Remote Sales Masterclass

1. How we went from $0 to $1M per month purely in remote digital sales

2. How we directly helped 2 clients to generate $700,000 between them

in just 8 weeks using this methodology

3. How you can do this - The key steps for a great Remote Sales Team

4. How to get one of 25 free Remote Sales Audits during September

1. How we went from $0 to
$1M per month, purely in
remote digital sales
The problem we had
On March 13th we cancelled our Seattle event. We closed our
resorts, cafes and Genius Central soon after

Our Events business alone generated over $8M of revenue per

year. $1000 per person. Our Resorts business alone generated over
$11M of revenue per year

That’s about $1.58M per month of revenue that just stopped - we had
digital revenues with profile test sales but the majority of our revenue was
generated face to face

We were mid IPO - We wanted to retain our talented and committed team.
We had all the resorts costs and team to cover from Entrepreneurs
Institute revenues. We HAD to pivot and fast.
 The result we had
In July we generated just short of $1M ($975k) in remote sales of
digital products. We also opened most of our resorts and started to
generate revenues there too.

In July our revenue per call was at over $1500 consistently and
conversion from call to sale was at an average of 50%

Compare this to $1000 per person we were generating at an event

previously, that was both costly to organise, run and execute on.

We kept our talent in the business

IPO is not just on track but likely to be brought forward

How we did it

We moved all our event and some ER

team into digital promotions and set up
leaders for each area.

Each area set about creating digital

content that was live within 6 weeks for
launch
Genius Institute
Genius School
Genius Solutions
Partnerships
 How we did it

We audited our areas of

weakness around remote
sales - there were many!

A Remote Sales Plan and

strategy was created and an
Ace Team formed
 How we did it

Remote Sales team,

Genius Igniting training
and performance
management process
How we did it

Consistent Communication,
learning, sharing and
celebrating

Meeting twice weekly

 How we did it

Solid data tracking and

consistent analysing
How we did it
The Digital Marketing
Team drove quality new
leads into the promotions -
putting up to 12,000 on a
webinar

Downloads

Blueprints

Challenges
 What we did next

We then replicated the

process with some of our top
VIP clients via Genius
Solutions Remote Sales
Package
2. How we helped 2 clients
to generate $700,000
between them in just 8
weeks of working with us on
Remote Sales
“ I started working with the Digital Marketing team in Genius
Group and after generating hundreds of new and qualified leads
via my 5 day challenge, we urgently needed help with taking all of
the sales calls. A nice problem for us to have!

I needed sales people who could hit the ground running, for a
promotion that had calls starting within 2 weeks.

Michelle helped to fast track train some of her own remote sales
team on our products. Her team also created a tracking system for
us to see the results of the revenues per call and conversions.
We were running at a typical revenue per call of $500 at that time.

One of Michelle’s team who was brand new to my content

generated $3200 per call. Overall we generated $100,000 during
the 6 weeks promotion period ” Ariella indigo - Ariella Indigo.com
What we did for Ariella Indigo in the first 6 weeks

Did a Remote Sales Audit on their existing level of team and process
Set up and presented the Remote Sales Strategy and rhythm based on outcome of the audit
Trained and supported their existing team (SPA’s)
Gave input on the sales process and copy writing
Set up easy data tracking system to set and measure actuals to targets
Analysed the data and made meaningful suggestions on what to do next
Trained our own team of Genius Igniters to join their existing promo and make sales for them

What we are doing for them next

Supporting new leaders in the business to create and lead promotion plans that generate high quality leads
Recruit and Train new Remote Sales team into the permanent team
Increasing the conversion rate from 30% to 50%
“ We are Maxtel, a software company based in New
Zealand. We deliver super high quality software
solutions for the likes of McDonald’s and we work
with all of the franchisees in New Zealand.

Aaron Prohl GM Maxtel Software

We started working with Michelle and the team as
we wanted to expand our business into Australia.

Within just 6 weeks of working with Michelle and the

team on a remote sales strategy, we have been able
to launch into a new country, generating $330,000 of
forward orders for our brand new software product ”
What we did for Maxtel in the first 6 weeks

Did a Remote Sales Audit on their existing level of team and process
Set up and presented the Remote Sales Strategy and rhythm based on outcome of the audit
Mentored them to set up a strong promotion plan that would generate strong quality leads - Target $25k pm
Trained and supported their existing team
Gave input on the sales process and copy writing
Set up easy data tracking system to set and measure actuals to targets
Analysed the data and made meaningful suggestions on what to do next

What we are doing for them next

Supporting new leaders in the business to create and lead promotion plans that generate high quality leads
Teaching outbound strategies that work
How to increase revenue per lead/Revenue per demo/Revenue per quote
How to be stronger in follow up to achieve a shorter time frame for invoicing
3. How you can do
this too - the key
focuses for a great
Remote Sales Team
Strategy
 Create a Remote Sales Strategy
● Target revenues and % of revenues from your Remote
Sales Team
●
● Ensure you have excellent promotion plans with
compelling offers and a good source of quality leads
●
● Recruit and train the best team for Remote Sales
●
● Motivate, congratulate and reward your team
●
● Set up Key Data to track, analyse and make changes
each week
Who should be in the Remote Sales team

● Remote Sales Team Leader (Supporter)

●
● Data Ninja (Lord profile)
●
● Genius Igniters/Remote Sales people (Dynamo/Blaze)
●
● Promotion Plan Leaders (Various)
 Consistent Training and Development
● Recruiting the right people for the role who understand this is not just sales but this is adding
● real value to your clients
●
● Twice weekly meets, trains and updates
●
● Direct line to each project leader for feedback and learnings during the promotion
●
● Performance Management process for constant improvement
●
● Remuneration and opportunities
●
● Alignment with products and services
 Set up key Data to track and analyse
● Numbers of Followers/Community/Prospects/Customers
● Number of applications to calls
● Number who book calls from applications %
● Number who turn up /rebook %
● Revenue per lead (by applications)
● Revenue per call (turn up to a call)
● Conversion numbers from call to sale %
● Track all this by promotion
● Track all this by lead source (eg webinar or download)
● Track all this by individual Genius Igniter also
4. How to get one of 25
free Remote Sales Audits
during September