SEO BLUEPRINT

CHAPTER 2: Analyzing Completed websites

TYPES OF WEBSITES
There are multiple types of websites. Some exampled
include
• Blogs
• Product Review Style Website
• Forums
• Video Websites
• Social Media Websites
• Directory Websites
• Etc.

2
 IMPORTANT TERMS TO KNOW

Keyword SERCH ENGINE SERP WEBSITE NAME WEBSITE PAGE

Our Search Term in A huge directory of Search Engine The Domain Name A page on the
the Google Search websites on the Result Page. The of the website: website. Example:
Engine visible internet page where Google Example: https://divingpicks.
shows its results com/if-you-are-
divingpicks.com
submerged-in-
water-are-you-
wet/

20XX PRESENTATION TITLE 3

 IMPORTANT TERMS TO KNOW

Domain
Page Authority CPC CPM Backlinks
Authority

The score of a The Score of a Cost per Click. How Cost per 1000 Websites linking
domain as per page as per MOZ. much does a click impressions. back to a website.
MOZ. Between 0- Between 0-100. cost in Google for Means how much
100. a keyword. would an
advertisement cost
for 1000 views.

20XX PRESENTATION TITLE 4

SEARCH VOLUME
• Number of times a keyword is searched in Google. You
can estimate using UberSuggest or RankTracker.
• Do not use the Google Keyword Tool.

5
COMPETITION
• How difficult it is to rank a keyword. Use UberSuggest or
RankTracker.
• In UberSuggest it is shown as Search Difficulty (SD).
• PD is for Paid advertisement Difficulty.
• Do not use the Google Keyword Tool.
• Please note that Search Volume and Competition Analysis will
be discussed in detail in the Keyword Research Module.

6
ANALYZING COMPLETED WEBSITE
• Bestforhome.com.au
• Divingpicks.com

7
 TOOLS WE NEED

MOZ BAR SEO POWERSUITE UBERSUGGEST

• https://moz.com/products/pr • https://www.link- • https://neilpatel.com/ubersu

o/seo-toolbar assistant.com/ ggest/

8
RANK TRACKER Find keyword of your competitor.

SEO SPYGLASS Find backlinks and strategy of your competition.

WEBSITE AUDITOR Find basic information about a website. Number of pages

and on-page problems on the website.

LINK ASSISTANT Tool for backlink building.

SEO POWERSUITE
9
SUMMARY

• Analyzing websites will give you a deeper

understanding.
• Will help understand the tools.
• Recognize profitable niches.

10