795.56
Other Tax (specify) - - - - -

TOTAL TAXES - 1,81,248.24 - 1,34,750.05 - 42,874.24

1,57,795.56
6,26,454.26

NET PROFIT -13,29,153.77 -9,88,167.00 -3,14,411.10

11,57,167.42 45,93,997.90

In line with market dynamics, our annual cumulative price experiences an 10% increase each
year, while the annual cumulative inflation rate rises by 6%. Based on the funds available to
the company, we are allocating budget for sales and marketing. Some expense is allocated to
insurance for the company. We will require to hire a small team of developers, sales and
delivery partners their salary and tax on their salary. Maintenence cost includes maintenence
on office equipments and similar expenses. Office rental and other expenses are included.

28
 3. Cash Flow

CASH FLOW PROJECTION

CrowdShip

Operating activities Year 1 Year 2 Year 3 Year 4 Year 5 Total

Net income -13,29,153.77 -9,88,167.00 - 3,14,411.10 11,57,167.42 45,93,997.90 31,19,433.45

Depreciation - - - - -
Accounts receivable - - - - -
Inventories - - - - -
Accounts payable - - - - -
Amortization - - - - -
Other liabilities - - - - -
Other operating cash flow
- - - - -
items

Total operating activities -13,29,153.77 - 9,88,167.00 - 3,14,411.10 11,57,167.42 45,93,997.90 31,19,433.45

Investing activities Year 1 Year 2 Year 3 Year 4 Year 5 Total

Capital expenditures - - - - -
Acquisition of business - - - -
Sale of fixed assets - - - - -
Other investing cash flow
- - - - -
items

Total investing activities - - - - -

Financing activities Year 1 Year 2 Year 3 Year 4 Year 5 Total

Long-term debt/financing -4,01,277.37 -5,96,392.33 -5,70,567.64 - 5,99,168.73 -7,82,593.92 -29,50,0000

Preferred stock - - - - -
Total cash dividends paid - - - - -
Common stock - - - - -
Other financing cash flow
- - - - -
items

Total financing activities - 4,01,277.37 -5,96,392.33 - 5,70,567.64 - 5,99,168.73 -7,82,593.92 -29,50,0000

29
Cumulative cash flow -17,30,431.14 - 15,84,559.34 - 8,84,978.74 5,57,998.69 38,11,403.98 1,69,433.45

Beginning cash balance 15,00,000.00 -2,30,431.14 -18,14,990.48 -26,99,969.22 -21,41,970.53

Ending cash balance - 2,30,431.14 - 18,14,990.48 -26,99,969.22 -21,41,970.53 16,69,433.45

30
 BALANCE SHEET PROJECTION
CrowdShip

ASSETS
Initial
Current Assets Year 1 Year 2 Year 3 Year 4 Year 5
balance

Cash and short-term

- 2,30,431.14 -18,14,990.48 -26,99,969.22 - 21,41,970.53 16,69,433.45
investments 15,00,000.00
Accounts receivable - - - - -
Total inventory - - - - -
Prepaid expenses - - - - -
Deferred income tax - - - - -
Other current assets - - - - -

Total current assets - 2,30,431.14 -18,14,990.48 - 26,99,969.22 - 21,41,970.53 16,69,433.45

15,00,000.00

Initial
Property and Equipment Year 1 Year 2 Year 3 Year 4 Year 5
balance

Buildings - - - - -
Land - - - - -
Capital improvements - - - - -
Machinery and equipment - - - - -
Less Accumulated
- - - -
depreciation expense

Total Property and

- - - - -
E Equipment

Initial
Other Assets Year 1 Year 2 Year 3 Year 4 Year 5
balance

Goodwill - - - - -
Deferred income tax - - - - -
Long-term investments - - - - -
Deposits - - - - -
Other long-term assets - - - - -

Total Other Assets - - - - -

TOTAL ASSETS 15,00,000.00

- 2,30,431.14 -18,14,990.48 - 26,99,969.22 - 21,41,970.53 16,69,433.45

31
LIABILITIES
Initial
Current Liabilities Year 1 Year 2 Year 3 Year 4 Year 5
balance

Accounts payable 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00

2,000.00
Accrued expenses - - - - -

Notes payable/short-term - - - - -

Capital leases - - - - -

Other current liabilities 100.00 100.00 100.00 100.00 100.00

100.00

Total Current Liabilities 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00

