01

Rising Redogen : Bold & Feasible Solutions for Business

Tanzeem Tahmeed Reza Juhayer Mahtab Kashfi Uddin

CHITTAGONG UNIVERSITY OF ENGINEERING & TECHNOLOGY CHITTAGONG UNIVERSITY OF ENGINEERING & TECHNOLOGY CHITTAGONG UNIVERSITY OF ENGINEERING & TECHNOLOGY
 OUTLINE 02

Introduction
1
Solution (1) 2
3 Solution (2)

Solution (3) 4
5 Conclusion
 01 03
• Lack of proper human resource.
Problem • Logistic has loopholes.

Abstract: To solve this HR & Logistics problem we have come up with long
term (internship) & short term (training programs) solutions as well as
transportation security system

02

TASK
• No distribution hub or network in the B2B market.
Problem
• Less awareness about the product’s uniqueness.

TO DO
Abstract: To solve this distribution problem we have come up with a
software application where our all the distributor can trade sitting at home
and they will experience hassle free transportation. To grab the organic
reach we have some promotional campaign too.
03
• Shortage of land & high price of the land
Problem • Less expertise

Abstract: To solve this expansion problem we have come up with a

statistics which depicts the long term benefits from the company and a
complete module for preparing expert employees.
 04
Short Term Plans Long Term Plans

Call for Internship &

● Training Programme ●
Expertised training
for existing employees ● expert interns will be
to gain proper welcomed as employee
expertise ● Campaigns in every
universities (Campus
● Short notice for Ambassador recruitment)
employee ● Call for new employees (fresh
graduates are welcomed)
● Sponsorship collaboration
with different organisations

HR

Introduction Solution 1 Solution 2 Solution 3 Conclusion

Transportation Security System 05
● Anti theft system
● Position tracking
● Security such as while locking the cars, confirmation whether the doors are open
or closed
Whole process in a nutshell Circuit diagram of the security system alarm tool

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 06

Emergency SMS send when the tool feel GPS tracking & take necessary steps
some insecurity such as call in 999

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 07
To distribute products 1.
Redogen needs to gather
sufficient information about Requirement
wholesalers & distribution Gathering
agencies

Plans should be made for

SEO changes can how to make connection
be needed and 6. 2. between company &
website should Maintenance Planning wholesalers. Plan for a
be kept sitemap & understand
up-to-date available resources
Website & App for
Redogen & Wholesaler
collaboration(B2B Model)
Web and app should
be designed
Functionality 5. 3. accordingly with,
should be tested Launch & Design ● Clients
with related live Testing accessibility
servers and ● Clients
databases. requirements
● Company
requirements
4.
Successful designs needs to be
developed by web algorithms and
Development
SEO. Functionality should be checked

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 08
As “Redogen” is a joint venture of Irving Inc. & Green Mile Trading, therefore they
have local network to expand their distribution nationwide.

Firstly we will define We will communicate Then we will add

some potential with the local dealers them in our online
markets those who have space platform (Software
depending on our and money to buy our Application).
targeted customer. products and store them

When we have Here we will provide

As our product is “Shower
completed our all the information
Gel”, therefore, our
listing, we will call and demonstrations
distributors can complete
for a workshop in a particularly needed to
the delivery via 3rd party
specific zone. operate that software.
delivery service.

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 Any wholesaler/wholesale company,
interested in distribution can register
09
or create profile in the website. Here
they can earn points which will turn
into performance bonus at the year
end.
They can buy, return and pay via this
software. Also they can ask for
emergency help

All the distribution updates should

be updated by distributors in their
consecutive profiles.

Chance of gathering shopkeepers

for direct distribution via
scout/area representatives.

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 10

Promotional Campaign

To spread the product in the market we can provide such posters and banners to the
shopkeepers who are selling our products. Not only that, our campus ambassadors (from
universities) will promote our product via such contents in online platforms.

