BUSINESS PITCHING OUTLINE ASSIGNMENT

ALIYA NURSYAMIMI BINTI ZUNAIDI (2023400992)

DYSON SUPERSONIC HAIR DRYER

INTRODUCTION:

Assalamualaikum and Good Morning to Madam Hartini and my

Greet Audition fellow classmates

Imagine you're getting ready for an important event, but your hair
just won't cooperate. The clock is ticking, and you're stuck with a
bulky, noisy hairdryer that seems to do more harm than good. Now,
Attention Getter
imagine a solution that not only dries your hair faster but also leaves
it healthier and more manageable than ever before. That solution is
the Dyson Supersonic Hairdryer – a game-changer in the world of
hair care. Let's explore how this revolutionary device can transform
your styling routine and elevate your hair game to new heights

 Hello, I am Aliya Nursyamimi

Credibility  As you can see on the screen, my topic for today is the
new supersonic hairdryer
 Dyson invests heavily in research and development to
ensure its products are backed by scientific evidence.
The Supersonic Hairdryer's intelligent heat control
technology, for example, is supported by extensive
research into heat damage and hair health

Background Information
Preview of the central idea
The Dyson Supersonic Hairdryer is a revolutionary product in the
world of hair care, introduced by the British technology company
Dyson. Launched in 2016, it quickly gained attention for its
innovative design and advanced features.
One of the key features of the Dyson Supersonic Hairdryer is its
patented digital motor, which is significantly smaller, lighter, and
faster than traditional hairdryer motors. This motor, combined with
Dyson's Air Multiplier technology, produces a high-velocity jet of
controlled air for fast drying, while also reducing heat damage.
The hairdryer is also known for its intelligent heat control
technology, which measures the air temperature over 40 times per
second to prevent extreme heat damage and maintain hair health. It
offers three precise speed settings and four heat settings, giving
users customizable options for their drying and styling needs.
Additionally, the Dyson Supersonic Hairdryer features a unique
design with the motor located in the handle rather than the head,
resulting in a more balanced and comfortable experience during use.
It comes with magnetic attachments, including a smoothing nozzle,
styling concentrator, and diffuser, providing versatility for various
hair types and styling preferences.
Overall, the Dyson Supersonic Hairdryer has garnered praise for its
performance, efficiency, and sleek design, setting a new standard in
the world of hairdryers and earning a loyal following among
consumers and professional stylists alike.
Here I am to bring you guys to step into the future of hair care with
our supersonic hairdryer. Designed to revolutionize your styling
routine, our advanced technology delivers faster drying times and
healthier hair. Experience the difference with customizable settings
and ergonomic design, ensuring comfort and convenience with
every use
2. BODY

 One problem with traditional hairdryers is the

prolonged drying time, which can lead to heat damage,
frizz, and overall hair health issues.
 Another problem with traditional hairdryers is their
Issue / problems bulky and heavy design, which can be uncomfortable
to hold for extended periods, leading to hand fatigue
and inconvenience during styling sessions.
 Additionally, traditional hairdryers often produce
excessive noise, causing disturbance to others and
making it difficult to hear while styling hair.

The supersonic hairdryer addresses these problems by offering

faster drying times due to its advanced airflow technology,
reducing the risk of heat damage and improving overall hair health.
Its lightweight and ergonomic design make it comfortable to hold
for longer periods, minimizing hand fatigue during styling sessions.
Additionally, supersonic hairdryers are engineered to operate more
Solutions quietly than traditional models, providing a more peaceful styling
experience for both the user and those nearby.

Another solution offered by supersonic hairdryers is their advanced

heat control technology, which helps regulate temperature more
effectively, reducing the risk of overheating and further protecting
hair from damage. Additionally, some supersonic hairdryers come
with multiple heat and speed settings, allowing users to customize
their drying experience based on their hair type and styling
preferences. Furthermore, many supersonic hairdryers feature
innovative attachments and accessories designed to enhance
styling versatility and achieve various hair looks with ease.

Offering multiple heat and speed settings allows users to tailor

their drying experience to suit their specific hair type and styling
preferences. This solution caters to the diverse needs of users,
Justification for the solutions
providing flexibility and control over the drying process. Whether
someone has thick, coarse hair that requires higher heat and faster
airflow or fine, delicate hair that needs lower heat and gentler
drying, customizable settings ensure an optimal drying experience
for all.
3. CONCLUSION

The central idea behind supersonic hairdryers is to revolutionize

Reinforce central idea
the hair drying experience by offering advanced technology
that addresses the shortcomings of traditional models. These
hairdryers are designed to provide faster drying times, reduced
heat damage, and overall improved hair health through
innovative airflow, heat control mechanisms, and ergonomic
design. By reinventing the way people dry their hair, supersonic
hairdryers aim to offer a more efficient, convenient, and
enjoyable styling experience, ultimately empowering users to
achieve their desired hairstyles with ease while maintaining the
health and integrity of their hair.

Let’s Experience the future of hair drying today with our

supersonic hairdryer. Say goodbye to long drying times, heat
damage, and discomfort. Transform your styling routine with
Call to action
advanced airflow technology, customizable settings, and
ergonomic design. Elevate your hair game and discover the
difference with our supersonic hairdryer. Join the revolution
and experience salon-quality results in the comfort of your own
home. Upgrade to a supersonic hairdryer now and unleash your
hair's full potential!

Source of references:

1. 5 things you should know before buying the Dyson hair dryer. (2017, June 8). Cosmopolitan.

https://www.cosmopolitan.com/uk/beauty-hair/hair/news/a42987/5-things-you-need-to-

know-about-dysons-supersonic-hair-dryer/

2. Rosmarin, R. (n.d.). Dyson Hair Dryer Review: Is the Supersonic actually worth it? Business

Insider. https://www.businessinsider.com/guides/style/dyson-hair-dryer-review

3. Dyson Hair Dryer Review | US beauty. (2019, June 26). The Sweetest Thing.

https://www.thesweetestthingblog.com/2019/06/dyson-hair-dryer/
4. Goode, L. (2016, December 21). Dyson’s new Supersonic is the Tesla of hair dryers. The

Verge. https://www.theverge.com/2016/12/21/14031190/dyson-supersonic-hair-dryer-

review

5. Shacknai, G. (n.d.). Inside The Success Of Dyson Hair—And Its Decision To Redesign The
Bestselling Airwrap Tool. Forbes. Retrieved April 29, 2024, from

https://www.forbes.com/sites/gabbyshacknai/2022/06/11/inside-the-success-of-dyson-

hair-and-its-decision-to-redesign-the-bestselling-airwrap-tool/?sh=31c0647f3cc5