2,100.00

Initial
Debt Year 1 Year 2 Year 3 Year 4 Year 5
balance

Long-term debt/loan 24,98,722.63 19,52,330.29 13,56,762.65 7,07,593.92

30,00,000.00
Other long-term debt 2,00,000.00 1,50,000.00 1,75,000.00 2,25,000.00 1,50,000.00
1,00,000.00

Total Debt 27,00,822.63 21,04,430.29 15,33,862.65 9,34,693.92 1,52,100.00

31,02,100.00

Initial
Other Liabilities Year 1 Year 2 Year 3 Year 4 Year 5
balance

Other liabilities (specify) - - - - -

Other liabilities (specify) - - - - -

Total Other Liabilities - - - - -

TOTAL LIABILITIES 30,02,100.00

25,00,822.63 19,54,430.29 13,58,862.65 7,09,693.92 2,100.00

EQUITY

Initial
Year 1 Year 2 Year 3 Year 4 Year 5
balance
Owner's equity (common) 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00
50,000.00
Paid-in capital 2,50,000.00 2,50,000.00 2,50,000.00 2,50,000.00 2,50,000.00
2,50,000.00
Preferred equity - - - - -

32
 Retained earnings - - 13,29,153.77 - 23,17,320.77 - 26,31,731.87 - 14,74,564.45 31,19,433.45

TOTAL EQUITY 3,00,000.00

- 10,29,153.77 - 20,17,320.77 - 23,31,731.87 - 11,74,564.45 34,19,433.45

TOTAL LIABILITIES
14,71,668.86 - 62,890.48 - 9,72,869.22 - 4,64,870.53 34,21,533.45
AND EQUITY 33,02,100.00

4. Break-Even Analysis
As our total revenue is 20,40,000 with total 21500 units sold for the first year, selling price
happens to be 94.88. Our Variable cost per unit comes at come as 55.37. Fixed cost is 45L-/ which
is our loan investment and personnel funding into the startup.
BEQ=FC/(SP-VC)
Therefore, Break-even point will come when we will sell 113901.00 units.
This analysis indicates that the company needs to sell approximately 113901.00 units of product to
break even, covering all fixed and variable costs. Any units sold beyond this point would result in a
profit for the company.

Units 21500

Fixed Costs 4500000.00

Varible cost per unit 55.37

Sales price per unit 94.88

Break-even Units 113901.00

Break-even value 10806926.88

Table 2 Calculation of FC, VC and BEQ

33
 Break Even Time Calculation
BE time Yearly sales Cumulative sales
Year 1 21500 21500
Year 2 22575 44075
Year 3 27090 71165
Year 4 35217 106382
Year 5 49303.8 155685.8
Year 6 71490.51 227176.31
Year 7 107235.765 334412.075

Table 3 Break Even Time Calculation

Break-even Point
20000000.00

18000000.00

16000000.00

14000000.00

12000000.00

10000000.00

8000000.00

6000000.00

4000000.00

2000000.00

0.00
0 21500 43000 64500 86000 107500 129000 150500 172000 193500

Fixed Costs Varible costs Total Costs Revenue

Figure 2. Break Even Analysis

According to sales projection, our break even point will be after 49.83 months i.e
approximately 50 months.

34
 SECTION VII: CRITICAL RISKS

A.) Potential problems

The on-demand delivery market in India has many established players. We'll need a clear
differentiation strategy to attract customers. Large e-commerce platforms often have their
own delivery networks or partner with established delivery companies. Competing with
their pricing and reach can be challenging for a new startup.

Finding reliable and efficient delivery partners in Bangalore might be difficult, especially
during peak hours or bad weather conditions.

Ensuring delivery partners follow quality standards, maintain proper conduct with
customers, and deliver orders on time can be a challenge.

Optimizing delivery routes, managing dispatch logistics, and ensuring efficient order
fulfillment can be complex.