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 11
PROS CONS

● Easier communication ● Limited production because of

because of producing in own no set-up for higher volume
country demands
● Taking the advantage of tariffs
and shipment costs
● Flexible payment options for
both B2B & B2C models
● Higher labour standards
● Higher chance of collaboration
with domestic companies

NEW PLANT

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 12
PROS CONS

● Major cut in manufacturing ● Delay in shipment

● Helpful during emergency ● Charging more by suppliers
● Transport risks (natural risks,
situation
e.g. Oil cargo ship accident in
the Sundarbans)
● More fees and charges, tariffs
over imported materials
● Currency risks because of
foreign exchange flow
● Major hit in domestic
production

IMPORT

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 Year 1 Year 2 Year 3 13
Production Cost variables Cost per unit (tk) Production Cost variables Cost per unit (tk) Production Cost variables Cost per unit (tk)

Material Cost 56 Material Cost 56 * 1.01 = 56.56 Material Cost 56.56 * 1.01 = 57.12

Power/fuel cost 10 Power/fuel cost 10 * 1.01 = 10.10 Power/fuel cost 10.10 * 1.01 = 10.201

Indirect labor 8000/50% = 4000 Indirect labor 8000/50% = 4000 Indirect labor 8000/50% = 4000

Monthly per unit cost= 4066/2000 = 2.03 Monthly per unit cost= 4066.26/(2000* 1.01) = 2.01 Monthly per unit cost= 4067.321/(2020* 1.01) = 1.99

Annual revenue = Sales forecast = 4066 * 12 = 48792 Annual revenue = Sales forecast = 4066.26 * 12 = 48795.12 Annual revenue = Sales forecast = 4067.321 * 12 = 48807.85

Year 4 Year 5
Production Cost variables Cost per unit (tk) Production Cost variables Cost per unit (tk)

Material Cost 57.12*1.01 = 57.69 Material Cost 57.69 * 1.01 = 58.2669

Power/fuel cost 10.201 * 1.01 =10.303 Power/fuel cost 10.303 * 1.01 = 10.406

Indirect labor 8000/50% = 4000 Indirect labor 8000/50% = 4000

Monthly per unit cost= 4067.99/(2040.2* 1.01) = 1.97 Monthly per unit cost=4068.67/(2060.6* 1.01) = 1.95

*All data has been Annual revenue = Sales forecast = 4067.99* 12 = 48815.88 Annual revenue = Sales forecast = 4068.67 * 12 = 48824.04
taken from the case
and analysed herewith.

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 14

From the above

demonstrated
cost analysis of
production we
can state that
setting up new
plant is way
more feasible for
Redogen.

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 CHEMICAL HANDLING TRAINING PROGRAMME 15

Do’s: Don’ts:

▪ Store chemicals away from other storage ▪ Mix chemicals together

and contact areas
▪ Label all chemicals clearly
▪ Follow the manufacturer's instructions for
chemical use
▪ Wash hands after handling chemicals
▪ Put used chemicals back into the
original container
▪ Use any metal or reactive materials to
store chemicals

BASIC TRAINING SYLLABUS

Knowing Knowing
Knowing
about about
about
Personal Hazards and
Chemical
protective Risk
labels
equipment management

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 Training module 17

To make people expertised in a short period of time

Mentors Duration

Undergraduate students of 3 months approximate

Chemical engineering,
Applied chemistry,
Industrial and production
engineering. Prospectus

● Theory based curriculum(Offline

or online)- 0.5 months
Platform ● Practical based
curriculum(offline)-1.5 months
● Exam and Internship(online)-1
Both online and offline
month

Introduction Solution 1 Solution 2 Solution 3 Conclusion

 SWOT ANALYSIS 18

Strengths Weaknesses
▪ Software application in distribution channel
▪ Hassle free order and payment for the distributors
▪ People are not aware of technical advancement.
▪ New in the local market.
▪ Creating Job sectors
▪ Secure transportation system in logistics

Opportunities Threats
▪ Without our software application, the whole
▪ Domestic manpower and property
distribution plan will be ruined.
▪ Training modules for the up coming generation ▪ In future, for bulk distribution, distributors will must
▪ Focusing on e-distribution have personal transportation facility

THREAT OF NEW BARGAINING BARGAINING THREAT OF INDUSTRY

ENTRANTS POWER OF POWER OF SUBSTITUTE RIVALRY
BUYERS SUPPLIERS PRODUCT

MODERATE MODERATE LOW HIGH MODERATE

PORTER’S FIVE FORCES ANALYSIS

 References

1. Vehicle security system:

https://www.taylorfrancis.com/chapters/edit/10.4324/9780203417553-7/physiology-training-j
ens-bangsbo
2. Vehicle Collision detection & Remote Alarm Device
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.1070.4524&rep=rep1&type=pdf
3. Sundarbans Oil Spills
4. Ministry of Land,Bangladesh
5. Bangladesh Customs
6. Web Development

THANK YOU
Introduction Solution 1 Solution 2 Solution 3 Conclusion