TYPES OF

DIGITAL MARKETING
INTRODUCTION
Digital marketing is the use of digital technologies
and platforms to promote products and services,
as well as to connect with potential customers. It
is an incredibly versatile and powerful tool that
can be used in various ways to reach people
worldwide. Digital marketing utilizes multiple
digital technologies to deliver promotional
messages, such as mobile phones, computers,
and other digital media and platforms.
 WHY DIGITAL MARKETING?
Digital marketing is important when it comes to
being competitive and relevant within your
industry. If your business has no web or digital
presence, you’re missing out on countless
opportunities to reach out to your target
audience.
Content Marketing
Search Engine Optimization
Social Media Marketing
Affiliate and Influencer Marketing
TYPES OF
Email Marketing
Mobile Marketing DIGITAL
Chatbot Marketing
MARKETING
 CONTENT MARKETING
Pros:
1. It’s free of cost.
2. Content is a highly
versatile option.
3. It fuels all the other
.
types of digital marketing.
Cons:
1. The competition is high
2. Consistency and high-
quality is vital to be
effective.
SEARCH ENGINE OPTIMAZTION
Pros:
1. It increases the brand
visibility.
2. It is cost efficient,
compared to PPC.
Cons:
1. SEO depends on content
and tech.
2. Google's changing
algorithms might come in
the way of your efforts.
3. It takes time for SEO to
work.
SOCIAL MEDIA MARKETING
Pros:
1. It has high conversion rates.
2. The efforts multiply quickly
3.targets specific customer
segments
Cons:
1. Social media is not constant.
eg. changing algorithms,new
formats
2. strategic planning and
dedication of enough time to do
it consistently and efficiently
 AFFILIATE AND INFLUENCER MOBILE MARKETING EMAIL MARKETING
MARKETING
pros: Pros Pros:
1. You get the privilege of the 1. Customers spend more time 1.This one is independent of any
influencer's existing audience. . on mobile phones than on their changing algorithms.
2. Associating with a popular desktops/laptops these days. 2. Allows you to strengthen
personality allows you to earn genuine 2. It can be super-targeted with relationships
followers and customers. geo-fencing or specific audience
segments. Cons:
Cons: 1. Often customers do not open
Cons:
1. deciding on the right influencer emails.
1. The space is small compared
based on your requirements 2. It gets difficult to find ways to
to computers.
2. The distrust of influencers is rising. add value so that the customers
2. Mobile ads have a low click
do not unsubscribe.
rate.
3. People often dislike
interruptions
CASE STUDY
MERCEDES BENZ
Mercedes Benz seem to win every time with their social media
campaigns. The one that stands out was back in 2013 when
they created still believe to be one of the best Instagram
marketing campaigns to date. Mercedes wanted to reach out
to the younger audience so they hired five top Instagram
photographers to each take the wheel of a new Mercedes CLA.
Whoever got the most likes got to keep the car.
By the end of the campaign, Mercedes has received:
87,000,000 organic Instagram impressions
2,000,000 Instagram likes
150 new marketing assets (stunning photos)
THANK YOU