SWOT ANALYSIS
- -The rapid technological evolution may surpass
- their capacity for adaptation. The lack of
- investment in the latest tools could put them at a
OPPORTUNITIES:
Extension of the hearing
Artist collaborations
Digitization
Internationalization
disadvantage compared to more advanced
competitors.
-Despite its growth, Bombai has a less
internationally recognized brand presence
compared to established competitors.
-Bombai's lack of a comprehensive range of
services could result in missed opportunities
compared to agencies that offer more complete
solutions.
-Operating across multiple cities can pose
logistical and communication challenges.
Ensuring consistency and quality of service
across all offices can be complicated.
THREATS:
- Firms with a strong reputation, abundant
resources, and proven experience can make it
difficult for Bumbai to gain market share,
especially among large and demanding clients.
- Competitors who quickly integrate emerging
technologies like VR, AR, and AI can offer
more innovative and engaging experiences,
surpassing Bumbai's current capabilities.
- The booming experiential marketing market
can attract startups with fresh ideas and
disruptive strategies, offering services at
competitive prices and drawing potential clients
away from Bumbai.
- Competitors offering a comprehensive package
of marketing services, including both digital and
experiential marketing, may have a competitive
edge by providing more holistic solutions than
Bumbai.
OPPORTUNITIES:

Extension of the hearing:

BOMBAI can take the opportunity to broaden its fan base by diversifying its event offerings.
This could include organizing concerts targeted at different demographic segments, such as
family concerts, youth events, or themed concerts that appeal to specific audiences, such as
indie music concerts or electronic music concerts. In addition, the implementation of specific
marketing strategies, such as social media advertising campaigns by age, musical interest or
geographic area, can help attract new audiences and increase BOMBAI's visibility.

Artist collaborations:

BOMBAI has the opportunity to establish strategic collaborations with renowned artists to
create unique and exclusive experiences for fans. These collaborations could include special
concerts at intimate or unusual venues, exclusive album release events, or themed concerts
in collaboration with featured artists. In addition, the company could explore brand
partnerships with artists to create exclusive products, such as concert merchandise, that
increase brand visibility and generate fan interest.

Digitization:

The trend toward digitization offers BOMBAI the opportunity to expand its reach beyond
physical events by live streaming concerts online. The company could explore the possibility
of offering digital access to live concerts through live streaming platforms or creating music-
related digital content such as artist interviews, exclusive acoustic sessions or behind-the-
scenes concert footage. In addition, active participation on social media platforms and the
creation of engaging and relevant content can help BOMBAI connect with a wider audience
and encourage fan engagement before, during and after concerts.

Internationalization:

BOMBAI has the opportunity to expand into new international markets and increase its
global presence. The company could consider organizing concerts abroad in collaboration
with local companies or participating in international music festivals to increase its visibility
and attract an international audience. In addition, establishing strategic partnerships with
local promoters, international artists and global brands can help BOMBAI successfully enter
new markets and build a strong international reputation.
 COMPETITIVE STRATEGY

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BIBLIOGRAPHY