Keeping delivery fees competitive might be difficult if operational costs like fuel and
delivery partner fees rise.

Balancing costs associated with marketing, technology, and delivery partners with revenue
generation can be challenging in the initial stages.

Securing funding from investors might be difficult without a clear path to profitability and
a strong competitive advantage.

Ensure you comply with all relevant government regulations related to labor laws, taxation,
and data privacy for your delivery partners and customers.

Providing excellent customer service is crucial for building brand loyalty and resolving
delivery issues efficiently.

35
B.) Obstacles and Risks:

A robust mobile application is crucial for customer orders, delivery partner management,
and real-time tracking. Development and maintenance can be costly.
Balancing low delivery fees to attract customers with operational costs (fuel, delivery
partner fees) can be a challenge. Finding the right balance between costs associated with
marketing, technology, and delivery partners, while generating sufficient revenue to be
profitable, can be difficult. Staying compliant with all government regulations related to
labor laws, taxation, and data privacy for your delivery partners and customers is crucial.
Providing excellent customer service is essential for building brand loyalty and resolving
delivery issues efficiently.
Another risk is ensuring the safety and security of deliveries. Since our delivery network
relies on crowdsourced individuals, there is a risk of theft or damage to packages during
transit.

C.) Alternative courses of action

Set rules and requirements for delivery partners' onboarding. It is necessary to do
background checks, training courses, and performance reviews in order to maintain security
and authenticity.

Investing in tracking devices and route optimization tools to expedite deliveries and reduce
delays can improve the quality of our service significantly by providing real-time package
location monitoring.

Invest in full insurance protection to guard against possible losses from damage, theft, or
liability concerns. In the event of unanticipated events, this might give customers and the
business piece of mind.

Collaborate with local businesses (restaurants, grocery stores, pharmacies) to offer

exclusive delivery services through your platform.

Establish a customer support system that is responsive to handle issues and promptly
resolve complaints in order to build loyalty and confidence.

36
Continually evaluate the distribution network's performance and modify plans as necessary
to take advantage of new possibilities or obstacles. To find opportunities for innovation and
development, this may entail getting input from delivery partners and customers.

37
 Section VIII: Milestone Schedule
A. Timing and objectives
Founding Team Assembly (Week 1): Recruit core team members with experience in
logistics, operations, and mobile app development. Focus on leveraging existing networks
to find talent and minimize initial costs.
Office Space & Equipment Setup (Week 2): Secure a basic office space with internet
connectivity to house operations. Look for co-working spaces or shared office options to
keep costs down.
Mobile App Development (Weeks 5-10): Prioritize core functionalities like User
registration for shippers and delivery partners.
1. Order placement and tracking for shippers.
2. Task assignment and route optimization for delivery partners.
3. Secure payment processing for transactions.
4. Basic communication tools for real-time updates.

Focus on a user-friendly interface for both parties. Utilize agile development methodology
with rapid prototyping and testing cycles to ensure a functional MVP within a tight
timeframe.
Permanent Delivery Staff Recruitment (Weeks 12-14): Recruit a small, reliable team of
permanent staff for handling logistics, customer service, and managing partner network.
Prioritize multi-tasking abilities and experience in fast-paced environments.
App Launch & Testing (Week 14): Release a basic version of the mobile app in a limited
geographic area within Bangalore. Focus on gathering user feedback through surveys and
in-app communication channels.
Delivery Partner Onboarding (Weeks 12-20): Develop a streamlined onboarding process
for crowdsourced partners. This might include
1. Online registration with background checks and ID verification.
2. Training modules on delivery procedures, app usage, and customer service.
3. Partner orientation sessions to explain compensation structure and expectations.

Customer Acquisition (Weeks 15-18): Target local businesses and online sellers with
competitive pricing and efficient delivery options. Utilize direct sales outreach,
partnerships with local business associations, and online promotional campaigns.

