Customer purchase intention Enviromental Knowledge

CPI1 0.874
CPI2 0.864
CPI3 0.844
CPI4 0.81
EK1 0.715
EK2 0.817
EK3 0.843
EK4 0.76
EK5 0.715
EK6 0.753
GBI1
GBI2
GBI3
GBI4
GM10
GM11
GM12
GM13
GM14
GM15
GM16
GM2
GM3
GM4
GM5
GM8
GM9
Enviromental Knowledge x Green Marketing
Green Brand Image Green Marketing Enviromental Knowledge x Green Marketing

0.883
0.861
0.891
0.867
0.737
0.729
0.757
0.752
0.748
0.775
0.7
0.657
0.653
0.667
0.691
0.728
0.703
1
 Customer purchase intention Enviromental Knowledge
Customer purchase intention
Enviromental Knowledge 0.265
Green Brand Image 0.003
Green Marketing 0.182
Enviromental Knowledge x Green Marketing 0.007
Green Brand Image Green Marketing Enviromental Knowledge x Green Marketing

0.715
 Customer purchase intention Enviromental Knowledge
CPI1 0.874
CPI2 0.864
CPI3 0.844
CPI4 0.81
EK1 0.715
EK2 0.817
EK3 0.843
EK4 0.76
EK5 0.715
EK6 0.753
GBI1
GBI2
GBI3
GBI4
GM10
GM11
GM12
GM13
GM14
GM15
GM16
GM2
GM3
GM4
GM5
GM6
GM8
GM9
Enviromental Knowledge x Green Marketing
Green Brand Image Green Marketing Enviromental Knowledge x Green Marketing

0.883
0.862
0.891
0.866
0.725
0.718
0.755
0.744
0.743
0.774
0.697
0.661
0.656
0.669
0.695
0.649
0.73
0.695
1
 Cronbach's alpha Composite reliability (rho_a) Composite reliability (rho_c)
Customer purchase intention 0.87 0.871 0.911
Enviromental Knowledge 0.861 0.87 0.896
Green Brand Image 0.898 0.9 0.929
Green Marketing 0.92 0.922 0.932
Average variance extracted (AVE)
0.72
0.591
0.766
0.513
 Customer purchase intention Enviromental Knowledge
Customer purchase intention
Enviromental Knowledge 0.834
Green Brand Image 0.551 0.648
Green Marketing 0.787 0.776
Enviromental Knowledge x Green Marketing 0.171 0.151
Green Brand Image Green Marketing Enviromental Knowledge x Green Marketing

0.704
0.041 0.106
 Customer purchase intention Enviromental Knowledge Green Brand Image
Customer purchase intention 0.848
Enviromental Knowledge 0.731 0.769
Green Brand Image 0.488 0.575 0.875
Green Marketing 0.709 0.7 0.646
Green Marketing

0.716