DEPARTMENT OF COMMUNICATION SCIENCE

ICOM 2614
PRACTICAL ASSESSMENT 2

SUBMISSION DATE: 24/03/2023 @ 10pm MARK: 20

PRACTICAL ASSESSMENT 2 INSTRUCTIONS:

This is assessment two (2) of four (4).

Note that you will have four (4) opportunities to complete practical assessments
in total throughout the semester, and only the highest two (2) scores will be
considered towards your semester mark.

✓ Practical assessment two may be completed in pairs or individually.

✓ Please use the submission link on blackboard to submit the assessment before
the deadline.
✓ Kindly note that should you work in pairs, only one person needs to make the
submission.
✓ No late submissions will be accepted.

To complete this assessment, you will first need to go through chapter two (2) (IMC
planning and implementation) and three (3) (advertising) of your prescribed textbook,
together with the unit 2 and 3 slides which are available on BB.

Generally, there are three types of marketing communication strategies. During the
class presentation on unit 2 (chapter 2) you learnt about two of these marketing
communication strategies.

1. In your own words, explain the difference between a push and pull strategy.
Make use of examples to substantiate your understanding of the above
mentioned. (10)

Advertising is something we as consumers are exposed to daily. This can be through

various forms of media such as: television, radio, or social media.

2. Briefly define and give examples of any five (5) types of advertising.
(10)

*Note that you may not use any of the examples which were included in the class
slides, for both unit 2 and unit 3*
Name: Surname: Student number:
Msanyana Sibanyoni 2023587203
Kgwanti Bilankulu 2024753267

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