38
Delivery Network Optimization (Weeks 16-20): Analyze delivery data to optimize
partner assignment and route planning. This might include implementing geofencing
features in the app and identifying high-demand areas for concentrated partner recruitment.
Performance Monitoring & Iteration (Weeks 19-20): Continuously monitor key metrics
like delivery time, customer satisfaction, and partner performance. Use this data to refine
processes, improve the app, and adjust marketing strategies.

B.) Deadlines and milestones

Sr. Milestone Deadline Description
No
1. Registration of our startup May 2024 Formalization of your
business as a legal
entity.
2. Acquisition of rental office May 2024 Securing a functional
space workspace for core team
operations.
3. Recruitment of Technical and June 2024 Recruiting a team
logistics team comprising of software
developers, sales,
logistics managers,
customer service.
4. Development of Mobile August 2024 Developing an
Application Application with key
features like User
registration, order
placement & tracking,
task assignment & route
optimization, secure
payment processing,
basic communication
tools.
5. Recruitment of permanent August 2024 Building a team of
delivery partners delivery partners to kick
start our services.
6. Mobile App launch October 2024 Releasing a Minimum
Viable Product (MVP)
of the mobile app with
all key features.
7. Marketing Campaign Launch October 2024 Marketing our service to
customer base (local
businesses, online
sellers) and potential
crowdsourced delivery
partners (students, young
professionals).
8. Establishing a network of December 2024 Building a critical mass

39
 crowdsourced delivery
partners
9. Partnerships with Businesses
10. Performance Monitoring,
Reviews and Optimizations
of reliable and efficient
crowdsourced delivery
partners to fulfill
customer orders and
expand your delivery
reach.
February 2025 Establish mutually
beneficial partnerships
with local businesses,
stores, restaurants to
acquire customers and
expand our delivery
network.
March 2025 Utilizing data to
optimize task allocation
and routes for the
crowdsourced network

C.) Relationship of events

Relation between Securing Funds and Acquisition of Office Space:

A functional office space allows for effective communication and collaboration during the
initial development phase. Secured funding allows the team to invest in essential processes
like, Mobile App Development, Equipment Computers, mobile phones, and initial
marketing materials are crucial for operations and customer acquisition. A well-equipped
team and the availability of funding create the foundation for successful mobile app
development and initial marketing efforts.
Relation between Development of Mobile Application and Delivery Partner
Recruitment:
Development of Mobile Application involves prioritizing core functionalities like user
registration, order management, and task assignment. Initially acquiring a team of
permanent delivery partners allows us to begin with our operations from the get go which
is possible due to early development of our mobile application. The next step would be
attempting to attract people to become our crowdsourced delivery partner and developing
an onboarding process that ensures crowdsourced partners understand app usage, delivery
procedures, and customer service expectations.
Relation between Delivery Staff Recruitment and Delivery Network Optimization and
Monitoring:
A reliable team of permanent staff allows us to analyze delivery data from permanent staff

40
to optimize partner assignment and route planning for the crowdsourced network. Also
allows us to gain valuable market insights and refine the service offering before wider
rollout. Launching with a limited service area using permanent staff allows you to test core
functionalities, gather customer feedback, and identify potential issues before scaling with
crowdsourced partners.

41
 Section IX: References
1. Leading crowdsource delivery startups and competitors
https://startupill.com/101-best-india-delivery-startups-businesses-revolutionising-the-
delivery-industry/

2. Crowdsource delivery market CAGR

https://www.techsciresearch.com/news/3901-india-online-food-ordering-and-
delivery-market-to-grow-at-a-cagr-of-over-7-till-2024.html

3. Market size and Global trends and forecasts

https://globalmarketvision.com/reports/global-crowdsourced-delivery-service-
market/232314

4. Rates of inflation and price increase

https://www.dhl.com/in-en/home/press/press-archive/2023/dhl-express-announces-
annual-price-adjustments-for-2024-in-india.html
https://www.businesstoday.in/industry/top-story/story/indian-road-logistics-industry-
to-maintain-stable-growth-see-6-9-revenue-jump-in-fy2024-icra-401542-2023-10-11

5. Delivery rate comparision of difference startups and businesses

https://borzodelivery.com/in/blog/courier-delivery-charges-and-prices-rates-in-
india#31

42