NMT 5 TB

I Vocabulary
Collocations in use Unit 6 pages 16-17
https://quizlet.com/805617280/collocations-in-use-interm-unit-6-intensifying-adverbs-flash-
cards/
col1

Collocations in use pages 16-17

II Reading
How Facebook has changed the world

Are you on Facebook? Probably! The massively popular social networking site now has
around 2.5 billion users. So, how did Facebook start, how does it make its money, and what's it
like to work there?
Did Mark steal the idea for Facebook?
Facebook had a controversial start. In 2004, Mark Zuckerberg was studying computer science at
Harvard University. While he was there, he decided to create a social networking website that
Harvard students could use to keep in touch with each other. So, he launched thefacebook.com.
The site was like Facebook is today, but much simpler. And it was an immediate hit, with 1,500
students signing up within 24 hours.
But there was a slight problem. A week after launching the facebook.com, two of Mark's
classmates (twins named Cameron and Tyler Winklevoss) accused him of stealing their idea.
They said Mark had agreed to help them build a social network called ConnectU.com.
And they claimed Mark used their ideas for ConnectU.com to create thefacebook.com.
Did Mark steal the idea for Facebook?
He was definitely helping the twins with ConnectU.com. But evidence exists to suggest that he
was thinking of starting a social network before that. Also, the idea of social networking wasn't
new.
MySpace already existed and was very popular. The Winklevoss twins sued Facebook and the
case was settled in 2009 (Facebook paid them $65 million). The early days of Facebook are the
subject of the award-winning film The Social Network.
Working at Facebook
So, what's it like working at the world's biggest social network? Pretty cool, actually. In 2011,
Facebook moved to offices in Silicon Valley. And the company renovated the new space to
make it a more creative and inspirational place to work. For example, many interior walls are

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huge blackboards, so employees can doodle or draw new ideas on them. Also, parts of the
buildings have been left unfinished, with pipes and wires showing.
Why? "To give the place an unfinished feel and remind us that our work is never done," said
one Facebook executive.
Apart from that, employees get plenty of perks. For example, all the food in the staff cafeterias
is free, workers can do their laundry free of charge and there are weekly lectures by
inspirational entrepreneurs. Of course, Facebook isn't the only Silicon Valley company that
offers freebies to its employees. Google workers get free haircuts, and at Linkedin you can have
a massage in your chair while you work.
So, why are Silicon Valley firms so generous? Because each company wants to attract the best
and brightest graduates. "In Silicon Valley, you've got to take extraordinary measures to stand
out from the crowd," says one recruitment expert.
How does Facebook make money?
Facebook made almost $117 billion in 2022. So, how does the company actually generate all
that revenue? The answer is advertising.
Look at the right-hand side of your Facebook profile. Those "Sponsored" messages are actually
ads paid for by companies. And companies can also pay to promote one of their posts on their
own Facebook page. This makes the post appear on the profiles of people who "Like" that
company.
So, why is Facebook advertising so effective?
This is because companies can target their ads very precisely.
For example, a company can make its advertisement appear only on the Facebook profiles of
women aged 22-30, or only people who live in France, or only people who are interested in
baseball.
How does Facebook have all that information about its users? Because when you create a
profile you give your address, age and gender, among many other things. And as you "like" and
"unlike" things on Facebook, they're building a personal profile on you.
Facebook then offers that information to companies who advertise on the site (but your actual
identity is always kept secret).
Overnight millionaires
Imagine becoming a millionaire overnight. That's what happened to graffiti artist David Choe.
How? In 2005, he was hired to decorate Facebook's offices with graffiti. And instead of being
paid cash, he was given shares in the company. At the time, David didn't think it was a very
good deal. He thought Facebook was "ridiculous and pointless"
Luckily for David, he was completely wrong. On 18th May 2012, Facebook was listed on the
New York Stock Exchange, and everyone who had shares in the company (including David
suddenly became extremely rich. David "made" $200 million dollars, and another 1,000 share-
holding Facebook employees also became millionaires.
Mark Zuckerberg didn't become a millionaire. He became a billionaire! The Facebook founder
made $28.4 billion in the IPO. But it's not all good news. Since Facebook went public, the value
of its shares has dropped, which means that Mark doesn't have as many billions as before. What
a disaster!

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1. What is the main topic of the text?
a) How to use Facebook
b) The popularity of MySpace
c) The early days and controversies of Facebook
d) Mark Zuckerberg's career at Harvard

2. How many users does Facebook have currently?

a) 500 million
b) 1 billion
c) 2.5 billion
d) 5 billion

3. What was the initial purpose of thefacebook.com when Mark Zuckerberg launched it?
a) To compete with MySpace
b) To connect Harvard students
c) To create a movie streaming service
d) To help people find jobs

4. How many students signed up for thefacebook.com within the first 24 hours?
a) 1,500
b) 15,000
c) 150,000
d) 2.5 million

5. Why did the Winklevoss twins claim Mark stole their idea?
a) Because they wanted to make money
b) Because Mark was their friend
c) Because Mark used their ideas for thefacebook.com
d) Because they wanted to be in a movie

6. Why are parts of the buildings at Facebook left unfinished with pipes and wires showing?
a) To save money on construction
b) To give the place a modern look
c) To remind employees that their work is ongoing
d) To attract more investors

7. What type of information does Facebook use to target ads?

a) Personal identities
b) Financial information
c) Users' exact locations
d) Information users provide in their profiles

1c 2c 3b 4a 5c 6c 7d

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1. _____ its money;
2. _______ rich;
3. ______ cool;
4. ______ laundry;
5. _______ hit;
6. keep in ________;
7. a very good ________;
8. a ______ problem;
9. _______ extraordinary measures;
10. ________ from the crowd;
11. _______ wrong;
12. _____ lectures;
13. be interested ____;
14. right _______;
15. _____ a haircut;
16. ______ a massage.

1 make; 2 extremely; 3 pretty; 4 do; 5 immediate; 6 touch with; 7 deal; 8 slight; 9 take; 10 stand
out; 11 completely; 12 weekly; 13 in; 14 hand; 15 get; 16 have

III Grammar practice

Present simple, Present Continuous, Stative Verbs
1. Please don’t make so much noise. I ___ to work.
2. What time ___ the banks ___ here?
3. Rice ___ in cold climates.
4. I ____ Mary is Canadian, but I’m not sure.
5. ___ you ___ that man over there?
6. Nicky ___ of giving up her job.
7. Alan says he’s 90 years old, but nobody ___ him.
8. She told me her name, but I ___ remember it now.

1. A) try B) trying C) tries D) am trying

2. A) does, close B) do, closes C) are, closing D) do, close
3. A) doesn’t grow B) don’t grow C) isn’t growing D) not grow
4. A) ‘m thinking B) am thinking C) think D) thinks
5. A) Does, see B) Do, see C) Are, see D) Are, seeing
6. A) is thinking B) thinking C) think D) is think
7. A) believe B) believes C) is believing D) doesn’t believe
8. A) don’t remember B) am not C) not remember D) doesn’t remember
remembering

1D 2D 3A 4C 5B 6A 7B 8A