1.

Market Research and Analysis

• Identify Market Demand: To conduct thorough research to identify regions where
certification companies have a demand for quality system accreditation services.
• Competitive Landscape: To analyze existing accreditation providers and competitors
offering similar services in the target market. Understand their strengths, weaknesses, and
market positioning.
• Industry Standards: To gain familiarity with international quality standards such as ISO
17021, ISO 17065 etc. and specific accreditation requirements for each standard.

2. Comprehensive Business Plan

• Business Objectives: To outline the business goals, target market demographics, and
financial projections.
• Financial Planning: To calculate startup costs, ongoing operational expenses, and potential
revenue streams.

3. Financing and Budgeting

• Financial Requirements Assessment: To determine the total investment needed to acquire
the including initial setup costs and working capital.
• Financing Options: To research financing options such as small business loans, investor
partnerships, or personal investments.
• Financial Plan Development: To develop a detailed financial plan outlining how the
necessary funds will be obtained and managed to support operational needs.

4. Legal and Regulatory Compliance

• Franchise Regulations: To familiarize myself with franchise laws and regulations
applicable in the target market.
• Franchise Agreements: To seek legal counsel to review and understand the terms and
conditions of franchise agreements.
• Necessary Licenses and Permits: To secure any required licenses or permits necessary to
operate a franchise business in Turkey.

5. Operational Framework and Infrastructure

• Business Structure Establishment: To decide on the legal structure (e.g., LLC,
corporation) for the franchise business.
• Developing Operational Procedures: To create standardized operational procedures for
accreditation processes, client management, and compliance with industry standards.
• Implementing Technology Systems: To invest in appropriate technology systems for
managing accreditation processes, client communications, and reporting.
6. Marketing and Branding Strategy
• Brand Development: To formulate a robust branding strategy that communicates credibility
and expertise in quality system accreditation.
• Local Marketing Initiatives: To implement targeted marketing campaigns to attract
certification companies within the chosen market.
• Network and Partnerships: To establish relationships with industry associations, business
networks, and potential clients to generate leads and referrals.

7. Launch the Business

• Recruiting and Training Staff: If needed to hire and train employees or contractors to
manage accreditation processes and client relationships.
• Providing Continuous Support: To offer ongoing training and support to the team
members.
• Performance Monitoring: To track and evaluate business performance against predefined
key performance indicators (KPIs).

8. Quality Assurance and Customer Satisfaction

• Maintaining Accreditation Standards: To implement quality assurance measures to ensure
adherence to accreditation standards and client satisfaction.
• Customer Concerns: To establish protocols for addressing client concerns or disputes
related to accreditation services.
• Continuous Improvement: To seek feedback from clients and stakeholders to continuously
improve service delivery and operational efficiency.

9. Expansioning and Growing Strategies

• Evaluating Expansion Opportunities: To assess opportunities for expanding the business
into new regions or countries.
• Diversify Service Offerings: To consider offering additional services related to quality
management or accreditation to enhance business growth.
• Adapting to the Market Changes: To stay informed about industry trends and regulatory
changes to adjust business strategies accordingly.