HIGHER EDUCATION PROGRAMMES

Academic Year 2021: July-December

Formative Assessment 2: Business Management 1 (HBMN130-1)
NQF Level, Credits: 5, 16
Weighting: 20%
Assessment Type: Essay Questions
Educator: Roman Adams
Examiner: Roman Adams
Due Date: 29 October 2021
Total: 100 marks

Instructions:
• This assessment consists of four (4) questions.
• It is based on Units 7-11 of your study guide (Chapters 9, 10, 12, 13, 15, 16
and 17 of the prescribed textbook).
• All the questions are compulsory.
• Your assessment must be typed using:
o Font: Arial
o Font size: 12
o Line spacing: 1.5

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Question 1 [30 Marks]
1.1 In your own words, explain the term “workforce diversity” (4)

1.2 Discuss behavioural component of attitude highlighting the guidelines for

developing positive attitudes at work. (7x2=14)

1.3 When your company is deciding whether to centralise or decentralise authority,

discuss the factors that the organisation should considered. (6x2=12)

Question 2 [40 Marks]

2.1. Briefly explain the difference between Organisational Mission and the Mission
Statement (2x4=8)

2.2. Every organisation has a vision and mission. Using an organisation of your choice,
identify the (i) vision and (ii) mission of the organisation. (8)

2.3 Assuming that the managers at FNB are doing less of planning than they should.
Discuss the four (4) main reasons that causes managers to fail to plan effectively .
(4x3=12)

2.4 Recommend four (4) ways that can be used to overcome barriers to effective
planning. (4x3=12)

Question 3 [20 marks]

During the Covid 19 Pandemic you and your family decided to start a small business
to combat the loss of income due to retrenchments. You have embarked on a T-shirt
branding business. There also been a spike in online and small business in South
Africa and it is hard to maintain target audiences, due to competition.

Conduct SWOT analysis for your small business.

(i) State and explain what SWOT stand for [4x2=8]
(ii) Give three (3) hypothetical examples per each of the SWOT [4x3=12]

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Question 4 [10 marks]
4.1 Distinguish the difference between primary and secondary activities for an internal
value chain in an organisation. Give three (3) examples of each of the two activities.

(2x2) +(3x2) =10

[TOTAL: 100 MARKS]

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